The Content Champion Podcast

​​Hello again, welcome to episode number 27 of the Content Champion podcast. I'm excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.​​In a prolific career, David has already published 10 books - including the industry classic, 'The New Rules of Marketing ​& PR'. Yet as an ex-journalist it's David's Newsjacking strategy that fascinates me most. His book of the same name and unique approach to this content marketing technique are therefore our subjects for discussion.​​Listen To David's Show

David was very generous with his time, and for half an hour we talked about David’s background in marketing, and looked at some real life examples of Newsjacking in action.

The subjects covered include:

* How David became a marketing strategist

* The concept of Newsjacking and how it can help your business

* Why this strategy is perfect for businesses of all sizes

* Why you have to be agile to make the most of this technique

* Real life examples of Newsjacking to learn from

* Why Newsjacking requires a culture change in your organisation

* Why you must be nimble and flexible to make this work

* The best platforms for publishing Newsjacking stories

* How to attract journalists to your newly published story

* How small companies can use this strategy to compete with staid corporations

* What pitfalls to avoid when attempting Newsjacking

* Why David released Newsjacking as a full colour ebook

Plus! The PS Question! David reveals another agile marketing strategy that is truly unique. You won’t have heard this anywhere else!

Buy Newsjacking on Amazon

Items Mentioned in This Edition

* Newsjacking

* David Meerman Scott

* The New Rules of Marketing & PR

* Cash For Purses

* Trent Silver

* Huffington Post

* The Inquisitor

* Eloqua (Oracle Marketing Cloud)

* Joe Payne

* PC Magazine

* MultiCare Health

* American Apparel

* Duracell

Newsjacking lifecycle

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

You’ll also find the podcast on iTunes and SoundCloud.

Thanks for listening, I very much appreciate it. If you enjoy the show, please leave me a 5 star review on iTunes

​​Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I'm delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.Over the last five years, Kristi has become one of the most respected and sought-after bloggers in the social media and online marketing space, and has written for dozens of popular blogs including Social Media Examiner, Search Engine Journal, Crazy Egg and KISSmetrics.​​Listen To Kristi's Show

With such an experienced blogger on the podcast, I thought it would be a great idea to use one of her posts as an example – and dig down into how Kristi researched, wrote and promoted it, so we can learn from her techniques.

The post in question was published on Social Media Examiner, and can be found Here:

8 Types of Twitter Cards Businesses Are Reading

We’ll refer to specific parts of this post as we go along, so it might help to have it open in your browser while you’re listening.

At the time of publication, the post had accrued over 7,500 social shares – so I hope you learn as much as I did from a blogger who really knows her stuff.

Here’s an outline of the issues we covered:

* The backstory of Kristi’s business

* Ideas for researching your blog posts

* How to get the right tone to engage your target audience

* Productivity tips for writing

* The importance of headlines

* How the first few paragraphs entice people to keep reading

* How to structure your body content to keep that engagement

* What types of blog posts work well in getting more readers

* How to use pictures in your blog posts

* How to wrap up your posts and the importance of calls to action

* Dealing with blog comments

* On-page SEO essentials

* How to effectively promote your posts

* How to measure the success of your blog posts

* What industry trends Kristi sees developing over the next 12 months

Plus! The PS Question! Kristi shares an advanced content marketing strategy that most people forget!

Items mentioned in this edition

* KristiHines.com

* Kikolani.com

* Social Media Examiner

* Search Engine Journal

* Crazy Egg

* KISSmetrics

* Clippings.me

* Viral Nova

* BuzzFeed

* IFTTT.com

* Buffer

* Followerwonk

* Moz

Where to get The Content Champion Podcast

You can listen to the latest session of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively,

​​Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I'm delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.Over the last five years, Kristi has become one of the most respected and sought-after bloggers in the social media and online marketing space, and has written for dozens of popular blogs including Social Media Examiner, Search Engine Journal, Crazy Egg and KISSmetrics.​​Listen To Kristi's Show

With such an experienced blogger on the podcast, I thought it would be a great idea to use one of her posts as an example – and dig down into how Kristi researched, wrote and promoted it, so we can learn from her techniques.

The post in question was published on Social Media Examiner, and can be found Here:

8 Types of Twitter Cards Businesses Are Reading

We’ll refer to specific parts of this post as we go along, so it might help to have it open in your browser while you’re listening.

At the time of publication, the post had accrued over 7,500 social shares – so I hope you learn as much as I did from a blogger who really knows her stuff.

