The Company Show

This is a very exciting week, friends, and one that I have been a little nervous about for the last six months.

You already know that my book, Podcasting for Business is written and available for pre-order here.

But what you don’t know is that my coach, Amy Collette and I documented the entire process of writing it in a 7 episode podcast series that you can listen to right now.

All of it. The good. The bad. The grumpy. And there is some grumpy.

All 7 episodes are live, and if you want a glimpse behind the curtains of writing a book - from the idea to the manuscript, I suggest you check it out.

If writing a book has been on your radar - or you’ve got half a dozen on your shelf and you want to enjoy watching struggle through title one - check out the series. It’s truly a tell-all, and I admit, I’m a little nervous to be so visible in public. So be kind.

Today, I want to share the first full episode of Unleash Your Inner Author. This is where Amy and I talk about the book I planned to write, what worries and concerns I had about it, and what the process was going to look like.

Listen to Episode 1: The Kickoff or read the blog post here: podcastingforbusiness.com/89

Tune in to the full episode to learn:

• The Business Podcast Blueprints
• Procrastinating for purpose
• Fear, confidence, and excitement
• Done energy: The pros and cons
• Leveraging a Book for Credibility and Client Engagement
• The Intensive Two-Day Retreat: Jumpstarting Your Book
• Managing the Urge to Jump into Content Writing
• Streamlining Decision-Making with Filters

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My book, Podcasting for Business is coming out this September — learn more about it here.

This was such an interesting process, and really, a strange one for me. It’s truly a tell-all about the experience, and there are parts that, looking back on, I find a little embarrassing. But none of us are our best all the time - and I’ve learned that it is pretty common to get a little grumpy and resistant during the coaching process.

It was important to both me and Amy to show the whole process - challenges and all. This series really does go through everything that we did together to get Podcasting For Business ready to publish - and I’m so happy with how it’s come together.

I want to publicly thank Amy for all of her support, amazing advice, wonderful accountability and grace.

Check out all of the episodes here.

And if you want to grab a copy of the book, you can do so, and get a free ticket to the Podcasting For Business Conference by visiting this link.

“I don't want done energy yet because it's not done yet.” - Megan Dougherty

“I love to celebrate all throughout the process. You got to celebrate those small wins because it's easy to check off that accomplishment.” - Amy Collette

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023



Check out all the episodes of the Unleash Your Inner Author podcast!

Unleash Your Inner Author | LinkedIn | Instagram | Facebook

• Join the UYIA Coaching Program.
• Get your book published here.

Get a copy of The Gratitude Connection

• Amy’s got a new book coming soon! Get updates here.

• Pitching and Podcasting for Authors with Angie Trueblood
• Guest Post: Author Marketing 101 – Because your book won’t sell itself.
• Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann

I’ve been looking forward to this episode all year.

I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!

This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author, it’s ready to go.

The official launch date is on September 10th, and I have some fun things planned between then and now - but today, I wanted to share one of my absolute favorite chapters with you.

All right- the excerpt is coming right up, but first I wanted to tell you where and how you can pre-order the book in case you simply cannot wait.

It’s all at PodcastingforBusiness.com/Book - along with the details about how to turn your pre-order into a free ticket to the Podcasting for Business Conference!

And now, for podcast value math, listen to the episode or read the blog post here.

Tune in to the full episode and learn:

• What podcast value math is
• How to identify what’s valuable,
• which part of the show is creating that value,
• and what you should do to increase that.

My book, Podcasting for Business is coming out this September — learn more about it here.

Read the rest of the blog post here.

I hope that you enjoyed this - and that you found it useful! This is just one of dozens of chapters in Podcasting for Business, which is currently available for preorder!

And if you decide to order between now and September 10th - our official launch day - I have a gift I’d like to give you: A Free Ticket to the Podcasting for Business Conference!

Once you pre-order the book, just go to PodcastingforBusiness.com/book, and fill out the form! You’ll be sent a coupon code to get 100% off your ticket to the Podcasting for Business Conference.

And it’s going to be a great event this year. We have an incredible lineup of expert speakers, networking events, and workshops - all virtual and all recorded.

And all yours for free with the pre-order of Podcasting for Business, at $9.99. Not a bad deal, if I do say so myself.

