The Content Champion Podcast

As we continue our SEO Essentials series, we’re ​discussing how the speed of your website plays a crucial role in your conversion rates, so much so that this one issue alone can make or break your online business. ​​Our Head of SEO at Content Champion, Tom Peary, joins me again on this episode to explain why site speed is so important - and how a slow site can drive away potential customers ​and kill your conversions, even when your ​organic traffic is doing well. ​​​In this quickfire ​show we also discuss what load impact is, how technical SEO and hosting factors can ​influence the speed of your website, and how you can improve your site speed on WordPress with the various plugins ​available.

Listen To The ​Site Speed Show

Show NotesThe first thing to look at regarding site speed How to see an improvement in your conversions The relationship between site speed and conversion rates What Google will do if your site has been running consistently slowly Why you should take load impact into consideration  The relationship between load impact and your server Why you should choose your hosting carefully 

[Podcast] ​​​Website Speed (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources MentionedMouseflow Google Analytics Pingdom GTmetrix Google PageSpeed Insights WP Fastest Cache Cloudflare YouGetSignal WPX Hosting 

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Loz James:           I'm Loz James and this is the Content Champion Podcast, the content, marketing and SEO show where you can learn actionable techniques from real world examples. Hi guys, welcome to the show. This time me and Tom Peary, our Head of SEO here at Content Champion, are talking about site speed as part of our SEO Essentials Series.​Now, why is site speed important? We're going to look at that. We're going to look at some examples based on our own eCommerce store as to how this can basically cut your conversions and cause a lot of problems for you, so Tom, give us the background on site speed and why it's so important.Tom Peary:          Yeah sure. I think the first thing to look at is your visitors, your users. That's the primary reason you have a website. So if your site's running slow, we don't all have access to super fibre 200 mg connections. Sometimes we're on 3G or non-3G ​or 4G, so when the user's trying to visit your site and it's taking a long time to load, they're probably going to give up. You can see this with certain tools anyway, which we'll go into in a bit.​So that's the first thing is losing potential business because your site's not performing how someone would expect and they just get bored and they'll go elsewhere because somebody else will serve them that information faster even if they're further down in the ranking.

Welcome back to another ​show in the SEO Essentials series of the Content Champion podcast. A common issue with many of our new client websites is duplicate content. Duplicate content can play a significant role in your site’s ability to rank well on search engines such as Google. Content Champion’s Head of SEO, Tom Peary, joins me again today to share his wisdom on the best SEO strategies to help you improve your website’s search ranking. Tom explains what duplicate content is - on your own website as well as across the web - and how this content can affect your ability to rank at the top of Google. He also explains how to identify and fix these issues, how Google views duplicate content on ecommerce websites, and how soon you can expect to see an improvement for your site once you’ve made these corrections. 

Listen To The ​​Duplicate Content Show

Show NotesWhat is duplicate content and why it’s important to identify it on your website How to identify external duplicate content How Google views duplicate content for ecommerce websites Methods used to find duplicate content How to handle duplicate content issues How soon can you expect to see your site rebound after fixing these issues Ways to protect your original content, when to contact site owners plagiarizing your content, and using DMCA 

[Podcast] ​​​Duplicate Content (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources Mentioned In This EpisodeCC 071: Canonicalization (SEO Essentials)CopyscapeSitelinerSitebulbAhrefsDMCA

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Loz James:           I'm Loz James, and this is the Content Champion Podcast, the content marketing and SEO show where you can learn actionable techniques from real world examples. Hi, guys. Welcome to the show. This is the second SEO essentials podcast, talking about the foundational elements of SEO. I'm with Tom Peary, a head of SEO here at Content Champion, and related to the last show about canonicalization, we're now talking about duplicate content. Tom, could you explain to us what duplicate content is, on both our own sites and on the web?Tom Peary:          Yeah, sure. Let's start with our own sites to begin with, because it ties in nicely with the last podcast. Looking at your site for duplicate content is really important, as we said before, just because it can really hold you back in terms of your organic rankings. Too much duplicate content ... A little bit's okay, the odd fodder thing, menu items, Google understands that, but duplicate content across your site is going to impact poorly on your organic rankings, because Google sees you haven't taken much effort, that it's just filled with the same stuff. How relevant to that is a user? It can't differentiate different pages, because it has the same content. So that's the first thing.​The other one, which can be ... usually, it's out of your control, initially anyway, is external content that's been lifted, effectively. So if a site has been lazy, and they've just taken all your site content, or huge chunks of it, which we see all the time, it's really common, especially in the black hat world, which is not as abundant as it was,