Here’s an outline of the issues we covered:

* The backstory of Kristi’s business

* Ideas for researching your blog posts

* How to get the right tone to engage your target audience

* Productivity tips for writing

* The importance of headlines

* How the first few paragraphs entice people to keep reading

* How to structure your body content to keep that engagement

* What types of blog posts work well in getting more readers

* How to use pictures in your blog posts

* How to wrap up your posts and the importance of calls to action

* Dealing with blog comments

* On-page SEO essentials

* How to effectively promote your posts

* How to measure the success of your blog posts

* What industry trends Kristi sees developing over the next 12 months

Plus! The PS Question! Kristi shares an advanced content marketing strategy that most people forget!

Items mentioned in this edition

* KristiHines.com

* Kikolani.com

* Social Media Examiner

* Search Engine Journal

* Crazy Egg

* KISSmetrics

* Clippings.me

* Viral Nova

* BuzzFeed

* IFTTT.com

* Buffer

* Followerwonk

* Moz

Where to get The Content Champion Podcast

You can listen to the latest session of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively,

​Welcome to episode 25 of the Content Champion podcast. On the show this time it's my pleasure to be discussing automated content marketing software with Robbie Allen, Founder and CEO of Automated Insights and creator of Wordsmith software.​Listen To Robbie's Show

Not only is Robbie a highly accomplished IT engineer with two masters degrees from MIT, but he’s also a prolific author, serial entrepreneur and mentor to multiple tech startups.

Robbie Allen

Big data is a hot topic at the time of writing, yet its ramifications and potential benefits for content marketers have yet to be fully explored.

That’s why I was delighted when Robbie agreed to come on the show to discuss his new automated analytics product – developed exclusively for the marketing community – ‘Wordsmith For Marketing’.

Over half an hour, we consider how automated software can process big data sources, and look at the practical applications of this for content marketing platforms. We also talk about artificial intelligence, the dot com boom and the future of the industry.

Here’s what we discussed:

* Robbie’s career history

* Working in Silicon Valley during the dot com boom

* The backstory to his current company, Automated Insights

* The role artificial intelligence plays in automated software solutions

* The huge potential of automated software platforms

* Wider practical applications of such software

* How automated software solutions can help content marketers

* How automated platforms harness big data sources to assist marketers in producing content and creating bespoke analytics

* An introduction to the ‘Wordsmith For Marketing’ product and how it can help content marketers

* Planned feature developments for the ‘Wordsmith For Marketing’ platform

* How automated software frees-up our time

* Future trends for big data and automated software

* What’s next in the product pipeline for Automated Insights

Plus! The PS Question! Robbie shares two advanced content marketing strategies you won’t want to miss!

Items mentioned in this edition

* Automated Insights

* Wordsmith For Marketing

* Y Combinator

* Adam Smith

* Xobni

* Reddit

* Yahoo

* IBM

* Cisco

* The Social Network (film)

* Moneyball (film)

* Moneyball (book)

* Turing Test

* Apple Siri

* Google Nearby

*

​Welcome to episode 25 of the Content Champion podcast. On the show this time it's my pleasure to be discussing automated content marketing software with Robbie Allen, Founder and CEO of Automated Insights and creator of Wordsmith software.​Listen To Robbie's Show

Not only is Robbie a highly accomplished IT engineer with two masters degrees from MIT, but he’s also a prolific author, serial entrepreneur and mentor to multiple tech startups.

Robbie Allen

Big data is a hot topic at the time of writing, yet its ramifications and potential benefits for content marketers have yet to be fully explored.

That’s why I was delighted when Robbie agreed to come on the show to discuss his new automated analytics product – developed exclusively for the marketing community – ‘Wordsmith For Marketing’.

Over half an hour, we consider how automated software can process big data sources, and look at the practical applications of this for content marketing platforms. We also talk about artificial intelligence, the dot com boom and the future of the industry.

Here’s what we discussed:

* Robbie’s career history

* Working in Silicon Valley during the dot com boom

* The backstory to his current company, Automated Insights

* The role artificial intelligence plays in automated software solutions

* The huge potential of automated software platforms

* Wider practical applications of such software

* How automated software solutions can help content marketers

* How automated platforms harness big data sources to assist marketers in producing content and creating bespoke analytics

* An introduction to the ‘Wordsmith For Marketing’ product and how it can help content marketers

* Planned feature developments for the ‘Wordsmith For Marketing’ platform

* How automated software frees-up our time

* Future trends for big data and automated software

* What’s next in the product pipeline for Automated Insights

Plus! The PS Question! Robbie shares two advanced content marketing strategies you won’t want to miss!

Items mentioned in this edition

* Automated Insights

* Wordsmith For Marketing

* Y Combinator

* Adam Smith

* Xobni

* Reddit

* Yahoo

* IBM

* Cisco

* The Social Network (film)

* Moneyball (film)

* Moneyball (book)

* Turing Test

* Apple Siri

* Google Nearby

*

​I'm very pleased to announce that Jeff Bullas is my guest on the 24th session of the Content Champion podcast. Jeff is a highly accomplished blogger, speaker, author and social media strategist, and has recently been ranked at number eight on the Forbes list entitled “The World’s Top 40 Social Marketing Talent”.​Catch Jeff's Show

Amongst many other accolades, he’s been published by the New York Times and the Huffington Post, and is in the top fifty most retweeted people on Twitter.

