The Content Champion Podcast

Are you ready to build your brand using email?In show number 47 of the Content Champion podcast, I’m thrilled to be speaking with Californian traveler and entrepreneur, Danny Flood, about how to use email outreach techniques to grow your business and brand whilst living a ‘laptop lifestyle’.Listen To Danny’s PodcastDanny Flood has fought in Thai boxing matches in Bangkok (respect), rafted down the Amazon and climbed many of South America’s highest mountains. He’s sailed across the South China Sea and crossed most of Southeast Asia on a motorbike. He’s trekked through jungles and abseiled down huge waterfalls.In short, he’s an action man – but more importantly from our point of view, he’s also a highly adept entrepreneur and content marketer – and has achieved all the above whilst running three location-independent businesses, including the wildly successful OpenWorld Magazine. In his last four years of country-hopping, Danny has also consulted for companies in Brazil, the US and Argentina – all the while falling back on his secret weapon to build online brands and sales.Danny’s secret weapon is email outreach, and in his new book ‘Hack Email, Connect With Anyone, Build Your Business and Brand, Become an Unstoppable Force’ – he shares some of the key ways he uses email outreach tactics to grow his businesses while living life with just a backpack and a can-do attitude.Danny FloodLuckily for us, this real life Indianna Jones made some time in his busy schedule to share many of these killer techniques with us, and the result is an information packed podcast that covers almost as much ground as Danny himself.In this half hour show we discuss:* Danny’s backstory and why he got the traveling bug* Which countries he’s been too and some of his key travel highlights* Why relationship building is crucial for success in any business* The  email outreach mistakes we should always avoid* What awesome email outreach looks like and how we can achieve it* Essential tools you can use to make the whole process easier* An introduction to the Streak app for Gmail* How to find and connect with the right people every time* The habitual side of conducting effective email outreach* Where we can find Danny online and buy his excellent booksPlus! The PS Question! Danny shares his advice on taking your content creation and outreach to the next level!Resources mentioned in this show:* Hack Email (Danny’s book)* OpenWorld Magazine* Buy Your Own Island – Free Audio Book* Brian Tracy Sales Training* Dan Gable (US Olympic Wrestler)* Long Way Round (Ewan McGregor’s Motorcycle Adventures)* Boomerang For Gmail* Wisestamp Email Signatures* Streak – CRM For Email* EngageBay – Free CRM* Backlinko With Brian Dean* Toofr – Find Any Email Address* Triberr – Influence...

In episode 46 of the Content Champion podcast, I discuss email list segmentation and behavioural dynamic marketing with Rob Woodgate, creator of AWtomator – the amazing new marketing automation software for AWeber that I’ve been testing.

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It’s fair to say that keen sailor, former cognitive therapist and successful online entrepreneur, Rob Woodgate, is an accomplished man.

Deciding to leave behind a high-paying corporate career to start his own business, Rob ultimately found himself gravitating towards online marketing – and this is when his programming skills developed as a boy really came to the fore.

Fast forward a few years and with several self-help products and membership sites under his belt, Rob branched out into developing a piece of email marketing software that he needed to help automate list building tasks in his own business – and the result of his hard work was AWtomator, the subject of today’s show.

An ingenious email marketing automation addon for AWeber – it turns the latter into a Swiss army knife by using easy-to-use ‘events’ to trigger various actions and segment your lists. In short, it gives AWeber advanced behavioural dynamic marketing powers – without the entreprise level price tag.

At the time of writing, I’ve been using AWtomator for just under three months, and the results have been incredible. My lists are more organised, more responsive and growing faster.

So I was delighted when Rob agreed to come on the show and tell us all about his creation – and what it can do for our online businesses.

In this fascinating show we discuss:

* Rob’s backstory (including his love of sailing) and how he became an online entrepreneur

* Why segmenting your email lists is essential for online success

* Real world examples of how segmenting can help your business

* How big name marketers are using behavioural dynamics to make a killing

* The scope of AWtomator’s features and what it’s capable of

* The four main event triggers that are central to the software

* Rob’s innovative model for creating simple dynamic campaigns (including an introduction to the ‘spacer’ email)

* How AWtomator can help counter reader burnout on your lists

* How affiliate marketers can use AWtomator to cloak links (and more)

Plus! The PS Question! Rob gives us a great tip for using AWtomator in a unique way to find out what our prospects really want!