Welcome back to another ​show in the SEO Essentials series of the Content Champion podcast. A common issue with many of our new client websites is duplicate content. Duplicate content can play a significant role in your site’s ability to rank well on search engines such as Google. Content Champion’s Head of SEO, Tom Peary, joins me again today to share his wisdom on the best SEO strategies to help you improve your website’s search ranking. Tom explains what duplicate content is - on your own website as well as across the web - and how this content can affect your ability to rank at the top of Google. He also explains how to identify and fix these issues, how Google views duplicate content on ecommerce websites, and how soon you can expect to see an improvement for your site once you’ve made these corrections. 

Listen To The ​​Duplicate Content Show

Show NotesWhat is duplicate content and why it’s important to identify it on your website How to identify external duplicate content How Google views duplicate content for ecommerce websites Methods used to find duplicate content How to handle duplicate content issues How soon can you expect to see your site rebound after fixing these issues Ways to protect your original content, when to contact site owners plagiarizing your content, and using DMCA 

[Podcast] ​​​Duplicate Content (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources Mentioned In This EpisodeCC 071: Canonicalization (SEO Essentials)CopyscapeSitelinerSitebulbAhrefsDMCA

Read the transcript

Loz James:           I'm Loz James, and this is the Content Champion Podcast, the content marketing and SEO show where you can learn actionable techniques from real world examples. Hi, guys. Welcome to the show. This is the second SEO essentials podcast, talking about the foundational elements of SEO. I'm with Tom Peary, a head of SEO here at Content Champion, and related to the last show about canonicalization, we're now talking about duplicate content. Tom, could you explain to us what duplicate content is, on both our own sites and on the web?Tom Peary:          Yeah, sure. Let's start with our own sites to begin with, because it ties in nicely with the last podcast. Looking at your site for duplicate content is really important, as we said before, just because it can really hold you back in terms of your organic rankings. Too much duplicate content ... A little bit's okay, the odd fodder thing, menu items, Google understands that, but duplicate content across your site is going to impact poorly on your organic rankings, because Google sees you haven't taken much effort, that it's just filled with the same stuff. How relevant to that is a user? It can't differentiate different pages, because it has the same content. So that's the first thing.​The other one, which can be ... usually, it's out of your control, initially anyway, is external content that's been lifted, effectively. So if a site has been lazy, and they've just taken all your site content, or huge chunks of it, which we see all the time, it's really common, especially in the black hat world, which is not as abundant as it was,

​​Welcome back to the SEO Essentials Series of the Content Champion Podcast. In this episode, I'm ​discussing canonicalization with highly experienced SEO, Tom Peary. Yes we know, don't let your eyes glaze over quite yet - as getting this right could save your organic traffic.Tom ​is the Head of ​SEO here at Content Champion, and ​also specialises in optimizing Google Shopping feeds. Between the two of us, ​we have over 30 years' experience in the content marketing and SEO industries.Tom joins me today to explain what canonicalization is and why it’s ​an essential ​part of your SEO strategy. He ​​also tell us how using canonical tags can help boost your search engine ranking, and explains ​how to fix and prevent canonical errors.

Listen To The ​Canonicalization Show

Show NotesWhat are canonical tags and canonicalized URLs?How ​using canonicalization tags can help improve your website rankingHow to identify canonical problems on your websiteHow to prevent canonicalization problemsUsing htaccess commands and ​301 redirects to resolve canonical website issuesHow long does it take to reap the benefits of correcting canonical errors?

