The Content Champion Podcast

Welcome to show 57 of the Content Champion Podcast, in this episode I’m bringing you something special and a little bit different. I recently took part in a world record breaking 36 six hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community. I was one of 36 guest speakers over the mega two day event - and chatted with Mike about how to grow trust and authority through podcasting.It was a huge honour to be asked to take part and I really enjoyed the whole event - which was streamed live on Blab, a great platform that I’m going to be exploring much more now I've used it. So, if you want to hear me on the other side of the mic for the first time, let’s dive in…

Listen To Loz's ShowStory of The Show​The event was organised to raise awareness of independent UK podcasters, and also to show businesses how podcasting can help build their online brand. The whole show was an incredible success and it was great fun to be involved - although I still don't know how Mike managed to stay awake for the full 36 hours!I took a screenshot of me and Mike on Blab recording my segment of the show, to give you a feel for how the setup works, and how listeners can interact and ask questions throughout the audio/video presentation. Blab is a superb new platform, and opens up so many avenues for visual podcasting and live presentation that you really should check it out as an innovative way to engage with your target audience.

Me and Mike Blabbing

Mike Russell

UK Podcasters logo

[Podcast] Building Trust & Authority Through Podcasting With Loz James #ContentMarketing #Podcasting

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Show NotesIn this hour long show we discuss :

Loz's backstory and his career in journalism, copywriting & content marketing

Why Loz started his podcast and the results The format and framework of the Content Champion PodcastThe importance of consistency and planning in podcastingThe many business benefits of producing a regular podcastThe importance of having the right podcasting mindset How to set your podcast up for success from the startHow to drive email signups through your podcastsThe importance of a coherent promotion strategyHow to attractively present your podcast on your blog or websiteTools to use in creating and promoting your showResources for editing and outsourcing your episodesHow to book guests and structure your interviewsKey presentation skills to help your show flowHow to gain confidence as a podcast host (& guest)The future of podcasting and where the medium is heading

Resources Mentioned In This Show* New Media Europe* UK Podcasters* Blab* Canva* Audio Adrenaline Studio* CrowdFire* Lead Digits* Blubrry PowerPress plugin (it's pronounced 'Blueberry' Loz you putz!)* ScheduleOnce*

My guest on episode 56 of the Content Champion Podcast is experienced online marketer Rob Cornish of Gain Higher Ground. A prolific entrepreneur and product creator, Rob has authored an excellent new report that outlines how we can use powerful psychological triggers called 'pattern interrupts' in our content marketing.

Listen To Rob's ShowRob's BackstoryAfter spending a decade working in the financial services industry in London, Rob was attracted by the personal and financial freedom of running his own online business, so he started experimenting with Internet Marketing business models.With literally no knowledge of online marketing to fall back on, Rob embarked upon an intensive process of self-education to get up to speed on what works and what doesn't - documenting all this on his new blog 'Gain Higher Ground'. In 2010 after much hard work, he then decided to go full-time with his fledgling Internet based enterprise.Cut to six years later and Rob has created ten information and software products, and his blog and membership site are amongst some of the most popular in the online marketing niche. Rob's clients and blog audience not only love his straightforward approach to Internet Marketing, but also frequently describe him as 'one of the good guys' who genuinely wants to help people.Rob's latest product, a fascinating PDF report and bonus material called 'Interrupt2Profit', introduces us to the idea of pattern interrupts - what they are and how we can use them to cut through the online noise and attract more traffic, leads and sales. And it's this intriguing concept that we're discussing in today's show.

The VW 'Lemon' ad Rob references in the show.

[Podcast] Pattern Interrupts In #ContentMarketing With Rob Cornish

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Show NotesIn this value-packed 30-minute show we discuss :

Rob's Internet Marketing backstoryThe problem facing all content marketers and how to solve itAn introduction to the concept of pattern interrupts and what they areHow pattern interrupts can help us as content marketersExamples of pattern interrupts to illustrate their powerHow we can use these techniques in various different media and content Mistakes to avoid when using pattern interruptsWhere we can find Rob's excellent blog and report onlinePlus! The PS Question! Rob shares an innovative content repurposing tactic you won't want to miss!

