My aim is to offer some ideas with this episode of things that have helped me be productive even whilst I have been 'side hustling' and working very limited hours as a stay-at-home mom, working part-time too.

I'll be covering some ideas for those of you looking to grow in 2023, from my perspective, including how I've gone about setting some intentions and planning and the things that help me be as productive as I can be.

Show notes

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

As you consider your goals and plan for 2023 you might be considering a rebrand, if you’ve never done this before it could be quite a daunting prospect. The answer to the question ‘should you rebrand in 2023’ can only be answered like most things with ‘it depends’. This episode goes into the different factors to consider and the visual rebrand process.

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

The new year is a good time to reflect and to plan for the year, plan out your goals, plan the steps that you're going to take. It creates a natural time to reflect and figure out how you want things to look regarding your business. Now, one of the things that I suggest you do is to look at auditing your website now. We are going to look at the steps that go into a website audit.

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

We should all be trying to make a positive impact and reduce damage as people and in business. But it will also help your business if you are ethics and values-focused and transparent about how you run your business. '94% of consumers globally say it is important that the companies they engage with have a strong Purpose' - Zeno Strength of Purpose Study

• Why your ethics and values do matter to customers


• Our purchases say something about us


• Research shows that people want to make the right purchasing choices

If your business branding isn't truly conveying your values you can find out more about working together on your brand identity, website and marketing.

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

If you are listening to this in January when the episode came out then it's Veganuary. A month where many non-vegans sign up to a challenge to go vegan for the month, with the aim to keep it going or incorporate meat-free meals more often. There tends to be a plethora of brands bringing out vegan products, albeit they disappointingly disappear after the month!

I wanted to share my current thoughts around whether we should be working with vegan businesses if you are a vegan business owner, not going in-depth or really researching it but more of a conversation.

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com

This is the first episode of The Consciously Created Brand so it’s an introduction to a bit about myself and my background, why I’m starting a podcast, what this podcast is going to be about and the type of topics that I am going to cover.

Show Notes: https://elmleafstudio.com/episode-1-intro/

The Consciously Created Brand is for the artists, creators, makers and curators consciously creating businesses that aim to do better, putting planet and people over profit.  Head to https://elmleafstudio.com/podcast/ for all show notes / accompanying blog posts.  

About Kirsty McGill, Elm Leaf Studio: 

Kirsty McGill is the creative behind Elm Leaf Studio, a designer and illustrator with twelve years experience. She has worked in-house, freelance and in agency environments, with experience in product based businesses, retail, e-commerce and many other industries. Elm Leaf Studio brings together that experience to create strategic and beautiful branding, e-commerce websites and packaging & collateral designs for ethical small businesses, conscious lifestyle brands and purpose-led entrepreneurs.  

My links: 

Elm Leaf Studio website - https://elmleafstudio.com/

Instagram - https://www.instagram.com/elmleafstudio

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsciouslycreatedbrand.substack.com