The Content Champion Podcast

On the show this time I'm talking with niche site entrepreneur and expert affiliate marketer, Dom Wells of Human Proof Designs. Dom created Human Proof Designs for two reasons: to teach others about affiliate marketing, and to give you ready-made niche sites that are worth buying.In this episode we are discussing how to scale content production, important for both niche site creation and business sites using content marketing. Let's dive in...

[Podcast] How To Scale Content Creation With Dom Wells #contentmarketing

Click to Tweet

Show NotesHear how Dom got started in affiliate marketingDom tells us more about his business, Human Proof DesignsFind out why quality content is key to online successHear more about Dom’s team of content creators and the results they have achievedLearn how Dom’s teaching career impacted his journey into affiliate marketingUnderstand the structure of a team that's going to create content for a siteFind out how Dom vets his editors and writers before hiring themLearn more about how keyword research is used in forming new content and articlesHear about some of the content archetypes Dom produces, and what elements go into each of themLearn more about the final uploading or publishing process for contentFind out why identifying your own core skills will help you to manage others more effectivelyDiscover how Dom uses link building to promote content for his niche sitesDom tells us about the case study membership he has recently launchedPlus! The PS Question! Dom shares an absolute cracker you don't want to miss!

Resources Mentioned In This ShowDom Wells on Twitter — https://twitter.com/human_proofHuman Proof Designs — https://www.humanproofdesigns.com/Zero to $10000 over the shoulder case study — https://www.humanproofdesigns.com/hpd-membership-over-the-shoulder/I Writer — https://www.iwriter.com/UpWork — https://www.upwork.com/Tim Tram — cloudliving.comSEMrush — https://www.semrush.com/Ahrefs - https://ahrefs.com/

Read the transcript

​EPISODE 68[0:00:09.0]

ANNOUNCER: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself, Loz James.[INTRODUCTION][0:00:28.5] LJ: Hi guys, welcome to the content champion podcast, thanks for listening. On the show this time, I’m talking with niche site entrepreneur and expert affiliate marketer Dom Wells of Human Proof Designs. In this episode, we’re discussing how to scale content production, important for both niche site creation and business sites using content marketing.So let’s dive in.[INTERVIEW][0:00:54.5] LJ: Thanks for coming on Dom.[0:00:55.7] DW: Thanks for having me, it’s good to be here.[0:00:58.0] LJ: Now look, before we drill down into scaling up our content operation,

Welcome to the 67th edition of the Content Champion Podcast. On the show this time, I’m delighted to be speaking with SEO and productivity expert, Doug Cunnington, of Niche Site Project - about how to get traffic to your niche sites without building backlinks.With Amazon recently slashing affiliate payouts in certain product categories, how much it costs you to drive targeted traffic to your sites has never been more important, so I was keen to dig down into Doug’s extensive knowledge for this episode. Let's dive in...

Listen To Doug's Show

Show NotesHear Doug’s story of how he got into digital marketing and more about his love of beerHow Doug became a national level beer judge in the Beer Judge Certification ProgramWhat the keyword golden ratio is and how it helps identify amazing keywordsThe blend of content Doug uses, whether pillar pieces or volume articlesThe process of what it looks like to build a team to scale out your websiteWhy having a content manager is key to organizing your team of writersLearn why Doug uses spreadsheets instead of a content management toolDiscover Doug’s two-step process of blog commenting and guest bloggingPlus! The PS Question! Doug shares an advanced content marketing tactic you can use right after this episode!

[Podcast] How To Get Rankings & Traffic Without Backlinks With Doug Cunnington #seo

Click to Tweet

Resources Mentioned In This Episode

CLICK HERE TO GET DOUG'S PROJECT MANAGEMENT TEMPLATES

Niche Site Project - https://nichesiteproject.com/Keyword Golden Ratio - https://fivefigurenichesite.com/the-keyword-golden-ratio/The Four Hour Work Week - https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357Smart Passive Income - https://www.smartpassiveincome.com/Doug’s YouTube Channel & videos - https://www.youtube.com/channel/UCFnt8WCRc5uHWx82W1LQgtg/videosAdnam’s Ale, Southwold - https://adnams.co.uk/

Adnams Brewery Southwold, UK. Credit

Cheers Doug!

