The Content Champion Podcast

Ubersuggest is a powerful SEO analysis tool from renowned entrepreneur Neil Patel, who joins me for the second time on the podcast to discuss how we can use its advanced features for content marketing.While not yet possessing all the features of its rivals, Ubersuggest is still an extremely useful tool to add to your marketing stack - and I've been using it very successfully to find long tail keywords for blog posts, which has seen traffic to this blog increase over 50% in the last few months.And the best part? It's absolutely free... Listen To Neil's Show On Ubersuggest

Ubersuggest Show Notes​​​Discover Neil's backstoryWhy Neil created Ubersuggest and made it free​​​A rundown of the main features; domain overview, top SEO pages, keyword suggestions, content ideas, backlink ideas​​Where the data comes from and how reliable it is for making content marketing & SEO decisions​​What's on the development roadmap for UbersuggestHow any business can create low cost tools for traffic and lead generationThe success of Neil's new 5 minute podcasting formatWhere we can find Ubersuggest and catch Neil's showThe PS Question - Neil shares a great way of using Ubersuggest to easily increase our rankings and drive more traffic!

[Podcast] Using Ubersuggest For Content Marketing With Neil Patel #contentmarketing #seo #ubersuggest

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​Resources Mentioned​​UbersuggestAhrefsSEMRushFree SEO checklist

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Speaker 1: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself. Loz James.Loz James: Welcome to the Content Champion Podcast. In this episode, for the second time round, I'm delighted to be speaking to highly-respected online entrepreneur, speaker, blogger, and podcaster, Neil Patel about his amazing free SEO tool, Ubersuggest. So let's dive in.Loz James: Thanks for coming on, Neil.Neil Patel: Thanks for having me.Loz James: Now then, we're gonna discuss content marketing using your great free tool, Ubersuggest, in today's show. But before we do that, could you remind us of your backstory, please?Neil Patel: Sure, so I'm a serial entrepreneur. I tend to create companies around marketing technology or the marketing space. I have a ad agency called Neil Patel Digital. And my latest project is Ubersuggest, which is a free marketing tool that helps you get more search traffic.Loz James: And why did you make it free, Neil?Neil Patel: Well, I was just like man, all these tools, few hundred dollars a month. Like we pay some of these tools $300, $400 a month, some are a hundred, which isn't too bad, but some of the stuff is so cheap to do now that I'm like some of these things should be free. And what I mean by that is, when you have these companies that were built seven, eight, ten years ago, they're using old technology. And it's harder for them to change their infrastructure. Now, with things like cloud computing and Amazon Web Services, the cost to run these companies are much lower.Loz James: And I understand that you acquired the tool. I used it before you acquired it and am using it now. Was that part of an overall strategy to build your own businesses through the free tool online?Neil Patel: Correct. So we use the tool as lead generation. And the goal was to acquire other sites,

​Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.​​​To discuss this subject, and ​to mount a defence of content marketing, it's my great pleasure to introduce my latest guest, Sarah Mitchell, Director of Content Strategy at Lush The Content Agency in Perth, Australia.An expert at developing content marketing and community engagement strategies for clients, Sarah is also an in demand public speaker, Australian editor for The Chief Content Officer magazine and co-host of the Brand Newsroom Podcast.​So there really is no-one better placed to show us ​how content marketing works and what you're doing wrong if it isn't working for you just yet. Let's dive in.

Listen To ​​Sarah's Show​

Show Notes​​Learn about ​Sarah's backstory​​Why a documented strategy is essential for content marketing success​​Why marketers and agencies should stop looking for quick win tactics with content marketing​Why content marketing is a long term investment in your business (and commitment is key)​How to measure content marketing so you can report on your success​Examples of two firms killing it with content marketing​​Sarah’s quick fire defence of content marketing (25 things you should look out for if you want to be successful)​​Where we can connect with Sarah online​The PS Question - ​listen to the end as you won't want to miss Sarah's answer!

