The Content Champion Podcast

It's fair to say Matt Wolfe of Multiply Authority excels in all areas of running his content based business. An experienced online marketer, entrepreneur, affiliate marketer, podcaster and blogger - not to mention product builder, content marketer and teacher - this is definitely a man of many talents. So I was delighted when he agreed to be my guest on the show.

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Matt's BackstoryMatt's main goal has always been to earn a sustainable income selling information online. In his early days, he taught himself how to make websites and also started a couple of blogs about health, finance and gardening. When they gained popularity and traffic, he started selling ad space and quickly began earning money.Since all this meant he'd effectively become an expert in web development, WordPress, blogging, branding and marketing, Matt decided he wanted to share his knowledge with others - so he started creating online training courses and tutorials.His first course, The WordPress Classroom, launched in 2009 and grew rapidly - so much so that he later merged with another similar site, Free Blog Factory. The result of that merger was LearnToBlog.com - now a million dollar business. Matt sold his share to his business partner in 2015 and then made the decision to get back to his roots and start blogging and podcasting again.Multiply AuthorityMatt's current main online business, Multiply Authority, is the sum of everything he’s done up until now. It is an all-encompassing platform where he talks about everything from building a brand to becoming an authority figure in the market place. With his accompanying Authority Insider podcast, he aims to share his extensive knowledge and give listeners access to the large network of marketers he's met through all kinds of seminars and interviews. He is also the creator of the 'Content Business Machine' training course that we discuss in this episode - where he shares how to build an entire online brand and business using agile content marketing techniques. It's a model that's proven to work and that everyone can follow - and once I'd joined the training and looked under the hood, it was actually so good I was gutted I hadn't got there first

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs and amongst the top resources of its type online. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements - and we discuss his unique approach in this fascinating half-hour episode.

Listen To Will's ShowWill Hoekenga is one of those writers you're always pleased to hear from when their latest email drops into your inbox. His copy is consistently intelligent, engaging and entertaining - and when you also consider he cut his teeth on the Leadpages marketing team - you'll know why I was so excited to be able to 'pick his brain' on my latest show.To help non copywriters create more needs-focused copy, Will has developed a simple five point framework we can all use to create more engagement and drive better results with our copywriting. So for half an hour during this episode, we discuss how he came up with the idea, what these specific five stages are - and how this whole framework can help us. Will was very generous with his time for this call, and I guarantee that what he has to say will change the way you look at and create your copy in future.

The Copy Hierarchy of Needs: Ensuring Your #Copywriting Meets Your Prospects’ Requirements With Will Hoekenga 

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The Copy Hierarchy of Needs

Show NotesIn this fascinating 30-minute show we cover:How Will got into copywriting & marketingWill's time on the Leadpages marketing team & what he learnedWhat a hierarchy of needs is and why we need one for copywritingThe 5 stages of the copy hierarchy of needs;Readability requirementsFormatting issuesAction critical informationEmotional engagementCreating a sense of belongingWhy this framework is important and how we can use itWhere we can access Will's content & other frameworks onlinePlus! The PS Question! Will shares an advanced content marketing tactic that I bet you aren't taking advantage of at the moment!

Copywriting Resources We MentionCopygradWill's article on Copy ChiefLeadpagesClay CollinsAbraham MaslowUniversal Principles of DesignStephen King: On WritingSamuel HulickUserOnboardMailChimpWill on Twitter

​read the transcript

The Story of The Show: The Copy Hierarchy of Needs: Ensuring Your Copywriting Meets Your Prospects’ Requirements With Will Hoekenga

Hi folks. Welcome to the Content Champion Podcast.

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs and amongst the top resources of its type online. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements - and we discuss his unique approach in this fascinating half-hour episode.

Listen To Will's ShowWill Hoekenga is one of those writers you're always pleased to hear from when their latest email drops into your inbox. His copy is consistently intelligent, engaging and entertaining - and when you also consider he cut his teeth on the Leadpages marketing team - you'll know why I was so excited to be able to 'pick his brain' on my latest show.To help non copywriters create more needs-focused copy, Will has developed a simple five point framework we can all use to create more engagement and drive better results with our copywriting. So for half an hour during this episode, we discuss how he came up with the idea, what these specific five stages are - and how this whole framework can help us. Will was very generous with his time for this call, and I guarantee that what he has to say will change the way you look at and create your copy in future.

