The Consistency Club

The end of the year is a great time to ask for reviews of your photography business!

Happy December, and happy final Consistency Club installment of the year! This first year of the Club has been amazing... we’ve seen some incredible success stories of photographers building their email and social followings and - even more importantly - effectively translating that growth into booked clients and money in their bank accounts.

All that to say, if you liked being part of the Club this year, get excited: based on your feedback, we’re implementing some changes for next year that we believe will make your membership even more valuable to your marketing strategy in 2024!

Here’s a sneak peek at some of what you can expect:

* Free access to our first-ever Marketing Summit (coming in January!)

* Earlier drop dates (the 15th of the month before)

* Private podcast access to the audio lesson (listen on Spotify, etc.)

* An over-the-shoulder guide to each month’s templates (as in, rather than reading this newsletter, we’ll be talking through each month’s templates and the secret strategy as part of the audio lesson.)

I’m so excited for these changes, and - as ever - so grateful to be on this journey with you. Happy holidays!

Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

How to keep your marketing easy during the busy season.

I love November. Somehow, it feels a bit like a Thursday to me... like even though we're not to the finish line yet, we're at least in the home stretch.

(It doesn't hurt that the weather this time of year in NC is basically perfect )🍂

But although the finish line is in sight, we're still in the thick of things. I don't know about you, but all I want right now is for everything to feel easy... which means takeout for dinner, When it comes to marketing, I want it as turnkey as humanly possible... so that's exactly what we've got for you this month!

Before we dive in, we can't let the month dedicated to all things gratitude pass by without thanking you for helping the Consistency Club become the success it has this year...Your subscription, your feedback, and your success stories humble us and fuel us to keep showing up, so thank you from the bottom of our hearts! 

In the meantime, treat yourself to a warm, seasonally-appropriate beverage and get ready to stay Consistent with your marketing...even at the busiest time of year!

Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

Learning who you and your people are, and also (just as importantly) who they are not.

We don’t make decisions in a vacuum, and neither do our clients.

Believe it or not, a huge motivator behind our decisions to buy something (or not) is based on what we perceive those around us to be doing. You only have to look as far as the success of influencers to see this at work. 

It all comes down to a simple question, “do people like me do things like this?”

And the same is true of your potential clients. 

The templates this month help you highlight who you and your people are, and also (just as importantly) who they are not.

Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

Helping your clients go from wanting to book, to actually doing it.

Regardless of where you live and what kind of clientele you serve, the coming season is likely one marked by shifting schedules and higher-than-normal demands on everyone’s time.

The good news is that it’s also a time of year when the demand for photos is at its peak in most circles.

Your job this month is to connect those dots: acknowledge that your clients have a lot to juggle and that they probably feel like their own needs often come last (or close to it). Then reassure them that working with you will not only be easy but actually relieve stress and/or reward them with the joy and satisfaction of new photos.

Don’t forget, even if you’re already booked up for the season ahead, be sure to keep on top of your marketing (and if you haven’t listened to Episode 226 of the podcast, be sure to check that out - Jaye McLaughlin shared a great strategy for hanging onto leads that come in after you’ve filled all your spots for the busy season).

If you’re on the other side of the coin and feeling nervous about a too-empty calendar, keep the faith! Episode 227 of the podcast will give you some strategies (as will the 5-day Business Plan Glow-Up).

Either way, I hope this month’s templates make it easy to stay consistent with your marketing!

Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club