The Consciously Created Brand

In todays episode I talk to Krissie about zero waste digital marketing, the benefits and what truly matters in your marketing efforts.

About Krissie Leyland, Kollectify

Krissie the founder of Kollectify - a zero waste digital marketing agency - helping Shopify businesses to market their business at the same time as protecting the environment.

View show notes at https://elmleafstudio.com/zero-waste-marketing-krissie-leyland/

Transcripts: https://elmleafstudio.com/podcast/transcripts/

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

About Nash

Nash Gierak is a sustainability consultant, strategist, and writer based in London. She works with a range of businesses—from start-ups, to well-established companies—to help them confidently meet (and exceed!) the sustainability standards within their industries.

Show notes

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Where to connect with Nash

• Nash Gierak website


• Follow Nash on Instagram


• Follow Nash on LinkedIn

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

Have you been thinking about starting a podcast?

If like me starting a podcast has been on your mind for a little while I thought it would be helpful to record my thoughts and feelings at this early stage. Whilst it is still fresh in my mind I can share my experience and what helped me get started.

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

If you've ever felt that mainstream marketing can be unethical, or that certain strategies don't feel right, then today's episode is for you. If you want your marketing to be joyful, do good, and feel more fun and easy, then this episode is for you.

I was really excited to be talking to Karen from Goodness Marketing. we had a really great conversation with a lots of things that made me think slightly differently than I had and offered some points that I hadn't considered.

About Karen

Karen Webber is a marketing strategist with specific focus on ethical marketing.

As the owner of Goodness Marketing. Karen helps small businesses with big hearts do marketing that feels good, does good and gets good results.

She is also part of the team behind The Ethical Move, creating a movement around ethical marketing.

Originally from a seaside town in South Africa, Karen now finds herself living on the edge of the Peak District, where she makes up for the lack of ocean by spending as much time as possible outside in the hills or in water.

Before starting Goodness Marketing in 2017, Karen worked as a marketing director for a marketing agency. Previously she worked in various editorial and comms roles in London, Manchester and her native South Africa.

During her career, Karen has educated thousands of people in various settings on aspects of good marketing.

“I really believe marketing can be an act of generosity rather than to be about take, take, take. It's about serving people. It's about being yourself, not pretending, showing up in your marketing, however that may look as you, and for that reason, attracting the right people to you”

Show notes

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Where to connect with Karen

Goodness Marketing website

Sign up to the Goodness Marketing newsletter

Follow Karen on Instagram

Follow Karen on LinkedIn

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

Something that a lot of people including myself previously don't really think about is the impact that the internet has on the planet. And in particular for the purpose of this episode, your website. But the reality is that if the internet were a country it would be considered the 6th biggest polluter. So small steps taken to make better choices can make a difference.

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com