The Content Champion Podcast

​Hello again, it's time for session 22 of the Content Champion podcast. In this show, I'm excited to be speaking with digital marketing specialist Jay Baer, founder of Convince and Convert and author of Youtility.​Listen To Jay’s Podcast

In this podcast, we draw upon the themes of Youtility to establish how content marketing strategies can assist the growth of your online business – as you become a more helpful marketer focused on building profitable relationships with your customers.

Jay is a compelling speaker and I found his approach to be fascinating and extremely valuable. Having consulted with over 700 companies, including brands such as Nike and Caterpillar – plus 30 of the Fortune 500 firms – it’s clear that Jay really knows his stuff when it comes to digital media strategy.

We spoke for nearly 40 minutes and Jay was very generous with his time, and over the course of our discussion we covered a great deal of ground, including:

* The story of Jay’s marketing career

* Why you need to become a more helpful marketer

* The three types of awareness you need to have in order to succeed in digital marketing

* The precise three facets to becoming a more useful marketer

* How to identify what your customers require so you can address these needs

* How small businesses can get started with content marketing

* How to use calls to action more effectively on your site

* How to use social media to successfully grow your online brand

* Why content marketing is an ongoing process you have to commit to over the long-term

* How to measure the effectiveness of your content marketing and digital marketing efforts

* What industry trends Jay sees developing over the next year

* What Jay has coming up in the next 12 months (including the great new redesign of the Convince and Convert site)

Plus! The PS Question! Listen right to the end because Jay shares the fantastic ‘digital dandelion’ strategy you can use to grow your online business!

I wholeheartedly recommend Jay’s book, Youtility. If you’d like to buy a copy please click the graphic below (non affiliate link):

Items mentioned in this edition

* Convince and Convert

* Youtility

* The Sales Lion

* Social Pros Podcast

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like the show

​Welcome to show 21 of the Content Champion podcast. In this episode, I'm discussing content syndication with expert marketer Brian Rice of Business2Community (B2C).Despite this being only a part-time endeavour, Brian and his business partner have built the B2C audience to over 1 million unique monthly visitors, with a healthy revenue coming from onsite advertising and webinars.​What Is Content Syndication?​Listen to Brian's fascinating interview to find out...Brian’s unique model of permission based RSS syndication means that everyday he can publish high quality articles from experts across the Web – bringing fresh, valuable content to his community.

An ingenious and creative online entrepreneur, Brian started out by writing all the content for B2C himself, but soon realised there was a more profitable way of running the blog that would add even more value to his now millions of readers – and the process of how this evolved is the fascinating story he shares with us today.

In our 40 minute chat we covered a load of great points, including:

* Brian’s career history and how he got started online

* How B2C got started and then evolved into using its current syndication model

* The technical aspects of setting up a high quality, human edited RSS syndication system

* How Brian’s approach pleases both human readers and the search engines

* Why it’s a good idea to blend unique, original content with your syndicated articles

* How we can use this model to syndicate certain types of content to our sites

* How he attracts authoritative writers to syndicate their content with B2C

* The types of content that get the best results in driving traffic to your blog

* How B2C is monetized and the results of some of these strategies

* Why on-page conversion optimization is at the heart of his success with B2C

* How Brian sees this model evolving over the next 12 months

* What trends Brian sees developing in the content marketing space over the next year

Plus! The PS Question! Brian shares a great ‘content mapping’ strategy with us that you won’t want to miss, so make sure you listen right to the end!

Items mentioned in this edition

* Business 2 Community

* Content Marketing Institute

* Boost Blog Traffic

* Hubspot

* Forbes

* Mashable

* Business Insider

* BuzzFeed

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like what I’m doing 🙂

​Welcome to show 21 of the Content Champion podcast. In this episode, I'm discussing content syndication with expert marketer Brian Rice of Business2Community (B2C).Despite this being only a part-time endeavour, Brian and his business partner have built the B2C audience to over 1 million unique monthly visitors, with a healthy revenue coming from onsite advertising and webinars.​What Is Content Syndication?​Listen to Brian's fascinating interview to find out...Brian’s unique model of permission based RSS syndication means that everyday he can publish high quality articles from experts across the Web – bringing fresh, valuable content to his community.