Resources mentioned in this show:

* AWtomator – Sign up through my partner link to get a free 30 day trial

* AWeber

* AWeber Dynamic Email Campaign Tips: The Spacer Email

* Jay Abraham – Preeminence

* Frank Kern

* Ryan Deiss at Digital Marketer

* Andre Chaperon – Autoresponder Madness

* Michael Hauge – Story Mastery

*

In episode 46 of the Content Champion podcast, I discuss email list segmentation and behavioural dynamic marketing with Rob Woodgate, creator of AWtomator – the amazing new marketing automation software for AWeber that I’ve been testing.

Listen to the podcast

It’s fair to say that keen sailor, former cognitive therapist and successful online entrepreneur, Rob Woodgate, is an accomplished man.

Deciding to leave behind a high-paying corporate career to start his own business, Rob ultimately found himself gravitating towards online marketing – and this is when his programming skills developed as a boy really came to the fore.

Fast forward a few years and with several self-help products and membership sites under his belt, Rob branched out into developing a piece of email marketing software that he needed to help automate list building tasks in his own business – and the result of his hard work was AWtomator, the subject of today’s show.

An ingenious email marketing automation addon for AWeber – it turns the latter into a Swiss army knife by using easy-to-use ‘events’ to trigger various actions and segment your lists. In short, it gives AWeber advanced behavioural dynamic marketing powers – without the entreprise level price tag.

At the time of writing, I’ve been using AWtomator for just under three months, and the results have been incredible. My lists are more organised, more responsive and growing faster.

So I was delighted when Rob agreed to come on the show and tell us all about his creation – and what it can do for our online businesses.

In this fascinating show we discuss:

* Rob’s backstory (including his love of sailing) and how he became an online entrepreneur

* Why segmenting your email lists is essential for online success

* Real world examples of how segmenting can help your business

* How big name marketers are using behavioural dynamics to make a killing

* The scope of AWtomator’s features and what it’s capable of

* The four main event triggers that are central to the software

* Rob’s innovative model for creating simple dynamic campaigns (including an introduction to the ‘spacer’ email)

* How AWtomator can help counter reader burnout on your lists

* How affiliate marketers can use AWtomator to cloak links (and more)

Plus! The PS Question! Rob gives us a great tip for using AWtomator in a unique way to find out what our prospects really want!

Resources mentioned in this show:

* AWtomator – Sign up through my partner link to get a free 30 day trial

* AWeber

* AWeber Dynamic Email Campaign Tips: The Spacer Email

* Jay Abraham – Preeminence

* Frank Kern

* Ryan Deiss at Digital Marketer

* Andre Chaperon – Autoresponder Madness

* Michael Hauge – Story Mastery

*

In show 45 of the Content Champion podcast, I chat with SEO professional Nick Eubanks of the superb blog ‘SEO Nick’ – about how he generated over 100,000 monthly visitors to a new site in just 9 months, (yes you did read that correctly).

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Nick Eubanks is one of those people who strikes you as having a keen, intelligent mind from the first few minutes of talking to him. In terms of SEO, this means he’s bubbling over with amazing ideas and thankfully for us – also means his SEO Nick blog is full of incredible posts like the one we’re discussing in today’s episode.

I can’t remember exactly how I first found Nick’s blog, but like its author it made an instant impression – and one post in particular just knocked me sideways – detailing as it did Nick’s achievement in getting over 100,000 organic monthly visitors to a brand new site in just a few months.

As if that wasn’t impressive enough, the post also highlighted the fact that Nick and his team then replicated this success with another site. You read that correctly too…

Now granted, this was an enterprise level project with huge resources behind it – but as Nick himself points out, it’s the process that’s repeatable from one site to the next provided your niche can sustain it – and this makes the achievement even greater.

So having read the post three times in a row, I just had to invite Nick to be my guest on the show to talk about it – and luckily for us he agreed.

In this fascinating episode we cover:

* Nick’s backstory and how he got started in the SEO game

* The context of the project and what challenges Nick faced

* The three central tenets of the process

* How Nick used advanced keyword modelling at the start of the project

* How on-page elements were tested for success

* The unique ‘pumpkin hacking’ strategy Nick used to gain optimal SEO results

* How the CMS and hosting factored into the positive outcome

* What’s next for Nick and his latest venture

* Where we can find him online and catch up with his superb blog

Plus! The PS Question! Nick shares a fantastic SEO tactic that will help you gain more traffic whilst avoiding Google penalties!

Resources mentioned in this show:

* SEO Nick

* How To Grow a New Website to Over 100,000 Organic Visits Per Month

* SEO Strategy For Business – How To Build A Keyword Opportunity Model

* Traffic Safety Store

* Search Metrics

* Traffic Planet Hosting (AL) – Get details of my special bonus here >

Nick’s courses:

* How To Do Keyword Research For SEO

* Master Keyword Research

In show 45 of the Content Champion podcast, I chat with SEO professional Nick Eubanks of the superb blog ‘SEO Nick’ – about how he generated over 100,000 monthly visitors to a new site in just 9 months, (yes you did read that correctly).

Listen to the podcast

Nick Eubanks is one of those people who strikes you as having a keen, intelligent mind from the first few minutes of talking to him. In terms of SEO, this means he’s bubbling over with amazing ideas and thankfully for us – also means his SEO Nick blog is full of incredible posts like the one we’re discussing in today’s episode.

I can’t remember exactly how I first found Nick’s blog, but like its author it made an instant impression – and one post in particular just knocked me sideways – detailing as it did Nick’s achievement in getting over 100,000 organic monthly visitors to a brand new site in just a few months.

As if that wasn’t impressive enough, the post also highlighted the fact that Nick and his team then replicated this success with another site. You read that correctly too…

Now granted, this was an enterprise level project with huge resources behind it – but as Nick himself points out, it’s the process that’s repeatable from one site to the next provided your niche can sustain it – and this makes the achievement even greater.

So having read the post three times in a row, I just had to invite Nick to be my guest on the show to talk about it – and luckily for us he agreed.

In this fascinating episode we cover:

* Nick’s backstory and how he got started in the SEO game

* The context of the project and what challenges Nick faced

* The three central tenets of the process

* How Nick used advanced keyword modelling at the start of the project

* How on-page elements were tested for success

* The unique ‘pumpkin hacking’ strategy Nick used to gain optimal SEO results

* How the CMS and hosting factored into the positive outcome

* What’s next for Nick and his latest venture

* Where we can find him online and catch up with his superb blog

Plus! The PS Question! Nick shares a fantastic SEO tactic that will help you gain more traffic whilst avoiding Google penalties!

Resources mentioned in this show:

* SEO Nick

* How To Grow a New Website to Over 100,000 Organic Visits Per Month

* SEO Strategy For Business – How To Build A Keyword Opportunity Model

* Traffic Safety Store

* Search Metrics

* Traffic Planet Hosting (AL) – Get details of my special bonus here >

Nick’s courses:

* How To Do Keyword Research For SEO

* Master Keyword Research

Welcome to episode 44 of the Content Champion podcast, and boy do I have something special for you this time, as my guest is none other than high profile online entrepreneur and founder of my favourite web host, Terry Kyle of WPX Hosting (formerly Traffic Planet Hosting).

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Creator of a number of successful products, including Traffic Planet, Email Marketing Academy and SEO Traffic Hacks - it's Terry's excellent hosting service which is the subject of today's show.I switched to WPX Hosting from Bluehost at the end of 2014 and haven't looked back - and after a seamless migration of my site onto their servers - I was set up and ready to go with a visibly faster web presence.In this fascinating 35 minute show, I ask Terry to explain the various key features of this market-leading hosting service, and how it can help speed up and secure our sites - and to add even more value I also tap into Terry's knowledge of all things SEO and IM related.In this illuminating show we cover: * How Terry got started in online marketing, SEO and the hosting business * Why he runs his business from the Bulgarian Capital, Sofia The features of WPX Hosting that set it apart in the marketplace * The technical details of Terry's data servers, and how they provide such lighting fast hosting The site backup and rollback service offered by the team at WPX Hosting * What tools you will find in the admin area and how to simply manage your sites * How Terry's customer service team create a superb customer support experience A roundup of why you should choose WPX Hosting today * The details of how Terry's site migration service takes the hassle out of changing hostsPlus! The PS Question! Terry shares not one but two cutting edge SEO techniques that will get you higher rankings!Resources mentioned in this episode: WPX Hosting Email Marketing Academy SEO Traffic Hacks Load Impact Matthew Woodward Lightening Source Mod Security Pingdom Tools MajesticHow To Listen To This ShowYou can access the Content Champion podcast using the players on this page, or click here to listen on iTunes.You will also find me on Zune, Sticher and the Blackberry network.Reviews Always WelcomeThanks as ever for listening, I really appreciate it. If you're a fan of the podcast, please leave me a 5 star review on iTunes. (Here are some instructions on doing that). Thank you very much!

