The Consulting Advice Buyers Journey

In this podcast episode 48, Russell Pearson discusses the importance of transitioning from an old sales process to a more effective advisory approach when engaging clients. He emphasizes the need for consultants to build trust and authority with clients from day one, highlighting the difference between a service-based approach and an advisory approach. Pearson also outlines a six-step pipeline process for moving potential clients from awareness to decision, emphasizing the importance of collaboration and providing value throughout the sales process to set the stage for successful client relationships and great work. Visit the future of website strategy: https://russellpearsonprograms.com/future-websites/

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