I’m a regular visitor to Jeff’s blog, and am always sharing his posts and insights on social media.

His engaging writing style and the quality of his content means his blog gets over 4 million annual page views, so it’s great that he’s agreed to share his knowledge of traffic generation with us.

For nearly half an hour, Jeff generously outlined all the ways he drives traffic to his blog – all of which you can use to increase visitor numbers to your own online business.

This is what we discussed:

* Jeff’s history in marketing

* The growth of his site JeffBullas.com

* What traffic strategy Jeff would start with to kick off the whole process

* What part social media has to play in our traffic generation efforts

* Jeff’s tips on high quality content creation and its impact on SEO

* The role of paid traffic in our overall marketing mix

* Why building a list is essential to your online success

* How to convert website and blog visitors into buyers

* Using analytics to measure your success

* Jeff’s view on what will happen in the content marketing space over the next year

Plus! The PS Question! Jeff gives some surprising advice on a strategy you can start using today!

Items mentioned in this edition

* JeffBullas.com

* David Meerman Scott

* The 4-Hour Work Week

* Hubspot

* Tweepi

* Linkedin Content Marketing

* Google Analytics

* Facebook Advertising

Where to get The Content Champion Podcast

You can listen to the latest session of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes, Google Play and SoundCloud

Thanks for listening, I really appreciate it. Please leave a review on iTunes if you like Jeff’s show 🙂

​Podcast Transcript

Podcast Transcript

Announcer: Welcome to the official podcast at ContentChampion.com. Join our heroic quest to discover truly epic content marketing. Introducing your host, the Content Champion himself, Loz James.

Loz James: Hi, guys, welcome to Session 24 of the Content Champion Podcast. This time around I'm speaking with renowned social media strategist, blogger, author, and speaker, Jeff Bullas. I'm delighted Jeff's come on this show as I genuinely love his ...

​I'm very pleased to announce that Jeff Bullas is my guest on the 24th session of the Content Champion podcast. Jeff is a highly accomplished blogger, speaker, author and social media strategist, and has recently been ranked at number eight on the Forbes list entitled “The World’s Top 40 Social Marketing Talent”.​Catch Jeff's Show

Amongst many other accolades, he’s been published by the New York Times and the Huffington Post, and is in the top fifty most retweeted people on Twitter.

I’m a regular visitor to Jeff’s blog, and am always sharing his posts and insights on social media.

His engaging writing style and the quality of his content means his blog gets over 4 million annual page views, so it’s great that he’s agreed to share his knowledge of traffic generation with us.

For nearly half an hour, Jeff generously outlined all the ways he drives traffic to his blog – all of which you can use to increase visitor numbers to your own online business.

This is what we discussed:

* Jeff’s history in marketing

* The growth of his site JeffBullas.com

* What traffic strategy Jeff would start with to kick off the whole process

* What part social media has to play in our traffic generation efforts

* Jeff’s tips on high quality content creation and its impact on SEO

* The role of paid traffic in our overall marketing mix

* Why building a list is essential to your online success

* How to convert website and blog visitors into buyers

* Using analytics to measure your success

* Jeff’s view on what will happen in the content marketing space over the next year

Plus! The PS Question! Jeff gives some surprising advice on a strategy you can start using today!

Items mentioned in this edition

* JeffBullas.com

* David Meerman Scott

* The 4-Hour Work Week

* Hubspot

* Tweepi

* Linkedin Content Marketing

* Google Analytics

* Facebook Advertising

Where to get The Content Champion Podcast

You can listen to the latest session of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes, Google Play and SoundCloud

Thanks for listening, I really appreciate it. Please leave a review on iTunes if you like Jeff’s show

​It's time for session 23 of the Content Champion podcast, and this time round I'm speaking with Stan Smith of Pushing Social.Stan is a renowned business growth strategist, social media expert and content marketing coach, and uses his experience to help a host of high profile clients grow their online brands.​Listen To Stan's Show​Pushing Social was named as a Top 10 social media blog in both 2012 and 2013 – and it’s easy to see why. Stan’s lucid writing style and structured, positive approach to content marketing are just some of the reasons I’m a regular visitor to his blog, while his excellent podcast is required listening.

Stan was very generous with his time for our chat, and in the 40 minutes of our conversation he shared a number of content marketing gems you won’t want to miss. His multi-platform strategy for promoting your blog posts is quite simply a fantastic approach to gaining more readers.