Read the transcript

​EPISODE 67[0:00:09.0]

ANNOUNCER: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself, Loz James.[INTRODUCTION][0:00:28.7] LJ: Welcome to the content champion podcast. Thanks as ever for listening, I really appreciate it. On the show this time, I’m delighted to be speaking with

Welcome to the 67th edition of the Content Champion Podcast. On the show this time, I’m delighted to be speaking with SEO and productivity expert, Doug Cunnington, of Niche Site Project - about how to get traffic to your niche sites without building backlinks.With Amazon recently slashing affiliate payouts in certain product categories, how much it costs you to drive targeted traffic to your sites has never been more important, so I was keen to dig down into Doug’s extensive knowledge for this episode. Let's dive in...

Listen To Doug's Show

Show NotesHear Doug’s story of how he got into digital marketing and more about his love of beerHow Doug became a national level beer judge in the Beer Judge Certification ProgramWhat the keyword golden ratio is and how it helps identify amazing keywordsThe blend of content Doug uses, whether pillar pieces or volume articlesThe process of what it looks like to build a team to scale out your websiteWhy having a content manager is key to organizing your team of writersLearn why Doug uses spreadsheets instead of a content management toolDiscover Doug’s two-step process of blog commenting and guest bloggingPlus! The PS Question! Doug shares an advanced content marketing tactic you can use right after this episode!

[Podcast] How To Get Rankings & Traffic Without Backlinks With Doug Cunnington #seo

Click to Tweet

Resources Mentioned In This Episode

CLICK HERE TO GET DOUG'S PROJECT MANAGEMENT TEMPLATES

Niche Site Project - https://nichesiteproject.com/Keyword Golden Ratio - https://fivefigurenichesite.com/the-keyword-golden-ratio/The Four Hour Work Week - https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357Smart Passive Income - https://www.smartpassiveincome.com/Doug’s YouTube Channel & videos - https://www.youtube.com/channel/UCFnt8WCRc5uHWx82W1LQgtg/videosAdnam’s Ale, Southwold - https://adnams.co.uk/

Adnams Brewery Southwold, UK. Credit

Cheers Doug!

Read the transcript

​EPISODE 67[0:00:09.0]

ANNOUNCER: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself, Loz James.[INTRODUCTION][0:00:28.7] LJ: Welcome to the content champion podcast. Thanks as ever for listening, I really appreciate it. On the show this time, I’m delighted to be speaking with SEO and productivity e...

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to increase revenue for his e-commerce clients.In this episode, we tap into Nick’s specialist knowledge so we can make meaningful conversion decisions on our own business websites - and I found the whole conversation to be fascinating.

Nick's BackstoryNick got into A/B testing somewhat by accident. He was thinking about services he could offer on a retainer basis, and things that could involve design activity in some capacity. For Nick, A/B testing seemed like a really good fit, so he started Draft Revise, which is a now quarterly A/B testing service - and it’s fair to say he hasn’t looked back since.Nick is a great interviewee and shared a ton of value in this episode - so let's dive in to the show...

Nick Disabato Cartoon

[Podcast] A/B Split Testing For Content Marketers With Nick Disabato #contentmarketing

Click to Tweet

Show NotesHear about Nick’s background and how he fell into A/B testing by accidentLearn some of the common mistakes made when doing A/B testingUnderstand the fundamentals and goals of A/B testing for your websiteFind out how Google Analytics can work for your website and how to properly use itDiscover Nick’s top affordable tools for small businesses to use for A/B testingLearn why behaviour recordings can be a powerful tool for understanding real world behaviourUnderstand how to use heuristic evaluations for your websiteFind out how to effectively find candidates and schedule user interviewsDiscover Nick’s tips on putting together an effective qualitative user surveyPlus! The PS Question! Nick shares an advanced A/B testing tactic you can use right after the show!

