The Content Champion Podcast

Welcome to the Content Champion podcast. On the show this time I’m delighted to be discussing evergreen link building techniques with award winning SEO and digital marketer, Matthew Woodward.

Renowned for his in-depth SEO tutorials and case studies, Matthew has been helping business owners grow online since 2012.

So with that all said, let’s dive in…

Listen To Matthew’s Show On Link Building

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Show Notes

​Discover Matthew’s backstory

Get the lowdown on Matthew’s renowned blog and SEO company

​Our quick fire run down of the 12 link building techniques

Matthew’s approach to outreach for link building

Why you should only focus on your favourite two link building techniques

Find out where you can find Matthew online

The PS Question – ​Matthew gives one of the best ever answers to the PS Question!

Featured Resources

Matthew’s renowned blog

The original link building strategies post

Search Logistics

Matt Diggity

Brandon Gaille

Authority Hacker

Ahrefs

Link Assistant (SEO PowerSuite)

FAQ Rich Snippets (this works as I tried it right after the call – proof below)

Welcome to the Content Champion Podcast, in this episode I’m talking with Pat Walls, the entrepreneur behind Starter Story, the highly successful blog that interviews top business owners on how they started and grew their companies.

The secret to Pat’s own success is publishing and monetising a high volume of interviews – that other people write – all underpinned by a system that puts the whole thing on rails.

As a former journalist I’m fascinated by this ‘reporter model’, so I can’t wait to dive in…

Listen To Pat’s Show On The Reporter Model

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Show Notes

​Discover Pat’s own backstory

The lowdown on Starter Story & how Pat monetises his interviews

​Pat’s interview workflow process explained

Introducing Pigeon, the software Pat developed to automate his workflow with Gmail

More detail on how Pigeon works and what you can achieve with it

The roadmap for Pigeon’s feature development

Where we can find Pat online (and information on signing up for Pigeon)

The PS Question – ​Pat shares ​a great interview marketing tactic you can use right after the show!

Featured Resources

Starter Story

Pigeon

Gmail

Google Docs

Google Sheets

Boomerang

Streak

Airtable

Starter Story on Twitter

Pat on Twitter

Watch The Video Podcast

​Subscribe, Rate & Review the Content Champion Podcast

Many thanks ​for listening to ​this episode on making money with interviews with Pat Walls. If you enjoyed the show, please head over to iTunes to leave us a rating and review.

Also, please subscribe to the podcast so you never miss an episode – and share your favourite ​shows on social media. Thank you 🙂

Welcome to the Content Champion Podcast, in this episode I’m talking with Pat Walls, the entrepreneur behind Starter Story, the highly successful blog that interviews top business owners on how they started and grew their companies.

The secret to Pat’s own success is publishing and monetising a high volume of interviews – that other people write – all underpinned by a system that puts the whole thing on rails.

As a former journalist I’m fascinated by this ‘reporter model’, so I can’t wait to dive in…

Listen To Pat’s Show On The Reporter Model

Want your episodes to look this good? Try Smart Podcast Player…

Show Notes

​Discover Pat’s own backstory

The lowdown on Starter Story & how Pat monetises his interviews

​Pat’s interview workflow process explained

Introducing Pigeon, the software Pat developed to automate his workflow with Gmail

More detail on how Pigeon works and what you can achieve with it

The roadmap for Pigeon’s feature development

Where we can find Pat online (and information on signing up for Pigeon)

The PS Question – ​Pat shares ​a great interview marketing tactic you can use right after the show!

Featured Resources

Starter Story

Pigeon

Gmail

Google Docs

Google Sheets

Boomerang

Streak

Airtable

Starter Story on Twitter

Pat on Twitter

Watch The Video Podcast

​Subscribe, Rate & Review the Content Champion Podcast

Many thanks ​for listening to ​this episode on making money with interviews with Pat Walls. If you enjoyed the show, please head over to iTunes to leave us a rating and review.

Also, please subscribe to the podcast so you never miss an episode – and share your favourite ​shows on social media. Thank you

On the Content Champion Podcast this time, we’re looking at how to get leads and clients running Facebook ads.

My expert guest, Lucas Lee-Tyson of Growth Cave, currently manages over $50,000 a month in Facebook ad spend for his clients – and has a proven system that works for every business.

So let’s dive in…

Listen To Lucas’s Show On Facebook Ads

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Show Notes

​Learn about Lucas and hear his backstory

The story behind Growth Cave

​Lucas shares his own success driving leads with Facebook ad campaigns

Why Facebook ads are the right thing to do for most small businesses

The two types of campaigns you should focus on at first

​Lucas gives us an overview of his Facebook ads funnel system

We walk through a real world small business Facebook ads scenario

​How we should optimise our Facebook campaigns for maximum conversions

Where we can find Lucas online (and details of his new course)

The PS Question – ​Lucas shares ​a superb Facebook ads tactic you can use right after the show!

