The Complete Man

Technology is driving innovation at faster and faster speeds. Companies that don't keep up will find themselves obsolete. But how do you pick where to innovate and where to stick with what's working?   Redbox killed Blockbuster. Uber is taking down the Taxi Industry. Kodak invented digital photography and failed to leverage it, causing their own downfall. Will your industry be next?   Nobody knows what the future holds, but smart business owners can be prepared. Knowing what will lead to more Super Fans is how you future-proof your business.

Social media is ever changing. What works today isn't guaranteed to work tomorrow. So how do you stay on top of it all?   Rachel Miller joins us to talk all things Facebook. From engagement to video to running a group, Rachel does it all. And she she helps entrepreneurs like you do it all too.   If you want to use Facebook to attract and build a loyal customer base, Rachel can show you how. It's all in this week's episode of Super Fans.  

Most of our buying decisions are based on our feelings. So, how do your customers and clients feel about you? And what can you do to impact those feelings?   This week's episode focuses on what feeling keep people coming back for more. We also talk about what feelings drive people away. Then we top it all off with some insight on how to influence the way people feel when they do business with you.   This is the subtle leverage point your competition is ignoring. Don't make the same mistake. Listen now.

The line between professional and casual has gotten pretty blurry in the last few years. Tattoos, relaxed dress codes, even social media presences seem to lack the professionalism of yesteryear. What does this all mean for the modern business owner?   What's causing this change of attitude? Should you embrace it in your business model? Are there any negative consequences? Most of all, how will it impact the loyalty of your clients and customers?   Listen to this week's episode. You'll discover how to strike the perfect balance between being professional and casual in your business.

One of the best ways to create loyal Super Fans is to have a system that rewards their loyalty.

This week, we cover some of the most effective loyalty program models out there. We break down what works, why it works, and how you can put it to work for your business. You'll also discover what to look out for and what to keep track of when starting your own customer loyalty program.

On a side note, you'll also hear about some ways that loyalty programs can go bad, if your heart isn't in the right place.

Got Customers? Want to keep them happily coming back for more? Then this is the episode for you.

Most business owners spend a lot of money on marketing to the wrong people. Yes, you need new buyers to stay in business. But the problem with marketing to new people is you can never be sure they're the right people.

Half of your marketing dollars are wasted. That means you're spending twice as much as you have to for every sale they bring in.

It's a necessary evil. And if you're like most businesses out there, you're spending a lot of your marketing dollars on people who will never buy from you.

What if I told you there was a group of people who were way more likely to convert based on your marketing? What if spending a dollar on advertising to them was twice as effective as any other ad spent you're investing? Would you want to know who these people are?

Listen to this week's episode and discover the secret of where most marketing departments are dropping the ball, and what you can do to change that.

Short-sightedness can spell doom for your business. For every investment we make, there's an opportunity we forsake. For every seen effect of monetary decisions, there are a bunch of unseen effects that go ignored. The same is true for economic policy.   On it's face, slapping tariffs on imports might seem like a good idea. In the immediate future, it could mean more manufacturing jobs return to America. But what are the unseen effect of these kinds of policies? What are the secondary and tertiary impacts we might not be foreseeing? That's what this emergency broadcast of Super Fans is here to answer.   Warning: You might not like what you hear. But you'll be better off for listening.

Businesses are closing their doors faster than ever. Not even the industry giants are safe these days. Customers have more options and brand loyalty seems to be a thing of the past.

In this highly competitive environment, how do you ensure your customers and clients stick with you?

That's what this week's episode of Super Fans is all about.

Picking your team is important. Hire the wrong people or implement the wrong strategy and your business could fall apart at the seams. But what about picking your friends and family? What about picking your life goals? How does the Super Fans approach impact those areas of your life?   Most people think success in their carrier means sacrificing success in their personal life. The truth is, what works for your business can also lead to a better personal life... if you have the right strategy.   This week, we take the lessons you've already learned and apply them to outside of the office, so you can find harmony without sacrifice.   Listen now. 

What if I told you there was a threat to your business so silent, you wouldn't even know it was there until it was too late?

Lots of business owners think everything is fine, when nothing could be further from the truth. They provide their product or service. They think they're satisfying the needs of the people they serve. Then, one day, out of nowhere, their customers up and take their business elsewhere.

But why? You thought everything was going okay. If they weren't happy, why didn't they say something?

Well, this episode will show you exactly why, what to look out for, and how to avoid this silent killer of business.