Resources Mentioned In This Episode​> Nick Disabato’s website — https://draft.nu/> Nick’s Twitter — https://twitter.com/nickd> Visual Website Optimizer — https://vwo.com/> Optimizely — https://www.optimizely.com/> Hot Jar — https://www.hotjar.com/> Mouseflow — https://mouseflow.com/> Crazy Egg — https://www.crazyegg.com/> User Testing — https://www.usertesting.com/> ConversionXL — https://conversionxl.com/> Copy Hackers — https://copyhackers.com/> Ethnio — https://ethn.io/> Calendly — https://calendly.com/> Typeform — https://www....

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to increase revenue for his e-commerce clients.In this episode, we tap into Nick’s specialist knowledge so we can make meaningful conversion decisions on our own business websites - and I found the whole conversation to be fascinating.

Nick's BackstoryNick got into A/B testing somewhat by accident. He was thinking about services he could offer on a retainer basis, and things that could involve design activity in some capacity. For Nick, A/B testing seemed like a really good fit, so he started Draft Revise, which is a now quarterly A/B testing service - and it’s fair to say he hasn’t looked back since.Nick is a great interviewee and shared a ton of value in this episode - so let's dive in to the show...

Nick Disabato Cartoon

[Podcast] A/B Split Testing For Content Marketers With Nick Disabato #contentmarketing

Click to Tweet

Show NotesHear about Nick’s background and how he fell into A/B testing by accidentLearn some of the common mistakes made when doing A/B testingUnderstand the fundamentals and goals of A/B testing for your websiteFind out how Google Analytics can work for your website and how to properly use itDiscover Nick’s top affordable tools for small businesses to use for A/B testingLearn why behaviour recordings can be a powerful tool for understanding real world behaviourUnderstand how to use heuristic evaluations for your websiteFind out how to effectively find candidates and schedule user interviewsDiscover Nick’s tips on putting together an effective qualitative user surveyPlus! The PS Question! Nick shares an advanced A/B testing tactic you can use right after the show!

Resources Mentioned In This Episode​> Nick Disabato’s website — https://draft.nu/> Nick’s Twitter — https://twitter.com/nickd> Visual Website Optimizer — https://vwo.com/> Optimizely — https://www.optimizely.com/> Hot Jar — https://www.hotjar.com/> Mouseflow — https://mouseflow.com/> Crazy Egg — https://www.crazyegg.com/> User Testing — https://www.usertesting.com/> ConversionXL — https://conversionxl.com/> Copy Hackers — https://copyhackers.com/> Ethnio — https://ethn.io/> Calendly — https://calendly.com/> Typeform — https://www.typeform.com/> Wufoo —

Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck by the fact that Andrew not only knows his stuff – but is generous when sharing his knowledge with others.

To gain the benefit of his experience, I wanted to talk with Andrew about a great post he has written for the Zoogly blog – ‘How To Explain The ROI of Digital Marketing’ – as I know many readers have difficulties with this, especially related to content marketing – whether for their own or client businesses.Andrew gave me a lot of his time for this interview, and as befitting his high level of expertise he shared some value-packed information with us - so let's dive in...

[Podcast] How To Explain The ROI of Digital & Content Marketing With Andrew Holland

Click to Tweet

Show NotesIn this extensive 50-minute show we discuss:Andrew's backstory and how he got started in SEO & digital marketingWhy proving the ROI of digital & content marketing can be diffidult6 definitive ways of measuring digital & content marketing ROI:Measuring Zero Moment of Truth scores (ZMOT)Showing the reverse ROIThe diet analogyThe contrast techniqueThe ROI of your mother techniqueThe definition techniqueWhere we can find Andrew's resources onlinePlus! The PS Question! Listen right to the end as Andrew shares an amazing answer to our favourite question!