An ingenious and creative online entrepreneur, Brian started out by writing all the content for B2C himself, but soon realised there was a more profitable way of running the blog that would add even more value to his now millions of readers – and the process of how this evolved is the fascinating story he shares with us today.

In our 40 minute chat we covered a load of great points, including:

* Brian’s career history and how he got started online

* How B2C got started and then evolved into using its current syndication model

* The technical aspects of setting up a high quality, human edited RSS syndication system

* How Brian’s approach pleases both human readers and the search engines

* Why it’s a good idea to blend unique, original content with your syndicated articles

* How we can use this model to syndicate certain types of content to our sites

* How he attracts authoritative writers to syndicate their content with B2C

* The types of content that get the best results in driving traffic to your blog

* How B2C is monetized and the results of some of these strategies

* Why on-page conversion optimization is at the heart of his success with B2C

* How Brian sees this model evolving over the next 12 months

* What trends Brian sees developing in the content marketing space over the next year

Plus! The PS Question! Brian shares a great ‘content mapping’ strategy with us that you won’t want to miss, so make sure you listen right to the end!

Items mentioned in this edition

* Business 2 Community

* Content Marketing Institute

* Boost Blog Traffic

* Hubspot

* Forbes

* Mashable

* Business Insider

* BuzzFeed

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like what I’m doing

​Hello again everyone, it's hard to believe we've already reached episode 20 of the Content Champion podcast. On the show this time around, it's my great pleasure to be speaking with the inspirational blogging expert Jon Morrow.Listen to Jon’s Podcast

Former associate editor of Copyblogger, founder of GuestBlogging.com and CEO of BoostBlogTraffic.com (now SmartBlogger) – there’s nothing Jon doesn’t know about attracting more traffic to your blog and using your blog to grow your online business. So it was great to interview such an authority in this space.

Jon Morrow

Jon is widely admired and respected across the Internet, and together with being a highly knowledgeable blogging professional – his own personal story has provided inspiration for millions of people across the world.

A busy man who is always in demand, I was very grateful that Jon agreed to spend some time talking to me and the Content Champion audience. His advice and strategies are like gold dust for all bloggers, so we’re lucky he came on the show.

We covered lots of detail in our half hour chat – including subjects such as:

* Jon’s fascinating backstory and the history of his online businesses

* How effective blogging starts with understanding your target audience

* How to know if blogging will work in your industry and specific business

* The various types of blog posts that meet different blogging objectives

* The different blogging models and most effective strategies for small businesses

* How to create truly engaging and inspirational blog posts that move your readers

* How Jon turned his own inspirational story into two viral guest blog posts

* How to find your blogging voice and tell your own unique brand story

* The best way to secure guest blogging opportunities on popular sites

* How to craft guest blog posts so they make the biggest impact possible

* Where your focus should be when you start blogging (it’s not where you think)

* Jon’s controversial view on the role of social media for newbie bloggers

Plus! The PS Question! Jon shares a completely unique advanced traffic generation strategy you won’t want to miss!

Items mentioned in this edition

* Smart Blogger

* Guest Blogging

* Copyblogger

* Problogger

* On Dying, Mothers, and Fighting for Your Ideas

* How to Quit Your Job, Move to Paradise and Get Paid to Change the World

* AWeber

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Soundcloud.

​Hello again everyone, it's hard to believe we've already reached episode 20 of the Content Champion podcast. On the show this time around, it's my great pleasure to be speaking with the inspirational blogging expert Jon Morrow.Listen to Jon’s Podcast

Former associate editor of Copyblogger, founder of GuestBlogging.com and CEO of BoostBlogTraffic.com (now SmartBlogger) – there’s nothing Jon doesn’t know about attracting more traffic to your blog and using your blog to grow your online business. So it was great to interview such an authority in this space.

