The Content Champion Podcast

Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss…

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It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and a master of all things content, search and social.

But for me he’s also one of the first people I started to follow online – over ten years ago infact when I was a newbie copywriter.

Back then I read just a few blogs, including SEOMoz as it was then and Copyblogger too – so to host Rand on the show is a bit like inviting royalty round for tea (and then actually having them turn up).

Rand is a really down to earth guy and his expertise in this field is second to none, so I tried to cover as much ground as possible in our half hour chat. The result is a podcast that I know you’ll gain a great deal of value from.

During the course of the show we covered the following fascinating topics:

* How Rand got started online and the history behind Moz

* The reasons why content marketing definitely does work and can be measured

* Problems with the ‘content-click-conversion’ model and what we should be measuring instead

* How to attribute a value to the various content touchpoints on the way to a conversion

* The importance of building online trust and authority at the various stages of your funnel

* Why you can’t measure what you don’t have: Rand’s top traffic tactics

* How to get buy in from the C-Suite so you can report the metrics that matter

* Which analytics tools to use in measuring our success

* How to connect with Rand on his blog and social media

Plus! The PS Question! Rand gives us a great resource to help us get started with content marketing measurement right after the show!

Resources mentioned in this show:

* Moz

* Rand’s Moz Blog

* Inbound.org

* See-Think-Do: A Content, Marketing, Measurement Business Framework

* Beard Brand

* Google Analytics

* KISSmetrics

* Mixpanel

* Omniture

* Rand on Twitter

Listening To The Content Champion Podcast

You can download and listen to this podcast using the players on this page, or click here to catch the show on iTunes.

Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I’m delighted to be speaking with experienced entrepreneur and marketing professional Claire Mitchell of The Girls Mean Business. With over 15 years’ industry experience, Claire is buzzing with practical, down-to-earth advice on how to market your business online – and we focus on some of her content marketing based tactics in today’s show.

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Claire is full of great ideas and I love her style – and the meteoric rise of her business over the last few years has been nothing short of incredible, and is testament to her expert knowledge and the genuine rapport she builds up with her online community.

This lady certainly knows her stuff, and with a number one rated podcast on iTunes at the time of recording – I’m honoured to have her on the show.

Our quick-fire tactical chat included the following subjects:

* Claire’s backstory and how she got started in the marketing industry

* The story of how The Girls Mean Business began

* Which quick win content marketing tactics you should use to grow your business, including:

* Writing a one page list of the reasons people love buying from you

* Properly completing your social profiles

* Writing down common questions your customers ask for content ideas

* Turning blog posts into an ebook lead magnet

* Re-purposing content for maximum leverage

* Building an email list (the why’s and how’s)

* Spending 10 minutes writing as many social media posts as you can

* Not being afraid to tell your story

* Using case studies to demonstrate your expertise

* Starting a blog – the benefits to your business

* Writing guest posts (the real value)

* Sharing your social media links everywhere

* Where we can find Claire online and download her ebook

Plus! The PS Question! Claire gives us the antidote to ‘spray and pray’ marketing!

Resources mentioned in this show:

* The Girls Mean Business

* The Girls Mean Business on Facebook

* The Girls Mean Business Podcast

* Fiverr

* AWeber

* Hootsuite

* Buffer

* Virtual Staff Finder

* Libsyn

* SoundCloud

* Tweetly

Where You Can Listen To The Content Champion Podcast

You can download and listen to my latest podcast using the players on this page, or

Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I’m delighted to be speaking with experienced entrepreneur and marketing professional Claire Mitchell of The Girls Mean Business. With over 15 years’ industry experience, Claire is buzzing with practical, down-to-earth advice on how to market your business online – and we focus on some of her content marketing based tactics in today’s show.

Listen To Claire’s Podcast

Claire is full of great ideas and I love her style – and the meteoric rise of her business over the last few years has been nothing short of incredible, and is testament to her expert knowledge and the genuine rapport she builds up with her online community.

This lady certainly knows her stuff, and with a number one rated podcast on iTunes at the time of recording – I’m honoured to have her on the show.

Our quick-fire tactical chat included the following subjects:

* Claire’s backstory and how she got started in the marketing industry

* The story of how The Girls Mean Business began

* Which quick win content marketing tactics you should use to grow your business, including:

* Writing a one page list of the reasons people love buying from you

* Properly completing your social profiles

* Writing down common questions your customers ask for content ideas

* Turning blog posts into an ebook lead magnet

* Re-purposing content for maximum leverage

* Building an email list (the why’s and how’s)

* Spending 10 minutes writing as many social media posts as you can

* Not being afraid to tell your story

* Using case studies to demonstrate your expertise

* Starting a blog – the benefits to your business

* Writing guest posts (the real value)

* Sharing your social media links everywhere

* Where we can find Claire online and download her ebook

Plus! The PS Question! Claire gives us the antidote to ‘spray and pray’ marketing!