All of the details are at PocastingForBusiness.com/Book. Check it out, let me know if you have any questions, and I’ll be back next week with a fantastic interview with another expert interview.

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“When you understand and use podcast value math, you can optimize for and track anything you want to. That's what makes it so fun and so powerful.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

• How to Measure the Impact of Your Podcast
• Metrics that Matter for Company Podcasts

A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons:

1. You get a chance to practice your on-air presence
2. You get exposure to new audiences
3. You get to connect with the hosts of the shows you guest on, who can become amazing partners down the road.
4. You can test out different offers and opt-ins on different audiences to see how they perform.

That’s really just scratching the surface, but as a “getting started in audio marketing” strategy, it can’t be beat.

If you do, and it starts to work, then you’re probably going to want your own podcast at some point… or your audience will start demanding it.

That’s what happened to my guest today.

Nikki Rausch is the CEO of Sales Maven, a three-time Author, host of the Sales Maven Podcast, and has over 25 years of selling experience, helping entrepreneurs and small business owners sell successfully and authentically. Not only that, she is extremely generous with her time and her knowledge.

Nikki is podcasting to incredible effect, using multiple episode formats for specific different goals and in today’s episode, you’ll get to hear all of them.

Listen to the episode or read the blog post here: podcastingforbusiness.com/87

Tune in to the full episode to learn:

• Why Nikki started her podcast and how it has evolved
• The format she uses to drive new memberships
• Why podcasting is Nikki’s #1 lead generation activity for her business
• Metrics for different episode formats
• Downloads, podcast size, and your business
• Relationships and client success
• The power of success story episodes
• How to encourage clients to share their success

·

My book, Podcasting for Business is coming out this September — learn more about it here.

Next week I’ve got a very special episode for you. You may already know that I’m publishing a book this year! It’s called Podcasting for Business, and by the time next week’s episode drops, it’s going to be available for pre-order.

And anyone who pre-orders is going to get a totally free ticket to the All Virtual and All Recorded Podcasting for Business Conference, happening this November 13th-15.

To celebrate, I’ll be doing a reading of one of my favorite chapters, which I won’t spoil now with a preview. I’ll also be sharing the details of how you can pre-order the book and get your free ticket to PFBCon.

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

"When people realize they're kind of doing you a favor, they feel less weird about talking about themselves.” - Nikki Rausch

"It would be so difficult to become one of the big podcasts, but the most successful podcasts, when you're actually looking at the impact it can have on a business, are very rarely those huge ones.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Nikki Rausch Website | Facebook | Instagram | LinkedIn

• A gift from Nikki: Closing The Sale Ebook

• Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
• A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
• The Ultimate Guest Pitching System with Kris Ward

There are those who love social media and there are those who hate it.

There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am.

Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.

Happily, you don't actually have to use every platform every single day to have that professional and appealing presence.

Social media, especially Instagram for me, has been the nut I just can't crack. I understand that it's valuable. I understand that it's a great way to connect. I've just never been able to really use it effectively, and that's both personally and professionally. I don't use Instagram that much.

Happily, I've got a great team member who's able to create really awesome, engaging posts and share the things that we want to share, like the amazing guests that we have on this podcast. But it has not been a major focus of the work that we've done on social ever since we started One Stone Creative.

My guest today has the solution for this problem and has perhaps even cracked the nut of Instagram.

Ruthie Sterrett is a fractional CMO and founder of The Consistency Corner, a holistic marketing agency supporting service based businesses. Her whole business is about helping CEOs step away from social media, without sacrificing visibility, because most CEOs didn’t start a business to be a content creator.

And to that I say: YES PLEASE.

Ruthie and I talked about about what most businesses really need from the social media platforms they use, the key consideration most of us don’t really make when it comes to strategizing how to use them, and how to make your Instagram work for you even if you don’t want to use Instagram.

Listen to the episode below or read the blog post here:

Tune in to the full episode to learn:

• Why social media is so hard
• Strategic social media use
• Social media and funnels
• Why intentional social media matters
• The Instagram 9-Grid Strategy
• How to use ManyChat
• Who shouldn’t use The 9-Grid
• How to repurpose Instagram for othe platforms

We’re looking for speakers for this year’s Podcasting for Business Conference! Click here to learn more.