Jon Morrow

Jon is widely admired and respected across the Internet, and together with being a highly knowledgeable blogging professional – his own personal story has provided inspiration for millions of people across the world.

A busy man who is always in demand, I was very grateful that Jon agreed to spend some time talking to me and the Content Champion audience. His advice and strategies are like gold dust for all bloggers, so we’re lucky he came on the show.

We covered lots of detail in our half hour chat – including subjects such as:

* Jon’s fascinating backstory and the history of his online businesses

* How effective blogging starts with understanding your target audience

* How to know if blogging will work in your industry and specific business

* The various types of blog posts that meet different blogging objectives

* The different blogging models and most effective strategies for small businesses

* How to create truly engaging and inspirational blog posts that move your readers

* How Jon turned his own inspirational story into two viral guest blog posts

* How to find your blogging voice and tell your own unique brand story

* The best way to secure guest blogging opportunities on popular sites

* How to craft guest blog posts so they make the biggest impact possible

* Where your focus should be when you start blogging (it’s not where you think)

* Jon’s controversial view on the role of social media for newbie bloggers

Plus! The PS Question! Jon shares a completely unique advanced traffic generation strategy you won’t want to miss!

Items mentioned in this edition

* Smart Blogger

* Guest Blogging

* Copyblogger

* Problogger

* On Dying, Mothers, and Fighting for Your Ideas

* How to Quit Your Job, Move to Paradise and Get Paid to Change the World

* AWeber

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Soundcloud.

Hello again, welcome to episode number 19 of the Content Champion podcast. On the show this time, I'm delighted to be talking with local business entrepreneur and marketing consultant Bella Vasta.Since leaving college, Bella has grown her house and pet sitting firm into an award winning local business - using innovative content marketing techniques to increase her customer base.Bella VastaBella’s enthusiasm and bubbly personality are very inspiring, and when it comes to promoting her business, she has learned through experience what works and what doesn’t.What’s so great about Bella is that she shares her knowledge of content marketing, blogging and social media with other local business owners in her niche – and her mantra of ‘don’t stop learning’ is a very positive message for anyone trying to build their own enterprise.We chatted for just under an hour, and covered a lot of ground – including:* The story of how Bella got started and grew her business online* What content marketing strategies she employs to grow her blog traffic* How to use the power of local news in your niche to fuel business growth* What mindset you need to succeed and be proactive with your local business* How she incentivises her team to engage with branding & social media strategy* How to measure or quantify the success of your content marketing efforts* How her email marketing strategy works and what results she gets from it* Learning from mentors – the experts she follows and why* Why Bella used her content marketing success to start a consulting business* How she started a pet sitting podcast to connect with her audience nationally* Time management and her approach to business management systems* How I stayed in my wife’s good books by remembering to buy her flowers on Valentine’s Day!Plus! The PS Question! Bella shares a great content marketing strategy that everyone can try right after the show!Luckily my wife’s Valentine’s Day roses arrived in time!Items mentioned in this edition* Bella’s House & Pet Sitting* Jump Consulting* Bark Soup Pet Sitting Podcast* Copyblogger (Bella’s feature)* Newsjacking by David Meerman Scott* Jab, Jab, Jab, Right Hook by Gary Vaynerchuk * The Sales Lion with Marcus Sheridan* PetSittingology with Joshua Cary* AWeber (If you would like to sign up to AWeber through my affiliate link, please visit my tools page – thank you.)Where to get The Content Champion PodcastYou can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/ Alternatively, you’ll find the podcast on iTunes and Google Play.Thanks for listening – please leave a review on ...