Resources mentioned in this show:

* The Girls Mean Business

* The Girls Mean Business on Facebook

* The Girls Mean Business Podcast

* Fiverr

* AWeber

* Hootsuite

* Buffer

* Virtual Staff Finder

* Libsyn

* SoundCloud

* Tweetly

Where You Can Listen To The Content Champion Podcast

You can download and listen to my latest podcast using the players on this page, or

I can’t believe we’re already up to episode number 40 of the Content Champion podcast, it’s been an amazing journey already. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself, Andrew McCauley of Autopilot Your Business.

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A highly skilled digital marketer and social media expert, Andrew is also a talented podcaster, prolific author and a regular on the speaking circuit.

The post we did together on how to triple your traffic with Twitter is still one of the most viewed on this site – so when Andrew agreed to be my guest on the show I was really delighted.

It’s fair to say that what Andrew doesn’t know about generating traffic is quite simply not worth knowing, so I thought I’d take this opportunity to discover what’s working right now in terms of techniques and tactics he’s successfully using.

Andrew is a laid back guy who was very generous with his time for this call – and the value he delivers should provide you with enough ideas to really start shifting that traffic dial.

Our chat included the following areas:

* How Andrew got started in social media and digital marketing

* Which social media channels are hot right now, and why

* What proven SEO and link building tactics Andrew is using

* A look at the podcasting and video work he’s doing to drive traffic

* Offline tactics that are helping to generate online visitors

* Why we need to get creative with our traffic generation techniques

* What trends Andrew sees developing in online marketing this year

* Where we can find Andrew online to access his content, products and services

Plus! The PS Question! We discuss a tried and tested traffic technique you definitely should be using!

Resources mentioned in this show:

* Autopilot Your Business

* Andrew’s Podcast

* The Social Media Bloke

* Triple Twitter Traffic Technique

* Canva

* Hootsuite

* Leadpages

* Infusionsoft

Where To Catch The Content Champion Podcast

You can download and listen to my latest podcast using the players on this page, or click here to listen to the show on iTunes.

You’ll also find me on Stitcher, Zune and the Blackberry network.

How About a 5 Star Review?

Thank you very much for listening, I really do appreciate it. If you like the podcast, why not leave me a 5 star review on iTunes when you get a moment 🙂 (Here are some instructions on doing that so you can make my day!).

Listen to the podcast

I can’t believe we’re already up to episode number 40 of the Content Champion podcast, it’s been an amazing journey already. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself...

I can’t believe we’re already up to episode number 40 of the Content Champion podcast, it’s been an amazing journey already. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself, Andrew McCauley of Autopilot Your Business.

Listen to the podcast

A highly skilled digital marketer and social media expert, Andrew is also a talented podcaster, prolific author and a regular on the speaking circuit.

The post we did together on how to triple your traffic with Twitter is still one of the most viewed on this site – so when Andrew agreed to be my guest on the show I was really delighted.

It’s fair to say that what Andrew doesn’t know about generating traffic is quite simply not worth knowing, so I thought I’d take this opportunity to discover what’s working right now in terms of techniques and tactics he’s successfully using.

Andrew is a laid back guy who was very generous with his time for this call – and the value he delivers should provide you with enough ideas to really start shifting that traffic dial.

Our chat included the following areas:

* How Andrew got started in social media and digital marketing

* Which social media channels are hot right now, and why

* What proven SEO and link building tactics Andrew is using

* A look at the podcasting and video work he’s doing to drive traffic

* Offline tactics that are helping to generate online visitors

* Why we need to get creative with our traffic generation techniques

* What trends Andrew sees developing in online marketing this year

* Where we can find Andrew online to access his content, products and services

Plus! The PS Question! We discuss a tried and tested traffic technique you definitely should be using!

Resources mentioned in this show:

* Autopilot Your Business

* Andrew’s Podcast

* The Social Media Bloke

* Triple Twitter Traffic Technique

* Canva

* Hootsuite

* Leadpages

* Infusionsoft

Where To Catch The Content Champion Podcast

You can download and listen to my latest podcast using the players on this page, or click here to listen to the show on iTunes.

You’ll also find me on Stitcher, Zune and the Blackberry network.

How About a 5 Star Review?

Thank you very much for listening, I really do appreciate it. If you like the podcast, why not leave me a 5 star review on iTunes when you get a moment

I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.

Listen to the podcast

In 2014, Mark coined the term ‘content shock’ to describe the saturation point in content production that was being reached as content marketing grew in popularity.