The Copy Hierarchy of Needs: Ensuring Your #Copywriting Meets Your Prospects’ Requirements With Will Hoekenga 

Click to Tweet

The Copy Hierarchy of Needs

Show NotesIn this fascinating 30-minute show we cover:How Will got into copywriting & marketingWill's time on the Leadpages marketing team & what he learnedWhat a hierarchy of needs is and why we need one for copywritingThe 5 stages of the copy hierarchy of needs;Readability requirementsFormatting issuesAction critical informationEmotional engagementCreating a sense of belongingWhy this framework is important and how we can use itWhere we can access Will's content & other frameworks onlinePlus! The PS Question! Will shares an advanced content marketing tactic that I bet you aren't taking advantage of at the moment!

Copywriting Resources We MentionCopygradWill's article on Copy ChiefLeadpagesClay CollinsAbraham MaslowUniversal Principles of DesignStephen King: On WritingSamuel HulickUserOnboardMailChimpWill on Twitter

​read the transcript

The Story of The Show: The Copy Hierarchy of Needs: Ensuring Your Copywriting Meets Your Prospects’ Requirements With Will Hoekenga

Hi folks. Welcome to the Content Champion Podcast. Thanks for listening.

I'm excited to announce that this is the 50th episode of The Content Champion Podcast. So to celebrate this milestone, I'm discussing strategic writing that attracts more traffic, subscribers and sales with special guest Tim Soulo.

Listen To Tim's Show​Former professional DJ and master marketer, Tim Soulo is the hugely engaging writer behind BloggerJet and the talented Head of Marketing at Ahrefs. So there's no better authority than Tim to discuss how to write content that really moves the needle on every level.And believe me folks, Tim shares so much in this show that you really won't want to miss a minute.For over half an hour, we chat about Tim's backstory, his premise that all content needs to pull its weight on a strategic business level - and we then go on to outline all the proven tactics to create content that gets you more eyeballs on the page, more email subscribers, and (what we all want) - more sales.Tim is a knowledgeable and entertaining speaker, and was very generous with his time for this episode, so I hope you enjoy learning from his experience as much as I did.

[Podcast] How To Write Articles That Get Traffic, Subscribers & Sales With Tim Soulo #contentmarketing

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Show NotesIn this fascinating 40-minute show we cover a lot of ground, including:    •    How Tim moved from being a club DJ to a professional marketer    •    Why every article you write should make a visible impact on your business    •    The traffic-getting checklist:    •    Finding a proven article idea    •    Improving upon that idea    •    Making your article visual    •    Using copywriting techniques    •    Featuring influencers    •    Optimising for Google
    •    The email subscriber-getting checklist:    •    Using a content upgrade    •    Convincing your readers to take your content upgrade
    •    The sales-getting checklist:    •    Identifying the problem    •    Selling the solution    •    How to engage with Tim's content and products online    •    Plus! The PS Question! Tim shares a superb content marketing strategy you won't want to miss...


​Read The Transcript

Announcer:         Welcome to the official podcast at contentchampion.com. Join our heroic quest to discover truly epic content marketing. Introducing your host, the content champion himself, Loz James.Loz James:           Hi, guys. Welcome to the Content Champion Podcast. Thanks, as always, for listening. I'm delighted to say that this is the 50th episode. To celebrate this milestone, we've got a very special guest for you. Award-winning blogger at bloggerjet.com, and head of marketing at Ahrefs, former professional DJ Tim Soulo is a content marketing and social media marketing master. Creator of the TweetDis and Content Upgrades PRO WordPress plugins, he's also a massively engaging writer. What better person, then, to discuss today's subject, how to write strategically to get more traffic, subscribers and sales with your articles. Thanks for coming on, Tim.Tim Soulo:            Thanks for having me, Loz. That was a great introduction. You have such a great radio voice. I'm jealous.Loz James:         ...

I'm excited to announce that this is the 50th episode of The Content Champion Podcast. So to celebrate this milestone, I'm discussing strategic writing that attracts more traffic, subscribers and sales with special guest Tim Soulo.