Resources Mentioned In This ShowGain Higher GroundInterrupt2ProfitFrank KernTime Magazine CoversGain Higher Ground Membership

My guest on episode 56 of the Content Champion Podcast is experienced online marketer Rob Cornish of Gain Higher Ground. A prolific entrepreneur and product creator, Rob has authored an excellent new report that outlines how we can use powerful psychological triggers called 'pattern interrupts' in our content marketing.

Listen To Rob's ShowRob's BackstoryAfter spending a decade working in the financial services industry in London, Rob was attracted by the personal and financial freedom of running his own online business, so he started experimenting with Internet Marketing business models.With literally no knowledge of online marketing to fall back on, Rob embarked upon an intensive process of self-education to get up to speed on what works and what doesn't - documenting all this on his new blog 'Gain Higher Ground'. In 2010 after much hard work, he then decided to go full-time with his fledgling Internet based enterprise.Cut to six years later and Rob has created ten information and software products, and his blog and membership site are amongst some of the most popular in the online marketing niche. Rob's clients and blog audience not only love his straightforward approach to Internet Marketing, but also frequently describe him as 'one of the good guys' who genuinely wants to help people.Rob's latest product, a fascinating PDF report and bonus material called 'Interrupt2Profit', introduces us to the idea of pattern interrupts - what they are and how we can use them to cut through the online noise and attract more traffic, leads and sales. And it's this intriguing concept that we're discussing in today's show.

The VW 'Lemon' ad Rob references in the show.

[Podcast] Pattern Interrupts In #ContentMarketing With Rob Cornish

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Show NotesIn this value-packed 30-minute show we discuss :

Rob's Internet Marketing backstoryThe problem facing all content marketers and how to solve itAn introduction to the concept of pattern interrupts and what they areHow pattern interrupts can help us as content marketersExamples of pattern interrupts to illustrate their powerHow we can use these techniques in various different media and content Mistakes to avoid when using pattern interruptsWhere we can find Rob's excellent blog and report onlinePlus! The PS Question! Rob shares an innovative content repurposing tactic you won't want to miss!

Resources Mentioned In This ShowGain Higher GroundInterrupt2ProfitFrank KernTime Magazine CoversGain Higher Ground Membership

My guest on this episode of the Content Champion Podcast is innovative online entrepreneur and accomplished content marketer, Tom Hunt. Among his many achievements, Tom is a successful podcaster, a TEDx speaker and also the founder of Virtual Valley, a virtual assistant outsourcing agency. You may also know Tom from his appearance on BBC TV's Dragons' Den series - where he memorably introduced the panel to male leggings or 'meggings'. Over the last few years - and with multiple startups under his belt - Tom has developed a proven way of gaining exposure using content collaborations with big players such as The Daily Mail and other authoritative online platforms - and this is the subject of today's show.

Listen To Tom's ShowTom's BackstoryTom's journey to online marketing success started in a roundabout kind of way when he  and a friend went to a fancy dress party wearing female leggings - which they discovered were actually really comfortable. So they came up with the idea to sell a male version of leggings, or 'meggings' - as a natural progression of the skinny jean.The venture started out with Tom and his two business partners buying a batch of female leggings, branding them as male ones and trying to sell them on London's Brick Lane. Unfortunately, however, they sold zero pairs.Ever resourceful, this didn't put Tom off - and a couple of months later he set up an e-commerce store and went on to sell the very first pair of male leggings online. It was the power and potential of this first online sale that encouraged Tom to really get started in online marketing.That was all back in 2013, and since then Tom has setup numerous online ventures after leaving the corporate world and devoting himself full-time to building Internet based businesses. Within this context, Tom went on to found Virtual Valley in 2015, a platform that quickly and easily connects entrepreneurs with awesome virtual assistants. The company has exclusively used low cost content marketing techniques to build a strong client base since the start of 2016.And it's the content collaboration and outreach processes that Tom uses to build such online authority that we're discussing in this fascinating show.

[Podcast] Authority Content Collaboration With Tom Hunt of Virtual Valley #ContentMarketing

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Show NotesIn this entertaining 40-minute show we discuss :

Tom's backstory and his Dragons' Den appearanceWhy gaining online exposure is important for your businessThe importance of finding content collaborators with the right audienceHow to get free exposure on other authority sitesThe difference between PR and content marketingCrucial skills you must master to be a successful marketerUnderstanding customer perspective in the buyer's journeyHow to write a compelling guest post pitchUnderstanding the real value of guest blogging How to convert web visitors into leads and salesUnderstanding the top, middle and bottom of the content marketing funnelHow to encourage email sign upsHow to really know and understand your target audienceHow to measure the ROI of your content marketing and podcastsHow to set up your podcast for success from the startThe importance of being consistent with your podcastingThe importance of systems and processes in your businessHow to effectively invest in top quality outsourcersWhere we can find Tom's resources onlinePlus! The PS Question! Why You Should Be Building a 'Community List'

Resources Mentioned In This ShowVirtual ValleyThe University of Help MarketingTom On Dragons' Den

My guest on this episode of the Content Champion Podcast is innovative online entrepreneur and accomplished content marketer, Tom Hunt. Among his many achievements, Tom is a successful podcaster, a TEDx speaker and also the founder of Virtual Valley, a virtual assistant outsourcing agency. You may also know Tom from his appearance on BBC TV's Dragons' Den series - where he memorably introduced the panel to male leggings or 'meggings'. Over the last few years - and with multiple startups under his belt - Tom has developed a proven way of gaining exposure using content collaborations with big players such as The Daily Mail and other authoritative online platforms - and this is the subject of today's show.

Listen To Tom's ShowTom's BackstoryTom's journey to online marketing success started in a roundabout kind of way when he  and a friend went to a fancy dress party wearing female leggings - which they discovered were actually really comfortable. So they came up with the idea to sell a male version of leggings, or 'meggings' - as a natural progression of the skinny jean.The venture started out with Tom and his two business partners buying a batch of female leggings, branding them as male ones and trying to sell them on London's Brick Lane. Unfortunately, however, they sold zero pairs.Ever resourceful, this didn't put Tom off - and a couple of months later he set up an e-commerce store and went on to sell the very first pair of male leggings online. It was the power and potential of this first online sale that encouraged Tom to really get started in online marketing.That was all back in 2013, and since then Tom has setup numerous online ventures after leaving the corporate world and devoting himself full-time to building Internet based businesses. Within this context, Tom went on to found Virtual Valley in 2015, a platform that quickly and easily connects entrepreneurs with awesome virtual assistants. The company has exclusively used low cost content marketing techniques to build a strong client base since the start of 2016.And it's the content collaboration and outreach processes that Tom uses to build such online authority that we're discussing in this fascinating show.

[Podcast] Authority Content Collaboration With Tom Hunt of Virtual Valley #ContentMarketing

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Show NotesIn this entertaining 40-minute show we discuss :

Tom's backstory and his Dragons' Den appearanceWhy gaining online exposure is important for your businessThe importance of finding content collaborators with the right audienceHow to get free exposure on other authority sitesThe difference between PR and content marketingCrucial skills you must master to be a successful marketerUnderstanding customer perspective in the buyer's journeyHow to write a compelling guest post pitchUnderstanding the real value of guest blogging How to convert web visitors into leads and salesUnderstanding the top, middle and bottom of the content marketing funnelHow to encourage email sign upsHow to really know and understand your target audienceHow to measure the ROI of your content marketing and podcastsHow to set up your podcast for success from the startThe importance of being consistent with your podcastingThe importance of systems and processes in your businessHow to effectively invest in top quality outsourcersWhere we can find Tom's resources onlinePlus! The PS Question! Why You Should Be Building a 'Community List'

Resources Mentioned In This ShowVirtual ValleyThe University of Help MarketingTom On Dragons' Den

Content marketing expert, Michael Karp, is my guest on the 54th episode of the Content Champion podcast. Michael is the owner of the brilliant site Copytactics - that helps people grow their online businesses through content marketing. In fact, Michael's articles are literally buzzing with in-depth ideas on how you can use content marketing techniques to build your online brand.On top of this, Michael has also written a superb book, 'The Content Marketing Guidebook', that teaches you a proven step-by-step process based on his experience. It's the 7-step lead generating formula behind this approach that we focus on in this show.

