The Content Champion Podcast

It’s time for episode 37 of the Content Champion podcast, and I’m thrilled my guest on the show is experienced copywriter, blogger and speaker, Rachel Foster of Fresh Perspective Copywriting.

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If like me you’ve not really scratched beneath the surface with LinkedIn – apart from sharing a few posts here and there and building up your profile and contacts – then Rachel’s innovative five step strategy for driving leads from the platform should encourage you to look at LinkedIn again.

Rachel has enjoyed amazing success generating both email signups and business leads through the network, and in this podcast she shares her step-by-step system that is both easy to understand and follow – and also incredibly effective.

First published as a fascinating post on the ever inspiring Content Marketing Institute blog, Rachel reveals how her unique technique helped her bag over 200 new subscribers from just one LinkedIn post.

Rachel was very generous with her time for this podcast – and we covered a lot of ground to create what is a fascinating and actionable show.

In an illuminating 25-minutes, we discuss:

* How Rachel got started as a copywriter and content marketer

* What services she offers and the type of clients she serves

* What it’s like to live and work in the wonderful city of Toronto

* Why LinkedIn is such an effective platform for B2B lead generation

* What results Rachel has seen from using her strategy

* An overview of the five stages of the system

* How to write effective titles for the LinkedIn Publisher platform

* Why you need to create actionable, in-depth content

* Developing custom offers or ‘content upgrades’

* Getting more subscribers using LeadPages

* How to drive action with ‘next step’ style prompts

* The pitfalls (if any) Rachel experienced with her method

* Rachel’s view on future lead generation trends with (and without) social media

* Where we can find Rachel online and hire her for conversion copywriting projects

Plus! The PS Question! Rachel shares a simple but effective strategy that I for one can’t believe I wasn’t doing before!

Resources mentioned in this show:

* Fresh Perspective Copywriting

* How to Get 200+ New Subscribers From 1 LinkedIn Article

* Oktopost Blog

* The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS

* LeadPages

* Rachel on LinkedIn

* Rachel on Twitter

* Canadian Association of Marketing Professionals (CAMP)

Rachel is an Advisory Board Member

Where to Listen to The Content Champion Podcast

You can download the latest podcast using the players on this page, or click here to catch the show on iTunes.

Welcome to show number 36 of the Content Champion podcast, thank you for listening. This time round I’m delighted to be speaking with experienced social media marketing professional, Bernie Borges.

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If you’ve been struggling with your social media strategy, then this podcast is required listening.

Not only does Bernie shed light on what many organisations are doing wrong with social media marketing, but he also shares what it means to be a truly ‘social business’ – in line with his popular TV show and podcast of the same name.

The CEO of Find and Convert, plus a talented author, blogger and multimedia broadcaster, Bernie has worked with some of the biggest brands in North America, and knows what it takes to see success when selling through social media channels.

In this half hour show, he imparts some incredible advice on how to fit all the pieces together to create a social media strategy that works.

On top of being an expert in his field, Bernie is an all-round nice guy – which counts for a great deal in my book, so I was delighted he agreed to be my guest on the show.

In this fascinating 30-minute episode, we discuss:

* How Bernie got started in the marketing industry, and established his own digital agency

* What Florida is like as a State to live and work in

* Why social media is a strategy, not a tactic

* Why outdated social media marketing techniques might be doing more harm than good

* How to devise a social media strategy that works

* Changing company culture to become a truly ‘social business’

* How to get the best out of social media marketing training

* How to measure the effectiveness of your social media efforts

* The role of personal branding in social business

* The social media marketing trends Bernie sees developing over the next year

* Where we can find Bernie’s excellent content online

Plus! The PS Question! Bernie shares a social media marketing strategy that will help change the culture of your company for the better!

Resources mentioned in this show:

* Find and Convert

* Social Business Engine

* The Why and How of Social Business Governance

* Marketing 2.0

* Kennedy Space Centre at Cape Canaveral

* Bernie on Twitter

Where to Get The Content Champion Podcast

You can catch my latest podcast using the players on this page, or click here to listen on iTunes.

You will also find me on the Blackberry network, Zune and Stitcher.

Please Leave Me An iTunes Review

Thanks as ever for listening, I couldn’t produce this show without you. If you enjoy the podcast – please leave me a 5 star review on iTunes 🙂

(Here are some instructions on how to do just that).

