The Content Experiment Podcast

How much do you outsource in your business? A little? A lot? Everything?

I don't know many small business owners who outsource everything, but I do know some who outsource a lot. And while there's nothing wrong with that at all (I outsource quite a bit too!), there's something to be said for being able to do the work yourself too.

There's nothing worse than needing something to be done--pronto--and not knowing how to do it or not having the right log-in access.

And I know, this is why SOPs are so important. But as the leader of your business, it's also important to know what the work looks like, how long it takes, and what potential challenges might arise.

That's exactly what I'm talking about on this episode of the podcast...why you need to be able to do the "grunt" work in your business. (And please listen in to hear what, exactly, I mean by "grunt" work. It's not what you think!)

Mentioned in This Episode

• Ask Your Audience - Live!

Are you hesitant to start your client work with a contract because you're worried you might seem too aggressive or upset your clients? Creating a contract ensures your projects are well-defined, have boundaries, and establish mutual level integrity. Who wouldn't want that?

Contracts and agreements are some of the pieces of content that we don't really think about as content because they're behind the scenes and only seen by a few people. But today we're talking about contracts, copyrights, and legal protections in your business.

I'm chatting today with Tania Shah, a small business attorney and co-founder of In The Know Legal. Tania explains all things business protection—how to protect your personal finances, how to protect your time and boundaries, where breakdowns happen most often, and why you don't need to copyright all your content.

Listen in!

Mentioned in This Episode

• Free Business Checklists
• In The Know Legal Affiliate Program
• Client Journey Ebook
• The Content Mastery Lab

About Tania Shah

Tania Shah is a Co-Founder of In The Know Legal, a new legal product company for women entrepreneurs. A serial entrepreneur and proud mom to her little rescue dog, Toothless Johnny (the Chief Dog Officer of all her endeavors), Tania takes pride in paving her way in the legal world. In addition to being a Co-founder at ITKL, Tania owns LawTutors, LLC (an all-women led education company to help law and bar students), Shah Law, PLLC (a business law firm focusing on mom-owned and women-owned businesses) and is a full-time law professor in California.

To learn more about Tania, check out her website, Instagram, Facebook, or LinkedIn.

No matter where you look, you're going to find messaging around all the things you should be doing in your business. Heck, I talk about it, too!

But the reality is that you need to weigh those "have-tos" and "shoulds" and decide what works for you in your business and your life.

Being a business owner is an amazing gift and challenge and I personally wouldn't do it any other way. But in my conversation with Linsi Brownson, we talk about how there's really no one right way to do business. And she gives you permission to allow you to look at business differently and embrace the way your personal life merges with your business.

As the world opens back up and we're getting back to our old habits, let's let go of the hustle culture and lean into the space and downtime that we all need.

Listen in!

• Episode 123: Behind the Scenes of The Content Experiment
• Be Brilliant in Your Business: How to Make Content that Goes the Extra Mile
• Ultimate Business Clarity Meditation & Action Plan Workbook
• Join Maverick HQ

Linsi Brownson is a coach for creative entrepreneurs who want to say buh-bye to burnout and grow their business while enjoying their life.

As an entrepreneur in creative industries for 15+ years, she understands the unique pitfalls and possibilities of running a creative business. Linsi is a certified life and business coach who has helped dozens of perfectionists, people-pleasers, and busybodies alike, take charge of their energy and operations so they can create more and live better.

In addition to coaching business owners, Linsi hosts a podcast called "Be Brilliant In Your Business" where she shares insights on habits, productivity, and happiness.To learn more about Linsi, check out her website, Instagram, or Pinterest.

Coming up with content ideas can be tough, if you don't know what to talk about. Sounds reasonable, right?

There are a lot of factors involved in developing your content ideas, including talking to your audience to find out what they need and want from you. But there's work that you need to do on your end first, and that's developing your own zones of genius.

Your zones of genius already exist, but you probably haven't put them down on "digital" paper yet. In this episode, I'm sharing with you how to get those ideas from your head to the computer screen.

Getting really clear on your zones of genius can help you gain clarity in your business and your content and it will help your content flow in a way that you're no longer tied to your computer.

Tune in now! And be sure to sign up for the free Ask Your Audience Challenge LIVE that starts on September 27!

Mentioned in This Episode

• The Big Leap by Gay Hendricks
• Episode 134: They Ask, You Answer
• Ask Your Audience Challenge LIVE

How many times have you visited someone's website or Instagram page, and thought to yourself, "Wow, I love their vibe" or "They have a great personality?" What about the opposite? You're online trying to find the perfect person to hire or buy from, and everyone you come across looks the same. Bland.

It's really important that your online presence be truly YOU, which is exactly what today's guest and I are talking all about. How to make your copy you.

Tracie Kendziora is the founder and creative voice of Okay, Okapi where she helps online business owners, coaches, and creatives write personality-packed copy so they can build a brand that reflects who they are—personality quirks and all.

Tune in to hear what Tracie has to say about creating different and fun copy—without going overboard.