[Podcast] ​​Canonicalization (SEO Essentials) From Content Champion #contentmarketing #​seo

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Resources Mentioned In This EpisodeGoogle Search Console - Webmaster ToolsMoz Guide To CanonicalizationGoogle Guide To Using Canonical URLsCopyscapeSitelinerSitebulb

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Loz James:           I'm Loz James, and this is the Content Champion podcast, the content, marketing, and SEO show where you can learn actionable techniques from real world examples. Hi guys, welcome to the show. This is our first SEO Essentials programme. We're going to be talking ... Me and Tom Peary, our head of SEO here, are going to be talking about those foundational elements of SEO on-page, technical, everything related to that, that you need to get in order before you do your in house SEO or content marketing, or start to use the services of a company like Content Champion. So, this time, we're going to be talking about canonicalization, and, look, me and Tom have got about 30 years SEO and content marketing between us, so you're in safe hands. Let's introduce Tom. Hi, Tom.Tom Peary:          Hi, Loz.Loz James:           So, what is canonicalization?Tom Peary:          OK, so a canonical tag is really just a way of telling a search engine about a page on your website. If you've got a piece on content on a page that is then duplicated elsewhere, the rel=canonical tag just, literally, shows Google, this is the main page, this is the master URL, we're not intentionally trying to duplicate content across the site. That way, it just sorts out any problems with duplicate content.Loz James:           Okay. Can you give us some examples of what that looks like on a small business site?Tom Peary:          Yeah, sure. I think one of the easiest ways is, if you take, for example, the www.

​​Welcome back to the SEO Essentials Series of the Content Champion Podcast. In this episode, I'm ​discussing canonicalization with highly experienced SEO, Tom Peary. Yes we know, don't let your eyes glaze over quite yet - as getting this right could save your organic traffic.Tom ​is the Head of ​SEO here at Content Champion, and ​also specialises in optimizing Google Shopping feeds. Between the two of us, ​we have over 30 years' experience in the content marketing and SEO industries.Tom joins me today to explain what canonicalization is and why it’s ​an essential ​part of your SEO strategy. He ​​also tell us how using canonical tags can help boost your search engine ranking, and explains ​how to fix and prevent canonical errors.

Listen To The ​Canonicalization Show

Show NotesWhat are canonical tags and canonicalized URLs?How ​using canonicalization tags can help improve your website rankingHow to identify canonical problems on your websiteHow to prevent canonicalization problemsUsing htaccess commands and ​301 redirects to resolve canonical website issuesHow long does it take to reap the benefits of correcting canonical errors?

[Podcast] ​​Canonicalization (SEO Essentials) From Content Champion #contentmarketing #​seo

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Resources Mentioned In This EpisodeGoogle Search Console - Webmaster ToolsMoz Guide To CanonicalizationGoogle Guide To Using Canonical URLsCopyscapeSitelinerSitebulb

Read the transcript

Loz James:           I'm Loz James, and this is the Content Champion podcast, the content, marketing, and SEO show where you can learn actionable techniques from real world examples. Hi guys, welcome to the show. This is our first SEO Essentials programme. We're going to be talking ... Me and Tom Peary, our head of SEO here, are going to be talking about those foundational elements of SEO on-page, technical, everything related to that, that you need to get in order before you do your in house SEO or content marketing, or start to use the services of a company like Content Champion. So, this time, we're going to be talking about canonicalization, and, look, me and Tom have got about 30 years SEO and content marketing between us, so you're in safe hands. Let's introduce Tom. Hi, Tom.Tom Peary:          Hi, Loz.Loz James:           So, what is canonicalization?Tom Peary:          OK, so a canonical tag is really just a way of telling a search engine about a page on your website. If you've got a piece on content on a page that is then duplicated elsewhere, the rel=canonical tag just, literally, shows Google, this is the main page, this is the master URL, we're not intentionally trying to duplicate content across the site. That way, it just sorts out any problems with duplicate content.Loz James:           Okay. Can you give us some examples of what that looks like on a small business site?Tom Peary:          Yeah, sure. I think one of the easiest ways is, if you take, for example, the www.