Listen To Michael's ShowMichael's BackstoryAfter reading 'Escape Plan: Ditch the Rat Race, Discover the World, Live Better for Less' by Mark Manson, Michael first got inspired to become an Internet entrepreneur. The book teaches you how to quit your job and travel the world which is something he always wanted to do. So Michael started freelance writing, but after trying that for a couple of months, he wanted to do something more meaningful.It was then he stumbled upon Copyblogger’s eBook - 'Content Marketing: How to Build an Audience that Builds Your Business' - and after reading it, he knew he wanted to be a content marketer. He then started teaching Internet marketing on his blog - leading by example with his comprehensive case studies and blog posts.Within this context, Michael started focusing on his proven 7-step content marketing process. The premise behind Michael’s method is a straightforward, repeatable system that anyone can replicate in their business. He teaches you how to create high quality content, rank your content in the search engines and convert visitors into leads and sales. In this episode, Michael takes us through these steps: finding proven content, keyword research, competitive analysis, content creation, on-page SEO, content promotion and link building. And the really great thing about this blueprint is that although it does require hard work - Michael makes the whole process sound easy 🙂

[Podcast] The 7 Step #ContentMarketing Lead Generation System With Michael Karp

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Show NotesIn this quickfire 35-minute show we discuss :

Michael's backstory and how he got started in content marketingHow to find content that is proven to be shareable and linkableTools for finding the most popular content in your nicheHow to use the MozBar Chrome extensionHow to find 'the holy grail' of keywordsThe importance of picking keywords with low competitionHow keywords set you up for success or failureManual methods for finding keywordsUsing Long Tail Platinum for keyword researchHow to optimize content for keywordsHow to conduct competitor content analysisHow to create engaging and informative contentThe benefits of longer vs. shorter contentCreating step by step actionable contentThe four main areas of on-page SEOWhere to place target keywords in contentHow to find keyword variationsLinking out to authority sites for SEOThe difference between power promotion and daily promotionHow to conduct email outreachForum and community link buildingResource page and weekly roundup link buildingWhere we can find Michael's resources onlinePlus! The PS Question! You won't want to miss Michael's advanced content marketing tip at the end of the show!

Resources Mentioned In This ShowCopytacticsThe Content Marketing Guidebook (Enter code copytactics for 50% discount)

Content marketing expert, Michael Karp, is my guest on the 54th episode of the Content Champion podcast. Michael is the owner of the brilliant site Copytactics - that helps people grow their online businesses through content marketing. In fact, Michael's articles are literally buzzing with in-depth ideas on how you can use content marketing techniques to build your online brand.On top of this, Michael has also written a superb book, 'The Content Marketing Guidebook', that teaches you a proven step-by-step process based on his experience. It's the 7-step lead generating formula behind this approach that we focus on in this show.

Listen To Michael's ShowMichael's BackstoryAfter reading 'Escape Plan: Ditch the Rat Race, Discover the World, Live Better for Less' by Mark Manson, Michael first got inspired to become an Internet entrepreneur. The book teaches you how to quit your job and travel the world which is something he always wanted to do. So Michael started freelance writing, but after trying that for a couple of months, he wanted to do something more meaningful.It was then he stumbled upon Copyblogger’s eBook - 'Content Marketing: How to Build an Audience that Builds Your Business' - and after reading it, he knew he wanted to be a content marketer. He then started teaching Internet marketing on his blog - leading by example with his comprehensive case studies and blog posts.Within this context, Michael started focusing on his proven 7-step content marketing process. The premise behind Michael’s method is a straightforward, repeatable system that anyone can replicate in their business. He teaches you how to create high quality content, rank your content in the search engines and convert visitors into leads and sales. In this episode, Michael takes us through these steps: finding proven content, keyword research, competitive analysis, content creation, on-page SEO, content promotion and link building. And the really great thing about this blueprint is that although it does require hard work - Michael makes the whole process sound easy

My guest on episode 53 of the Content Champion Podcast is experienced marketing professional Simon Dunant. Owner of digital marketing consultancy New Rise Digital and presenter of the Podcast Power Marketing Podcast – Simon is also an author, conference speaker and course creator. And it's his latest course, the 'Podcast Power Blueprint' that we're discussing in this value-packed show.Possessing more than 11 years' experience in online marketing training - coaching businesses, creative artists and bloggers, Simon is certainly an expert in his field. His biggest passion is sharing his extensive knowledge and helping people succeed - and that's the premise behind his excellent new podcasting blueprint.

