Welcome friends, to episode 100 of The Company Show.
Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts.
100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has changed our business.
So what has having a podcast really done for One Stone Creative?
Looking BackWe started the show right around the time we developed the Business Podcast Blueprints — hence the original name, and to be completely honest, we did it because I ran out of excuses for why a podcast production agency didn’t have a show of their own.
I was apprehensive, despite having solid strategy and a truly impeccable team behind me.
I’m a behind-the-scenes person. I thrive outside of the spotlight, and being a podcast host was never one of my life’s ambitions.
But as I tell people all time time, podcasting is awesome for introverts. Just how awesome is something I knew in theory before starting this show, but now, I know in practice.
The Company Show has been a vehicle for so much.
I’ve met amazing friends and had opportunities I couldn’t have imagined otherwise, and I’m very sure that without it, the Podcasting for Business Conference wouldn’t have existed. The first year’s lineup was composed almost entirely of podcast guests.
It was also our testing ground — we’ve released different seasons in different formats to learn about what works, and so we could communicate with our clients more effectively about the reality of doing seasons, weekly, and bi-weekly releases.
And now that we’re at episode 100, it’s time for another change.
Several, actually.
The ChangesWe’re taking a hiatus from new episodes for a few months, to re-imagine the show, and decide how, and if we want it to continue, or if it has served its function and lived out its useful existence.
Not every podcast is meant to last forever, and there’s something else going on that is going to make an impact on our decision about The Company Show.
We’re starting something new — a new podcast with a brand spanking new RSS feed, which we’re going to be releasing early in the new year.
It’s going to be called the Business Podcast Spotlight and will be a short weekly (or more!) show looking at the different ways different businesses are using podcasts as a channel for marketing and business development.
These will be short, focused episodes examining strategy, audience, and outcomes for both existing and soon-to-be-released shows — and always with a focus on what can be improved even more.
If you’re doing something interesting with a podcast or plan to in the future, I want to talk to you. Head over to PodcastingforBusiness.com/Spotlightapp and tell me about your show.
Final ThoughtsI’m excited about this new project and what it might inspire for The Company Show!
And I’m also grateful to the wonderful guests I’ve had here over the years. To my incredible team who has made every episode look and sound incredible and to you, listener, who has been the reason for it all. Thank you.
As always, I’ve been your host, Megan Dougherty, and this show was produced by the Team at One Stone Creative.
Wherever we see you next — here on The Company Show, in The Business Podcast Spotlight, or somewhere else, I look forward to it!
Until then.
Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!
If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.
There’s going to be some great information there for you.
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
- Order the book, Podcasting for Business
Learn about what other business podcasters are doing:
- State of Business Podcasting Report 2024