​In this 'housekeeping' episode of The Content Champion Podcast, I set the scene for our new series of shows called 'SEO Essentials', where we discuss the prerequisite on-page SEO steps you ​must take to maximise your long term success with both SEO and content marketing.​So if you're considering outsourcing your SEO or embarking upon a major in-house SEO drive, these shows should prove invaluable in helping you get your on-page 'ducks in a row', before wasting any time and/or money on SEO that's ​destined to just never ​work properly.

Listen To The First SEO Essentials Show

[Podcast] ​Introducing The SEO Essentials Podcast Series From Content Champion #contentmarketing #​seo

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Show NotesWhy we're wrapping up the expert interviews (for now)The latest news on the Authority Content Experiment (ACE)How we started an ecommerce site that grossed £10k in 2 monthsAn introduction to the 'SEO Essentials' series of podcastsVarious other 'housekeeping items' on where the show is headed

Resources Mentioned In This EpisodeAuthority HackerNiche Site ProjectAuthority Website IncomeHuman Proof DesignsOur Previous PodcastsCustom SEO Services

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I'm Loz James, and this is the Content Champion podcast, the content marketing and SEO show where you can learn actionable techniques from real world examples.​Hi guys. Welcome to episode 70 of the Content Champion podcast. This is the first in the SEO essential series, where we're looking at key SEO tasks to help get your site in order before spending any more time or money on long term SEO that won't necessarily work if you haven't put these foundational aspects of your site in place.So, this could also really be called the Content Champion housekeeping podcast, because I haven't done one of these shows for quite some time. We've been busy working on a new eCommerce site with my business partner, and a lot of client work at the moment. And really, I've got a couple of things to clear up as a way of introducing the next sort of episodes of the show that will come after this.​So, firstly, I just want to talk about what a great pleasure it was for me personally to interview Yaro Starak on the last episode of the podcast. That for me really marked a sea change, if you like, a perfect place to draw a line under the existing interview series that I'd done. I'd done nearly 70 of those, and getting Yaro on the show was such a highlight, it seemed a good point for me to really segue over into different styles of show that would help our target audience more and our listeners more.​So, I will be going back to doing some of those interviews with top SEOs and content marketers in the future, but for the time being, what we're gonna focus on for our core audience of independent online business owners and retailers, eCommerce store owners, is really those key SEO tasks that can really help you to get your house in order, as I say, before you go and employ a company like Content Champion to help with your SEO and content marketing or any other agency, or do your content marketing and SEO in house, because what we've seen is the same things come up over and over again.The same issues and problems with our clients and also with our own ...

​In this 'housekeeping' episode of The Content Champion Podcast, I set the scene for our new series of shows called 'SEO Essentials', where we discuss the prerequisite on-page SEO steps you ​must take to maximise your long term success with both SEO and content marketing.​So if you're considering outsourcing your SEO or embarking upon a major in-house SEO drive, these shows should prove invaluable in helping you get your on-page 'ducks in a row', before wasting any time and/or money on SEO that's ​destined to just never ​work properly.

Listen To The First SEO Essentials Show

[Podcast] ​Introducing The SEO Essentials Podcast Series From Content Champion #contentmarketing #​seo

Click to Tweet

Show NotesWhy we're wrapping up the expert interviews (for now)The latest news on the Authority Content Experiment (ACE)How we started an ecommerce site that grossed £10k in 2 monthsAn introduction to the 'SEO Essentials' series of podcastsVarious other 'housekeeping items' on where the show is headed

Resources Mentioned In This EpisodeAuthority HackerNiche Site ProjectAuthority Website IncomeHuman Proof DesignsOur Previous PodcastsCustom SEO Services

