The Content Experiment Podcast

When was the last time you were scrolling through your social media, saw someone's "quick" success, and immediately felt bad about your own business progression? All too often, right?

This episode is a great reminder to place value on fun, rest, and quality time as well as your business goals. Choosing to grow your business sustainably, puts you back in control of your lifestyle—and your bottom line.

Today I'm chatting with Suzi Gray, brand strategist, copywriter, and founder of Captivation House. You're going to love Suzi's take on balance and building a lifestyle-led business. Suzi also shares her 5 Stages of Branding and we go into depth on laying the foundation and building the cornerstone—two things that I think too many business owners overlook, myself included.

Listen in!

Mentioned in This Episode:

• Trap Door Treasure Hunt
• Client Captivation Strategies
• Client Journey Ebook
• The Content Mastery Lab

About Suzie Gray

Suzi Gray is a business and marketing mentor for quietly-rebellious service providers who want to build a simple, spacious, sustainable business that captivates high-calibre clients on repeat. She lives on a charming little marina in the UK with her husband-to-be, her black and white cat, a bookshelf full of books she's yet to read, and lots and lots of snacks.

To learn more about Suzi, check out her website or follow her on Instagram and Facebook.

You went into your business as a way to help and support other people. So many of the clients I work with have started their business from a personal passion, and a desire to make a positive change in peoples' lives.

Today's episode is different from any other episode I've done before. You may not recognize our guest, but he's a master at online content. I discovered Paul Churchill last summer through his Recovery Elevator podcast. It was right around when I started my health journey and started toying with quitting drinking.

In this interview, we talk about the moment when Paul realized that the podcast was so much more than an accountability tool—it was a way to help others and, eventually, to grow a business. I invited Paul onto the podcast to share that your passion CAN become a business.

As you're listening, I would love to have you listen with the lens of...what's your passion? Have you built a business around it? Because your audience is waiting for it!

Tune in!

Mentioned in This Episode

• Café RE: Use the promo code OPPORTUNITY to waive the setup fee
• Alcohol is SH!T
• Podcasters Paradise
• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
• Johann Hari Ted Talks
• "Rat Park" Experiment
• Episode 61: Take Care of Yourself and Your Business with Allison Jordan
• Client Journey Ebook
• The Content Mastery Lab

About Paul Churchill

In 2006, Paul Churchill moved to Granada Spain where he purchased a bar. In the following three years he became dependent on alcohol, blacking out close to 7 nights per week. In 2009, Paul walked away from the bar hoping a geographical cure would curtail the drinking but continued to drink for another 5 years.

In February 2015 Paul launched the Recovery Elevator podcast as an accountability tool to stay sober. Today, it's been over 5 years since Paul had his last drink of Alcohol and the podcast has surpassed 5 million downloads, and evolved into a private membership community with over 1,300 members from all over the world.

Paul is the author of the best-selling book Alcohol is SH!T, has delivered two TEDx talks, was a featured speaker at My Brave in Los Angeles, and plans to continue eradicating the stigma surrounding alcohol and addiction.

Follow Recovery Elevator on Instagram and Facebook.

I know you think that mapping out content in your business is impossible because it's so unpredictable. That may be the case for some of your content, but the truth is that having a plan for some of your content will open up so much space for the content that just pops up with no warning. And having a plan in place may just open up the door for more space for creativity.

Today we're talking about that elusive content plan, that evades you because of the type of messaging you have. You feel like a consistent plan isn't for you because what you create or the industry you're in is just too unpredictable. Or maybe it's YOU that's unpredictable.

Whatever it is, I want to share how to have a plan of action even when you feel like you just can't plan anything.

Mentioned in This Episode

• Episode 63: Staying Inside Your Zones of Genius
• Episode 126: Benefits of Batching Content
• Content Mastery Lab

Instagram is an important part of a healthy online presence, but I miiiight have a few pet peeves when it comes to people posting Reels—only because it makes it really difficult for your audience to consume your message.

Today, we're talking about Instagram with Monica Monfre—specifically Instagram Reels. Monica is a business coach and social media strategist who teaches female entrepreneurs how to launch their businesses while gaining visibility on social media.