His article on the subject caused a fair few waves across the marketing community – because everyone knew he was right. Marketers were becoming genuinely worried about getting their messages heard through the deluge of online content pumped out everyday.

One year on, Mark has revisited the theme – and this time he’s come up with a solution to content shock, called ‘content ignition’ – and his take on this is something every marketer should hear.

With a book on the subject coming out soon – entitled ‘The Content Code’ – Mark took the time to outline his ‘antidote to content shock’ in this fascinating half hour show.

Our discussion covered the following subjects:

* Mark’s backstory and how he got started in the industry

* The definition of content shock and how it applies to content marketing

* Whether content marketing still works – or has it already peaked?

* An introduction to content ignition and how it can make your content marketing more successful

* Practical ways to ignite our content from Mark’s new book

* The importance of trust in content marketing

* What will happen to businesses that don’t take this approach onboard

* The trends Mark sees developing in content marketing this year

* Where we can find mark online, listen to his podcast, read his blog and buy his books

Plus! The PS Question! You won’t want to miss Mark’s advanced content marketing strategy, so make sure you listen right to the end!

Resources mentioned in this show:

* Schaefer Marketing Solutions

* {grow} blog

* Mark’s original post on Content Shock

* Rutgers University

* Mark on Twitter

The Content Champion Podcast: Where to Listen

You can download my latest podcast using the players on this page, or click here to listen to the show on iTunes.

You’ll also find me on Stitcher, the Blackberry network and Zune.

I Want Your 5 Star Reviews!

Thanks for listening, I genuinely appreciate it. If you like the podcast, why not leave me a 5 star review on iTunes when you get a moment 🙂 (Here are some instructions).

Listen to the podcast

I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.

Listen to the podcast

In 2014, Mark coined the term ‘content shock’ to describe the saturation point in content production that was being reached as conte...

I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.

Listen to the podcast

In 2014, Mark coined the term ‘content shock’ to describe the saturation point in content production that was being reached as content marketing grew in popularity.

His article on the subject caused a fair few waves across the marketing community – because everyone knew he was right. Marketers were becoming genuinely worried about getting their messages heard through the deluge of online content pumped out everyday.

One year on, Mark has revisited the theme – and this time he’s come up with a solution to content shock, called ‘content ignition’ – and his take on this is something every marketer should hear.

With a book on the subject coming out soon – entitled ‘The Content Code’ – Mark took the time to outline his ‘antidote to content shock’ in this fascinating half hour show.

Our discussion covered the following subjects:

* Mark’s backstory and how he got started in the industry

* The definition of content shock and how it applies to content marketing

* Whether content marketing still works – or has it already peaked?

* An introduction to content ignition and how it can make your content marketing more successful

* Practical ways to ignite our content from Mark’s new book

* The importance of trust in content marketing

* What will happen to businesses that don’t take this approach onboard

* The trends Mark sees developing in content marketing this year

* Where we can find mark online, listen to his podcast, read his blog and buy his books

Plus! The PS Question! You won’t want to miss Mark’s advanced content marketing strategy, so make sure you listen right to the end!

Resources mentioned in this show:

* Schaefer Marketing Solutions

* {grow} blog

* Mark’s original post on Content Shock

* Rutgers University

* Mark on Twitter

The Content Champion Podcast: Where to Listen

You can download my latest podcast using the players on this page, or click here to listen to the show on iTunes.

You’ll also find me on Stitcher, the Blackberry network and Zune.

I Want Your 5 Star Reviews!

Thanks for listening, I genuinely appreciate it. If you like the podcast, why not leave me a 5 star review on iTunes when you get a moment

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility.

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A great deal has changed in the SEO landscape over the last few years, with many people turning away from the discipline completely in favour of content marketing techniques. Yet SEO still has a crucial role to play in how you build your online brand, get found online and make more sales.

In this fascinating new podcast, Casie helps us understand where SEO fits into this new online environment, and emphasizes its continuing importance in building an authoritative online brand.

Providing a helpful overview of most aspects of the on-page and off-page SEO process, Casie shares actionable tactics that will help you utlise SEO in the right way throughout 2015 and beyond.

We went through a load of information in this half hour discussion, with Casie sharing some real SEO gems that everyone listening can benefit from.

Our chat covered the following topics:

* How Casie got started in the world of SEO

* What services she provides and the types of clients she works with

* What it’s like to live and work in Boston (I even attempt the accent badly!)