Resources Mentioned In This EpisodeZoogly MediaAndrew's Original ROI Blog PostViperchillDigital MarketerBacklinkoQuicksproutThe Sales LionGary VaynerchukContagious by Jonah BergerMozCommonsense Direct & Digital Marketing by Drayton BirdPeter Drucker

Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck by the fact that Andrew not only knows his stuff – but is generous when sharing his knowledge with others.

To gain the benefit of his experience, I wanted to talk with Andrew about a great post he has written for the Zoogly blog – ‘How To Explain The ROI of Digital Marketing’ – as I know many readers have difficulties with this, especially related to content marketing – whether for their own or client businesses.Andrew gave me a lot of his time for this interview, and as befitting his high level of expertise he shared some value-packed information with us - so let's dive in...

[Podcast] How To Explain The ROI of Digital & Content Marketing With Andrew Holland

Click to Tweet

Show NotesIn this extensive 50-minute show we discuss:Andrew's backstory and how he got started in SEO & digital marketingWhy proving the ROI of digital & content marketing can be diffidult6 definitive ways of measuring digital & content marketing ROI:Measuring Zero Moment of Truth scores (ZMOT)Showing the reverse ROIThe diet analogyThe contrast techniqueThe ROI of your mother techniqueThe definition techniqueWhere we can find Andrew's resources onlinePlus! The PS Question! Listen right to the end as Andrew shares an amazing answer to our favourite question!

Resources Mentioned In This EpisodeZoogly MediaAndrew's Original ROI Blog PostViperchillDigital MarketerBacklinkoQuicksproutThe Sales LionGary VaynerchukContagious by Jonah BergerMozCommonsense Direct & Digital Marketing by Drayton BirdPeter Drucker

If you want to learn a content and SEO strategy that can help you improve your website UX, create authority content and build better backlinks - you'll love the SEO Spider's Web, the simple but highly effective content marketing technique created by experienced online marketer Will Blunt of Blogger Sidekick.

Listen To Will's Show

​Will's BackstoryWill's longstanding interest in online marketing started at the age of just 12, when he set up a fledgling Geocities community of around 50 people in the WWF wrestling niche. He then went on to study marketing at university in both Sydney and San Diego.From there, Will started working with a management and leadership consultant on their content marketing and blogging - and went on to found his content marketing business, Blogger Sidekick, in 2014.Since then, the demand for Will's expert content marketing services has steadily grown, so much so that he's now devised his own systems and processes to govern every aspect of creating and promoting high quality content to secure more customers and build your online business.The SEO Spider's Web system is the result of all this work, and draws upon Will's years of specialist experience to help you improve the user experience on your business website, create the kind of content that converts prospects into customers - and build effective on-site and external links to increase traffic and brand awareness.

[Podcast] Learn To Spin Your SEO Spider's Web With Will Blunt of Blogger Sidekick #contentmarketing

Click to Tweet

Picking our anchor keywordsCreating our content anchorsSetting up our basecampAligning our content strategy to the anchorsSpinning our web with internal linkingStrengthening our web with external backlinks

Resources Mentioned In This ShowBlogger SidekickWill's original post on The SEO Spider's WebPerry BelcherDigital MarketerContent Marketing GlossaryBuzzsumoLeadpagesMozahrefsSkyscraper TechniqueMoving Man Method

Read The Full Transcript

​ Loz James: Hi, guys. Welcome to The Content Champion Podcast. Thanks for listening. On the show this time, we're discussing the ingenious SEO spider's web content strategy with its creator and founder of Blogger Sidekick, Will Blunt. A highly experienced entrepreneur, SEO and content marketing professional, Will's mission is to help online companies grow their influence by creating one of a kind content, finding people to consume that content, then nurturing those people into becoming custo...

If you want to learn a content and SEO strategy that can help you improve your website UX, create authority content and build better backlinks - you'll love the SEO Spider's Web, the simple but highly effective content marketing technique created by experienced online marketer Will Blunt of Blogger Sidekick.