I want to remind you that applications for speakers at the Podcasting for Business Conference this year are open!

If you’ve got a skill, strategy or technique that can help business owners with their podcasts, I want to hear about it! Go here to get all the details. Applications will be open until July 29th.

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

"Bad content, okay content is better than no content because the more you work through it, the better you're gonna get.” - Ruthie Sterrett

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Ruthie Sterrett | Website | Instagram | LinkedIn | Facebook

• The Instagram 9-Grid Strategy
• The Consistency Corner Podcast

• Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
• Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner

I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by sponsors.

But most is not all, and if it’s a path you’ve deemed the right one for your show, I want you to have all of the information you need to create a great package.

So, sponsorships! I’ve never had them for this show, nor have I arranged them for the Podcasting for Business Conference so far—although that will be changing this year!

That means I don’t have the absolute latest, up-to-the-minute best practices on what makes a great sponsorship package, and how to communicate them. I’m lucky enough to know someone who does, however.

Alex Durant is the owner of **Durant Consulting Inc.**, where, essentially, she takes everything that can be a nightmare about coordinating large events with lots of sponsors and takes care of everything.

She works with companies to develop sponsorship packages and decks and coordinates to make sure everything is delivered as promised. For this reason, she is extremely sought after. I can tell you, if wrangling sponsors is anything like wrangling affiliates for big events; it’s a huge job with a lot of moving parts.

It was actually talking to Alex that convinced me to open up the Podcasting for Business Conference to sponsorship this year. I’m so excited to bring you our conversation, where Alex shares how to think about sponsorship as it relates to your podcast and environment.

Listen to the episode below or read the blog post here: podcastingforbusiness.com/85

Tune in to the full episode to learn about:

• How to incorporate sponsors into different podcast formats
• The sponsorship real estate
• Sponsors: When to look, how to choose, how to approach
• Leveraging industry connections for visibility
• How to build your sponsorship deck
• Ensuring clarity in sponsorship contracts
• The recap deck
• How to deal with a disappointed sponsor
• Technical issues with podcast ads

As a final note today, please remember that speaker applications for this year's Podcasting for Business Conference are open now!

If you have a skill, strategy, insight, or methodology that you think a business owner who podcasts needs to know, then I want to hear about it.

Head over **here** and fill in the form that you find there to tell me and my team what you want to share with the community at the Podcasting for Business Conference.

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“Just because someone might be willing to give you some dollars, is it worth the reputation of having them as a sponsor? For your reputation, does it make sense at all?” - Alex Durant

"The real winning blueprint for sponsorships is audience engagement.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Alex Durant Website | Instagram | LinkedIn | Facebook

• Should You Get a Sponsor for Your Company Podcast?

It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business Conference.

The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and realized that as awesome as in-person podcasting events are, they aren’t always a possibility for business owners who podcast as only one of many, many things they have to do every week.

So the Podcasting for Business Conference was born—something all virtual and all recorded to fit in around the work of running businesses that so many people need to do.

And it’s time to start planning for this fall’s edition.

This year’s event is going to be taking place November 14th and 15th with a few special events earlier in that week. I’m looking for 10 speakers who can give specific tools and strategies to help people podcast more effectively, profitably and pleasantly podcast.

If you’ve got just such a strategy to share, you can to here and share it!

To inspire your thinking, I’m sharing several (although my no means all!) of my favorite clips from last years expert lineup. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/84

Tune in to the full episode and get tips and strategies for…

• podcast visibility and growth
• pitching to guest on other shows
• relationship building for sales
• search engine optimization
• Email marketing and collaborations
• Podcast re-recording and editing
• PLUS an exciting announcement and a special offer at the end!

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

I hope this has all got your creative juices flowing—and if you have some important learning for a community of business owners, experts, service providers and marketing managers and directors, I want to hear your ideas!

You’ll find all the details and how to apply here. Applications will be open until July 31st. Please, tell your friends!

While I’m asking for favors, you may know already that I’ve written a book called, shockingly, Podcasting for Business. It’s going to be releasing in early September this year.