Hello again, welcome to episode number 19 of the Content Champion podcast. On the show this time, I'm delighted to be talking with local business entrepreneur and marketing consultant Bella Vasta.Since leaving college, Bella has grown her house and pet sitting firm into an award winning local business - using innovative content marketing techniques to increase her customer base.Bella VastaBella’s enthusiasm and bubbly personality are very inspiring, and when it comes to promoting her business, she has learned through experience what works and what doesn’t.What’s so great about Bella is that she shares her knowledge of content marketing, blogging and social media with other local business owners in her niche – and her mantra of ‘don’t stop learning’ is a very positive message for anyone trying to build their own enterprise.We chatted for just under an hour, and covered a lot of ground – including:* The story of how Bella got started and grew her business online* What content marketing strategies she employs to grow her blog traffic* How to use the power of local news in your niche to fuel business growth* What mindset you need to succeed and be proactive with your local business* How she incentivises her team to engage with branding & social media strategy* How to measure or quantify the success of your content marketing efforts* How her email marketing strategy works and what results she gets from it* Learning from mentors – the experts she follows and why* Why Bella used her content marketing success to start a consulting business* How she started a pet sitting podcast to connect with her audience nationally* Time management and her approach to business management systems* How I stayed in my wife’s good books by remembering to buy her flowers on Valentine’s Day!Plus! The PS Question! Bella shares a great content marketing strategy that everyone can try right after the show!Luckily my wife’s Valentine’s Day roses arrived in time!Items mentioned in this edition* Bella’s House & Pet Sitting* Jump Consulting* Bark Soup Pet Sitting Podcast* Copyblogger (Bella’s feature)* Newsjacking by David Meerman Scott* Jab, Jab, Jab, Right Hook by Gary Vaynerchuk * The Sales Lion with Marcus Sheridan* PetSittingology with Joshua Cary* AWeber (If you would like to sign up to AWeber through my affiliate link, please visit my tools page – thank you.)Where to get The Content Champion PodcastYou can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/ Alternatively, you’ll find the podcast on iTunes and Google Play.Thanks for listening – please leave a review on ...

Hi guys, I’m excited to welcome bestselling author and popular blogger, Jeff Goins, as my guest on the 18th Content Champion podcast.

I’ve followed Jeff’s great work on the GoinsWriter blog for nearly a year now – and he’s one of the few bloggers I find genuinely inspiring and helpful. His practical advice on being a better writer and earning a living from your work is priceless, so you really don’t want to miss this show.

Jeff has vast experience when it comes to the art and craft of writing, yet his approach goes far beyond this. By sharing his own personal stories he encourages us to look within ourselves to improve our own writing, learning important life lessons to enhance our approach.

A master communicator at the top of his game, Jeff was very generous with his time in this podcast, and we chatted about everything from Hemingway and the Beatles to John Mayer and Walt Disney – all of it geared towards helping you become a more successful writer.

The topics we covered included:

* Jeff’s history as a writer and how he got started

* The story behind the Goins, Writer blog

* Having the confidence to call yourself a professional writer

* How to focus on the ‘work’ of writing

* Where Jeff gets his inspiration, and who his favourite writers are

* How to use the right tone of voice to connect with your audience

* What constitutes quality content and how we can write it

* How to write effectively across multiple platforms

* Mastering the art of storytelling in your writing

* When you know you’re ready to monetize your blog

* How to make your writing rise above all the other ‘content noise’

* How online writing is becoming less prescriptive and more conversational

* Why web and font design are key to content engagement

* What writing projects Jeff has planned for 2014

Plus! The PS Question! Jeff shares a fantastic advanced writing strategy that I can really relate to (listen to the whole podcast to discover what this is!)

Items mentioned in this edition

* GoinsWriter

* Tribe Writers

* Jeff’s Books

* Seth Godin

* The Old Man and The Sea (My Favourite Hemingway Book)

* Out of the Silent Planet (My Favourite C.S. Lewis Book)

* The Beatles On The Ed Sullivan Show

* John Mayer

* An Early Book of Mine That Needs To ‘Cut The Fluff’ 🙂

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here:

Hi guys, I’m excited to welcome bestselling author and popular blogger, Jeff Goins, as my guest on the 18th Content Champion podcast.

