The Content Champion Podcast

The Content Champion Podcast

By Loz James: Content Marketing Strategy Expert & Training ProviderBusinessEducationMarketing
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The Content Champion Podcast episodes

  • CC 007: Sustainable SEO: An Interview With Lisa Parmley of Business Bolts
    Hi folks, welcome to the 7th session of the Content Champion Podcast. In this edition I’m very happy to be talking with Lisa Parmley, online entrepreneur and renowned SEO expert.

    Lisa was very generous with her time, and we covered a lot of fascinating, valuable information – including:

    * Why keyword research is the cornerstone of your online success
    * How to conduct keyword research and what tools to use
    * Why creating high quality content and helping people is equally important as keyword research
    * What sort of keywords to choose for building high traffic sites
    * How to best optimise the on-page elements of your site
    * Why you should avoid SEO article writers and ‘ranking loopholes’
    * How to build backlinks to your sites the right way
    * Why anchor text links are becoming obsolete
    * Why you should be careful with guest blogging
    * The future of the social web and ‘owning’ your online content

    Plus! The PS Question! Lisa gives us the lowdown on a great advanced traffic strategy!
    Items mentioned in this edition

    * Business Bolts
    * Inline SEO
    * Authority Site Model
    * Magnetic Content
    * Wordtracker
    * Google Keyword Tool

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Android Google Play.
    Thanks for dropping by – please leave me a review on iTunes if you liked Lisa’s show.

    Hi folks, welcome to the 7th session of the Content Champion Podcast. In this edition I’m very happy to be talking with Lisa Parmley, online entrepreneur and renowned SEO expert.

    Lisa was very generous with her time, and we covered a lot of fascinating, valuable information – including:

    * Why keyword research is the cornerstone of your online success
    * How to conduct keyword research and what tools to use
    * Why creating high quality content and helping people is equally important as keyword research
    * What sort of keywords to choose for building high traffic sites
    * How to best optimise the on-page elements of your site
    * Why you should avoid SEO article writers and ‘ranking loopholes’
    * How to build backlinks to your sites the right way
    * Why anchor text links are becoming obsolete
    * Why you should be careful with guest blogging
    * The future of the social web and ‘owning’ your online content

    Plus! The PS Question! Lisa gives us the lowdown on a great advanced traffic strategy!
    Items mentioned in this edition

    * Business Bolts
    * I...
    34 min
  • CC 006: Creating Content That Matters: An Interview With Corbett Barr of Fizzle
    Hi Guys, welcome to the 6th session of the Content Champion Podcast. This time I’m thrilled to be joined by Corbett Barr, founder of Fizzle and expert on how to build a thriving and profitable online audience.

    We had a fascinating chat, and Corbett covered a lot of ground, including:

    * Why you must always push the boundaries with your blogging
    * Why you must always write for a specific target audience
    * Why it’s important to promote even your best content
    * How SEO happens naturally if you focus on producing epic content
    * How to write inspiring content in virtually any niche
    * How epic content can transform your business
    * Do you or don’t you need a personal brand to succeed online?
    * How a great web design helps your online presence
    * What you must do before even starting your blog
    * Why you should always write for people, not search engines
    * What the future holds for blogging and content marketing

    Plus! The PS Question! Corbett gives us a great advanced blogging strategy you won’t want to miss!
    Items mentioned in this edition

    * Think Traffic
    * How To Start A Blog That Matters
    * Fizzle

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Google Play.
    Thanks for listening – please leave a review on iTunes if you like what I’m doing!

    Hi Guys, welcome to the 6th session of the Content Champion Podcast. This time I’m thrilled to be joined by Corbett Barr, founder of Fizzle and expert on how to build a thriving and profitable online audience.

    We had a fascinating chat, and Corbett covered a lot of ground, including:

    * Why you must always push the boundaries with your blogging
    * Why you must always write for a specific target audience
    * Why it’s important to promote even your best content
    * How SEO happens naturally if you focus on producing epic content
    * How to write inspiring content in virtually any niche
    * How epic content can transform your business
    * Do you or don’t you need a personal brand to succeed online?
    * How a great web design helps your online presence
    * What you must do before even starting your blog
    * Why you should always write for people, not search engines
    * What the future holds for blogging and content marketing

    Plus! The PS Question! Corbett gives us a great advanced blogging strategy you won’t want to miss!
    Items mentioned in this edition

    * Think Traff...
    25 min
  • CC 006: Creating Content That Matters: An Interview With Corbett Barr of Fizzle
    Hi Guys, welcome to the 6th session of the Content Champion Podcast. This time I’m thrilled to be joined by Corbett Barr, founder of Fizzle and expert on how to build a thriving and profitable online audience.

    We had a fascinating chat, and Corbett covered a lot of ground, including:

    * Why you must always push the boundaries with your blogging
    * Why you must always write for a specific target audience
    * Why it’s important to promote even your best content
    * How SEO happens naturally if you focus on producing epic content
    * How to write inspiring content in virtually any niche
    * How epic content can transform your business
    * Do you or don’t you need a personal brand to succeed online?
    * How a great web design helps your online presence
    * What you must do before even starting your blog
    * Why you should always write for people, not search engines
    * What the future holds for blogging and content marketing

    Plus! The PS Question! Corbett gives us a great advanced blogging strategy you won’t want to miss!
    Items mentioned in this edition

    * Think Traffic
    * How To Start A Blog That Matters
    * Fizzle

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Google Play.
    Thanks for listening – please leave a review on iTunes if you like what I’m doing!

    Hi Guys, welcome to the 6th session of the Content Champion Podcast. This time I’m thrilled to be joined by Corbett Barr, founder of Fizzle and expert on how to build a thriving and profitable online audience.

    We had a fascinating chat, and Corbett covered a lot of ground, including:

    * Why you must always push the boundaries with your blogging
    * Why you must always write for a specific target audience
    * Why it’s important to promote even your best content
    * How SEO happens naturally if you focus on producing epic content
    * How to write inspiring content in virtually any niche
    * How epic content can transform your business
    * Do you or don’t you need a personal brand to succeed online?
    * How a great web design helps your online presence
    * What you must do before even starting your blog
    * Why you should always write for people, not search engines
    * What the future holds for blogging and content marketing

    Plus! The PS Question! Corbett gives us a great advanced blogging strategy you won’t want to miss!
    Items mentioned in this edition

    * Think Traff...
    25 min
  • CC 005: A Question of Conversion: An Interview With Peep Laja of ConversionXL
    Welcome to the 5th edition of the Content Champion Podcast. For this session I’m delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization.

    Peep was very generous with his time, and we covered a whole load of important issues in this podcast, including:

    * The ‘write it and they will come’ blogging strategy
    * Why quality trumps quantity for successful blogging
    * How your blog can drive targeted business traffic
    * Why a mediocre blog will never convert
    * Why you need more conversions, not more traffic
    * How a ‘lead magnet’ is essential for building your list
    * Why you should always use Google Analytics
    * Why your site must look great and be easy to navigate
    * Why it’s essential to define your USP

    Plus! The PS Question! Peep spills the beans on a great list building strategy hardly anyone is using!
    Items mentioned in this edition

    * ConversionXL
    * Markitekt
    * Seth Godin
    * Google Analytics
    * Dreamgrow Scroll Triggered Box

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes, Stitcher Radio, the Blackberry network and Zune.
    Thanks for listening – please leave a review on iTunes if you like what I’m doing!

    Welcome to the 5th edition of the Content Champion Podcast. For this session I’m delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization.

    Peep was very generous with his time, and we covered a whole load of important issues in this podcast, including:

    * The ‘write it and they will come’ blogging strategy
    * Why quality trumps quantity for successful blogging
    * How your blog can drive targeted business traffic
    * Why a mediocre blog will never convert
    * Why you need more conversions, not more traffic
    * How a ‘lead magnet’ is essential for building your list
    * Why you should always use Google Analytics
    * Why your site must look great and be easy to navigate
    * Why it’s essential to define your USP

    Plus! The PS Question! Peep spills the beans on a great list building strategy hardly anyone is using!
    Items mentioned in this edition

    25 min
  • CC 005: A Question of Conversion: An Interview With Peep Laja of ConversionXL
    Welcome to the 5th edition of the Content Champion Podcast. For this session I’m delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization.

    Peep was very generous with his time, and we covered a whole load of important issues in this podcast, including:

    * The ‘write it and they will come’ blogging strategy
    * Why quality trumps quantity for successful blogging
    * How your blog can drive targeted business traffic
    * Why a mediocre blog will never convert
    * Why you need more conversions, not more traffic
    * How a ‘lead magnet’ is essential for building your list
    * Why you should always use Google Analytics
    * Why your site must look great and be easy to navigate
    * Why it’s essential to define your USP

    Plus! The PS Question! Peep spills the beans on a great list building strategy hardly anyone is using!
    Items mentioned in this edition

    * ConversionXL
    * Markitekt
    * Seth Godin
    * Google Analytics
    * Dreamgrow Scroll Triggered Box

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes, Stitcher Radio, the Blackberry network and Zune.
    Thanks for listening – please leave a review on iTunes if you like what I’m doing!

    Welcome to the 5th edition of the Content Champion Podcast. For this session I’m delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization.

    Peep was very generous with his time, and we covered a whole load of important issues in this podcast, including:

    * The ‘write it and they will come’ blogging strategy
    * Why quality trumps quantity for successful blogging
    * How your blog can drive targeted business traffic
    * Why a mediocre blog will never convert
    * Why you need more conversions, not more traffic
    * How a ‘lead magnet’ is essential for building your list
    * Why you should always use Google Analytics
    * Why your site must look great and be easy to navigate
    * Why it’s essential to define your USP

    Plus! The PS Question! Peep spills the beans on a great list building strategy hardly anyone is using!
    Items mentioned in this edition

    25 min
  • CC 004: Epic Content Counts: An Interview With Epic Consultant Liz Lockard
    I’m delighted to be chatting with experienced marketing consultant Liz Lockard in the fourth session of the Content Champion Podcast. Liz helps small business owners to reach out more effectively to their target audience on the Web, and she’s built a reputation for giving great quality advice on increasing your online traffic and conversion rates.

    Liz was very generous with her time, and in this edition of the podcast we cover the following essential subjects:

    * Why it always pays off when you produce epic content
    * How to choose topics for your blog posts and other content
    * How committing to creating quality content can help grow your business
    * Why it’s essential to measure the response rates of your content marketing
    * How to simplify Google Analytics
    * Why you should try podcasting to grow your audience

    Plus! The PS Question: Liz shares a great advanced strategy you really don’t want to miss!
    Items mentioned in this edition

    * Liz Lockard
    * The Ultimate Guide to Social Media Optimization for SEO
    * Social Triggers
    * Think Traffic
    * Google Analytics

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Google Play.
    Thanks for listening – please leave a review on iTunes if you like this episode 🙂


     

    I’m delighted to be chatting with experienced marketing consultant Liz Lockard in the fourth session of the Content Champion Podcast. Liz helps small business owners to reach out more effectively to their target audience on the Web, and she’s built a reputation for giving great quality advice on increasing your online traffic and conversion rates.

    Liz was very generous with her time, and in this edition of the podcast we cover the following essential subjects:

    * Why it always pays off when you produce epic content
    * How to choose topics for your blog posts and other content
    * How committing to creating quality content can help grow your business
    * Why it’s essential to measure the response rates of your content marketing
    * How to simplify Google Analytics
    * Why you should try podcasting to grow your audience

    Plus! The PS Question: Liz shares a great advanced strategy you really don’t want to miss!
    Items mentioned in this edition

    * Liz Lockard
    *
    14 min
  • CC 004: Epic Content Counts: An Interview With Epic Consultant Liz Lockard
    I’m delighted to be chatting with experienced marketing consultant Liz Lockard in the fourth session of the Content Champion Podcast. Liz helps small business owners to reach out more effectively to their target audience on the Web, and she’s built a reputation for giving great quality advice on increasing your online traffic and conversion rates.

    Liz was very generous with her time, and in this edition of the podcast we cover the following essential subjects:

    * Why it always pays off when you produce epic content
    * How to choose topics for your blog posts and other content
    * How committing to creating quality content can help grow your business
    * Why it’s essential to measure the response rates of your content marketing
    * How to simplify Google Analytics
    * Why you should try podcasting to grow your audience

    Plus! The PS Question: Liz shares a great advanced strategy you really don’t want to miss!
    Items mentioned in this edition

    * Liz Lockard
    * The Ultimate Guide to Social Media Optimization for SEO
    * Social Triggers
    * Think Traffic
    * Google Analytics

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Google Play.
    Thanks for listening – please leave a review on iTunes if you like this episode
    14 min
  • CC 003: Evergreen Content With Shane Melaugh of Active Growth & Thrive Themes
    I’m thrilled to be talking with Shane Melaugh in the third session of the Content Champion Podcast.
    Shane is the creator of some excellent software products – including Thrive Themes, Thrive Architect and Thrive Leads (all of which I own) – and his approach to writing content and making videos on his blog Active Growth has gained him many fans and followers.