Listen To Tim's Show​Former professional DJ and master marketer, Tim Soulo is the hugely engaging writer behind BloggerJet and the talented Head of Marketing at Ahrefs. So there's no better authority than Tim to discuss how to write content that really moves the needle on every level.And believe me folks, Tim shares so much in this show that you really won't want to miss a minute.For over half an hour, we chat about Tim's backstory, his premise that all content needs to pull its weight on a strategic business level - and we then go on to outline all the proven tactics to create content that gets you more eyeballs on the page, more email subscribers, and (what we all want) - more sales.Tim is a knowledgeable and entertaining speaker, and was very generous with his time for this episode, so I hope you enjoy learning from his experience as much as I did.

[Podcast] How To Write Articles That Get Traffic, Subscribers & Sales With Tim Soulo #contentmarketing

Click to Tweet

Show NotesIn this fascinating 40-minute show we cover a lot of ground, including:    •    How Tim moved from being a club DJ to a professional marketer    •    Why every article you write should make a visible impact on your business    •    The traffic-getting checklist:    •    Finding a proven article idea    •    Improving upon that idea    •    Making your article visual    •    Using copywriting techniques    •    Featuring influencers    •    Optimising for Google
    •    The email subscriber-getting checklist:    •    Using a content upgrade    •    Convincing your readers to take your content upgrade
    •    The sales-getting checklist:    •    Identifying the problem    •    Selling the solution    •    How to engage with Tim's content and products online    •    Plus! The PS Question! Tim shares a superb content marketing strategy you won't want to miss...


​Read The Transcript

Announcer:         Welcome to the official podcast at contentchampion.com. Join our heroic quest to discover truly epic content marketing. Introducing your host, the content champion himself, Loz James.Loz James:           Hi, guys. Welcome to the Content Champion Podcast. Thanks, as always, for listening. I'm delighted to say that this is the 50th episode. To celebrate this milestone, we've got a very special guest for you. Award-winning blogger at bloggerjet.com, and head of marketing at Ahrefs, former professional DJ Tim Soulo is a content marketing and social media marketing master. Creator of the TweetDis and Content Upgrades PRO WordPress plugins, he's also a massively engaging writer. What better person, then, to discuss today's subject, how to write strategically to get more traffic, subscribers and sales with your articles. Thanks for coming on, Tim.Tim Soulo:            Thanks for having me, Loz. That was a great introduction. You have such a great radio voice. I'm jealous.Loz James:         ...

In episode 49 of the Content Champion podcast, I'm thrilled to be talking about the SEO and link building landscape in 2016 with experienced digital marketing consultant, Ryan Stewart - founder of the massively successful online marketing agency Webris.

Listen To Ryan's ShowWith a boatload of advice already available (just 3 weeks into the new year) on what is and isn't going to work in SEO over the next 12 months - I thought it would be a great idea to go straight to a genuinely high profile expert in the space and get the lowdown on exactly what link building methods will help (and not hinder) your online business throughout 2016.And boy, Ryan certainly did not disappoint.For nearly an hour, we discussed how Ryan got started in the digital marketing industry - and went on to run through a checklist of what you can bank on over the next year in terms of white hat link building techniques that will really move the needle.Ryan has worked for blue chip clients such as the Department of Defense and Accenture, so he really knows his stuff. He's also buzzing with great advice on how you can implement all this into your own online business.

[Podcast] SEO In 2016: Link Building That Works With Ryan Stewart of Webris #contentmarketing

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Show NotesIn this amazing 50-minute show we discuss a load of SEO hot topics, including:Ryan's backstory and how he got started in digital marketingGuest blogging or guest posting – are spammy approaches ruining it?Citation link building for local businesses – is it still a good idea?Content exchanges for local firms – will swapping blog posts help?* Broken link building – it's certainly time consuming but is it worth it?The Skyscraper Technique – is this method played out or can it still be used to win the content arms race for links?Is there an SEO effect to sharing content multiple times on social media?Blogger outreach – the benefits of putting together a share team database of niche bloggers* The value of community building on platforms like Inbound, Quora, Reddit and in Facebook Groups?Link outreach – does simply just asking with incentives still work, or do we all have to pay now?Where we can find Ryan's premium link outreach course and all his free material onlinePlus! The PS Question! Ryan shares a cracking piece of advice about content creating in this unmissable finale to the show!

