The Content Box

What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today's digital marketing as it did 20 years ago. In this episode we are joined once again by Todd N Tyler Radio Empire's own Mike Tyler, who shares the old-school street marketing tactics that you can utilize today to market your business online.

Listen to Todd n' Tyler and connect with Mike Tyler here.

Link to the Facts vs Feelings episode Matt referenced today is here.

Need help with your marketing or just want to know if your marketing is working? Get started today for free here!

The world is now digital so where do old-school mediums like radio fit into your marketing strategy? Yes, there are some very easy ways to waste a lot of money in radio advertising, but there are a lot of secrets to radio advertising that are effective and very affordable for small businesses. Today we'll break down radio advertising and the secrets radio stations don't want you to know about.

Tips covered in this episode:

1. How Ratings work and how they are flawed
2. Ask them to prove it - with traditional ratings they can't
3. Buy Streaming Ads because you can track and prove listenership and people actually hear your ads
4. Utilize local radio talent with live endorsement ads
5. Buy Pre-roll video ads for streaming broadcasts

Wondering if your marketing is working? Have a hunch you're over paying an agency and don't know if you're getting results?

Click Here to try our Measure My Marketing tool to get a free marketing audit report for your business!

Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.

It's time to embrace the truth: Facebook and Instagram are now video platforms just like TikTok and YouTube. This means that video-based marketing is the most effective tool to market your business. In this episode, we're joined by Walt Sanders and Michael Murphy of Omaha's WMK Media, who will show you how to use video to grow your business.

Click Here to Download your free copy of YouTube's PDF guide to building your business through videos on YouTube!

In this episode, we'll cover the following:

1. Should your videos be verticle or widescreen?
2. What are 'Tags?'
3. How long should your videos be?
4. How often should you post videos?
5. What is the impact of video marketing on your business?

Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.

Stop thinking of a podcast as entertainment or a 'show' and start thinking of it as what it really is - a tool. And not just any tool - Podcasting is the most affordable and effective marketing tool available to small businesses today. Erik Johnson is the Sr. VP of Programming for iheartmedia and The Podcast Talent Coach, who joins Matt Tompkins to talk about the many benefits of podcasting for small businesses with simple, practical tips and techniques that deliver real results!

Download Your FREE 21 Lead-Magnet Ideas Here!

You know that content marketing is everything. We know how to make it Easy. We believe that every business deserves affordable and effective marketing.

Learn more about how we help businesses like yours with Content in a Box.

Midwest Mindset is a Two Brothers Creative production, Copyright 2023.

What is the secret behind the world's greatest salesperson? Joe Girard is listed in the Guiness Book of World Records as "The World's Greatest Salesman." He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total. There IS a secret to his success and this secret is revealed in this episode of the podcast. The best part is that this secret is something you can easily apply to your own business today!

Midwest Mindset is a production of Two Brothers Creative.

Do you know what your value is? As business owners, we're never given an instruction manual to know what our time is worth or what a fair price is that we should be charging for our services. As we're starting out, it's very easy for us to undervalue our business and what it is truly worth.

In this episode, we'll learn how it all comes down to having the right mindset. We're joined by Amy Nakai, the owner of rooted tree specialists, who shows us the power of having the right mindset to find success even when the odds may be stacked against you.

Download Your Free Vision Action Strategy Organizer today to set those big audacious goals and a plan to make them a reality.

Should your business be on every social media platform? I think it's a very fair question to ask, considering the amount of time, personnel, and money we throw at a multi-channel social media marketing strategy. This is not an anti-social media episode but this is a podcast for us to learn how to use Social Media correctly so that you get the results you need for your business.

"51% of businesses will close their doors within the first five years, and I think it's safe for me to say that no entrepreneur whose business has failed has ever said, "If only we had spent more time posting on social media, maybe we'd still be open"

Want to see if your marketing is working? Try our Free Measure My Marketing Tool to see if your marketing is working, what opportunities you have for your business, and what you can do about it!

For most small businesses, the answer is yes. What can you do with your website so that it is a tool working to help your business and not hurt it? This episode is your website 101 course with our guest, and professional web designer/branding/marketing expert, Chad Dodd of Klar, Inc.

We'll cover:

• Common mistakes we make with our website
• Defining the type of website your business actually needs
• Simple things you can do now to improve your site without breaking the bank
• What to look out for with marketing agencies so that you don't get ripped off.

Are you struggling with your marketing? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call with Two Brothers Creative.

Click here to download your FREE checklist for writing your own SEO-focused blog articles!

Midwest Mindset is a production of Two Brothers Creative, LLC—copyright 2023.

Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings showdown where (sorry facts) only one matters to your marketing.

We will cover the 3 problems your business can solve for your customer, and the 1 problem that is most important for your marketing, including:

1. External Problem
2. Internal Problem
3. Philosophical Problem

Is your marketing struggling? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call with Two Brothers Creative.

Click here to download your FREE checklist for writing your own SEO-focused blog articles!

Midwest Mindset is a production of Two Brothers Creative, LLC—copyright 2023.

Why isn't my marketing working? This is a common question business owners ask when they are doing everything they think they are supposed to be doing but aren't seeing results. In this episode, we have the three most common mistakes that businesses make when it comes to their marketing and simple, effective, and affordable ways you can turn it around quickly.

What is marketing, and why is it crucial to your business? Find out in this week's episode of Midwest Mindset!

Download your FREE Checklist for writing SEO-Focused Blog Articles HERE!