The Company Show

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for.

You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it.

Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he’s absolutely right.

If you commit to and communicate that you’re going to start a weekly podcast, you should deliver a weekly podcast. It’s not just because it’s important to do what you say you’re going to do—inconsistent releases or a series of stops and starts just aren’t a great look for most brands.

Consistency is professional, and it should be table stakes, which sometimes means not biting off more than you can chew when it comes to your podcast.

That is it’s own challenge, because the reality is that more frequent releases means more and faster progress towards key business goals. So you’ve got to find the balance that works best for you, your team, and your business goals.

Here is some information that will help you make the choice. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/79

Tune in to learn about:

• Release strategy based on business goals
• Should you release in seasons?
• Types of podcast seasons
• Season topics that you can use

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

We’re going to be taking a short hiatus for the next 4 weeks while we work on something very, very exciting—One Stone Creative is writing a book!

You can expect all the details, how you can get a sneak peek, maybe a nifty bonus or two (who knows?)

We’ll be replaying some great episodes from the archive in the meantime; enjoy, and I’ll be talking to you in a few weeks!

The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“A season can also be a great way to test the waters of podcasting to see if you like it and if your audience and community are interested in hearing from you in this way.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

• Does Your Podcast Format match Your Podcast Goals?

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!

How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.

I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know that makes me a terrible hypocrite, because I often start interviews by asking the guests to talk about their company and their podcast.

I've tried just getting into a conversation, and honestly, for me, I find it a little too awkward and since my main goal of the podcast is building strong relationships, that's really okay. Maybe it's not perfect, but it's much better than fumbling the kickoff every week and feeling weird going into that kind of conversation.

But I'm talking to someone today who is awesome at that particular strategy of skipping the intro and getting right into the heart of things immediately. It's one of the things that makes her podcast so dynamic and engaging for her audience. And she's here to give us a deep dive into the podcast that has been a key marketing strategy for her business for the last eight years.

Susan Friedmann is the owner of Aviva Publishing and host of the Book Marketing Mentors podcast. In this case study episode, we're going to be digging into how Susan has used her podcast as a marketing and audience engagement strategy for over 400 episodes.

Susan was so generous with her knowledge and experience, and this case study is a wonderful example of how a podcast can become a fundamental part of a long-term marketing strategy.

Listen to the episode or read the blog post here: https://podcastingforbusiness.com/78

Tune in to learn about:

• The birth and growth of Aviva Publishing
• Podcasting as a marketing strategy
• Podcast planning and launch
• Metrics vs enjoyment
• Susan Friedmann's podcast production workflow
• Measuring podcast success
• How to nurture client relationships and leverage resources
• Future plans for Book Marketing Mentors

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Do you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.

We'd love to have you here for a case study episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

"I usually have a starting question to get us in. I get straight to the chase; this is a 25–30-minute interview, I want to get to something substantive. Maybe I'm wrong here, but I don't do the tell us about yourself and your history. I don't do that because that can take up a bit of time that I would rather use getting down to the subject.” - Susan Friedmann

"I find often, speakers, they can be such excellent guests because they know when to stop and it’s a really underrated skill in being either a host or a guest.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Susan Friedmann Aviva Publishing | Book Marketing Mentors Podcast | LinkedIn

• 20-Minute Brainstorm with Susan

• Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
• How to Measure the Impact of Your Podcast with Megan Dougherty
• Pitching and Podcasting for Authors with Angie Trueblood

A truly massive content archive will usually cause one of two feelings:

1. Unspeakable delight about the opportunity
2. A sucking dread at the thought of the work involved in repurposing it

The difference between those feelings? Strategy and organization.

This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.

My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.

Racheal Cook is the founder of The CEO Collective and host of Promote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.

We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77

Tune in to the full episode to learn about:

• effective content strategy and organization
• evolving your content and podcast
• the power of evergreen content
• treating your podcast as a library of assets
• content management and planning
• attract listeners through multiple channels
• building a nurturing content ecosystem
• tracking audience engagement and acquisition

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Next week, we've got an exciting case study episode coming up with Susan Friedmann, the creator of Aviva Publishing and host of the Book Marketing Mentors podcast.

We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook

“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook

"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Racheal Cook Website | Podcast | Instagram | TikTok | LinkedIn | Facebook

• Create with Intent to Repurpose with Jaclyn Schiff
• Bringing Order to Chaos in Your Podcast Processes
• How to Measure the Impact of Your Podcast

What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list.

Pitching well, which is to say, effectively and in a manner that results in guest appearances and new professional relationships is one of those things that is simple but not easy.

Simple: Find complementary shows, communicate your value, bring your best content and generally be a helpful and gracious guest.