Listen To Will's Show

​Will's BackstoryWill's longstanding interest in online marketing started at the age of just 12, when he set up a fledgling Geocities community of around 50 people in the WWF wrestling niche. He then went on to study marketing at university in both Sydney and San Diego.From there, Will started working with a management and leadership consultant on their content marketing and blogging - and went on to found his content marketing business, Blogger Sidekick, in 2014.Since then, the demand for Will's expert content marketing services has steadily grown, so much so that he's now devised his own systems and processes to govern every aspect of creating and promoting high quality content to secure more customers and build your online business.The SEO Spider's Web system is the result of all this work, and draws upon Will's years of specialist experience to help you improve the user experience on your business website, create the kind of content that converts prospects into customers - and build effective on-site and external links to increase traffic and brand awareness.

[Podcast] Learn To Spin Your SEO Spider's Web With Will Blunt of Blogger Sidekick #contentmarketing

Click to Tweet

Picking our anchor keywordsCreating our content anchorsSetting up our basecampAligning our content strategy to the anchorsSpinning our web with internal linkingStrengthening our web with external backlinks

Resources Mentioned In This ShowBlogger SidekickWill's original post on The SEO Spider's WebPerry BelcherDigital MarketerContent Marketing GlossaryBuzzsumoLeadpagesMozahrefsSkyscraper TechniqueMoving Man Method

Read The Full Transcript

​ Loz James: Hi, guys. Welcome to The Content Champion Podcast. Thanks for listening. On the show this time, we're discussing the ingenious SEO spider's web content strategy with its creator and founder of Blogger Sidekick, Will Blunt. A highly experienced entrepreneur, SEO and content marketing professional, Will's mission is to help online companies grow their influence by creating one of a kind content, finding people to consume that content, then nurturing those people into becoming customers. To go with this show,

In episode 63 of the Content Champion podcast, it's my pleasure to host award-winning journalist Christian Toto on the show, to discuss content marketing for news focused websites and the unique challenges that this presents.Christian is the founder of Hollywood in Toto (HiT), a discerning and high quality film review and interviews site that looks at Tinsel Town and the movie industry from a conservative perspective. During the show, we look at how Christian manages HiT to make the most of both news worthy and evergreen content. Let's dive in...

Listen To Christian's ShowChristian's BackstoryHaving started his career as a print journalist - for which he won several awards - Christian began to see that the newspaper industry would be in trouble unless it started to embrace new content marketing models of publication and monetization - which it didn't necessarily have to do by appealing to a tabloid based readership.With industry-leading movie reviewing expertise under his belt, and acknowledging that content marketing was to play an important role in his future, Christian decided to branch out on his own - starting the Hollywood in Toto website with the aim of providing high quality journalistic writing, meaty film reviews and no fluff interviews.Being first and foremost a writer and journalist, Christian found the transition from traditional print media to its digital counterpart presented certain unique challenges - challenges which he has adapted to and overcome as HiT has become increasingly successful under his management.In this episode, Christian shares his fascinating journey with us - and gives some valuable advice on how to create and promote content for news focused websites, and how to build your own distinctive brand while still competing with the larger news-based publishers online.

[Podcast] Content Marketing For News Websites With Christian Toto

Click to Tweet

Show NotesIn this quickfire 30-minute episode we discuss :Christian's career history and how he got started in journalism & content marketingWhat unique content marketing challenges we face when running news websitesHow news websites can make effective use of on-page content & SEOThe importance of newsjacking and agile content marketingHow to blend newsworthy stories with more evergreen contentDo we need to embrace 'clickbait' style headlines to be successful?How to promote websites that focus on news based contentWhy we don't need to follow a high frequency Buzzfeed style business model to succeed with news based sitesWhere we can find Christian's work onlinePlus! The PS Question! Christian shares some great Twitter advice you won't want to miss!

Resources Mentioned In This ShowHollywood in TotoDavid Meerman ScottAWeberActive CampaignPJ MediaAcculturatedPic Monkey