SEO Resources Mentioned In This ShowWebrisThe Webris Blog (This is fantastic BTW)The ahrefs article where I discovered RyanRyan's White Hat Link Building CourseKevan Lee - BufferBrian Dean, BacklinkoPitchboxSearch Engine JournalBrightlocal Local - SEO ToolWhitespark Local - SEO toolRyan on TwitterThe Story of The Show: SEO In 2016: Link Building That Works With Ryan Stewart

In episode 49 of the Content Champion podcast, I'm thrilled to be talking about the SEO and link building landscape in 2016 with experienced digital marketing consultant, Ryan Stewart - founder of the massively successful online marketing agency Webris.

Listen To Ryan's ShowWith a boatload of advice already available (just 3 weeks into the new year) on what is and isn't going to work in SEO over the next 12 months - I thought it would be a great idea to go straight to a genuinely high profile expert in the space and get the lowdown on exactly what link building methods will help (and not hinder) your online business throughout 2016.And boy, Ryan certainly did not disappoint.For nearly an hour, we discussed how Ryan got started in the digital marketing industry - and went on to run through a checklist of what you can bank on over the next year in terms of white hat link building techniques that will really move the needle.Ryan has worked for blue chip clients such as the Department of Defense and Accenture, so he really knows his stuff. He's also buzzing with great advice on how you can implement all this into your own online business.

[Podcast] SEO In 2016: Link Building That Works With Ryan Stewart of Webris #contentmarketing

Click to Tweet

Show NotesIn this amazing 50-minute show we discuss a load of SEO hot topics, including:Ryan's backstory and how he got started in digital marketingGuest blogging or guest posting – are spammy approaches ruining it?Citation link building for local businesses – is it still a good idea?Content exchanges for local firms – will swapping blog posts help?* Broken link building – it's certainly time consuming but is it worth it?The Skyscraper Technique – is this method played out or can it still be used to win the content arms race for links?Is there an SEO effect to sharing content multiple times on social media?Blogger outreach – the benefits of putting together a share team database of niche bloggers* The value of community building on platforms like Inbound, Quora, Reddit and in Facebook Groups?Link outreach – does simply just asking with incentives still work, or do we all have to pay now?Where we can find Ryan's premium link outreach course and all his free material onlinePlus! The PS Question! Ryan shares a cracking piece of advice about content creating in this unmissable finale to the show!

SEO Resources Mentioned In This ShowWebrisThe Webris Blog (This is fantastic BTW)The ahrefs article where I discovered RyanRyan's White Hat Link Building CourseKevan Lee - BufferBrian Dean, BacklinkoPitchboxSearch Engine JournalBrightlocal Local - SEO ToolWhitespark Local - SEO toolRyan on TwitterThe Story of The Show: SEO In 2016: Link Building That Works With Ryan Stewart

Welcome to the Content Champion podcast,

In episode 48 of the Content Champion podcast, I’m excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions.

Listen to Daniel’s podcast

An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is a self-confessed retargeting nerd who mastered his craft over many years after becoming disillusioned with the poor quality of information already available on the subject.

The result is a repeatable Facebook retargeting technique so powerful, it achieved an ROI of 7,425% for one of his clients, and created massive conversion increases for many other satisfied consulting customers – who sell products and services across a wide range of sectors.

I first heard about Daniel and his work when he started leaving really genuine and positive comments about this podcast on the Content Champion blog – and he instantly struck me as ‘one of the good guys’. Almost two years later he’s still supporting the show – so it was a pleasure when he agreed to be my latest guest.

In this fascinating half-hour discussion we cover a lot of ground, including:

* How Daniel got started in the marketing industry

* The details of his two businesses and former successes

* What it’s like to live and work in beautiful New Zealand

* How the world champion All Blacks play some majestic rugby 🙂

* How the Facebook Fishing Formula creates massive conversion increases

* The three steps of Daniel’s process you need to follow

* How you can repeat this method in virtually any market

* The pitfalls we need to consider when following this technique

* Where we can find Daniel’s retargeting resources online

* The details of his Facebook retargeting training course

Plus! The PS Question! Daniel shares some excellent content marketing advice that you genuinely won’t want to miss!