Listen to the podcast

Podcast Transcript

Announcer: Welcome to the official podcast at cont...

Welcome to show number 36 of the Content Champion podcast, thank you for listening. This time round I’m delighted to be speaking with experienced social media marketing professional, Bernie Borges.

Listen to the podcast

If you’ve been struggling with your social media strategy, then this podcast is required listening.

Not only does Bernie shed light on what many organisations are doing wrong with social media marketing, but he also shares what it means to be a truly ‘social business’ – in line with his popular TV show and podcast of the same name.

The CEO of Find and Convert, plus a talented author, blogger and multimedia broadcaster, Bernie has worked with some of the biggest brands in North America, and knows what it takes to see success when selling through social media channels.

In this half hour show, he imparts some incredible advice on how to fit all the pieces together to create a social media strategy that works.

On top of being an expert in his field, Bernie is an all-round nice guy – which counts for a great deal in my book, so I was delighted he agreed to be my guest on the show.

In this fascinating 30-minute episode, we discuss:

* How Bernie got started in the marketing industry, and established his own digital agency

* What Florida is like as a State to live and work in

* Why social media is a strategy, not a tactic

* Why outdated social media marketing techniques might be doing more harm than good

* How to devise a social media strategy that works

* Changing company culture to become a truly ‘social business’

* How to get the best out of social media marketing training

* How to measure the effectiveness of your social media efforts

* The role of personal branding in social business

* The social media marketing trends Bernie sees developing over the next year

* Where we can find Bernie’s excellent content online

Plus! The PS Question! Bernie shares a social media marketing strategy that will help change the culture of your company for the better!

Resources mentioned in this show:

* Find and Convert

* Social Business Engine

* The Why and How of Social Business Governance

* Marketing 2.0

* Kennedy Space Centre at Cape Canaveral

* Bernie on Twitter

Where to Get The Content Champion Podcast

You can catch my latest podcast using the players on this page, or click here to listen on iTunes.

You will also find me on the Blackberry network, Zune and Stitcher.

Please Leave Me An iTunes Review

Thanks as ever for listening, I couldn’t produce this show without you. If you enjoy the podcast – please leave me a 5 star review on iTunes

Are you ready to find your freedom?If you’ve always dreamed of finding your freedom by running an online business or blog, perhaps even from an exotic location, then you’ll love my latest podcast with Ryan Biddulph of Blogging From Paradise. He can help you turn that dream into your new reality.Ryan lives an incredible island hopping lifestyle – all paid for by his full-time blogging income – and in episode 35 of the Content Champion podcast, he shows us how to emulate his success.A talented and prolific writer, and an all round nice guy, Ryan shares some actionable strategies on achieving the right mindset for blogging, plus he gives us some practical advice on being a more productive and focused online publisher.Ryan has an infectious personality, and I could have talked to him all day about some of the fantastic places he’s visited, but it was his content marketing knowledge I was really fascinated to tap into.Ryan BiddulphIn this inspiring and motivational 35 minute show, we discussed:* Ryan’s backstory and why he chose to go on his island hopping adventure* How his new lifestyle inspired him to create the amazing Blogging From Paradise community* What are some of Ryan’s favourite locations he’s visited on his travels* The right mindset you need to succeed online* Why you need to continually learn new skills to stay ahead of the curve* A day in Ryan’s writing life when he’s blogging from paradise* The practical tips Ryan uses to be more productive* The strategies Ryan employs to promote his blog posts and ebooks* How anyone can achieve Ryan’s success – and where to startPlus! The PS Question! Ryan shares a content promotion strategy that has gained him some serious exposure – and you can do it too!Resources mentioned in this show:* Blogging From Paradise* Ryan’s books on Amazon* Pomodoro Technique* Nerd Fitness* Steve Scott Site* Chris Brogan* James Patterson* Problogger with Darren Rowse* Richard Branson* Tony RobbinsWhere to Get The Content Champion PodcastYou can listen to my latest podcast using the players on this page, or click here to listen on iTunes.You’ll also find me on the Blackberry network, Zune and Stitcher.If You Enjoy The Show, Please Leave Me An iTunes ReviewThanks for listening, the show wouldn’t exist without you. If you enjoy the podcast – please leave me a 5 star review on iTunes 🙂

Podcast Transcript

Announcer: Welcome to the official podcast at contentchampion.com. Join our heroic quest to discover truly epic content marketing. Introducing your host the content champion himself, Loz James.Loz: Hello, again. Welcome to Episode 35 of the Content Champion Podcast. Thank you as ever for listening. I know you can give your attention to anyone online. I'm genuinely grateful you've picked me.On the show this time I'm delighted to be speaking with island hoping blogger, entrepreneur, and ghostwriter Ryan Biddulph of bloggingfromp...

Are you ready to find your freedom?If you’ve always dreamed of finding your freedom by running an online business or blog, perhaps even from an exotic location, then you’ll love my latest podcast with Ryan Biddulph of Blogging From Paradise. He can help you turn that dream into your new reality.Ryan lives an incredible island hopping lifestyle – all paid for by his full-time blogging income – and in episode 35 of the Content Champion podcast, he shows us how to emulate his success.A talented and prolific writer, and an all round nice guy, Ryan shares some actionable strategies on achieving the right mindset for blogging, plus he gives us some practical advice on being a more productive and focused online publisher.Ryan has an infectious personality, and I could have talked to him all day about some of the fantastic places he’s visited, but it was his content marketing knowledge I was really fascinated to tap into.Ryan BiddulphIn this inspiring and motivational 35 minute show, we discussed:* Ryan’s backstory and why he chose to go on his island hopping adventure* How his new lifestyle inspired him to create the amazing Blogging From Paradise community* What are some of Ryan’s favourite locations he’s visited on his travels* The right mindset you need to succeed online* Why you need to continually learn new skills to stay ahead of the curve* A day in Ryan’s writing life when he’s blogging from paradise* The practical tips Ryan uses to be more productive* The strategies Ryan employs to promote his blog posts and ebooks* How anyone can achieve Ryan’s success – and where to startPlus! The PS Question! Ryan shares a content promotion strategy that has gained him some serious exposure – and you can do it too!Resources mentioned in this show:* Blogging From Paradise* Ryan’s books on Amazon* Pomodoro Technique* Nerd Fitness* Steve Scott Site* Chris Brogan* James Patterson* Problogger with Darren Rowse* Richard Branson* Tony RobbinsWhere to Get The Content Champion PodcastYou can listen to my latest podcast using the players on this page, or click here to listen on iTunes.You’ll also find me on the Blackberry network, Zune and Stitcher.If You Enjoy The Show, Please Leave Me An iTunes ReviewThanks for listening, the show wouldn’t exist without you. If you enjoy the podcast – please leave me a 5 star review on iTunes

I’m thrilled to announce my special guest on episode 34 of the Content Champion podcast, is none other than the ‘Virtual CEO’ himself, Chris Ducker. In this entertaining half hour show, I chat with Chris about the benefits of using virtual assistants (VA’s) to outsource some elements of content marketing.

Listen to the podcast

Not only is Chris a talented podcaster, author, speaker and blogger, but he’s also the founder and CEO of Virtual Staff Finder, an innovative service that brings together overworked entrepreneurs and business owners with skilled outsource workers in the Philippines.

Chris is a great guy and really knows his stuff, so we covered a lot of ground in our 30 minute discussion.

These areas included:

* Chris’ career journey and the story of how he started Virtual Staff Finder

* Why managing time properly can make or break your business

* How business owners and entrepreneurs can benefit from outsourcing

* Where to start with hiring and training the right people

* What you need to learn to hire and train staff properly

* The cultural issues related to employing virtual staff from the Philippines

* What elements of the content marketing process it’s best to outsource and keep in-house

* How the working relationship can develop with an outsource team member

* How much you should expect to pay a VA so you get good value but don’t exploit people

* Ways of handling things if the relationship with your VA turns sour

* How the Virtual Staff Finder service can help us with this process

Plus! The PS Question! Chris shares a fantastic content re-purposing strategy that everyone can use – starting today!

Resources mentioned in this show:

* Virtual Staff Finder

* Virtual Freedom (Chris’ book)

* ChrisDucker.com

* Chris on Twitter

Where to get The Content Champion Podcast

You can listen to my latest podcast using the players on this page, or click here to listen on iTunes.

You’ll also find me on the Blackberry network, Zune and Stitcher.

