The Content Champion Podcast

In episode 63 of the Content Champion podcast, it's my pleasure to host award-winning journalist Christian Toto on the show, to discuss content marketing for news focused websites and the unique challenges that this presents.Christian is the founder of Hollywood in Toto (HiT), a discerning and high quality film review and interviews site that looks at Tinsel Town and the movie industry from a conservative perspective. During the show, we look at how Christian manages HiT to make the most of both news worthy and evergreen content. Let's dive in...

Listen To Christian's ShowChristian's BackstoryHaving started his career as a print journalist - for which he won several awards - Christian began to see that the newspaper industry would be in trouble unless it started to embrace new content marketing models of publication and monetization - which it didn't necessarily have to do by appealing to a tabloid based readership.With industry-leading movie reviewing expertise under his belt, and acknowledging that content marketing was to play an important role in his future, Christian decided to branch out on his own - starting the Hollywood in Toto website with the aim of providing high quality journalistic writing, meaty film reviews and no fluff interviews.Being first and foremost a writer and journalist, Christian found the transition from traditional print media to its digital counterpart presented certain unique challenges - challenges which he has adapted to and overcome as HiT has become increasingly successful under his management.In this episode, Christian shares his fascinating journey with us - and gives some valuable advice on how to create and promote content for news focused websites, and how to build your own distinctive brand while still competing with the larger news-based publishers online.

[Podcast] Content Marketing For News Websites With Christian Toto

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Show NotesIn this quickfire 30-minute episode we discuss :Christian's career history and how he got started in journalism & content marketingWhat unique content marketing challenges we face when running news websitesHow news websites can make effective use of on-page content & SEOThe importance of newsjacking and agile content marketingHow to blend newsworthy stories with more evergreen contentDo we need to embrace 'clickbait' style headlines to be successful?How to promote websites that focus on news based contentWhy we don't need to follow a high frequency Buzzfeed style business model to succeed with news based sitesWhere we can find Christian's work onlinePlus! The PS Question! Christian shares some great Twitter advice you won't want to miss!

Resources Mentioned In This ShowHollywood in TotoDavid Meerman ScottAWeberActive CampaignPJ MediaAcculturatedPic Monkey

Hi guys, welcome to the latest edition of the Content Champion podcast. I'm really excited because this is episode number two in the Authority Content Experiment (ACE) - where you can watch over my shoulder as I build a niche authority site from scratch. If you want to follow me on this ACE journey, simply sign up for regular updates using one of the many forms on this page.Last time we went over an introduction and overview to the whole project. This time, we're going to delve down into why I've chosen the yoga niche and do some research and analysis into the niche and the market size - and consider how I'm going to approach this market with my site. Without further ado, let's dive in...

Listen To The ShowOrder of BusinessI'm going to split this analysis into eight sections. First, we'll look at the personal reasons why I'm entering this niche and how that reflects on the site that I'm going to build. Second, we'll look at some keyword research. Third, we'll consider the social media aspect of social sharing and the buzz that's generated by some of the content in the market place. Then number four, we're going to look at the market size of the yoga niche for 2016.In part five, I'm looking at some of the types of products that are selling really well in the niche that I can also sell through my blog. Number six, we're going to look at some of the competition - which could be a bit daunting as some of the existing authority sites I found in the sector were amazing (but competition's always a good thing of course). In stage seven, I'll have a look at some of the content on those sites and consider exactly  what they're doing. Have they got email lists? What type of content are they publishing on their sites and on their social media communities and things like that - just to see what we're up against.Then number eight, in extension to that, I'm going to look at what I'm going to do to approach the yoga niche and how I'm going to set up my site and some general rules behind that. Then in the next episode of the Ace project, we're going to have a look at the site setup and some of the initial content that we're already creating to go onto the new site.