Resources Mentioned

Growth Cave

Facebook Ads Manager

Facebook Audience Insights

Optin Monster

Sumo

Active Campaign

Watch The Video Podcast

​Subscribe, Rate & Review the Content Champion Podcast

Many thanks ​for listening to ​this episode on Facebook ads with Lucas Lee-Tyson. If you enjoyed ​it, please head over to iTunes to leave us a rating and review.

In addition, please subscribe to the podcast so you never miss an episode – and share your favourite ​shows on social media. We appreciate it greatly 🙂

On the Content Champion Podcast this time, we’re looking at how to get leads and clients running Facebook ads.

My expert guest, Lucas Lee-Tyson of Growth Cave, currently manages over $50,000 a month in Facebook ad spend for his clients – and has a proven system that works for every business.

So let’s dive in…

Listen To Lucas’s Show On Facebook Ads

Want your episodes to look this good? Try Smart Podcast Player…

Show Notes

​Learn about Lucas and hear his backstory

The story behind Growth Cave

​Lucas shares his own success driving leads with Facebook ad campaigns

Why Facebook ads are the right thing to do for most small businesses

The two types of campaigns you should focus on at first

​Lucas gives us an overview of his Facebook ads funnel system

We walk through a real world small business Facebook ads scenario

​How we should optimise our Facebook campaigns for maximum conversions

Where we can find Lucas online (and details of his new course)

The PS Question – ​Lucas shares ​a superb Facebook ads tactic you can use right after the show!

Resources Mentioned

Growth Cave

Facebook Ads Manager

Facebook Audience Insights

Optin Monster

Sumo

Active Campaign

Watch The Video Podcast

​Subscribe, Rate & Review the Content Champion Podcast

Many thanks ​for listening to ​this episode on Facebook ads with Lucas Lee-Tyson. If you enjoyed ​it, please head over to iTunes to leave us a rating and review.

In addition, please subscribe to the podcast so you never miss an episode – and share your favourite ​shows on social media. We appreciate it greatly

When it comes to growing your ecommerce business, have you considered Instagram Stories? Not only can they help generate traffic and sales, but they also build engagement and customer loyalty too. So it’s a win-win situation for content marketers.

With that said, let’s learn what Instagram Stories are, how they work – and how you can use them to promote your store.

[toc]

What Are Instagram Stories?

Instagram Stories are collections of photos and 15-second long videos that last 24 hours after they are published. Stories show up at the top of your feed (on your phone) and to the right of your feed (on the desktop version).

You can also see a user’s current stories by clicking on the coloured ring around the profile picture, and the highlighted ones (which are older than 24 hours) by clicking the buttons below the bio. The stories can be published directly from the app or from your camera roll. What’s more, you can add text, emojis, and stickers on top of the images to make them more appealing.

Quick tip: The Stories Highlights feature is a useful way to choose the best stories you’ve published and show them in a way that your followers can get fast access to the most important information.

We recommend that you keep your business account public, this way, you can share your stories with everyone.

Keep in mind that the purpose of this tool is not to get likes or comments (which are disabled). The goal of your stories should be to raise awareness and create loyalty. In other words, if people enjoy your stories, they’ll come back and watch more.

Such loyalty increases the likelihood that people will act on your stories. This means you can have them filling a survey, swiping up to visit your site, and even making a purchase right from their feed.



How To Create An Instagram Story

To create a simple story, click on the “+” icon on the top left corner of your app.

Quick tip: To move faster, just swipe left in your home screen.

Once you’re in the Story camera, take a photo or record a video (like you regularly do). Once this step is done, you can use a set of filters, text, and drawings to make your photo more interesting.

Next, click on the bottom check sign and select the audience for which you want the story to be promoted – and you’re done.

How To Use Instagram Stories To Promote Your Business

Instagram Stories provide a wide range of features that can help you leverage your user’s purchase journey.

If you take a look at the stats, you’ll learn that, in the US alone, 25 million businesses use Instagram. Most surprisingly, 72% of Instagram users have indicated they have purchased a product they saw on the app. Considering the 1 billion monthly active users, that’s a lot of people willing to buy a product thanks to the app.

So why not try to tap into this large audience for your own business?

Attract Traffic To Your Store

Let’s say you have a product you want your followers to see. To guide your followers to the buying page of this product, you start by introducing it in your stories. Next, you make full use of the swipe up feature, which is a smart feature introduced by Instagram for businesses.

Keep in mind: This feature is only available to business profiles with more than 10,000 followers. If you don’t have that many followers yet, check out this guide on how to generate 10,000 followers on Instagram.

This allows you to include a link behind the story and people can activate it by swiping ...

Welcome to the Content Champion Podcast, in this episode we’re considering how to create video content with confidence for your online business, with video marketing expert Lindsey Hazel of HazelHaven.com.