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Welcome to episode 44 of the Content Champion podcast, and boy do I have something special for you this time, as my guest is none other than high profile online entrepreneur and founder of my favourite web host, Terry Kyle of WPX Hosting (formerly Traffic Planet Hosting).

Listen to the podcast

Creator of a number of successful products, including Traffic Planet, Email Marketing Academy and SEO Traffic Hacks - it's Terry's excellent hosting service which is the subject of today's show.I switched to WPX Hosting from Bluehost at the end of 2014 and haven't looked back - and after a seamless migration of my site onto their servers - I was set up and ready to go with a visibly faster web presence.In this fascinating 35 minute show, I ask Terry to explain the various key features of this market-leading hosting service, and how it can help speed up and secure our sites - and to add even more value I also tap into Terry's knowledge of all things SEO and IM related.In this illuminating show we cover: * How Terry got started in online marketing, SEO and the hosting business * Why he runs his business from the Bulgarian Capital, Sofia The features of WPX Hosting that set it apart in the marketplace * The technical details of Terry's data servers, and how they provide such lighting fast hosting The site backup and rollback service offered by the team at WPX Hosting * What tools you will find in the admin area and how to simply manage your sites * How Terry's customer service team create a superb customer support experience A roundup of why you should choose WPX Hosting today * The details of how Terry's site migration service takes the hassle out of changing hostsPlus! The PS Question! Terry shares not one but two cutting edge SEO techniques that will get you higher rankings!Resources mentioned in this episode: WPX Hosting Email Marketing Academy SEO Traffic Hacks Load Impact Matthew Woodward Lightening Source Mod Security Pingdom Tools MajesticHow To Listen To This ShowYou can access the Content Champion podcast using the players on this page, or click here to listen on iTunes.You will also find me on Zune, Sticher and the Blackberry network.Reviews Always WelcomeThanks as ever for listening, I really appreciate it. If you're a fan of the podcast, please leave me a 5 star review on iTunes. (Here are some instructions on doing that). Thank you very much!

Listen to the podcast

In-between recording audio for my new content marketing course, I’ve managed to put together an excellent new episode of the Content Champion podcast – and it’s an entertaining show with Zac Johnson on how to make good money blogging in 2015.

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We’re learning from the master here folks, because Zac has been making real money online for over 18 years, and has been a successful affiliate blogger and product creator since 1997.

Founder of multiple businesses including MoneyReign.com, ZacJohnson.com and Blogging.org – Zac also runs the highly popular podcast ‘Rise of The Entreprenuer’.

Most Bloggers Make Zip, Nadda, Zilch

It’s a sad truth that most people don’t make much or indeed anything from their blog – whether they’re blogging for a business or blogging as a business.

So given his experience, Zac’s advice on monetization is really worth listening to and his proven techniques will definitely help you see the wood for the trees in terms of what’s currently working.

Zac’s a lucid speaker and imparts killer strategic and tactical know-how for nearly half an hour during the course of this call – and he was very generous with his time in sharing such priceless information. So get yourself a coffee and make sure you get comfortable – as this one’s not to be missed.

We covered the following subjects in this fascinating episode:

* Zac’s backstory and how he got started in online marketing

* Why most people don’t make any money blogging and what they’re doing wrong

* An overview of the best montetization models that are currently working

* The affiliate blogging model or the blog product funnel model – which one Zac would go with and why

* The importance of creating and promoting epic content if you want to successfully monetize your blog

* How different types of blog posts and content achieve different things

* Which traffic tactics are working best for Zac in driving targeted visitors to his sites

* Why your email list is essential to most blog monetization models – and how to run one

* Where we can find Zac online and connect with his work

Plus! The PS Question! Zac shares some great advice here that’s worth the price of admission alone!

