Ongoing History of New Music

The Concept of Selling Out: Part 2



Artists make art because they have it…there’s something in their hearts that forces them to turn what they feel inside into something the rest of us can see and hear and feel ourselves…

It supposed to be this pure thing…the pursuit of beauty for beauty’s sake…undistilled human emotion designed to create a reaction, to spread a profound messages, to make the universe a better and wiser and more joyful place…

Yeah…those are nice thoughts…but the universe being what it is, things don’t work that way…

Artists need to eat…they need to pay the rent…they need tools and supplies…they may need to travel from place to place…and they may need help from others—people that demand payment…

In other words, artists need money to survive…they may find that money from donations…maybe they have a patron…but in the modern world, what they really need is a regular income…

It used to be that musicians would play gigs and sell their music to the public…if they got it on the radio, then that was revenue stream…then came selling t-shirts and other merchandise…

But around the turn of the 21st century, things began to change…economic realities surrounding the evolution of the music business forced musicians to look at different ways of bringing in income…

What was once considered compromising artistic principles and destruction of your integrity of music by prostituting yourself to soulless multi-national corporations (and the like) started to look like not just like a pretty good idea but a very necessary one…

Oh, sure, you can reject the evil lure of money to maintain the purity of your music, but that’s not going to take you far if you’re homeless and hungry…and after a while, you realize that the shame levied upon you for finding new ways of making a living is actually the result of the audience’s idea of artistic purity…the audience expects you to do what they believe is the pure thing for their entertainment…

Whoa…these are complicated concepts…let’s proceed with part two of “the concept of selling out”…

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