Not easy: How do you pitch, are you good enough, will they listen to you, how much research do you need to do, do you have to promote your episode, how long is this all going to take and what if no one accepts you?

Maybe I’m the only one who gets a little in my head about it, but it’s not likely.

Angie Trueblood the founder of The Podwize Group is one of my very best friends in the industry, and since our very first interview, we’ve been talking, collaborating, workshopping and generally working together to create ways that different kinds of businesses owners can leverage podcasts and podcast appearances.

And through these conversations we’ve come up with really excellent use-cases for different kinds of business owners—most specifically, authors. Turns out we also have in common a love of the written word and the people who create those words as a marketing strategy for their companies.

So, enjoy this conversation I had with Angie; there have been some changes in both of our businesses since it was originally released. Check the show notes for the latest links and details but the strategy and practice of pitching is solid.

There is so much gold in this conversation that will help you refine your own pitching strategy to get more visibility on your show, your book and your business.

If you’re interested in that, listen to the episode or read the blog post: https://podcastingforbusiness.com/76

Tune in to the full episode to learn about:

• Benefits of podcast guesting for authors
• Pitching for Podcasts vs. Other Publications
• Should you outsource the pitch?
• Overcoming Pitching Anxiety
• Pitching time and scheduling
• How to be a great podcast guest
• Launching your book with podcasts

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

"I want more than anything else to have a guest who is prepared and takes this opportunity seriously. If they proactively send me information that's going to help negate any weird things happening, perfect. I'm your biggest fan." - Angie Trueblood

"The more you do, the more people hear you, and then all of a sudden you're being heard everywhere." - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023



Angie Trueblood Instagram | LinkedIn | Twitter | The Podwize Group | Go Pitch Yourself Podcast

• The Ultimate Guest Pitching System with Kris Ward
• Practice Makes Prepared with Meridith Grundei
• A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
• Don’t Leave Your Guest Guessing

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean:

Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-Podcast—there are a lot of them.

It’s tempting to think they all sound the same. The more cynical among us might say that they do. But they can be serving very different functions for the companies that run them and making a very different impact based on the Blueprint used and the individual metrics optimized for.

Let’s take a look at how a ‘bread and butter’ podcast format can be optimized for very different business outcomes. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/75

Tune in to the full episode to learn about:

• How similar podcasts can serve different purposes
• How to optimize podcast for different goals
• Optimizing workflows, recordings, and post-production
• Should you be concerned about competition?

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

I’d love to know your reason for podcasting—and how you’re optimizing for it! Find me on LinkedIn or Instagram.

The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“No one has ever found a podcast on a topic they are interested in and said: *That’s it! I have found the one and only podcast on this topic I’m going to listen to; I will never seek out or listen to another one—*that doesn’t happen." - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Related:

• Does Your Podcast Format match Your Podcast Goals?
• Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
• Maximizing your Creative Energy to Serve Your Audience
• Creating Impact with Expert Knowledge with Kachina Gosselin
• Podcasting with Purpose with Fatima Zaidi

PFBCon 2023 Recordings

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!

I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts.

On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part?

That’s the rub and trying to answer that question is the work of entire industries and an important activity for business owners and marketing managers evaluating what they and their teams spend time on.

It’s one of the reasons we developed the Business Podcast Blueprints - so it would be easier to see what work was creating what results to facilitate strategic decision making. I remember when we first started One Stone Creative, and I was another one of those marketers who just kind of threw up her hands and said: it’s going to work but we don’t exactly know why.

It was only through years of experimentation, data collection and analysis that we started to see the patterns that let us codify the Blueprints into tools that could be used proactively to get specific business outcomes and the attendant clarity—from podcasting.

Most of us aren’t just podcasting through, we’re blogging, and posting on social media, making videos hosting events, and creating visuals.

And there’s an expert I’m really excited to introduce you to who is bringing a wonderful level of rigor and analysis to content marketing more generally, with a special emphasis on the king of all content—the email.

My guest today is Shannon Hernandez, the creator of the Joyful Business Revolution.

We’re talking about data, we’re talking about working according to your strengths, we’re talking about email the as-of-yet unseated, most profitable form of communication on the internet, and we’re doing it with Shannon’s specialty—absolute joy.

