If you've ever felt that mainstream marketing can be unethical, or that certain strategies don't feel right, then today's episode is for you. If you want your marketing to be joyful, do good, and feel more fun and easy, then this episode is for you.
I was really excited to be talking to Karen from Goodness Marketing. we had a really great conversation with a lots of things that made me think slightly differently than I had and offered some points that I hadn't considered.
About Karen
Karen Webber is a marketing strategist with specific focus on ethical marketing.
As the owner of Goodness Marketing. Karen helps small businesses with big hearts do marketing that feels good, does good and gets good results.
She is also part of the team behind The Ethical Move, creating a movement around ethical marketing.
Originally from a seaside town in South Africa, Karen now finds herself living on the edge of the Peak District, where she makes up for the lack of ocean by spending as much time as possible outside in the hills or in water.
Before starting Goodness Marketing in 2017, Karen worked as a marketing director for a marketing agency. Previously she worked in various editorial and comms roles in London, Manchester and her native South Africa.
During her career, Karen has educated thousands of people in various settings on aspects of good marketing.
“I really believe marketing can be an act of generosity rather than to be about take, take, take. It's about serving people. It's about being yourself, not pretending, showing up in your marketing, however that may look as you, and for that reason, attracting the right people to you”
Show notes
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Where to connect with Karen
Goodness Marketing website
Sign up to the Goodness Marketing newsletter
Follow Karen on Instagram
Follow Karen on LinkedIn
The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit. Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.
About Kirsty McGill, Elm Leaf Studio:
Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.
My links:
Elm Leaf Studio website - https://elmleafstudio.com/
Instagram - https://www.instagram.com/elmleafstudio
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com