Table of Contents

Section Navigation

Listen To The ShowOrder of Business1. My Personal Reasons For Choosing The Yoga Niche2. Keyword Research3. Social Media 4. Market Size5. Yoga Products6. Niche Competition7. Content Considerations8. My Approach To The Niche

The ACE Project Recommends: Thrive Themes & Content Builder to take your authority sites to the next level.

1. My Personal Reasons For Choosing The Yoga NicheYou don't necessarily need to be passionate about your niche, and you don't need to be personally interested in it to make money from an authority site within that sector. But I do think it helps. I'm going to actually be the face of this new site, and there's a bit of a personal story behind it...My wife's been doing yoga for about eleven years now and she swears by it. She's perhaps representative of someone who gets all the health and fitness benefits of yoga - and as such represents the ideal avatar in the marketplace. She does it for increased flexibility, she does it in alignment with other exercises like running and swimming, and she does it for general health reasons. She ties it in with diet expectations as well and how that ref...

In this episode of The Content Champion Podcast, I'm delighted to host sales funnel and email marketing automation expert Greg Hickman - founder and CEO of System.ly. A certified Infusionsoft partner and with years of experience using many other marketing automation systems, Greg and his team have created sales funnels that convert for bluechip clients such as John Lee Dumas and Chris Ducker.In this fascinating show, I chat with Greg about the systems and processes he uses to drive proven results for his clients, and how we can use marketing automation tools to make more money in less time. Let's dive in...

Listen To Greg's ShowGreg's BackstoryGreg spent the first decade of his career in the mobile marketing space, and became so knowledgeable in the sector that he also started a side blog and podcast on the subject whilst working his agency day job.Soon enough, his mobile marketing blog paved the way into digital course sales and the establishment of a fledgling agency, which went on to achieve great success before growth plateaued - leaving Greg looking for a different career direction. Being an expert Infusionsoft user in his own business to that point, Greg thought the most logical idea would be to start offering marketing automation assistance to businesses - so he trained for Infusionsoft certification and became a full partner in 2015.Launching his new venture in August of that year, Greg knew he was onto something very profitable when he attracted six new marketing automation customers in just seven days - and thus System.ly was born and has thrived ever since.In this fascinating 40 minute show, I chat with Greg about the systems and processes he uses to deliver proven marketing automation results for his clients - and pick up some really actionable tips we can all use in our businesses after the show.

[Podcast] Sales Funnel & Email Marketing Automation With Greg Hickman #ContentMarketing

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Show NotesIn this 40-minute episode we discuss :

Greg's career history and how System.ly was founded

Where to start with sales funnels and how to understand our target audienceDeveloping engaging lead magnets to attract new prospectsBuilding landing pages to grow our email subscribersThe main types of sales funnels the experts are usingHow to build relationships with our email subscribersExample email funnel types to use for maximum effectTech and automation tools we can use depending on our needsCommon mistakes people make with their marketing automationHow to tag and segment your email listsHow the customer journey impacts your front and back end contentWhere we can find Greg's services onlinePlus! The PS Question! Greg shares one of the best tactics I've ever heard on the PS Question - so make sure you listen to the end!

Resources Mentioned In This ShowSystem.lyThe Do Not Disturb FormulaEOFireDigital MarketerAmy Porterfield

In this episode of The Content Champion Podcast, I'm delighted to host sales funnel and email marketing automation expert Greg Hickman - founder and CEO of System.ly. A certified Infusionsoft partner and with years of experience using many other marketing automation systems, Greg and his team have created sales funnels that convert for bluechip clients such as John Lee Dumas and Chris Ducker.In this fascinating show, I chat with Greg about the systems and processes he uses to drive proven results for his clients, and how we can use marketing automation tools to make more money in less time. Let's dive in...