[Podcast] ​​​​​Does Content Marketing Work? With Sarah Mitchell ​ #contentmarketing ​

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​Resources Mentioned​​​Lush The Content Agency​The Great Content Marketing Swindle​Content Marketing Institute​Brand Newsroom Podcast​​​Acquire Technology Solutions ​​Mining People​​Social Media Examiner​​Sarah on Twitter

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​Loz James:                             Thanks for coming on, Sarah.Sarah Mitchell:                   Well, thanks for having me. I'm really delighted to be here today.Loz James:                             Now, before we dig down into the subject of today's show, which is really looking at does content marketing actually work? We'd love to hear your backstory, please.Sarah Mitchell:                   My background is not in marketing funnily enough. I started my education was in computer science, and I spent just about 20 years in software and software development, really, this will date me,

​Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.​​​To discuss this subject, and ​to mount a defence of content marketing, it's my great pleasure to introduce my latest guest, Sarah Mitchell, Director of Content Strategy at Lush The Content Agency in Perth, Australia.An expert at developing content marketing and community engagement strategies for clients, Sarah is also an in demand public speaker, Australian editor for The Chief Content Officer magazine and co-host of the Brand Newsroom Podcast.​So there really is no-one better placed to show us ​how content marketing works and what you're doing wrong if it isn't working for you just yet. Let's dive in.

Listen To ​​Sarah's Show​

Show Notes​​Learn about ​Sarah's backstory​​Why a documented strategy is essential for content marketing success​​Why marketers and agencies should stop looking for quick win tactics with content marketing​Why content marketing is a long term investment in your business (and commitment is key)​How to measure content marketing so you can report on your success​Examples of two firms killing it with content marketing​​Sarah’s quick fire defence of content marketing (25 things you should look out for if you want to be successful)​​Where we can connect with Sarah online​The PS Question - ​listen to the end as you won't want to miss Sarah's answer!

[Podcast] ​​​​​Does Content Marketing Work? With Sarah Mitchell ​ #contentmarketing ​

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​Resources Mentioned​​​Lush The Content Agency​The Great Content Marketing Swindle​Content Marketing Institute​Brand Newsroom Podcast​​​Acquire Technology Solutions ​​Mining People​​Social Media Examiner​​Sarah on Twitter

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​Loz James:                             Thanks for coming on, Sarah.Sarah Mitchell:                   Well, thanks for having me. I'm really delighted to be here today.Loz James:                             Now, before we dig down into the subject of today's show, which is really looking at does content marketing actually work? We'd love to hear your backstory, please.Sarah Mitchell:                   My background is not in marketing funnily enough. I started my education was in computer science, and I spent just about 20 years in software and software development, really, this will date me,

​Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he established, held annually in Edinburgh, Scotland - attracts big name speakers such as Marcus Sheridan, Chris Brogan and Ann Handley (and not forgetting Chris himself - who is an engaging and inspiring speaker and coach).I wanted to talk to Chris about a great article on the CMA website ​detailing how content marketing leads to sales, and what resulted was a fascinating conversation. So let’s dive in...

Listen To ​The Show

Show Notes​​​Learn about Chris' previous career & backstory​Introducing the Zero Moment of Truth​Understanding how your prospects buy online​Formulating buyer questions to inform your content​The process of how content marketing leads to sales​Marcus Sheridan's 'They Ask You Answer' Framework​The 5 main types of questions your customers always ask​Why content marketing is a strategic part of your business​Where we can find Chris online and access his resources​The PS Question - Chris shares a great answer you won't want to miss!

[Podcast] ​​​​​How Content Marketing Leads To Sales With Chris Marr  #contentmarketing ​

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​Resources Mentioned​​Content Marketing AcademyCRUSH IT! by Gary Vaynerchuk​CMA Live​The Sales Lion​​Ann Handley​Chris Brogan​Mouseflow​Zero Moment of Tru​th

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Loz James:           Thanks for coming on, Chris.Chris Marr:          Awesome. I'm really pleased to be here. I'm excited. Thanks for having me.Loz James:           Okay. Now, before we dig down into how content marketing leads to sales, could you tell us your backstory, please, and how you got started in the industry?Chris Marr:          Yeah, sure. I think this is quite an interesting journey for me, because I never started off as a marketer as such. So I was ... Wind the clock back to the ages of 19 and 29, I was working in management, a management role at the University of St. Andrews, and it was probably like mid-career that I really started to get interested in marketing, without really knowing that that was what I was getting interested in. We had events, venues, we had bars, cafes, and things like that. And suddenly I started to change my role into looking at, like, you know, traffic and profits and, you know, sales and stuff like that. I got really interested in that. Social media obviously started to become a big thing back then. Facebook landed in the UK. Started to just really get interested in all of that stuff. Started a blog. And it just all kind-of got really organic, actually,

​Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he established, held annually in Edinburgh, Scotland - attracts big name speakers such as Marcus Sheridan, Chris Brogan and Ann Handley (and not forgetting Chris himself - who is an engaging and inspiring speaker and coach).I wanted to talk to Chris about a great article on the CMA website ​detailing how content marketing leads to sales, and what resulted was a fascinating conversation. So let’s dive in...

Listen To ​The Show

Show Notes​​​Learn about Chris' previous career & backstory​Introducing the Zero Moment of Truth​Understanding how your prospects buy online​Formulating buyer questions to inform your content​The process of how content marketing leads to sales​Marcus Sheridan's 'They Ask You Answer' Framework​The 5 main types of questions your customers always ask​Why content marketing is a strategic part of your business​Where we can find Chris online and access his resources​The PS Question - Chris shares a great answer you won't want to miss!

[Podcast] ​​​​​How Content Marketing Leads To Sales With Chris Marr  #contentmarketing ​

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​Resources Mentioned​​Content Marketing AcademyCRUSH IT! by Gary Vaynerchuk​CMA Live​The Sales Lion​​Ann Handley​Chris Brogan​Mouseflow​Zero Moment of Tru​th

Read the transcript

Loz James:           Thanks for coming on, Chris.Chris Marr:          Awesome. I'm really pleased to be here. I'm excited. Thanks for having me.Loz James:           Okay. Now, before we dig down into how content marketing leads to sales, could you tell us your backstory, please, and how you got started in the industry?Chris Marr:          Yeah, sure. I think this is quite an interesting journey for me, because I never started off as a marketer as such. So I was ... Wind the clock back to the ages of 19 and 29, I was working in management, a management role at the University of St. Andrews, and it was probably like mid-career that I really started to get interested in marketing, without really knowing that that was what I was getting interested in. We had events, venues, we had bars, cafes, and things like that. And suddenly I started to change my role into looking at, like, you know, traffic and profits and, you know, sales and stuff like that. I got really interested in that. Social media obviously started to become a big thing back then. Facebook landed in the UK. Started to just really get interested in all of that stuff. Started a blog. And it just all kind-of got really organic, actually,

Business owners spend a lot of time and money creating visually appealing websites and in-depth content to promote themselves online. While these are key features in generating leads, you also need to understand on-page SEO essentials if you want your site to rank properly in the search engines and be found by potential clients.Since many business websites tend to overlook the relevance and power of on-page SEO, in this quickfire audio checklist I’m going to give you an overview of the crucial foundational SEO elements you need to get right. I share how to properly use keywords, outbound links and internal links, and also consider how to create content that engages your audience and encourages people to stay longer on your site. Let’s dive in.

Listen To The ​Site Speed Show

Show Notes​How to create SEO-friendly URLsHow to effectively set up meta titles and meta descriptionsKeyword variations and sub-heading variationsWhere to position keywords in body textWhy you need a mobile-friendly, responsive designThe relevance of multimedia on your pageHow to create authoritative content that’s easy to readEncouraging social interaction through social sharing buttonsHow to use internal links to boost your key contentWhy site speed is always important

[Podcast] ​​​​On-Page SEO (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources Mentioned●     WordPress ●      Smart Podcast Player ●      Vimeo ●      Canva ●      Pexels ●      Pixabay ●      CC 073: Website Speed (SEO Essentials)

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Loz James:           I'm Loz James, and this is the Content Champion Podcast, the content marketing and SEO show where you can learn actionable techniques from real-world examples.​Hi guys. Welcome to the Content Champion Podcast, and this is another in the SEO Essentials series, which helps you get to grips with those foundational elements of SEO, that you must get right before you roll out your own successful SEO campaigns or employ a service like Content Champions SEO Solutions.​This time on this solo show I'm looking at on-page SEO, and I just plan to really quickly go through all of those essential on-page SEO elements that you must get right, but quite often, you know, we overlook, so that all your pages can have their best chance of ranking properly in the search engines.​First up, must ensure you have SEO-friendly URLs. You really need to have the keyword in the URL, which is especially easy to do in WordPress. For example, mysite.com/bluewidgets. Okay, secondly, add your main keywords to the meta title, preferably at the start of the meta title, and make sure your meta title length's about 50 to 60 characters, no more.​Then, by extension, add your main keywords to the meta description, and try to write it in a way, within 160 characters, that entices click-through. So, make a little mini-ad in a SERPs to click through to your page.​Moving onto the page itself,

Business owners spend a lot of time and money creating visually appealing websites and in-depth content to promote themselves online. While these are key features in generating leads, you also need to understand on-page SEO essentials if you want your site to rank properly in the search engines and be found by potential clients.Since many business websites tend to overlook the relevance and power of on-page SEO, in this quickfire audio checklist I’m going to give you an overview of the crucial foundational SEO elements you need to get right. I share how to properly use keywords, outbound links and internal links, and also consider how to create content that engages your audience and encourages people to stay longer on your site. Let’s dive in.

Listen To The ​Site Speed Show

Show Notes​How to create SEO-friendly URLsHow to effectively set up meta titles and meta descriptionsKeyword variations and sub-heading variationsWhere to position keywords in body textWhy you need a mobile-friendly, responsive designThe relevance of multimedia on your pageHow to create authoritative content that’s easy to readEncouraging social interaction through social sharing buttonsHow to use internal links to boost your key contentWhy site speed is always important

[Podcast] ​​​​On-Page SEO (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources Mentioned●     WordPress ●      Smart Podcast Player ●      Vimeo ●      Canva ●      Pexels ●      Pixabay ●      CC 073: Website Speed (SEO Essentials)

Read the transcript

Loz James:           I'm Loz James, and this is the Content Champion Podcast, the content marketing and SEO show where you can learn actionable techniques from real-world examples.​Hi guys. Welcome to the Content Champion Podcast, and this is another in the SEO Essentials series, which helps you get to grips with those foundational elements of SEO, that you must get right before you roll out your own successful SEO campaigns or employ a service like Content Champions SEO Solutions.​This time on this solo show I'm looking at on-page SEO, and I just plan to really quickly go through all of those essential on-page SEO elements that you must get right, but quite often, you know, we overlook, so that all your pages can have their best chance of ranking properly in the search engines.​First up, must ensure you have SEO-friendly URLs. You really need to have the keyword in the URL, which is especially easy to do in WordPress. For example, mysite.com/bluewidgets. Okay, secondly, add your main keywords to the meta title, preferably at the start of the meta title, and make sure your meta title length's about 50 to 60 characters, no more.​Then, by extension, add your main keywords to the meta description, and try to write it in a way, within 160 characters, that entices click-through. So, make a little mini-ad in a SERPs to click through to your page.​Moving onto the page itself,

​Welcome to another episode ​in the SEO Essentials series of the Content Champion podcast, where ​we ​discuss the foundational aspects of SEO ​you need to get right before ​rolling out a successful SEO campaign - or employing an agency. This time I'm joined again by our Head of SEO, Tom Peary, to ​look into the subject of backlink auditing​ - how ​we assess ​a backlink profile and ​the tools we use to achieve this. Let's dive in...

Listen To The ​Site Speed Show

Show NotesHow to use Google webmaster toolsHow you can get a manual link penaltyWhat over-optimization means and why it is bad for SEOThe first thing to look for in a link profileWhat makes a link badWhat link contextuality isHow to submit a disavow file through Google Webmaster Console* When and why you should disavow links

[Podcast] ​​​Backlink Audits (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources MentionedGoogle Webmaster Console Ahrefs Moz SEMrush How To Create a Link Disavow File 

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Loz James:           I'm Loz James and this is the Content Champion podcast. The content, marketing and SEO show where you can learn actionable techniques from real world examples.​Hi, guys. Welcome to the show. Tom, how do we assess ​our back link profile?Tom Peary:          Yeah, it's a good question, because for those unfamiliar with what impact links have or how to find them. It's going to be a bit daunting, so we'll try and break it down into a few ways that you can do this. First thing is, you should always have a webmaster console account. Previously known as webmaster tools. I still call it that. I think it's a better name.​Using that account, registering your domain, and then once it's been registered, at least generally at least a few weeks because it won't find all the links straight away, is going to the in bounding section. I'm looking at the links to your site, and then you can export that as a file, and then viewing them. See how they look. Your sites about one topic and you got links from a site that's completely irrelevant and your links just don't seem to fit. Do you really think that's a great thing for your site? ​That's the first thing. Using Webmaster console is a brilliant tool. Google created it for a reason. Also, it's not updated as frequently and as quickly as some of the more sophisticated SEO tools that are built purely to look for signals from links to your site, but it will give you a good idea, especially if you've had a link penalty. Say you've had a manual action, the links are probably in that section of your webmaster profile. Yeah, I'd probably say nine times out of ten. Using that, that's the first one. Google Webmaster Console. Register with that. See what's coming into your site, and keep your check on it as well.​Other ways, other tools, are things like our favourite that we use daily is AH Refs. Ahrefs.com in my opinion is the best link auditing tool there is. There's also Moz, and some other great tools out there, but I find it works quicker. It finds links faster that are coming in.

