The Content Champion Podcast

Hi folks, welcome to the 17th session of the Content Champion podcast. On the show this time I’m delighted to be speaking with Joe Pulizzi, founder of the Content Marketing Institute, best selling author and industry thought leader.

With someone of Joe’s authority and experience on the show, I thought it would be a great idea to look ahead to the key trends we’ll see developing in this field over the next 12 months – and to also see if we can get him to share a few tips, strategies and predictions with us

Hello again, it’s time for episode 16 of the Content Champion podcast. On the show this time I’m speaking with part time online business builder and freelance marketing expert John Banks.

With two successful products to his name already, John maintains a vibrant blog and also contributes articles to an online marketing community – all in his spare time after working his day job as an electrical engineer and looking after his family.

I really respect what John is doing to build an online business legacy that will benefit his children – and after his great support of this podcast on social media – was delighted to be able to gain some insights into his part time Internet Marketing business.

John has only been doing all this for just over a year, and in that time he’s learnt by experience what works for him and what doesn’t – and in this podcast he generously shares that expertise with us.

In our 45 minute chat, we discussed a load of topics – including:

* How John manages his time between his day job and his online business

* Where he gets the ideas for his products and how he structures them

* The importance of focus and not being distracted by ‘the next best thing’

* How he creates sales letters and other content for his marketing channels

* Why recruiting affiliates is key to success in selling your products

* Where content marketing fits into his promotional strategy

* How John uses video to make and market his information products

* How he finds the time to write for two separate blogs

* What social media channels John is active on and why

* What trends he sees developing in online marketing over the coming year

Plus! The PS Question! John lets us in on a great advanced strategy that will help you drive more traffic!

Items mentioned in this edition

* Bizzebee

* 30 Minute Infographics

* Video Promo Cash

* Gimp

* Animoto

* Gain Higher Ground

* Reed Floren

* Fizzle

* Copyblogger

* Backlinko

* IM Impact

* The Sales Lion

* Earn It. Don’t Buy It. by Jim Tobin

* Facebook’s Teenage Exodus

* Slideshare

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Hello again, it’s time for episode 16 of the Content Champion podcast. On the show this time I’m speaking with part time online business builder and freelance marketing expert John Banks.

With two successful products to his name already, John maintains a vibrant blog and also contributes articles to an online marketing community – all in his spare time after working his day job as an electrical engineer and looking after his family.

I really respect what John is doing to build an online business legacy that will benefit his children – and after his great support of this podcast on social media – was delighted to be able to gain some insights into his part time Internet Marketing business.

John has only been doing all this for just over a year, and in that time he’s learnt by experience what works for him and what doesn’t – and in this podcast he generously shares that expertise with us.

In our 45 minute chat, we discussed a load of topics – including:

* How John manages his time between his day job and his online business

* Where he gets the ideas for his products and how he structures them

* The importance of focus and not being distracted by ‘the next best thing’

* How he creates sales letters and other content for his marketing channels

* Why recruiting affiliates is key to success in selling your products

* Where content marketing fits into his promotional strategy

* How John uses video to make and market his information products

* How he finds the time to write for two separate blogs

* What social media channels John is active on and why

* What trends he sees developing in online marketing over the coming year

Plus! The PS Question! John lets us in on a great advanced strategy that will help you drive more traffic!

Items mentioned in this edition

* Bizzebee

* 30 Minute Infographics

* Video Promo Cash

* Gimp

* Animoto

* Gain Higher Ground

* Reed Floren

* Fizzle

* Copyblogger

* Backlinko

* IM Impact

* The Sales Lion

* Earn It. Don’t Buy It. by Jim Tobin

* Facebook’s Teenage Exodus

* Slideshare

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media marketing is changing, but is also packed with practical strategies that will help your business keep up.

Jim was extremely generous with his time, and in 40 minutes we covered a lot of fascinating topics – including:

* How Jim got started online and the backstory of his current business

* Why social media is to some extent broken, and how this changes what we do as marketers

* How earned social media interactions are taking precedence over paid

* How to find and identify key metrics to measure the success of social media marketing campaigns

* An introduction to ‘The Momentum Effect’ and how this can be used to your advantage

* An insight into Jim’s 6 unique models for measuring social media metrics

* How mobile is going to radically change social media marketing in the very near future

* How social media increasingly influences SEO

* Why paid social media engagement should not be overlooked entirely

* How to identify and connect with social media ‘influencers’

* Getting your strategy, technology, staffing and culture right for social media marketing success

* Why brands need to fully commit in order to make the most of social media opportunities

Plus! The PS Question! Jim shares a great social media marketing strategy that needs to be heard!