Listen To Simon's Show

Simon's BackstorySimon started his career back in the 1990's as a radio journalist, receiving training from Syd Burke, a legend in the radio industry. However, from an early age his real passion had been the music industry – so he went on to work as an independent electronic and dance music producer and started his own production studio and record label.Simon was very successful in the music business, and career highlights included working with Universal Records artists, securing record deals in Europe for multiple artists - and achieving a top 20 billboard chart hit in the US.In 2006, his record label turned into a music marketing business, and he started using his skills to promote tracks online - using platforms such as MySpace. And as the media landscape evolved, he left the music industry in 2009 and started a new business – the digital marketing agency New Rise Digital. To top all this, Simon also found time to write a book - 'Essential Digital Marketing For Small Business' - that was published on Amazon.In 2015, Simon began to notice podcasts appearing everywhere on the business scene, and saw that radio shows were slowly embracing the podcast format too - so he decided to respond to this demand by starting his podcast consultancy 'Podcast Power Marketing'. Simon’s main goal was to help content marketers and brands take advantage of the podcasting revolution - because that’s where the biggest content marketing gains will be made throughout 2016 and beyond. Indeed, independent research shows that 57 million people listen to podcasts every month in the US, and 4 million in the growing UK marketplace - and around 88% of people who are subscribed to a podcast listen to every single episode. So that brings us up to date with Simon's new training course, the Podcast Power Blueprint. A step-by-step podcast training course designed to guide you through all the stages of setting up a successful podcast, the training consists of 5 easy to follow modules, 20 lessons and 49 individual tutorial videos that take you through the whole process. The material covers everything from what equipment you need, securing guests and creating great content - to editing, publishing and promoting your podcast to attract a growing audience that can help build your business online.Simon is definitely a podcast 'guru' and his love for coaching people and unreservedly sharing his knowledge is very unique. He's already helped hundreds of people to reach their goal of becoming a successful podcaster - and he truly believes podcasting is 'humanising the web' and can make a tangible difference in the world by helping listeners to learn and grow.

[New Podcast] Power Podcasting With Simon Dunant of New Rise Digital #podcasting

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Show NotesIn this fascinating 50-minute show we discuss the following subjects:Simon's backstory – his transition from the music industry to the podcast world* An introduction to the Power Marketing Podcast* An introduction to the Power Podcast Blueprint training* The rise of business podcasting* Why podcasting is the perfect way to gain a big number of loyal followers* The first...

My guest on episode 53 of the Content Champion Podcast is experienced marketing professional Simon Dunant. Owner of digital marketing consultancy New Rise Digital and presenter of the Podcast Power Marketing Podcast – Simon is also an author, conference speaker and course creator. And it's his latest course, the 'Podcast Power Blueprint' that we're discussing in this value-packed show.Possessing more than 11 years' experience in online marketing training - coaching businesses, creative artists and bloggers, Simon is certainly an expert in his field. His biggest passion is sharing his extensive knowledge and helping people succeed - and that's the premise behind his excellent new podcasting blueprint.

Listen To Simon's Show

Simon's BackstorySimon started his career back in the 1990's as a radio journalist, receiving training from Syd Burke, a legend in the radio industry. However, from an early age his real passion had been the music industry – so he went on to work as an independent electronic and dance music producer and started his own production studio and record label.Simon was very successful in the music business, and career highlights included working with Universal Records artists, securing record deals in Europe for multiple artists - and achieving a top 20 billboard chart hit in the US.In 2006, his record label turned into a music marketing business, and he started using his skills to promote tracks online - using platforms such as MySpace. And as the media landscape evolved, he left the music industry in 2009 and started a new business – the digital marketing agency New Rise Digital. To top all this, Simon also found time to write a book - 'Essential Digital Marketing For Small Business' - that was published on Amazon.In 2015, Simon began to notice podcasts appearing everywhere on the business scene, and saw that radio shows were slowly embracing the podcast format too - so he decided to respond to this demand by starting his podcast consultancy 'Podcast Power Marketing'. Simon’s main goal was to help content marketers and brands take advantage of the podcasting revolution - because that’s where the biggest content marketing gains will be made throughout 2016 and beyond. Indeed, independent research shows that 57 million people listen to podcasts every month in the US, and 4 million in the growing UK marketplace - and around 88% of people who are subscribed to a podcast listen to every single episode. So that brings us up to date with Simon's new training course, the Podcast Power Blueprint. A step-by-step podcast training course designed to guide you through all the stages of setting up a successful podcast, the training consists of 5 easy to follow modules, 20 lessons and 49 individual tutorial videos that take you through the whole process. The material covers everything from what equipment you need, securing guests and creating great content - to editing, publishing and promoting your podcast to attract a growing audience that can help build your business online.Simon is definitely a podcast 'guru' and his love for coaching people and unreservedly sharing his knowledge is very unique. He's already helped hundreds of people to reach their goal of becoming a successful podcaster - and he truly believes podcasting is 'humanising the web' and can make a tangible difference in the world by helping listeners to learn and grow.