Resources mentioned in this show:

* The Facebook Fishing Formula

* Facebook Retargeting Case Study

* Two Trees Marketing

* Advanced Retargeting Training

* The 4-Hour Work Week

* The $100 Startup

* Daniel on Twitter

Listening To The Show

You can listen to the Content Champion podcast using the players on this page, or click here to catch us on iTunes.

You’ll also find the show on the Sticher, Zune and the Blackberry network.

I’m Fishing For Your Reviews!

Thank you for listening, I truly appreciate your time.

If you like listening to the show, please leave us a 5 star review on iTunes. (Here’s that link again). Thank you kindly 🙂

In episode 48 of the Content Champion podcast, I’m excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions.

Listen to Daniel’s podcast

An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is a self-confessed retargeting nerd who mastered his craft over many years after becoming disillusioned with the poor quality of information already available on the subject.

The result is a repeatable Facebook retargeting technique so powerful, it achieved an ROI of 7,425% for one of his clients, and created massive conversion increases for many other satisfied consulting customers – who sell products and services across a wide range of sectors.

I first heard about Daniel and his work when he started leaving really genuine and positive comments about this podcast on the Content Champion blog – and he instantly struck me as ‘one of the good guys’. Almost two years later he’s still supporting the show – so it was a pleasure when he agreed to be my latest guest.

In this fascinating half-hour discussion we cover a lot of ground, including:

* How Daniel got started in the marketing industry

* The details of his two businesses and former successes

* What it’s like to live and work in beautiful New Zealand

* How the world champion All Blacks play some majestic rugby

Are you ready to build your brand using email?In show number 47 of the Content Champion podcast, I’m thrilled to be speaking with Californian traveler and entrepreneur, Danny Flood, about how to use email outreach techniques to grow your business and brand whilst living a ‘laptop lifestyle’.Listen To Danny’s PodcastDanny Flood has fought in Thai boxing matches in Bangkok (respect), rafted down the Amazon and climbed many of South America’s highest mountains. He’s sailed across the South China Sea and crossed most of Southeast Asia on a motorbike. He’s trekked through jungles and abseiled down huge waterfalls.In short, he’s an action man – but more importantly from our point of view, he’s also a highly adept entrepreneur and content marketer – and has achieved all the above whilst running three location-independent businesses, including the wildly successful OpenWorld Magazine. In his last four years of country-hopping, Danny has also consulted for companies in Brazil, the US and Argentina – all the while falling back on his secret weapon to build online brands and sales.Danny’s secret weapon is email outreach, and in his new book ‘Hack Email, Connect With Anyone, Build Your Business and Brand, Become an Unstoppable Force’ – he shares some of the key ways he uses email outreach tactics to grow his businesses while living life with just a backpack and a can-do attitude.Danny FloodLuckily for us, this real life Indianna Jones made some time in his busy schedule to share many of these killer techniques with us, and the result is an information packed podcast that covers almost as much ground as Danny himself.In this half hour show we discuss:* Danny’s backstory and why he got the traveling bug* Which countries he’s been too and some of his key travel highlights* Why relationship building is crucial for success in any business* The  email outreach mistakes we should always avoid* What awesome email outreach looks like and how we can achieve it* Essential tools you can use to make the whole process easier* An introduction to the Streak app for Gmail* How to find and connect with the right people every time* The habitual side of conducting effective email outreach* Where we can find Danny online and buy his excellent booksPlus! The PS Question! Danny shares his advice on taking your content creation and outreach to the next level!Resources mentioned in this show:* Hack Email (Danny’s book)* OpenWorld Magazine* Buy Your Own Island – Free Audio Book* Brian Tracy Sales Training* Dan Gable (US Olympic Wrestler)* Long Way Round (Ewan McGregor’s Motorcycle Adventures)* Boomerang For Gmail* Wisestamp Email Signatures* Streak – CRM For Email* EngageBay – Free CRM* Backlinko With Brian Dean* Toofr – Find Any Email Address* Triberr – Influence...