Enjoy The Show? Please Leave Me An iTunes Review

Thanks as ever for listening, the show would be nothing without you. If you enjoy the podcast – please leave me a 5 star review on iTunes 🙂

(Here are the instructions on how to do that).

Listen to the podcast

Podcast Transcript

Announcer: Welcome to the official podcast at Content Champion.com. Join our heroic quest to discover truly epic content marketing. Introducing your host, the content champion himself, Loz James.

Loz: Hi, guys. Welcome to Episode 34 of the Content Champion Podcast. Thank you for listening. I’m thrilled to announce that my guest this week is Virtual CEO Chris Ducker, serial entrepreneur, virtual staffing expert, blogger, author, and podcaster.

Chris uses what he calls new business marketing strategies to help entrepreneurs and startups build successful brands that are able to compete in the 21st century digital world. In particular,

I’m thrilled to announce my special guest on episode 34 of the Content Champion podcast, is none other than the ‘Virtual CEO’ himself, Chris Ducker. In this entertaining half hour show, I chat with Chris about the benefits of using virtual assistants (VA’s) to outsource some elements of content marketing.

Listen to the podcast

Not only is Chris a talented podcaster, author, speaker and blogger, but he’s also the founder and CEO of Virtual Staff Finder, an innovative service that brings together overworked entrepreneurs and business owners with skilled outsource workers in the Philippines.

Chris is a great guy and really knows his stuff, so we covered a lot of ground in our 30 minute discussion.

These areas included:

* Chris’ career journey and the story of how he started Virtual Staff Finder

* Why managing time properly can make or break your business

* How business owners and entrepreneurs can benefit from outsourcing

* Where to start with hiring and training the right people

* What you need to learn to hire and train staff properly

* The cultural issues related to employing virtual staff from the Philippines

* What elements of the content marketing process it’s best to outsource and keep in-house

* How the working relationship can develop with an outsource team member

* How much you should expect to pay a VA so you get good value but don’t exploit people

* Ways of handling things if the relationship with your VA turns sour

* How the Virtual Staff Finder service can help us with this process

Plus! The PS Question! Chris shares a fantastic content re-purposing strategy that everyone can use – starting today!

Resources mentioned in this show:

* Virtual Staff Finder

* Virtual Freedom (Chris’ book)

* ChrisDucker.com

* Chris on Twitter

Where to get The Content Champion Podcast

You can listen to my latest podcast using the players on this page, or click here to listen on iTunes.

You’ll also find me on the Blackberry network, Zune and Stitcher.

Enjoy The Show? Please Leave Me An iTunes Review

Thanks as ever for listening, the show would be nothing without you. If you enjoy the podcast – please leave me a 5 star review on iTunes

In episode 33 of the Content Champion podcast, I’m delighted to be chatting with digital strategy professional Kavi Guppta, on the subject of how master chef Jamie Oliver excels at content marketing.

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Kavi has a decade of experience in the advertising industry, and is the founder of communications studio, We Do That, as well as being a regular contributor to Forbes Magazine.

It’s a superb article Kavi has written for Forbes.com which forms the basis of this podcast, and it caught my attention because it outlines how celebrity chef Jamie Oliver really nails it in terms of his content marketing strategy.

Kavi’s insights and observations on this subject can help us with our own content marketing work, so I was thrilled when he agreed to come on the show to share the benefit of this experience with us.

In this illuminating half hour discussion we cover the following areas:

* Kavi’s backstory in the advertising and digital strategy industry

* Why Melbourne is such an excellent place to live

* An introduction to who Jamie Oliver is and why Kavi wrote his article

* The three central pillars of creating epic content

* Why many organisations get this wrong by focusing on themselves too much

* What Jamie Oliver is doing so right in terms of his content marketing strategy

* How the influencer strategy informs Jamie’s approach to content marketing

* The role of content curation in Jamie’s online strategy

* How trust and authority underpin Jamie Oliver’s global brand

* The role of paid advertising in Jamie’s marketing mix

* Why you don’t need to be a celebrity to benefit from these strategies

* How small businesses can emulate Jamie’s content marketing success

* The industry trends Kavi sees developing over the next 12 months

* Where we can find Kavi online so we can get in touch

Plus! The PS Question! Kavi shares a fantastic content marketing strategy to help us in our work!