Resources mentioned in this episode:

* ZacJohnson.com

* Blogging.org

* MoneyReign

* Rise of The Entrepreneur Podcast

* Neverblue

* Amazon Affiliates

* Google Adsense

* Google Adwords

* Smart Passive Income With Pat Flynn

* Digital Marketer With Ryan Deiss

In-between recording audio for my new content marketing course, I’ve managed to put together an excellent new episode of the Content Champion podcast – and it’s an entertaining show with Zac Johnson on how to make good money blogging in 2015.

Listen to the podcast

We’re learning from the master here folks, because Zac has been making real money online for over 18 years, and has been a successful affiliate blogger and product creator since 1997.

Founder of multiple businesses including MoneyReign.com, ZacJohnson.com and Blogging.org – Zac also runs the highly popular podcast ‘Rise of The Entreprenuer’.

Most Bloggers Make Zip, Nadda, Zilch

It’s a sad truth that most people don’t make much or indeed anything from their blog – whether they’re blogging for a business or blogging as a business.

So given his experience, Zac’s advice on monetization is really worth listening to and his proven techniques will definitely help you see the wood for the trees in terms of what’s currently working.

Zac’s a lucid speaker and imparts killer strategic and tactical know-how for nearly half an hour during the course of this call – and he was very generous with his time in sharing such priceless information. So get yourself a coffee and make sure you get comfortable – as this one’s not to be missed.

We covered the following subjects in this fascinating episode:

* Zac’s backstory and how he got started in online marketing

* Why most people don’t make any money blogging and what they’re doing wrong

* An overview of the best montetization models that are currently working

* The affiliate blogging model or the blog product funnel model – which one Zac would go with and why

* The importance of creating and promoting epic content if you want to successfully monetize your blog

* How different types of blog posts and content achieve different things

* Which traffic tactics are working best for Zac in driving targeted visitors to his sites

* Why your email list is essential to most blog monetization models – and how to run one

* Where we can find Zac online and connect with his work

Plus! The PS Question! Zac shares some great advice here that’s worth the price of admission alone!

Resources mentioned in this episode:

* ZacJohnson.com

* Blogging.org

* MoneyReign

* Rise of The Entrepreneur Podcast

* Neverblue

* Amazon Affiliates

* Google Adsense

* Google Adwords

* Smart Passive Income With Pat Flynn

* Digital Marketer With Ryan Deiss

Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss…

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It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and a master of all things content, search and social.

But for me he’s also one of the first people I started to follow online – over ten years ago infact when I was a newbie copywriter.

Back then I read just a few blogs, including SEOMoz as it was then and Copyblogger too – so to host Rand on the show is a bit like inviting royalty round for tea (and then actually having them turn up).

Rand is a really down to earth guy and his expertise in this field is second to none, so I tried to cover as much ground as possible in our half hour chat. The result is a podcast that I know you’ll gain a great deal of value from.

During the course of the show we covered the following fascinating topics:

* How Rand got started online and the history behind Moz

* The reasons why content marketing definitely does work and can be measured

* Problems with the ‘content-click-conversion’ model and what we should be measuring instead

* How to attribute a value to the various content touchpoints on the way to a conversion

* The importance of building online trust and authority at the various stages of your funnel

* Why you can’t measure what you don’t have: Rand’s top traffic tactics

* How to get buy in from the C-Suite so you can report the metrics that matter

* Which analytics tools to use in measuring our success

* How to connect with Rand on his blog and social media

Plus! The PS Question! Rand gives us a great resource to help us get started with content marketing measurement right after the show!

Resources mentioned in this show:

* Moz

* Rand’s Moz Blog

* Inbound.org

* See-Think-Do: A Content, Marketing, Measurement Business Framework

* Beard Brand

* Google Analytics

* KISSmetrics

* Mixpanel

* Omniture

* Rand on Twitter

Listening To The Content Champion Podcast

You can download and listen to this podcast using the players on this page, or click here to catch the show on iTunes.