* Where SEO fits into the content marketing equation

* Why keyword research is still essential for content marketing

* Key on-page SEO strategies to get more visitors

* Off-page SEO and link building tactics that work

* What other promotional strategies complement SEO

* Some of Casie’s favourite SEO experts to follow

* What trends she sees developing in SEO this year

* Where we can find Casie online and hire her for SEO work

Plus! The PS Question! Casie shares an advanced content marketing strategy and tool that you will not want to miss!

Resources mentioned in this show:

* CasieGillette.com

* KoMarketing Associates

* My Wordtracker post

* Yoast

* CrunchBase

* Casie on Search Engine Land

* Eric Enge at Stone Temple Consulting

* A.J. Kohn’s blog

* Derek Edmond at KoMarketing Associates

* Tracked Content

* Casie on Twitter

Where to Catch The Content Champion Podcast

You can download my latest podcast using the players on this page, or cl...

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility.

Listen to the podcast

A great deal has changed in the SEO landscape over the last few years, with many people turning away from the discipline completely in favour of content marketing techniques. Yet SEO still has a crucial role to play in how you build your online brand, get found online and make more sales.

In this fascinating new podcast, Casie helps us understand where SEO fits into this new online environment, and emphasizes its continuing importance in building an authoritative online brand.

Providing a helpful overview of most aspects of the on-page and off-page SEO process, Casie shares actionable tactics that will help you utlise SEO in the right way throughout 2015 and beyond.

We went through a load of information in this half hour discussion, with Casie sharing some real SEO gems that everyone listening can benefit from.

Our chat covered the following topics:

* How Casie got started in the world of SEO

* What services she provides and the types of clients she works with

* What it’s like to live and work in Boston (I even attempt the accent badly!)

* Where SEO fits into the content marketing equation

* Why keyword research is still essential for content marketing

* Key on-page SEO strategies to get more visitors

* Off-page SEO and link building tactics that work

* What other promotional strategies complement SEO

* Some of Casie’s favourite SEO experts to follow

* What trends she sees developing in SEO this year

* Where we can find Casie online and hire her for SEO work

Plus! The PS Question! Casie shares an advanced content marketing strategy and tool that you will not want to miss!

Resources mentioned in this show:

* CasieGillette.com

* KoMarketing Associates

* My Wordtracker post

* Yoast

* CrunchBase

* Casie on Search Engine Land

* Eric Enge at Stone Temple Consulting

* A.J. Kohn’s blog

* Derek Edmond at KoMarketing Associates

* Tracked Content

* Casie on Twitter

Where to Catch The Content Champion Podcast

You can download my latest podcast using the players on this page, or cl...

It’s time for episode 37 of the Content Champion podcast, and I’m thrilled my guest on the show is experienced copywriter, blogger and speaker, Rachel Foster of Fresh Perspective Copywriting.

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If like me you’ve not really scratched beneath the surface with LinkedIn – apart from sharing a few posts here and there and building up your profile and contacts – then Rachel’s innovative five step strategy for driving leads from the platform should encourage you to look at LinkedIn again.

Rachel has enjoyed amazing success generating both email signups and business leads through the network, and in this podcast she shares her step-by-step system that is both easy to understand and follow – and also incredibly effective.

First published as a fascinating post on the ever inspiring Content Marketing Institute blog, Rachel reveals how her unique technique helped her bag over 200 new subscribers from just one LinkedIn post.

Rachel was very generous with her time for this podcast – and we covered a lot of ground to create what is a fascinating and actionable show.

In an illuminating 25-minutes, we discuss:

* How Rachel got started as a copywriter and content marketer

* What services she offers and the type of clients she serves

* What it’s like to live and work in the wonderful city of Toronto

* Why LinkedIn is such an effective platform for B2B lead generation

* What results Rachel has seen from using her strategy

* An overview of the five stages of the system

* How to write effective titles for the LinkedIn Publisher platform

* Why you need to create actionable, in-depth content

* Developing custom offers or ‘content upgrades’

* Getting more subscribers using LeadPages

* How to drive action with ‘next step’ style prompts

* The pitfalls (if any) Rachel experienced with her method

* Rachel’s view on future lead generation trends with (and without) social media

* Where we can find Rachel online and hire her for conversion copywriting projects

Plus! The PS Question! Rachel shares a simple but effective strategy that I for one can’t believe I wasn’t doing before!

Resources mentioned in this show:

* Fresh Perspective Copywriting

* How to Get 200+ New Subscribers From 1 LinkedIn Article

* Oktopost Blog

* The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS

* LeadPages

* Rachel on LinkedIn

* Rachel on Twitter

* Canadian Association of Marketing Professionals (CAMP)

Rachel is an Advisory Board Member

Where to Listen to The Content Champion Podcast

You can download the latest podcast using the players on this page, or click here to catch the show on iTunes.