Listen To Greg's ShowGreg's BackstoryGreg spent the first decade of his career in the mobile marketing space, and became so knowledgeable in the sector that he also started a side blog and podcast on the subject whilst working his agency day job.Soon enough, his mobile marketing blog paved the way into digital course sales and the establishment of a fledgling agency, which went on to achieve great success before growth plateaued - leaving Greg looking for a different career direction. Being an expert Infusionsoft user in his own business to that point, Greg thought the most logical idea would be to start offering marketing automation assistance to businesses - so he trained for Infusionsoft certification and became a full partner in 2015.Launching his new venture in August of that year, Greg knew he was onto something very profitable when he attracted six new marketing automation customers in just seven days - and thus System.ly was born and has thrived ever since.In this fascinating 40 minute show, I chat with Greg about the systems and processes he uses to deliver proven marketing automation results for his clients - and pick up some really actionable tips we can all use in our businesses after the show.

[Podcast] Sales Funnel & Email Marketing Automation With Greg Hickman #ContentMarketing

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Show NotesIn this 40-minute episode we discuss :

Greg's career history and how System.ly was founded

Where to start with sales funnels and how to understand our target audienceDeveloping engaging lead magnets to attract new prospectsBuilding landing pages to grow our email subscribersThe main types of sales funnels the experts are usingHow to build relationships with our email subscribersExample email funnel types to use for maximum effectTech and automation tools we can use depending on our needsCommon mistakes people make with their marketing automationHow to tag and segment your email listsHow the customer journey impacts your front and back end contentWhere we can find Greg's services onlinePlus! The PS Question! Greg shares one of the best tactics I've ever heard on the PS Question - so make sure you listen to the end!

Resources Mentioned In This ShowSystem.lyThe Do Not Disturb FormulaEOFireDigital MarketerAmy Porterfield

For the first part of my new Authority Content Experiment (ACE), I'm talking with experienced income site builder Jon Haver, about how to build profitable website assets. At the time of writing, Jon has just made $35,000 in one month with his niche sites - a process which he documents on his excellent blog, Authority Website Income. So I was delighted when he agreed to be my partner for this exciting new venture, where I build an income generating site from start to finish and document the whole process here.

Listen To Jon's Show

Read Jon's Show Notes...

Jon's BackstoryA skilled mechanical engineer, over the years Jon has built a successful career in the oil and gas industry - and still has the time and drive to run his equally profitable authority website business in his 'spare' time. But when you build a niche website business to a net income of over $35,000 a month in just six years - it may be the right moment to start thinking about ditching the day job and focusing on your side hustle full time - which is the stage Jon has almost reached. Jon is clear, however, that despite actually losing money by going to his day job - he feels each role makes him better at the other - so his two careers are mutally beneficial for now.Jon transparently documents all his online income over on his site Authority Website Income - which provides a fascinating look behind the curtain of a highly successful authority site building operation. As we embark upon the ACE project - I'm hoping Jon's vast experience and golden touch with niche sites can benefit our experimental site as we build it out and promote it.

Show NotesIn this exciting scene-setting show we discuss :

Jon's backstory and the history of his authority site business

How to pick a successful niche for your authority siteHow to analyse your competition so you can beat themHow to conduct keyword research for authority sitesHow to structure our sites for SEO and engagementWhat types/length of content we need to put on our websitesHow to brand our sites for maximum exposureEffective ways to promote our authority sites How to build links to our website assetsThe importance of building an email listWhen to monetise your site & what earnings to expectHow to know if it's time to give up on your siteExit strategies if you want to sell your site in futureThe importance of systems & processes Managing outsource teams to build your siteWhere we can find Jon's resources onlinePlus! The PS Question! Jon shares some great extra advice on building online authority sites that you won't want to miss!

Resources Mentioned In This ShowAuthority Website IncomeBrand BuildersLongTail ProUbersuggestThrive ThemesPlus - please see all the link resources below...

Watch Me Build a Money Making Niche Site From ScratchBefore I started Content Champion I built a suite of niche sites that mainly sold affiliate and Amazon products, that combined to earn me a decent side income to my main copywriting and content marketing client work. Only two of these survived the major Google changes ...