Items mentioned in this edition

* Ignite Social Media

* Earn It. Don’t Buy It

* Hubspot

* Pardot

* Salesforce

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like what I’m doing!

Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media marketing is changing,

Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media marketing is changing, but is also packed with practical strategies that will help your business keep up.

Jim was extremely generous with his time, and in 40 minutes we covered a lot of fascinating topics – including:

* How Jim got started online and the backstory of his current business

* Why social media is to some extent broken, and how this changes what we do as marketers

* How earned social media interactions are taking precedence over paid

* How to find and identify key metrics to measure the success of social media marketing campaigns

* An introduction to ‘The Momentum Effect’ and how this can be used to your advantage

* An insight into Jim’s 6 unique models for measuring social media metrics

* How mobile is going to radically change social media marketing in the very near future

* How social media increasingly influences SEO

* Why paid social media engagement should not be overlooked entirely

* How to identify and connect with social media ‘influencers’

* Getting your strategy, technology, staffing and culture right for social media marketing success

* Why brands need to fully commit in order to make the most of social media opportunities

Plus! The PS Question! Jim shares a great social media marketing strategy that needs to be heard!

Items mentioned in this edition

* Ignite Social Media

* Earn It. Don’t Buy It

* Hubspot

* Pardot

* Salesforce

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like what I’m doing!

Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media marketing is changing,

Hello again, welcome to the 14th session of the Content Champion Podcast. This time round I’m talking small business content marketing with inbound and content marketing professional Marcus Sheridan of The Sales Lion.

Listen To Marcus’ Podcast

Marcus regularly speaks at big content marketing conferences across the US, and his strategies for effectively leveraging the power of content to build your business are worth their weight in gold.

In this rapid fire half hour, we covered a lot of ground – including:

* How Marcus got started online

* Why company-wide buy-in is essential for successful content marketing

* Using the ‘they ask, you answer’ strategy to drive website traffic

* How to leverage the power of in-sourcing in your business

* How to make time for content marketing: the firm that wrote 100 blog posts in 5 hours

* The dangers of being a content marketing ostrich (or dinosaur) 🙂

* How to promote your content for the best results

* Why SEO is your friend and is definitely alive and kicking

* Why social media is important, but doesn’t work in all industries

* The ‘big 5’ subjects your audience really cares about (so you should write about)

* How to reuse blog content to create even more customer engagement

* How to track and measure your content marketing campaigns

* How one blog post made Marcus over $2 million

* Future trends to look out for in content marketing

Plus! The PS Question! Marcus shares an ingenious SEO strategy you won’t want to miss!

Items mentioned in this edition

* The Sales Lion

* River Pools and Spas

* Hubspot

* Marketo

* Eloqua

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – if you liked this episode please leave a review on iTunes 🙂

Hello again, welcome to the 14th session of the Content Champion Podcast. This time round I’m talking small business content marketing with inbound and content marketing professional Marcus Sheridan of The Sales Lion.

Listen To Marcus’ Podcast

Marcus regularly speaks at big content marketing conferences across the US, and his strategies for effectively leveraging the power of content to build your business are worth their weight in gold.

In this rapid fire half hour, we covered a lot of ground – including:

Hello again, welcome to the 14th session of the Content Champion Podcast. This time round I’m talking small business content marketing with inbound and content marketing professional Marcus Sheridan of The Sales Lion.

Listen To Marcus’ Podcast

Marcus regularly speaks at big content marketing conferences across the US, and his strategies for effectively leveraging the power of content to build your business are worth their weight in gold.

In this rapid fire half hour, we covered a lot of ground – including:

* How Marcus got started online

* Why company-wide buy-in is essential for successful content marketing

* Using the ‘they ask, you answer’ strategy to drive website traffic

* How to leverage the power of in-sourcing in your business

* How to make time for content marketing: the firm that wrote 100 blog posts in 5 hours

* The dangers of being a content marketing ostrich (or dinosaur)

Hi guys, it’s time for the 13th session of the Content Champion Podcast. On the show this time round is Steve Scott, the best selling author on the Amazon Kindle platform who makes a cool $9,000 a month from his ebooks, (and he also makes more from his affiliate marketing blog).

Steve was very generous with his time, and shared a step-by-step strategy for making a living as a Kindle ebook author, (if you’re prepared to work for it :-)).