This is a project that has been years in the making—we’ve completely codified the Business Podcast Blueprints and created a handbook you can use to design or refine, and optimize a podcast to bring real, bottom line value to your business.

What you don’t know yet, is that I am going to give an absolutely free PFBCon ticket to every single person who pre-orders it.

If this is something you and your community might be able to take advantage of, send me a note here or find me on LinkedIn—let’s talk.

The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

"The whole pitch is really not about you as the person, it's about what you can bring to that show.” - Angie Trueblood

“In podcasting, the only thing that you are limited by is your imagination.” - Tom Fox

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Become a speaker at PFBCon 2024 - Apply Here

• Podcasting for Business Refresher
• The Value of Podcasting for Business with Tom Fox

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!

You should start a podcast!

These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.

You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should have a podcast!

Most of us fall somewhere in between the two, and think something like: You might be right… but what a lot of work, would it even be worth it?

When you’re unsure and you take the plunge into podcast, it’s often a little deflating because getting started is a lot of effort and a lot of work work and often a lot of money but the rewards, though they can be considerable, usually come much later on in the process.

My guest this week, Heather Gray, is formerly known as The Lyme Boss and has now rebranded to Renegade Health Boss. She started podcasting after getting just that kind of prompt from her community and fans, and ended up podcasting for a while before her show started to gain traction.

Heather is a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases.

And her podcast is a powerful force in her business.

In this case study episode, we’re talking about how Heather has leveraged her podcast for affiliate sales, sponsors, case studies and new clients—she has done such an impressive job optimizing the show to serve her business, and there is so much to learn from her.

Listen to the episode read the blog post here: https://podcastingforbusiness.com/83

Tune in to the full episode to learn about:

• The Story of The Lyme Boss
• Podcast Sponsorships and Strategies
• Authenticity in Product Endorsements
• Starting with Podcast Analytics
• The Importance of Solo Episodes
• Heather Gray’s Podcasting Workflow
• The Advantages of Embedded Ads
• Low-Tech Setup for High-Quality Podcasting
• The Power of Task Delegation

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Next week is an exciting week, because we’re opening up applications for speakers at this year’s Podcasting for Business Conference!

Make sure you’re subscribed on your favorite channel to catch all the details.

Do you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.

We'd love to have you here for a case study episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“There is no quick rise with podcasting. You just got to put in your time.” - Heather Gray

"I sometimes think the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.” - Megan Dougherty

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Heather Gray | Website | Podcast | Facebook | Instagram | LinkedIn | YouTube

• Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
• Podcast Case Study: Grow a Media Business Through Podcasting

Have you ever thought about the health of your voice?

The two concepts don’t go together intuitively to me, which is interesting when you think about it because the voice is something created with the body.

We’ve all had times when we lost our voice, or noticed it behaving differently based on our environment, situation or other kinds of health. But your voice is something that has it’s own health needs and as a podcaster, you should be aware of them.

When you start podcasting as a marketing channel for your business, you're often not coming from a background where your voice is seen as a tool that needs to be cared for, but it is, and you should make it a priority.

It's not just about how you sound in your recordings, it's about preventing vocal strain, improving the longevity of your voice, and having more control over how you sound.

That is what I learned in my first conversation with today’s guest, who joined us for a Strategy and Networking Call in the Spring and totally changed how I think about my most important tool as a podcaster.

Today I’m sharing the training that Brienne Hennessy, a licensed speech-voice pathologist and the founder of Your Vocal Vitality, gave us in our strategy and networking call back in the spring.

She is teaching us how voice care is self-care and the mindset shift you need to make about it, what voice triage is, and how to actually improve recovery when we do have vocal difficulties, and some practical tips for preparing your voice before an interview. (Including a vocal exercise I experimented with live on the call!)

This training did have a video component, so if you’d like to watch, you’ll find the video below!

Listen to the episode, watch the video, or read the blog post here: https://podcastingforbusiness.com/82

Tune in to the full episode to learn about:

• Vocal health issues and challenges
• Understanding the voice box: larynx
• Addressing vocal problems and daily strategies
• The power of warming up
• Misconceptions and clarifications on vocal health
• How to take care of your voice in a sustainable way

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

This includes all the exercises and other fun bits that might have been cut out from the podcast version!

https://vimeo.com/960104765

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“I've had too many people tell me they actually use the word hate with the sound of their voice and they hate the way it sounds and my question to you is, how can you hate the very thing that you're using to communicate your message with the world?” - Brienne Hennessy

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Brienne Hennessy Website | LinkedIn | Instagram

• Top 10 Vocal Care Tips
• Discovery Call with Brienne Hennessy

I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.