Read the transcript

I'm Loz James, and this is the Content Champion podcast, the content marketing and SEO show where you can learn actionable techniques from real world examples.​Hi guys. Welcome to episode 70 of the Content Champion podcast. This is the first in the SEO essential series, where we're looking at key SEO tasks to help get your site in order before spending any more time or money on long term SEO that won't necessarily work if you haven't put these foundational aspects of your site in place.So, this could also really be called the Content Champion housekeeping podcast, because I haven't done one of these shows for quite some time. We've been busy working on a new eCommerce site with my business partner, and a lot of client work at the moment. And really, I've got a couple of things to clear up as a way of introducing the next sort of episodes of the show that will come after this.​So, firstly, I just want to talk about what a great pleasure it was for me personally to interview Yaro Starak on the last episode of the podcast. That for me really marked a sea change, if you like, a perfect place to draw a line under the existing interview series that I'd done. I'd done nearly 70 of those, and getting Yaro on the show was such a highlight, it seemed a good point for me to really segue over into different styles of show that would help our target audience more and our listeners more.​So, I will be going back to doing some of those interviews with top SEOs and content marketers in the future, but for the time being, what we're gonna focus on for our core audience of independent online business owners and retailers, eCommerce store owners, is really those key SEO tasks that can really help you to get your house in order, as I say, before you go and employ a company like Content Champion to help with your SEO and content marketing or any other agency, or do your content marketing and SEO in house, because what we've seen is the same things come up over and over again.The same issues and problems with our clients and also with our own ...

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WordSection1{size:612.0pt 792.0pt;margin:72.0pt 90.0pt 72.0pt 90.0pt;mso-header-margin:36.0pt;mso-footer-margin:36.0pt;mso-paper-source:0}div.WordSection1{page:WordSection1}On today’s show it is my complete honour to be discussing podcast monetization with one of the very first people I ever started following online - the Internet marketing expert, online entrepreneur, coach, blogger and podcaster, Yaro Starak - author of the Blog Profits Blueprint and founder of the superb blog Entrepreneurs-Journey.com.Yaro began blogging over 12 years ago initially as a hobby, but as his income from blogging surpassed $10,000 a month, he decided his future lay in this new publishing medium. Since then, Yaro has used his blog as a platform to sell over $2 million dollars of ebooks, online courses and memberships.

Listen To Yaro's ShowToday, Yaro is a mentor to thousands of experts, authors, coaches, consultants, speakers and trainers - teaching how to turn knowledge into a profitable online business. He specializes in helping people to set up their own 'Blog Sales Funnel' - a system that combines blogging with email marketing to build a platform selling digital training products on autopilot.Yaro has a proven track record of results, with his 'graduate bloggers' going on to make thousands of dollars – sometimes even millions – in such diverse niches as book design,

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WordSection1{size:612.0pt 792.0pt;margin:72.0pt 90.0pt 72.0pt 90.0pt;mso-header-margin:36.0pt;mso-footer-margin:36.0pt;mso-paper-source:0}div.WordSection1{page:WordSection1}@font-face{font-family:"Cambria Math";panose-1:2 4 5 3 5 4 6 3 2 4;mso-font-charset:1;mso-generic-font-family:roman;mso-font-format:other;mso-font-pitch:variable;mso-font-signature:0 0 0 0 0 0}@font-face{font-family:"Arial Unicode MS";panose-1:2 11 6 4 2 2 2 2 2 4;mso-font-charset:0;mso-generic-font-family:auto;mso-font-pitch:variable;mso-font-signature:3 0 0 0 1 0}p.MsoNormal,li.MsoNormal,div.MsoNormal{mso-style-unhide:no;mso-style-parent:"";margin:0cm;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:"Times New Roman";mso-fareast-font-family:"Arial Unicode MS";mso-bidi-font-family:"Times New Roman";border:none}p.Default,li.Default,div.Default{mso-style-name:Default;mso-style-unhide:no;mso-style-parent:"";margin:0cm;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:Helvetica;mso-fareast-font-family:"Arial Unicode MS";mso-bidi-font-family:"Arial Unicode MS";color:black;border:none}.MsoChpDefault{mso-style-type:export-only;mso-default-props:yes;font-size:10.0pt;mso-ansi-font-size:10.0pt;mso-bidi-font-size:10.0pt;mso-fareast-font-family:"Arial Unicode MS";border:none}.MsoPapDefault{mso-style-type:export-only}@page