Mentioned in This Episode

• Okay Okapi Spicy Headlines
• Client Journey Ebook
• The Content Mastery Lab

About Tracie Kendziora

Tracie is the founder of Okay, Okapi, where she helps online business owners, coaches, and creatives write personality-packed copy so they can build their brand online, create a rock-solid connection with their audience, and book more dream clients. Her sweet spot is working as a copy coach and editor to help her clients create totally unique brand voices and unboring content that connects more and converts better.

Follow Tracie on her website and check out her Facebook and Instagram.

Okay, we're more than halfway through 2021, are you making steady progress toward your vision? Do you remember what your vision even is?

Life happens! Client work happens. Business happens. And it's okay to change your mind and your direction if it aligns with where you want to go. The important part is knowing what you value and your vision.

Today on the podcast I am talking with Anne Hill, CEO of Hilltop Virtual Solutions and small business systems and operations expert. Anne shares with us how to identify and follow your values in business, and why it's important to create a plan—even if you don't stick to it.

Listen in!

Mentioned in This Episode

• Strategic Business Roadmap

• Client Journey Ebook

• The Content Mastery Lab

About Anne Hill

Anne Hill is CEO of Hilltop Virtual Solutions and small business systems and operations expert. Anne has a passion for helping small business owners have more confidence and clarity in the decisions they make. Anne is a certified director of operations and is driven by the bigger picture of things. She is committed and dedicated to helping small business owners understand the metrics in their business that allow them to make the right moves and the right times. Anne brings over 15 years of her corporate operations background as well as the experiences in her own business to help in the areas of processes, procedures, and team growth/hiring for small businesses. Anne implements strategies that are tested and proven to provide business owners a solid foundation in their business to successfully grow and scale.

Learn more about Anne by visiting her website or find her on LinkedIn and Facebook.

Planning ahead is important. You know this. But there's such a thing as too much of a good thing.

That's right. Not all your content can be planned well in advance. In fact, I recommend that you're only about 90 days ahead on most of your content.

Why's that? Listen in! I'm sharing all the things that could go wrong or change over the course of your content plan. It's a lot!

And what content can you plan well into the future for? Ah, well...you'll have to listen in for that too!

Mentioned in This Episode

• Episode 7: How to Develop Your Content Ideas
• Episode 8: How to Create a 90-Day Content Plan
• Episode 63: Staying Inside Your Zones of Genius
• Episode 79: Leveraging Simple LinkedIn Strategies
• Episode 129: Mapping Out Your Unpredictable Content
• Episode 131: Balancing Your Life and Business
• Episode 132: What is the Intent of Your Content?
• Episode 136 - coming soon
• Episode 142 - coming soon
• Content Mastery Lab

I have to tell you that I am SO incredibly excited about today's episode. I mean fan-girl level excited.

Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed.

After a few embarrassing email exchanges (primarily due to me fangirling), I ended up in the acknowledgments of Marcus's book! His book has been hugely transformative for me and the way I run my business.

Marcus outlines why answering your audience's questions matters and shares his Big Top Five for how your audience relates to your content. I think you will have a couple of ah-ha moments. I know I have.

Tune in!

Mentioned in This Episode

• Episode 23: Are You Answering Your Audience (Book Talk)
• They Ask You Answer by Marcus Sheridan
• Client Journey Ebook
• The Content Mastery Lab

About Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus "One of 20 Speakers You Don't Want to Miss." He has been dubbed a "Web Marketing Guru" by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc. He gives more than 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the "#1 Marketing Book", and Forbes listed it as one of "11 Marketing Books Every CMO Should Read".

Learn more at his website or by following him on LinkedIn and Twitter.

When you're the one calling the shots in your business, it's easy to make major decisions—quickly. But if your major decision is a launch, you have to think about your audience. You can't just wake up one day and ask your audience to shell out their hard earned money just because you decided at the last minute you wanted to sell.

You need to nurture them and allow them to grow to know, like, and trust you. Which can sometimes feel easier said than done. It takes a lot to take your audience on a journey with you and it behooves you to have a plan and be planned ahead.

Today I'm talking to Tasha Booth of The Launch Guild about all things launching, scaling, letting go, best practices and so much more. We talk about content, nurturing, staying in front of your audience, and best practices for your launch.

Tune in!

Mentioned in This Episode

• Amy Porterfield's podcast with Tasha Booth
• 6 Pillars of a Successful Course Launch Project Plan
• My Client Journey Ebook
• The Content Mastery Lab

About Tasha Booth

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.

Additionally, she mentors Virtual Support Pros (VAs, OBMs, & PMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.

To learn more check out Tasha's website or follow her on Facebook and Instagram.

Why are you creating the content you're creating? What do you want to have happen as a result of that content? And how are you ensuring your audience knows what to do next?

Each piece of content you create is a part of a much larger whole. You need to think about how this information works for you, your audience, and your business. Because like everything, it's unique to you and your vision.

Today on the podcast, we are talking about the intent of your content. Content isn't about creating a quick conversion—it rarely happens that way. It's about taking your audience on a journey and building a relationship.

Download your Client Journey Ebook and tune in!

Mentioned in This Episode:

• Episode 120: Knowing and Growing Your Client Journey
• Client Journey Ebook
• The Content Mastery Lab