Listen To Lindsey’s Show On Video Confidence

Show Notes

​Discover how Lindsey got into video marketing

​How you should start where your comfortable with your videos

​Why we shouldn’t overthink making marketing videos

​Always speak like you’re speaking to just one person

​Why self belief when making videos is crucial

​How practice creates confidence in video making

​Learn what video creation tools we need to succeed

​Lindsey’s YouTube publishing primer

* Where we can find Lindsey online

The PS Question – ​Lindsey shares ​a great video marketing tip you won’t want to miss!

Resources Mentioned

Hazel Haven

Lindsey’s Post On Video Confidence

Lindsey’s YouTube Channel

Action Taker Haven

Smart Podcast Player (Promotion)

Watch The Video Podcast

​Subscribe, Rate & Review the Content Champion Podcast

Many thanks ​for listening to ​this episode. If you enjoyed ​the show, please head over to iTunes to leave us a rating and review.

Also, please subscribe to the podcast so you never miss an episode – and consider sharing your favourite ​shows on social media. We appreciate it!

Welcome to the Content Champion Podcast, in this episode we’re considering how to create video content with confidence for your online business, with video marketing expert Lindsey Hazel of HazelHaven.com.

Listen To Lindsey’s Show On Video Confidence

Show Notes

​Discover how Lindsey got into video marketing

​How you should start where your comfortable with your videos

​Why we shouldn’t overthink making marketing videos

​Always speak like you’re speaking to just one person

​Why self belief when making videos is crucial

​How practice creates confidence in video making

​Learn what video creation tools we need to succeed

​Lindsey’s YouTube publishing primer

* Where we can find Lindsey online

The PS Question – ​Lindsey shares ​a great video marketing tip you won’t want to miss!

Resources Mentioned

Hazel Haven

Lindsey’s Post On Video Confidence

Lindsey’s YouTube Channel

Action Taker Haven

Smart Podcast Player (Promotion)

Watch The Video Podcast

​Subscribe, Rate & Review the Content Champion Podcast

Many thanks ​for listening to ​this episode. If you enjoyed ​the show, please head over to iTunes to leave us a rating and review.

Also, please subscribe to the podcast so you never miss an episode – and consider sharing your favourite ​shows on social media. We appreciate it!

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Resources MentionedHQSEO

Ubersuggest is a powerful SEO analysis tool from renowned entrepreneur Neil Patel, who joins me for the second time on the podcast to discuss how we can use its advanced features for content marketing.While not yet possessing all the features of its rivals, Ubersuggest is still an extremely useful tool to add to your marketing stack - and I've been using it very successfully to find long tail keywords for blog posts, which has seen traffic to this blog increase over 50% in the last few months.And the best part? It's absolutely free... Listen To Neil's Show On Ubersuggest

Ubersuggest Show Notes​​​Discover Neil's backstoryWhy Neil created Ubersuggest and made it free​​​A rundown of the main features; domain overview, top SEO pages, keyword suggestions, content ideas, backlink ideas​​Where the data comes from and how reliable it is for making content marketing & SEO decisions​​What's on the development roadmap for UbersuggestHow any business can create low cost tools for traffic and lead generationThe success of Neil's new 5 minute podcasting formatWhere we can find Ubersuggest and catch Neil's showThe PS Question - Neil shares a great way of using Ubersuggest to easily increase our rankings and drive more traffic!

[Podcast] Using Ubersuggest For Content Marketing With Neil Patel #contentmarketing #seo #ubersuggest

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​Resources Mentioned​​UbersuggestAhrefsSEMRushFree SEO checklist

Read the transcript

Speaker 1: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself. Loz James.Loz James: Welcome to the Content Champion Podcast. In this episode, for the second time round, I'm delighted to be speaking to highly-respected online entrepreneur, speaker, blogger, and podcaster, Neil Patel about his amazing free SEO tool, Ubersuggest. So let's dive in.Loz James: Thanks for coming on, Neil.Neil Patel: Thanks for having me.Loz James: Now then, we're gonna discuss content marketing using your great free tool, Ubersuggest, in today's show. But before we do that, could you remind us of your backstory, please?Neil Patel: Sure, so I'm a serial entrepreneur. I tend to create companies around marketing technology or the marketing space. I have a ad agency called Neil Patel Digital. And my latest project is Ubersuggest, which is a free marketing tool that helps you get more search traffic.Loz James: And why did you make it free, Neil?Neil Patel: Well, I was just like man, all these tools, few hundred dollars a month. Like we pay some of these tools $300, $400 a month, some are a hundred, which isn't too bad, but some of the stuff is so cheap to do now that I'm like some of these things should be free. And what I mean by that is, when you have these companies that were built seven, eight, ten years ago, they're using old technology. And it's harder for them to change their infrastructure. Now, with things like cloud computing and Amazon Web Services, the cost to run these companies are much lower.Loz James: And I understand that you acquired the tool. I used it before you acquired it and am using it now. Was that part of an overall strategy to build your own businesses through the free tool online?Neil Patel: Correct. So we use the tool as lead generation. And the goal was to acquire other sites,