    I’m thrilled to be talking with Shane Melaugh in the third session of the Content Champion Podcast.
    Shane is the creator of some excellent software products, many of which I own – and his approach to writing content and making videos on his blog IM Impact has gained him many fans and followers.
    Shane was really generous with his time in this interview, and I  recommend you listen to it all the way through. He gives some great advice and shares many content marketing and product creation strategies that can really help your business. His answer to the PS Question at the end will help you get more traffic to your blog – and that’s a fact 🙂
    In this fascinating edition of the podcast you will discover:

    * How to write effective blog posts
    * How to make compelling videos
    * How to create ‘evergreen’ products (and know you have a market before creating them)
    * Why social media and SEO are now becoming over rated
    * How to create and measure specific actions on your blog
    * Why you must have a mailing list and create your own tribe to drive traffic
    * How to get really good at anything you put your mind to
    * Why you don’t need to follow the herd with your online business
    * Why you need to create a feedback loop to get more website visitors and make more sales
    * What makes people buy from you online
    * Why both me and Shane are rubbish on the piano!

    Plus! The PS Question: You can’t miss this as Shane shares his strategy for ‘cultivating blog posts’ – this is hot and no-one else is doing it!

    Items mentioned in this edition

    * Active Growth
    * Thrive Themes
    * Thrive Architect
    * Thrive Leads

    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Google Play.
    Thanks for listening – please leave a review on iTunes if you like what I’m doing 🙂


    I’m thrilled to be talking with Shane Melaugh in the third session of the Content Champion Podcast.
    Shane is the creator of some excellent software products – including Thrive Themes, Thrive Architect and Thrive Leads (all of which I own) – and his approach to writing content and making videos on his blog ...
    39 min
  • CC 003: Evergreen Content With Shane Melaugh of Active Growth & Thrive Themes
    I’m thrilled to be talking with Shane Melaugh in the third session of the Content Champion Podcast.
    Shane is the creator of some excellent software products – including Thrive Themes, Thrive Architect and Thrive Leads (all of which I own) – and his approach to writing content and making videos on his blog Active Growth has gained him many fans and followers.

    I’m thrilled to be talking with Shane Melaugh in the third session of the Content Champion Podcast.
    Shane is the creator of some excellent software products, many of which I own – and his approach to writing content and making videos on his blog IM Impact has gained him many fans and followers.
    Shane was really generous with his time in this interview, and I  recommend you listen to it all the way through. He gives some great advice and shares many content marketing and product creation strategies that can really help your business. His answer to the PS Question at the end will help you get more traffic to your blog – and that’s a fact
    39 min
  • CC 002: Crap Content Won’t Cut It: An Interview With Neil Patel of QuickSprout
    I’m delighted to welcome you to the second Content Champion Podcast! This time I’m speaking with serial entrepreneur Neil Patel of QuickSprout fame.
    Neil has advised some of the world’s biggest corporations on how to increase their web traffic and conversions, including the likes of Microsoft, GM, HP and Amazon. Not only that but he founded successful analytics firm Kiss Metrics – and still owns the popular conversion software Crazy Egg.

    Listen to Neil’s podcast
    Neil’s business blog is called Quick Sprout – and he pulls in over 350,000 visitors a month (wow!), so he’s obviously the man to speak to about all things regarding content creation and promotion.
    My chat with Neil was short and sweet, but he shared some real gems in this month’s podcast, including:

    * How to create popular blog posts
    * How to promote your content using social media
    * Other traffic generation methods you might not have tried
    * How to measure your onsite conversion rates
    * What you must never do when producing content (funny!)

    PS Question! – Stay tuned for the exclusive advanced traffic strategy at the end!
    Items mentioned in this edition:
    QuickSprout
    Kiss Metrics
    Crazy Egg
    Other recommended resources
    nrelate
    Outbrain
    Stumbleupon
    Qualaroo
    Where to get The Content Champion Podcast
    You can listen to the latest edition of the podcast below, or join my feed directly here: https://www.contentchampion.com/feed/podcast/

    Alternatively, you’ll find the podcast on iTunes and Google Play so please leave review if you like the show.


    I’m delighted to welcome you to the second Content Champion Podcast! This time I’m speaking with serial entrepreneur Neil Patel of QuickSprout fame.
    Neil has advised some of the world’s biggest corporations on how to increase their web traffic and conversions, including the likes of Microsoft, GM, HP and Amazon. Not only that but he founded successful analytics firm Kiss Metrics – and still owns the popular conversion software Crazy Egg.

    Listen to Neil’s podcast
    Neil’s business blog is called Quick Sprout – and he pulls in over 350,000 visitors a month (wow!), so he’s obviously the man to speak to about all things regarding content creation and promotion.
    My chat with Neil was short and sweet, but he shared some real gems in this month’s podcast, including:

    * How to create popular blog posts
    * How to promote your content using social media
    * Other traffic generation methods you might not have tried
    13 min

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