I’ve followed Jeff’s great work on the GoinsWriter blog for nearly a year now – and he’s one of the few bloggers I find genuinely inspiring and helpful. His practical advice on being a better writer and earning a living from your work is priceless, so you really don’t want to miss this show.

Jeff has vast experience when it comes to the art and craft of writing, yet his approach goes far beyond this. By sharing his own personal stories he encourages us to look within ourselves to improve our own writing, learning important life lessons to enhance our approach.

A master communicator at the top of his game, Jeff was very generous with his time in this podcast, and we chatted about everything from Hemingway and the Beatles to John Mayer and Walt Disney – all of it geared towards helping you become a more successful writer.

The topics we covered included:

* Jeff’s history as a writer and how he got started

* The story behind the Goins, Writer blog

* Having the confidence to call yourself a professional writer

* How to focus on the ‘work’ of writing

* Where Jeff gets his inspiration, and who his favourite writers are

* How to use the right tone of voice to connect with your audience

* What constitutes quality content and how we can write it

* How to write effectively across multiple platforms

* Mastering the art of storytelling in your writing

* When you know you’re ready to monetize your blog

* How to make your writing rise above all the other ‘content noise’

* How online writing is becoming less prescriptive and more conversational

* Why web and font design are key to content engagement

* What writing projects Jeff has planned for 2014

Plus! The PS Question! Jeff shares a fantastic advanced writing strategy that I can really relate to (listen to the whole podcast to discover what this is!)

Items mentioned in this edition

* GoinsWriter

* Tribe Writers

* Jeff’s Books

* Seth Godin

* The Old Man and The Sea (My Favourite Hemingway Book)

* Out of the Silent Planet (My Favourite C.S. Lewis Book)

* The Beatles On The Ed Sullivan Show

* John Mayer

* An Early Book of Mine That Needs To ‘Cut The Fluff’

Hi folks, welcome to the 17th session of the Content Champion podcast. On the show this time I’m delighted to be speaking with Joe Pulizzi, founder of the Content Marketing Institute, best selling author and industry thought leader.

With someone of Joe’s authority and experience on the show, I thought it would be a great idea to look ahead to the key trends we’ll see developing in this field over the next 12 months – and to also see if we can get him to share a few tips, strategies and predictions with us 🙂

I greatly admire what Joe has achieved, and his easy going character made him a pleasure to interview. His enthusiasm for his subject is infectious, so I hope you get as much value out of our discussion as I did.

Joe was generous with his time for this podcast, and for over 45 minutes we discussed issues that will be pivotal to the industry throughout 2014 – and we also covered a load of great strategies that you can action after you’ve finished listening.

This fascinating interview covered subjects which included:

* How Joe got started in the marketing industry

* The history behind the Content Marketing Institute

* What trends are going to surprise, help & delight us in 2014

* How businesses should be creating quality content for maximum success

* Why your company needs a coherent strategy before you produce any more content

* Which social media platforms we should be using in the year ahead

* How social media advocacy can help your business tell its brand story

* How your business can benefit from the social media 4-1-1 strategy

* Why creating an ‘influencer list’ is key to your success on social media

* How the range of in-house content marketing roles will increase in 2014

* Why your business needs to adopt a joined up company-wide approach to content marketing

* Why training is the key to corporate content marketing success

* How to measure the effectiveness of content marketing programmes

* Why your business needs to grow its own engaged tribe to set itself apart

* The one main facet your business needs to succeed with these strategies

* Why you should never just pump out content without a clear call to action

* What one thing will completely blow us away in the industry in 2014

Plus! The PS Question! You don’t want to miss the content auditing strategy Joe shares at the end of the podcast – a great tip you can action today!

Items mentioned in this edition

* Content Marketing Institute

* Content Marketing World

* Consulting & Training Services

* Joe Pulizzi Website

* Epic Content Marketing

* Everyone Social

* Vine

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: