This week on The Wild Idea, we’re exploring the growing power of outdoor brands to influence public land policy. What happens when the companies that outfit our adventures decide to stand up for the places that make those adventures possible?

We’re joined by Paul Hendricks, Executive Director of The Conservation Alliance, and Vince Mazzuca, Director of Marketing at Osprey, to talk about the role of the business community in conservation. Together, they offer a powerful look at how brands are using their voice and their dollars to push back on efforts to privatize or exploit public lands and waters.

Learn more and find the links and resources mentioned today at our website, thewildidea.com.