We spoke at length covering every aspect of researching, drafting, writing and marketing your ebook – and topics include:

* Why Steve started writing Kindle ebooks

* Background on the Amazon Kindle platform and how it can benefit authors

* How to research what type of ebooks will be successful

* How to structure and format your ebooks

* Productivity tips to help the writing process

* What length your finished ebook should be

* Effectively proofreading your work

* Writing a great ebook title

* Getting an attractive cover made

* Pricing strategies for your ebook

* How to upload your work to the Kindle platform

* The two main ways to market your ebooks

* Using reviews to improve your writing

* Mistakes to avoid when writing your ebooks

* Why consistency and persistence are key to your success

Plus! The PS Question! Steve shares his two main advanced techniques for being a successful Kindle author!

Items mentioned in this edition

* Steve Scott Site

* Steve Scott Ebooks

* Habit Books

* Scrivener

* Irfanview

* KDP Select

* Tom Corson-Knowles

* Amanda Hocking

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes, SoundCloud and Google Play.

Thanks for listening – please leave a review on iTunes if you like the show 🙂

 

Hi guys, it’s time for the 13th session of the Content Champion Podcast. On the show this time round is Steve Scott, the best selling author on the Amazon Kindle platform who makes a cool $9,000 a month from his ebooks, (and he also makes more from his affiliate marketing blog).

Steve was very generous with his time, and shared a step-by-step strategy for making a living as a Kindle ebook author, (if you’re prepared to work for it :-)).

Hi guys, it’s time for the 13th session of the Content Champion Podcast. On the show this time round is Steve Scott, the best selling author on the Amazon Kindle platform who makes a cool $9,000 a month from his ebooks, (and he also makes more from his affiliate marketing blog).

Steve was very generous with his time, and shared a step-by-step strategy for making a living as a Kindle ebook author, (if you’re prepared to work for it :-)).

We spoke at length covering every aspect of researching, drafting, writing and marketing your ebook – and topics include:

* Why Steve started writing Kindle ebooks

* Background on the Amazon Kindle platform and how it can benefit authors

* How to research what type of ebooks will be successful

* How to structure and format your ebooks

* Productivity tips to help the writing process

* What length your finished ebook should be

* Effectively proofreading your work

* Writing a great ebook title

* Getting an attractive cover made

* Pricing strategies for your ebook

* How to upload your work to the Kindle platform

* The two main ways to market your ebooks

* Using reviews to improve your writing

* Mistakes to avoid when writing your ebooks

* Why consistency and persistence are key to your success

Plus! The PS Question! Steve shares his two main advanced techniques for being a successful Kindle author!

Items mentioned in this edition

* Steve Scott Site

* Steve Scott Ebooks

* Habit Books

* Scrivener

* Irfanview

* KDP Select

* Tom Corson-Knowles

* Amanda Hocking

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes, SoundCloud and Google Play.

Thanks for listening – please leave a review on iTunes if you like the show

OK folks, it’s time for edition 12 of The Content Champion Podcast. In this show, I’m delighted to introduce professional SEO and super affiliate Jacob King.

Jacob’s advanced SEO skills and irreverent humour made for a dynamite session of the podcast, and he was very generous in sharing a truck load of fantastic strategies with us.

Jacob once made $15,000 in one day from affiliate commissions, so I for one was taking notes as we chatted 🙂 In this enlightening 50 minute episode we cover:

* What’s working right now for ranking affiliate sites

* The authority affiliate site model

* The ‘parasite’ affiliate site model

* Coupon and free shipping affiliate marketing

* How to do keyword research for coupon/affiliate sites

* Why branding and quality content are crucial for your success

* Reverse engineering the SERPS (and covering your tracks)

* The different types of site in Jacob’s portfolio

* How the search engines flag your site as being ‘thin’ and low quality

* How to control a whole niche with affiliate SEO

* On-page SEO for affiliate websites

* The best ad placement positions

* Tiered link building for affiliate sites

* Expired domain link building

* Ideal money keyword anchor percentages

* The cost of starting out as an affiliate

* The best software tools for affiliate SEO

* Social media links for affiliate sites

* Future trends in SEO

Plus! The PS Question! Jacob shares two advanced SEO strategies that you just won’t want to miss!

Items mentioned in this edition

* Jacob King (For the new site audit service)

* The Ultimate Guide To Scrapebox

* Link Building Tools

* Scrapebox

* Scrapebox Free Link Checker

* Ultimate Demon

* GSA Search Engine Ranker

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

Alternatively, you’ll find the podcast on iTunes and Google Play.

Thanks for listening – please leave a review on iTunes if you like what I’m doing!

 

OK folks, it’s time for edition 12 of The Content Champion Podcast. In this show, I’m delighted to introduce professional SEO and super affiliate Jacob King.

Jacob’s advanced SEO skills and irreverent humour made for a dynamite session of the podcast, and he was very generous in sharing a truck load of fantastic strategies with us.

Jacob once made $15,