If you want to learn how to add 1,000's of subscribers to your email list using easy to setup giveaways, then stay tuned, because my guest Robbie Richards has done just that and shares his exact strategy in this edition of The Content Champion Podcast. Robbie is an expert digital marketer and professional SEO - renowned for the in-depth case studies he publishes on his industry leading blog - so this is one show you don't want to miss.From sourcing the right prize for your target audience, to quickly setting up and promoting your giveaway, Robbie provides a step-by-step analysis of how to make this technique a success - whilst avoiding many of the common problems you can experience when putting together your first giveaway campaign. Let's dive in...

Listen To Robbie's ShowRobbie's BackstoryRobbie was born and lived in Australia until he was 18, when he moved to the US - having won a golf scholarship to study at Boise State University. Graduating in 2011, Robbie then began a local internship with a large advertising firm that had offices all over the country. It was there he cut his teeth in the online marketing industry.Growing his experience over the next few years, Robbie then went on to head up the marketing team at Boise-based SEO agency, Royal Jay, working on multiple client accounts. It was in 2014 that Robbie also started his personal blog - sharing his online marketing and SEO knowledge with a highly engaged audience. Robbie's blog has continued to grow rapidly since then, and has successfully positioned him as one of the Web's go-to authorities on digital strategy, content marketing and all aspects of SEO.In this show, based on one of his in-depth case studies, Robbie tells us why we should be running giveaways to build our email lists, how he got 1,178 subscribers in 10 days - and also shares the precise steps of how we can replicate his results.

[Podcast] 1,178 emails in 10 days: Email list building using giveaways with Robbie Richards #emailmarketing

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Show NotesIn this in-depth 40-minute show we discuss :Robbie's backstory and career historyThe business benefits of using giveawaysExamples of list building success using this techniqueHow to choose a great prize for your giveawayThe best way to approach companies for free prizesEssential tech solutions for setting it all upRobbie's 11-step giveaway promotion checklistOther ways you can get the word out about your giveawayHow to monetize your giveaway whilst also collecting emailsHow having the right technology is becoming strategically essentialWhere we can find Robbie's resources onlinePlus! The PS Question! Robbie shares two great promotional tactics you can start using right now!

Resources Mentioned In This Show

Bonus: Click here to download Robbie's Free Guide To Viral Giveaways

Robbie's excellent blogThe original giveaway case studyRoyal JayBacklinko with Brian DeanOkDork with Noah KaganKingSumoVideofruit with Bryan Harris

If you want to learn how to add 1,000's of subscribers to your email list using easy to setup giveaways, then stay tuned, because my guest Robbie Richards has done just that and shares his exact strategy in this edition of The Content Champion Podcast. Robbie is an expert digital marketer and professional SEO - renowned for the in-depth case studies he publishes on his industry leading blog - so this is one show you don't want to miss.From sourcing the right prize for your target audience, to quickly setting up and promoting your giveaway, Robbie provides a step-by-step analysis of how to make this technique a success - whilst avoiding many of the common problems you can experience when putting together your first giveaway campaign. Let's dive in...

Listen To Robbie's ShowRobbie's BackstoryRobbie was born and lived in Australia until he was 18, when he moved to the US - having won a golf scholarship to study at Boise State University. Graduating in 2011, Robbie then began a local internship with a large advertising firm that had offices all over the country. It was there he cut his teeth in the online marketing industry.Growing his experience over the next few years, Robbie then went on to head up the marketing team at Boise-based SEO agency, Royal Jay, working on multiple client accounts. It was in 2014 that Robbie also started his personal blog - sharing his online marketing and SEO knowledge with a highly engaged audience. Robbie's blog has continued to grow rapidly since then, and has successfully positioned him as one of the Web's go-to authorities on digital strategy, content marketing and all aspects of SEO.In this show, based on one of his in-depth case studies, Robbie tells us why we should be running giveaways to build our email lists, how he got 1,178 subscribers in 10 days - and also shares the precise steps of how we can replicate his results.