WordSection1{size:612.0pt 792.0pt;margin:72.0pt 90.0pt 72.0pt 90.0pt;mso-header-margin:36.0pt;mso-footer-margin:36.0pt;mso-paper-source:0}div.WordSection1{page:WordSection1}On today’s show it is my complete honour to be discussing podcast monetization with one of the very first people I ever started following online - the Internet marketing expert, online entrepreneur, coach, blogger and podcaster, Yaro Starak - author of the Blog Profits Blueprint and founder of the superb blog Entrepreneurs-Journey.com.Yaro began blogging over 12 years ago initially as a hobby, but as his income from blogging surpassed $10,000 a month, he decided his future lay in this new publishing medium. Since then, Yaro has used his blog as a platform to sell over $2 million dollars of ebooks, online courses and memberships.

Listen To Yaro's ShowToday, Yaro is a mentor to thousands of experts, authors, coaches, consultants, speakers and trainers - teaching how to turn knowledge into a profitable online business. He specializes in helping people to set up their own 'Blog Sales Funnel' - a system that combines blogging with email marketing to build a platform selling digital training products on autopilot.Yaro has a proven track record of results, with his 'graduate bloggers' going on to make thousands of dollars – sometimes even millions – in such diverse niches as book design,

On the show this time I'm talking with niche site entrepreneur and expert affiliate marketer, Dom Wells of Human Proof Designs. Dom created Human Proof Designs for two reasons: to teach others about affiliate marketing, and to give you ready-made niche sites that are worth buying.In this episode we are discussing how to scale content production, important for both niche site creation and business sites using content marketing. Let's dive in...

[Podcast] How To Scale Content Creation With Dom Wells #contentmarketing

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Show NotesHear how Dom got started in affiliate marketingDom tells us more about his business, Human Proof DesignsFind out why quality content is key to online successHear more about Dom’s team of content creators and the results they have achievedLearn how Dom’s teaching career impacted his journey into affiliate marketingUnderstand the structure of a team that's going to create content for a siteFind out how Dom vets his editors and writers before hiring themLearn more about how keyword research is used in forming new content and articlesHear about some of the content archetypes Dom produces, and what elements go into each of themLearn more about the final uploading or publishing process for contentFind out why identifying your own core skills will help you to manage others more effectivelyDiscover how Dom uses link building to promote content for his niche sitesDom tells us about the case study membership he has recently launchedPlus! The PS Question! Dom shares an absolute cracker you don't want to miss!

Resources Mentioned In This ShowDom Wells on Twitter — https://twitter.com/human_proofHuman Proof Designs — https://www.humanproofdesigns.com/Zero to $10000 over the shoulder case study — https://www.humanproofdesigns.com/hpd-membership-over-the-shoulder/I Writer — https://www.iwriter.com/UpWork — https://www.upwork.com/Tim Tram — cloudliving.comSEMrush — https://www.semrush.com/Ahrefs - https://ahrefs.com/

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​EPISODE 68[0:00:09.0]

ANNOUNCER: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself, Loz James.[INTRODUCTION][0:00:28.5] LJ: Hi guys, welcome to the content champion podcast, thanks for listening. On the show this time, I’m talking with niche site entrepreneur and expert affiliate marketer Dom Wells of Human Proof Designs. In this episode, we’re discussing how to scale content production, important for both niche site creation and business sites using content marketing.So let’s dive in.[INTERVIEW][0:00:54.5] LJ: Thanks for coming on Dom.[0:00:55.7] DW: Thanks for having me, it’s good to be here.[0:00:58.0] LJ: Now look, before we drill down into scaling up our conte...