​Welcome to another episode ​in the SEO Essentials series of the Content Champion podcast, where ​we ​discuss the foundational aspects of SEO ​you need to get right before ​rolling out a successful SEO campaign - or employing an agency. This time I'm joined again by our Head of SEO, Tom Peary, to ​look into the subject of backlink auditing​ - how ​we assess ​a backlink profile and ​the tools we use to achieve this. Let's dive in...

Listen To The ​Site Speed Show

Show NotesHow to use Google webmaster toolsHow you can get a manual link penaltyWhat over-optimization means and why it is bad for SEOThe first thing to look for in a link profileWhat makes a link badWhat link contextuality isHow to submit a disavow file through Google Webmaster Console* When and why you should disavow links

[Podcast] ​​​Backlink Audits (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources MentionedGoogle Webmaster Console Ahrefs Moz SEMrush How To Create a Link Disavow File 

Read the transcript

Loz James:           I'm Loz James and this is the Content Champion podcast. The content, marketing and SEO show where you can learn actionable techniques from real world examples.​Hi, guys. Welcome to the show. Tom, how do we assess ​our back link profile?Tom Peary:          Yeah, it's a good question, because for those unfamiliar with what impact links have or how to find them. It's going to be a bit daunting, so we'll try and break it down into a few ways that you can do this. First thing is, you should always have a webmaster console account. Previously known as webmaster tools. I still call it that. I think it's a better name.​Using that account, registering your domain, and then once it's been registered, at least generally at least a few weeks because it won't find all the links straight away, is going to the in bounding section. I'm looking at the links to your site, and then you can export that as a file, and then viewing them. See how they look. Your sites about one topic and you got links from a site that's completely irrelevant and your links just don't seem to fit. Do you really think that's a great thing for your site? ​That's the first thing. Using Webmaster console is a brilliant tool. Google created it for a reason. Also, it's not updated as frequently and as quickly as some of the more sophisticated SEO tools that are built purely to look for signals from links to your site, but it will give you a good idea, especially if you've had a link penalty. Say you've had a manual action, the links are probably in that section of your webmaster profile. Yeah, I'd probably say nine times out of ten. Using that, that's the first one. Google Webmaster Console. Register with that. See what's coming into your site, and keep your check on it as well.​Other ways, other tools, are things like our favourite that we use daily is AH Refs. Ahrefs.com in my opinion is the best link auditing tool there is. There's also Moz, and some other great tools out there, but I find it works quicker. It finds links faster that are coming in.

As we continue our SEO Essentials series, we’re ​discussing how the speed of your website plays a crucial role in your conversion rates, so much so that this one issue alone can make or break your online business. ​​Our Head of SEO at Content Champion, Tom Peary, joins me again on this episode to explain why site speed is so important - and how a slow site can drive away potential customers ​and kill your conversions, even when your ​organic traffic is doing well. ​​​In this quickfire ​show we also discuss what load impact is, how technical SEO and hosting factors can ​influence the speed of your website, and how you can improve your site speed on WordPress with the various plugins ​available.

Listen To The ​Site Speed Show

Show NotesThe first thing to look at regarding site speed How to see an improvement in your conversions The relationship between site speed and conversion rates What Google will do if your site has been running consistently slowly Why you should take load impact into consideration  The relationship between load impact and your server Why you should choose your hosting carefully 

[Podcast] ​​​Website Speed (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources MentionedMouseflow Google Analytics Pingdom GTmetrix Google PageSpeed Insights WP Fastest Cache Cloudflare YouGetSignal WPX Hosting 

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Loz James:           I'm Loz James and this is the Content Champion Podcast, the content, marketing and SEO show where you can learn actionable techniques from real world examples. Hi guys, welcome to the show. This time me and Tom Peary, our Head of SEO here at Content Champion, are talking about site speed as part of our SEO Essentials Series.​Now, why is site speed important? We're going to look at that. We're going to look at some examples based on our own eCommerce store as to how this can basically cut your conversions and cause a lot of problems for you, so Tom, give us the background on site speed and why it's so important.Tom Peary:          Yeah sure. I think the first thing to look at is your visitors, your users. That's the primary reason you have a website. So if your site's running slow, we don't all have access to super fibre 200 mg connections. Sometimes we're on 3G or non-3G ​or 4G, so when the user's trying to visit your site and it's taking a long time to load, they're probably going to give up. You can see this with certain tools anyway, which we'll go into in a bit.​So that's the first thing is losing potential business because your site's not performing how someone would expect and they just get bored and they'll go elsewhere because somebody else will serve them that information faster even if they're further down in the ranking.