If you want to step up your content creation game and learn more about the power of email, listen to the episode or read the blog post: https://podcastingforbusiness.com/TCS074

Tune in to the full episode to learn about:

• The Content Personality Quiz
• Creating content outside your personality
• Why Shannon is shifting to email
• Podcasting and email marketing
• How to bring joy to the content creation process
• Cold emails and effective engagement
• How Shannon used The Business Podcast Blueprints

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

"I've asked myself several times over the last couple of years, did I make a mistake in picking joy as the leader of the brand Joyful Business Revolution? Because early on, we attracted a lot of people who were not joyful at all, and what they wanted was joy.” - Shannon Hernandez

“If the only way to keep my business going was an email every 2 hours on Facebook, I just burn it to the ground.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Shannon Hernandez Website | LinkedIn

• Joyful Content Creation Framework
• Content Personality Quiz

• Maximizing your Creative Energy to Serve Your Audience

I have a weakness for walls of text. I really do.

See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media.

And it's a problem because while the content may be good and fondly like to believe that it is, it's hard to read. This is important everywhere, but it's especially important on social media.

And I've never been a huge fan or a super user of it, which means I've never been great at configuring things in the right way to perform the best. But there are so many experts who are so, so good at it, for which I am profoundly grateful because so many of them are so generous with their knowledge.

We are talking with one of those experts today, and she's got some strong opinions about the length of content that belongs in LinkedIn, as well as the topics, the relationship building, the role of LinkedIn to business, and how podcasters can take advantage of it.

Sophie Lechner is the creator of The Magnet Model, and she helps mission driven entrepreneurs find their audience on LinkedIn and build relationships with them so that they can spread their message and grow their own businesses.

If you want strategies that you can use today to improve your LinkedIn game, listen to the episode or read the blog post here: https://podcastingforbusiness.com/73

Tune in to the full episode to learn about:

• The strengths of LinkedIn as a platform
• How to make LinkedIn work for podcasters
• LinkedIn mistakes and best practices
• The ideal LinkedIn post from Sophie Lechner
• Relationship building with podcast hosts and guests

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

"In this day and age, if we want a book, we'll go get a book. You're serving yourself, right? You want people to read it, so make it so the text will just jump into their brain without having to make any effort." - Sophie Lechner

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Sophie Lechner Website | LinkedIn

• Create headlines here!

• Learning From Experts
• Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
• A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have.

But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exaggeration of the work involved in keeping that kind of machine turning—and at worst a damn dirty lie to sell you a quick fix.

When people think of passive income or, more realistically, scalable evergreen product-based income, courses are usually at the top of the list. Creating a course is treated like getting your very own golden goose that's going to lay profit eggs for you every single month.

The thing is, it can work and be an amazing way to scale your business, serve more people, and make a bigger impact in the world. But it is not a fit for every business, and it is not a fit for every stage of every business.

My guest today understands that and has built the criteria for success with courses into every level of her own company. And she has some very interesting thoughts on how podcasts and scalable products like courses and group training programs can work together.

Kachina Gosselin is the founder of Founders Path. She graduated from MIT with a degree in aeronautics and astronautics and now specializes in helping experts monetize their expertise and thrive in the creator economy.

If you want to leverage your expertise and generate more impact, listen to the episode or read the blog post: podcastingforbusiness.com/the-company-show/ 

Tune in to the full episode to learn about:

• How experts can turn into course creators
• The importance of pricing
• When should you create your own course?
• The related costs and investments
• The quality standards that you must meet
• The intersections of podcasting and courses

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

This episode was originally a live Strategy and Networking call which we hold on the third Thursday of every month.

There was actually another 30 minutes of amazing discussion and Q and A with Kachina about how these ideas can be applied in different contexts and creating community - if you want to hear it, register for the calls, and you’ll have access to the recording.

Each one has a training and learning portion, followed by Q and A, hotseats for whatever you’re working on with your podcast, and a chance to network with other podcasters, industry professionals - they’re so much fun, and I’d love to see you there.

Learn more and register for free at PodcastingforBusiness.com/StrategyCalls.

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

"I don't want to be intimidating at all, but I think we do just have to acknowledge those harsh realities, that a course is a really advanced product to sell." - Kachina Gosselin

"The standard for what is expected for an audiovisual product. It's getting higher every year—here are fewer and fewer excuses." - Megan Dougherty

"Simple is not easy." - Kachina Gosselin

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Kachina Gosselin Website | Instagram | LinkedIn

• Join her Mastermind Program

Sophie Lechner Website | LinkedIn

• Should You Make an Online Course?
• How to Outline a Podcast, Book or Course in an Afternoon
• Learning From Experts

Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your company usually means hiring a third-party service provider.

You’ve got a lot of options for what that relationship can look like. There are solo providers like editors and promoters, podcast coaches and consultants, full-service production agencies, training companies, niche-specific agencies, and recording studios with in-house production—all with their own spectrum of price, quality, and capacity.

As you know, hiring a third-party provider can be such a thing. When hiring for a podcast, it’s also fairly high-risk; your show needs to reflect well on your company and help you achieve important goals, and the provider you choose to work with needs to be reliable and produce high-quality work.