If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.

Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I’ve been both, it’s 100% true and I’ll die on that hill)—there is something you learn as a frontline worker, something that can make a huge difference to you as a business owner.

It’s the actual, functional delivery of the company’s brand.

Servers, to use the example I am most familiar with, tend to have a better understanding of how a brand is perceived by the actual buying public than anyone in the C suite.

This, of course, can be for good or ill depending on how well customer service is managed, and how integrated their feedback is in the managerial and marketing processes of the business.

That integration is all about taking the intangible—feelings, impressions, offhand comments, and codifying it into a real part of the brand that can be used in all outward facing communications, on your website, in your emails, and on your podcast.

Today, I’m speaking with Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.

Brigitte and I are talking about what differentiates a company brand from a personal one, when you should use each, and how they relate to each other, and the importance of storytelling in all of your branding activities—including your podcast.

Listen to the episode read the blog post here.

Tune in to the full episode to learn about:

• The story of Bridget Brands
• The intersection of personal and company branding
• Storytelling and brand Connection
• Efficiency and authenticity in AI usage
• Branding in company onboarding and operations
• Metrics and indicators of effective branding
• Brigitte’s podcast picks for mastering brand authenticity

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Do you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.

We'd love to have you here for a case study episode like this one!

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“You need to align your podcast closely to your company or corporate brand so it becomes one channel element or vehicle to communicate your ideas.” - Brigitte Bojkowszky

EMBED

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Brigitte Bojkowszky Website | LinkedIn | Instagram | Facebook | YouTube

• BrandsTalk podcast

• What Makes an Audio Brand? with Jodi Krangle
• Branding that Feels Great with Sabrina Chevannes
• How to Measure the Impact of Your Podcast with Megan Dougherty

Let me tell you a little story.

Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.

Podcasts certainly did not belong on YouTube. I would have died on that hill.

Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the vast majority of the top 100 podcasts had YouTube channels, and most of them put episodes there. Now we make MP4 versions of all the podcasts we produce so they can go on YouTube.

When I'm wrong, I'm wrong. It's become one of my best anecdotes, though, so there's a win.

I have a whole lot of information for you today about audio vs. video podcasts and how to make that choice for your business. Listen below or continue reading the blog post!

Tune in to the full episode to learn about:

• The current state of video podcasting
• Pros and cons of video podcasts
• How to make the choice between audio and video

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

I am delighted to be able to report that Podcasting for Business, the book, is currently in editing and set for release later this year.

It feels pretty good. This is a project a long time in the making, and I feel confident that we’re looking at podcast value attribution in an entirely new way that will change the game in how you design, produce and track the outcome of your company’s podcast.

The official launch date for the book is Tuesday September 10th, and we have some very exciting things planned to celebrate it.

We’ll have sample chapters, workshops, abundant bonus resources and privileged access to this year’s Podcasting For Business Conference.

We’ll also have an entire behind-the-scenes documentary-style podcast I’ve created with Amy Collette, the book coach I’ve been working with to get this draft from my brain and our content archive. That will be coming out next month—stay tuned!

Find out what’s coming and get involved here.

I really can’t wait to share it with you. I mean that literally—I can’t.

That’s why I’m sharing a part of one section with you today on this episode, all about making the choice between audio-first and video-first shows.

Next week I’ve got a fascinating conversation with Dr. Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.

I learned so much from the conversation, and I’m sure you will to, so make sure you’re subscribed on your favorite podcast player to not miss a thing!

The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

“Getting good at making audio is hard and takes time. Adding all of the extra elements of video right at the outset is a lot and is often more than a business really needs.” - Megan Dougherty

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Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Related:

• The Video Advantage for SEO with Atiba De Souza
• Should Company Podcasts be Company Vlogs? with Chrish Weiher
• Podcasting for Business on YouTube with Angela Hollowell

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!