Resources mentioned in this show:

* We Do That

* Kavi on Twitter

* How A Chef Is Owning Content Marketing

* Jamie Oliver

* Marco Pierre White

* Gordon Ramsay

* Red Bull

* Food Tube

* Jamie Oliver Instagram

* Fifteen

Where to get The Content Champion Podcast

You can listen to my latest podcast below, or join my feed here: https://www.contentchampion.com/feed/podcast/

In episode 33 of the Content Champion podcast, I’m delighted to be chatting with digital strategy professional Kavi Guppta, on the subject of how master chef Jamie Oliver excels at content marketing.

Listen to the podcast

Kavi has a decade of experience in the advertising industry, and is the founder of communications studio, We Do That, as well as being a regular contributor to Forbes Magazine.

It’s a superb article Kavi has written for Forbes.com which forms the basis of this podcast, and it caught my attention because it outlines how celebrity chef Jamie Oliver really nails it in terms of his content marketing strategy.

Kavi’s insights and observations on this subject can help us with our own content marketing work, so I was thrilled when he agreed to come on the show to share the benefit of this experience with us.

In this illuminating half hour discussion we cover the following areas:

* Kavi’s backstory in the advertising and digital strategy industry

* Why Melbourne is such an excellent place to live

* An introduction to who Jamie Oliver is and why Kavi wrote his article

* The three central pillars of creating epic content

* Why many organisations get this wrong by focusing on themselves too much

* What Jamie Oliver is doing so right in terms of his content marketing strategy

* How the influencer strategy informs Jamie’s approach to content marketing

* The role of content curation in Jamie’s online strategy

* How trust and authority underpin Jamie Oliver’s global brand

* The role of paid advertising in Jamie’s marketing mix

* Why you don’t need to be a celebrity to benefit from these strategies

* How small businesses can emulate Jamie’s content marketing success

* The industry trends Kavi sees developing over the next 12 months

* Where we can find Kavi online so we can get in touch

Plus! The PS Question! Kavi shares a fantastic content marketing strategy to help us in our work!

Resources mentioned in this show:

* We Do That

* Kavi on Twitter

* How A Chef Is Owning Content Marketing

* Jamie Oliver

* Marco Pierre White

* Gordon Ramsay

* Red Bull

* Food Tube

* Jamie Oliver Instagram

* Fifteen

Where to get The Content Champion Podcast

You can listen to my latest podcast below, or join my feed here: https://www.contentchampion.com/feed/podcast/

It’s time for show number 32 of the Content Champion podcast, and in this episode I’m delighted to be chatting about content marketing strategy planning with Matt Heinz of Heinz Marketing.

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Matt has over 15 years’ experience in marketing, sales and business development – and his company excels at driving measurable results for clients who want more customers, higher revenue and lower costs.

To complement the last show on storylining, I thought it would be great to talk with Matt about creating and documenting a coherent content marketing strategy plan, which can act as the foundation for all your campaigns.

Matt shared some brilliant insights during this illuminating 25 minute podcast, and we covered subjects such as:

* His career history and why he started Heinz Marketing

* The lowdown on his local area in Seattle

* Why your business needs a content marketing strategy plan

* Examples of companies that have thrived with a documented plan of action

* Where the whole content strategy process begins

* Why actually documenting your strategy is crucial

* How your strategy document informs content auditing and creation

* Why the strategic process needn’t be hard but does require cultural change

* Why we need our strategy plan to be flexible if we’re not meeting our metrics

* What we should be wary of when putting our plan together

* Trends Matt sees developing in the content marketing space over the next year

* Where we can find Matt’s website online

Plus! The PS Question! Matt shares a really terrific strategy that I use myself for this podcast!

Resources mentioned in this show:

* Heinz Marketing

* Visiting Seattle

* Hubspot

* Marketo

* Lattice

* Little Bird

* Zillow

* Rev

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed here: https://www.contentchampion.com/feed/podcast/

You’ll also find us on iTunes, Zune, the Blackberry network and Stitcher.

Thanks for listening, if you enjoy the show – please leave us a 5 star review on iTunes 🙂

(Here are the instructions on how to do that).

Listen to the podcast

Podcast Transcript

Announcer: Welcome to the official Podcast at contentchampion.com. Join our heroic quest to discover truly epic content marketing. Introducing your host, the content champion himself, Loz James.

Loz James: Hi folks,