When you work with a great one, then creating your podcast is going to be a really pleasant part of your workflow. You’ll get to focus on creating interesting and valuable content and won’t have to do much else while the benefits to your business stack up. But when you end up with a less than satisfactory one, it will be one heck of an expensive nightmare and time-suck.

Today, we’re talking about what information you should gather from the different providers you talk to when you’re exploring hiring help for your company’s podcast.

Listen to the episode or head on to https://podcastingforbusiness.com/71 and read the blog post!

Tune in to learn about:

• Considerations for hiring a third-party podcast production service.
• Questions to ask potential providers including success metrics, contract terms, ownership of episodes, handover points in the process, and support provided.
• Understanding the provider's workflow, turnaround time, and use of AI.
• Importance of trust and clear communication with the chosen provider.

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

We published a version of this back in 2022 in our very first podcast season, and a lot has changed since then—the podcasting industry has exploded.

There are so many different kinds of providers and different technologies available to help or hurt your show, and generally, there's just a lot more noise you’ve got to cut through in order to make a great decision for your organization.

So, when you’re ready to take the plunge, or less happily, if you took the plunge and sank, then you should probably plan to talk to at least a couple of different providers; the types of services and prices for production can vary really widely.

If you have friends or colleagues who podcast, asking for recommendations is a fantastic way to get your starter list, and if you don't know anyone, join literally any podcast group on Facebook, post that you're looking for an editor, and be prepared to receive dozens and dozens of messages from people wanting to sell their services.

You will almost certainly find a decent fit within that horde of eager humans. (And you’re warmly invited to talk to us too!)

Once you’ve got your discovery calls booked, here’s what you should ask:

1. What does a successful podcast look like for your company?

2. Do you need a contract? What are your terms?

3. Who owns the life of an episode?

4. What are the handover points in the process, and where and how are information and content shared?

5. Is there any kind of coaching, feedback, or strategic help provided?

6. What is your turnaround from raw audio to finished episode?

7. Is your company utilizing AI? If so, how?

8. What assets do you provide?

9. Who is providing the service, and who are your points of contact?

10. If you're starting a new show, what is included in a launch? Follow-up: How long does the podcast launch take?

11. What type of editing does the firm do?

12. How long do their clients keep podcasting?

13. What do you do when there are problems?

"When you work with a really great producer, production company or other kind of provider, then creating your podcast can be a really pleasant part of your workflow." - Megan Dougherty

"What does a successful podcast look like for your company? As a producer, this is one of my favorite questions to be asked because it means that someone is thinking seriously about how to evaluate the podcast as a marketing channel." - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Related:

• Achieving Business Goals with Podcast Managers with Ted Cragg
• Should You Book a Podcast Studio? with JP Davidson
• Working with VAs for Your Podcast with Kristy Yoder

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!

There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popular song or a clip from a TV show that perfectly demonstrates what you're talking about. It's not true.

There are protections for other people's content in place, just like there are for yours. And of course, that doesn't mean that you can never use other people's content. It just has to be transformative, which is a whole other kettle of fish on its own, and altogether, it's really a complicated issue filled with nuance and can potentially be pretty high stakes.

While figuring out all of this copyright, fair use, and intellectual property stuff alone is totally possible…

Most of the information is available out there on the Internet, on government websites, and in books, and it's especially accessible if you have some experience with legal terminology. But that can be time-consuming, and honestly, who has a whole week to become an armchair intellectual property expert when you've got the new Stephen King sitting on your coffee table waiting to be enjoyed?

No, it's better to get information straight from a reliable source, and on this episode, we've got a bona fide trademark and copyright nerd joining us to shed a little light on the subject.

Erin Ogden is an attorney at the law firm Ogden Glazer + Schaefer. Whether she's helping clients directly or working with other attorneys to help their clients, she helps identify, protect, and monetize intellectual property while looking at the business holistically, which is exactly what we're looking for today.

So if you're ready for a lot of extremely valuable information critical to the long term success of your company's podcast, listen to the episode or read the blog post: https://podcastingforbusiness.com/69

Tune in to the full episode to get answers to these questions:

• What is fair use?
• Do I need a trademark? When should I apply for one?
• What if somebody steals my content?
• Should I make my guests sign a release form?
• Can I create my own agreements? Or do I need a lawyer to do it for me?

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

“If you think it's transformative, assume you need to talk to a lawyer to make sure, because you are not going to be able to make that determination.” - Erin Ogden

“If in doubt, get permission or don't do it.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Erin Ogden Visit The Ogden Glazer + Schaefer Website | Read the Blog

Stacy Reed Website | Instagram | Twitter | Facebook | LinkedIn | YouTube

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!