[New Podcast] Power Podcasting With Simon Dunant of New Rise Digital #podcasting

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Show NotesIn this fascinating 50-minute show we discuss the following subjects:Simon's backstory – his transition from the music industry to the podcast world* An introduction to the Power Marketing Podcast* An introduction to the Power Podcast Blueprint training* The rise of business podcasting* Why podcasting is the perfect way to gain a big number of loyal followers* The first...

It's fair to say Matt Wolfe of Multiply Authority excels in all areas of running his content based business. An experienced online marketer, entrepreneur, affiliate marketer, podcaster and blogger - not to mention product builder, content marketer and teacher - this is definitely a man of many talents. So I was delighted when he agreed to be my guest on the show.

Listen To Matt's Show

Matt's BackstoryMatt's main goal has always been to earn a sustainable income selling information online. In his early days, he taught himself how to make websites and also started a couple of blogs about health, finance and gardening. When they gained popularity and traffic, he started selling ad space and quickly began earning money.Since all this meant he'd effectively become an expert in web development, WordPress, blogging, branding and marketing, Matt decided he wanted to share his knowledge with others - so he started creating online training courses and tutorials.His first course, The WordPress Classroom, launched in 2009 and grew rapidly - so much so that he later merged with another similar site, Free Blog Factory. The result of that merger was LearnToBlog.com - now a million dollar business. Matt sold his share to his business partner in 2015 and then made the decision to get back to his roots and start blogging and podcasting again.Multiply AuthorityMatt's current main online business, Multiply Authority, is the sum of everything he’s done up until now. It is an all-encompassing platform where he talks about everything from building a brand to becoming an authority figure in the market place. With his accompanying Authority Insider podcast, he aims to share his extensive knowledge and give listeners access to the large network of marketers he's met through all kinds of seminars and interviews. He is also the creator of the 'Content Business Machine' training course that we discuss in this episode - where he shares how to build an entire online brand and business using agile content marketing techniques. It's a model that's proven to work and that everyone can follow - and once I'd joined the training and looked under the hood, it was actually so good I was gutted I hadn't got there first 🙂Running a content business machine means operating an entire business built around content - attracting people to your brand using content, selling them your product using content; and where the product you’re actually selling can also be content itself. Amongst many other aspects of business building and content marketing, the course covers quickfire ways of creating high quality content - and leveraging other people’s existing content to your own benefit. And Matt teaches us about the great variety of content based products we can offer our audience too – including one off courses, memberships, continuity programmes and high ticket opportunities - so everyone can find something that suits them in the 'Content Business Machine' training.In our podcast together, Matt expands on these subjects and explains the foundation techniques behind starting your online content based business. He discusses how to pick a great niche, shares tips on how to sell through content - and how to quickly create the types of high quality content that leave people wanting more. Matt also shares his social media and email-based traffic strategies - and highlights the importance of personal branding.Matt is undoubtedly an expert in his field and a delight to chat to - and with his in-depth marketing knowledge shared through his podcasts, blogs and courses, he's already helped a lot of people start and run a successful content based business. I invite you to take the first steps of this journey yourself, by listening to this information-packed edition of the Content Champion podcast...

[Podcast] How To Create a Content Business Machine With Matt Wolfe #co...