[Podcast] 1,178 emails in 10 days: Email list building using giveaways with Robbie Richards #emailmarketing

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Show NotesIn this in-depth 40-minute show we discuss :Robbie's backstory and career historyThe business benefits of using giveawaysExamples of list building success using this techniqueHow to choose a great prize for your giveawayThe best way to approach companies for free prizesEssential tech solutions for setting it all upRobbie's 11-step giveaway promotion checklistOther ways you can get the word out about your giveawayHow to monetize your giveaway whilst also collecting emailsHow having the right technology is becoming strategically essentialWhere we can find Robbie's resources onlinePlus! The PS Question! Robbie shares two great promotional tactics you can start using right now!

Resources Mentioned In This Show

Bonus: Click here to download Robbie's Free Guide To Viral Giveaways

Robbie's excellent blogThe original giveaway case studyRoyal JayBacklinko with Brian DeanOkDork with Noah KaganKingSumoVideofruit with Bryan HarrisJosh Earl...

If you're interested in goal setting for your content marketing - and how to take a refined, strategic approach to your work - then episode 58 of The Content Champion Podcast with content marketing expert Robert Gibb of MaxCDN will be required listening.A highly skilled copywriter and content strategist, Robert focuses on helping tech startups master content marketing - and has increased MaxCDN's blog traffic by a factor of three, generated 10,000 subscribers in less than 6 months, and made blog readers 2.5 times more likely to become a customer. All this by being more strategic with his content marketing and goal setting.

Listen To Robert's ShowRobert's BackstoryAfter training as a journalist and creative writer, Robert began freelancing as a copywriter at various agencies, the necessity of having to earn a living getting in the way of him writing the next best selling novel or screenplay.However, Robert honed his copywriting and content marketing skills, and soon moved sideways into digitally focused marketing work - securing a job with forward-thinking software firm MaxCDN - the successful content delivery network.When Robert joined the MaxCDN team, it's fair to say the content they had produced so far was not delivering the results they needed. So armed with monthly revenue goals and a more strategic approach to creating and promoting high quality content - Robert and his team got to work.Fast forward two years, and Robert's new approach - what he calls being in 'strategic mode' rather than just regularly pumping out lower quality content - meant that traffic and subscribers on the MaxCDN blog have increased by a factor of five. More importantly, Robert's goal focused strategy also meant he could prove the worth of all the content being published.

[Podcast] Strategic #ContentMarketing With Robert Gibb of MaxCDN

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Show NotesIn this fascinating 35-minute show we discuss :Robert's backstory and career historyThe difference between content strategy & content marketing strategyHow to set realistic and meaningful content marketing goalsHow Robert's content marketing process evolved & why it had toHow to gain a better understanding of your core audienceThe importance of a strategic editorial processHow to strategically promote your contentHow to measure the value of your contentWhat to do if your content is not delivering resultsThe importance of management buy-in for content marketingWhy having a great team in place is essentialThe importance of tech solutions to the content marketing processUnderstanding the content marketing funnelDefining marketing qualified leads and sales qualified leadsWhere we can find Robert's content onlinePlus! The PS Question! Robert shares a great content creation and re-purposing tip that I'm going to steal (and you should too)!

Resources Mentioned In This ShowMaxCDNMaxCDN BlogRobertGibb.meMinimum Viable Content And 4 ExamplesHubspotSalesforceBANT

If you're interested in goal setting for your content marketing - and how to take a refined, strategic approach to your work - then episode 58 of The Content Champion Podcast with content marketing expert Robert Gibb of MaxCDN will be required listening.A highly skilled copywriter and content strategist, Robert focuses on helping tech startups master content marketing - and has increased MaxCDN's blog traffic by a factor of three, generated 10,000 subscribers in less than 6 months, and made blog readers 2.5 times more likely to become a customer. All this by being more strategic with his content marketing and goal setting.