Here’s what we covered:

* Stan’s backstory and how he got started online

* The history of his great site Pushing Social

* Setting out a coherent content marketing strategy

* How to pick your key metrics and goals for content marketing

* How to research your audience and target market

* Planning content that will create the engagement you need

* What types of content to produce to gain the most interest

* How to consistently create high volumes of high quality content

* How long to blog for before you reach critical mass

* Stan’s multi-platform strategy to promote your blog posts (great stuff!)

* How to turn readers into consumers of your products and services

* The best ways to measure the success of your blogging

* What content marketing trends Stan sees developing over the next 12 months

Plus! The PS Question! Stan shares a great advanced content marketing strategy that every business should be using!

The TI-99, Stan’s first computer. Image credit

Items mentioned in this edition

* Pushing Social

* 10K Pushing Social

* Quora

* Facebook Groups

* LinkedIn Groups

* Viperchill

* Seth Godin

* Screenflow

* Camtasia

* Slideshare

* Copyblogger

* Problogger

* All Top

* Guy Kawasaki

* Google Analytics

* Mixpanel

* Optimizely

* Comcast

* Netflix

​It's time for session 23 of the Content Champion podcast, and this time round I'm speaking with Stan Smith of Pushing Social.Stan is a renowned business growth strategist, social media expert and content marketing coach, and uses his experience to help a host of high profile clients grow their online brands.​Listen To Stan's Show​Pushing Social was named as a Top 10 social media blog in both 2012 and 2013 – and it’s easy to see why. Stan’s lucid writing style and structured, positive approach to content marketing are just some of the reasons I’m a regular visitor to his blog, while his excellent podcast is required listening.

Stan was very generous with his time for our chat, and in the 40 minutes of our conversation he shared a number of content marketing gems you won’t want to miss. His multi-platform strategy for promoting your blog posts is quite simply a fantastic approach to gaining more readers.

Here’s what we covered:

* Stan’s backstory and how he got started online

* The history of his great site Pushing Social

* Setting out a coherent content marketing strategy

* How to pick your key metrics and goals for content marketing

* How to research your audience and target market

* Planning content that will create the engagement you need

* What types of content to produce to gain the most interest

* How to consistently create high volumes of high quality content

* How long to blog for before you reach critical mass

* Stan’s multi-platform strategy to promote your blog posts (great stuff!)

* How to turn readers into consumers of your products and services

* The best ways to measure the success of your blogging

* What content marketing trends Stan sees developing over the next 12 months

Plus! The PS Question! Stan shares a great advanced content marketing strategy that every business should be using!

The TI-99, Stan’s first computer. Image credit

Items mentioned in this edition

* Pushing Social

* 10K Pushing Social

* Quora

* Facebook Groups

* LinkedIn Groups

* Viperchill

* Seth Godin

* Screenflow

* Camtasia

* Slideshare

* Copyblogger

* Problogger

* All Top

* Guy Kawasaki

* Google Analytics

* Mixpanel

* Optimizely

* Comcast

* Netflix

​Hello again, it's time for session 22 of the Content Champion podcast. In this show, I'm excited to be speaking with digital marketing specialist Jay Baer, founder of Convince and Convert and author of Youtility.​Listen To Jay’s Podcast

In this podcast, we draw upon the themes of Youtility to establish how content marketing strategies can assist the growth of your online business – as you become a more helpful marketer focused on building profitable relationships with your customers.

Jay is a compelling speaker and I found his approach to be fascinating and extremely valuable. Having consulted with over 700 companies, including brands such as Nike and Caterpillar – plus 30 of the Fortune 500 firms – it’s clear that Jay really knows his stuff when it comes to digital media strategy.

We spoke for nearly 40 minutes and Jay was very generous with his time, and over the course of our discussion we covered a great deal of ground, including:

* The story of Jay’s marketing career

* Why you need to become a more helpful marketer

* The three types of awareness you need to have in order to succeed in digital marketing

* The precise three facets to becoming a more useful marketer

* How to identify what your customers require so you can address these needs

* How small businesses can get started with content marketing

* How to use calls to action more effectively on your site

* How to use social media to successfully grow your online brand

* Why content marketing is an ongoing process you have to commit to over the long-term

* How to measure the effectiveness of your content marketing and digital marketing efforts

* What industry trends Jay sees developing over the next year

* What Jay has coming up in the next 12 months (including the great new redesign of the Convince and Convert site)

Plus! The PS Question! Listen right to the end because Jay shares the fantastic ‘digital dandelion’ strategy you can use to grow your online business!

I wholeheartedly recommend Jay’s book, Youtility. If you’d like to buy a copy please click the graphic below (non affiliate link):

Items mentioned in this edition

* Convince and Convert

* Youtility

* The Sales Lion

* Social Pros Podcast

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like the show 🙂