Listen To Robert's ShowRobert's BackstoryAfter training as a journalist and creative writer, Robert began freelancing as a copywriter at various agencies, the necessity of having to earn a living getting in the way of him writing the next best selling novel or screenplay.However, Robert honed his copywriting and content marketing skills, and soon moved sideways into digitally focused marketing work - securing a job with forward-thinking software firm MaxCDN - the successful content delivery network.When Robert joined the MaxCDN team, it's fair to say the content they had produced so far was not delivering the results they needed. So armed with monthly revenue goals and a more strategic approach to creating and promoting high quality content - Robert and his team got to work.Fast forward two years, and Robert's new approach - what he calls being in 'strategic mode' rather than just regularly pumping out lower quality content - meant that traffic and subscribers on the MaxCDN blog have increased by a factor of five. More importantly, Robert's goal focused strategy also meant he could prove the worth of all the content being published.

[Podcast] Strategic #ContentMarketing With Robert Gibb of MaxCDN

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Show NotesIn this fascinating 35-minute show we discuss :Robert's backstory and career historyThe difference between content strategy & content marketing strategyHow to set realistic and meaningful content marketing goalsHow Robert's content marketing process evolved & why it had toHow to gain a better understanding of your core audienceThe importance of a strategic editorial processHow to strategically promote your contentHow to measure the value of your contentWhat to do if your content is not delivering resultsThe importance of management buy-in for content marketingWhy having a great team in place is essentialThe importance of tech solutions to the content marketing processUnderstanding the content marketing funnelDefining marketing qualified leads and sales qualified leadsWhere we can find Robert's content onlinePlus! The PS Question! Robert shares a great content creation and re-purposing tip that I'm going to steal (and you should too)!

Resources Mentioned In This ShowMaxCDNMaxCDN BlogRobertGibb.meMinimum Viable Content And 4 ExamplesHubspotSalesforceBANTGoogle A...

Welcome to show 57 of the Content Champion Podcast, in this episode I’m bringing you something special and a little bit different. I recently took part in a world record breaking 36 six hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community. I was one of 36 guest speakers over the mega two day event - and chatted with Mike about how to grow trust and authority through podcasting.It was a huge honour to be asked to take part and I really enjoyed the whole event - which was streamed live on Blab, a great platform that I’m going to be exploring much more now I've used it. So, if you want to hear me on the other side of the mic for the first time, let’s dive in…

Listen To Loz's ShowStory of The Show​The event was organised to raise awareness of independent UK podcasters, and also to show businesses how podcasting can help build their online brand. The whole show was an incredible success and it was great fun to be involved - although I still don't know how Mike managed to stay awake for the full 36 hours!I took a screenshot of me and Mike on Blab recording my segment of the show, to give you a feel for how the setup works, and how listeners can interact and ask questions throughout the audio/video presentation. Blab is a superb new platform, and opens up so many avenues for visual podcasting and live presentation that you really should check it out as an innovative way to engage with your target audience.

Me and Mike Blabbing

Mike Russell

UK Podcasters logo

[Podcast] Building Trust & Authority Through Podcasting With Loz James #ContentMarketing #Podcasting

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Show NotesIn this hour long show we discuss :

Loz's backstory and his career in journalism, copywriting & content marketing

Why Loz started his podcast and the results The format and framework of the Content Champion PodcastThe importance of consistency and planning in podcastingThe many business benefits of producing a regular podcastThe importance of having the right podcasting mindset How to set your podcast up for success from the startHow to drive email signups through your podcastsThe importance of a coherent promotion strategyHow to attractively present your podcast on your blog or websiteTools to use in creating and promoting your showResources for editing and outsourcing your episodesHow to book guests and structure your interviewsKey presentation skills to help your show flowHow to gain confidence as a podcast host (& guest)The future of podcasting and where the medium is heading

Resources Mentioned In This Show* New Media Europe* UK Podcasters* Blab* Canva* Audio Adrenaline Studio* CrowdFire* Lead Digits* Blubrry PowerPress plugin (it's pronounced 'Blueberry' Loz you putz!)*