Monica explains how to create Reels with your audience in mind and how to make your content pop. We're also taking a deeper look at using your Clubhouse presence to grow your Instagram following.

So if you love Reels or want to get started growing your Instagram following, this one's for you!

Listen in!

Mentioned in This Episode

• Free 3 Day Instagram Story Challenge
• Episode 97: How to Deliver Powerful Presentations with Mike Ganino
• Episode 127: Using Clubhouse in Your Business with Annabelle Bayhan
• Client Journey Ebook
• The Content Mastery Lab

About Monica Monfre

Monica Monfre is a business coach and social media strategist who teaches female entrepreneurs how to launch their businesses while gaining visibility on social media. She's helped hundreds of women, including teachers, business coaches, social media strategists, and mompreneurs launch their businesses and grow their followings on social media. Her work has been featured by Luminary (NYC), The Financial Gym and Girlboss as well as on numerous podcasts.

To learn more about Monica check out her website, Instagram, Facebook, and Twitter.

I have a confession. I have been avoiding Clubhouse like it's the plague. I've been very anti-Clubhouse since it first came out because, let's face it, the online space has seen its fair share of overly hyped platforms.

But things are changing a bit and that's why I decided it was time to look more closely at Clubhouse as a viable platform for people who are marketing their businesses online.

Today I'm chatting today with Annabelle Bayhan, founder of Clubhouse for Bosses. She works 1:1 with clients to help them strategize around Clubhouse and get the most out of their marketing efforts. I have to say I learned a lot from my conversation with Annabelle. I hope you do too!

Listen in!

Mentioned in This Episode

• 5 Tips to Grow Your Clubhouse Room Size: text CLUBHOUSE to 33777 or go to clubhousepals.com
• Client Journey Ebook
• The Content Mastery Lab

About Annabelle Bayhan

Annabelle Bayhan is the founder of Clubhouse for Bosses and a Business & Digital Marketing Strategist for coaches & consultants who want to increase their influence, income and impact using Clubhouse. Prior to becoming a Business & Marketing Coach, Annabelle worked in Digital Marketing for over a decade.

Learn more about Annabelle by visiting her website or following her on Instagram, Facebook, and Twitter.

How would you like to have enough content created to take a vacation AND create it faster while staying completely inside your zones of genius? Does that sound too good to be true?

Well, if it does, you're invited to keep listening in. I'm going to share with you the benefits of batching your content AND give you a tool to help along the way. I'd be lying if I didn't tell you that batching can be a lot of work up front, but the benefits outweigh the cons.

Listen in to learn more about the benefits of batching your content, and how to create a content plan perfect for your business.

Tune in!

Mentioned in This Episode

• Free Content Batching Guide
• Episode 7: How to Develop Your Content Ideas
• Episode 8: How to Create a 90-Day Content Plan
• Client Journey Ebook
• The Content Mastery Lab

You're busy, and you know you need help—desperately. It's time to hire. But rushing into hiring a new team member will not fix your problems. It might actually make them worse.

You have to know what you need to hire for, find the right person, and then onboard them correctly. I can say for certain that I've failed at onboarding on more than one occasion, and trust me you want to do it right.

Today I'm talking to Jamie Van Cuyk about how to know it's the right time to hire and how to onboard your new hires well. Because even though you might be ready to have someone on your team NOW, it really does take some time.

Listen in!

Mentioned in This Episode

• The Ultimate Expectations Checklist
• Client Journey Ebook
• The Content Mastery Lab

About Jamie Van Cuyk

Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, is an expert in hiring, building teams, and people management within small businesses. Drawing from over ten years of leadership experience, Jamie teaches her clients how to hire and manage their first teams of loyal contractors and employees. She helps each client create, understand, and execute the right strategies so that they can find, manage, and retain their perfect-fit team members.

To learn more about Jamie check out her website or follow her on Instagram and Facebook.

You landed a guest spot on a podcast. The publicity for your business is great, but how will you STAY in front of the new audience once the recording ends?

For most people, there is a BIG missing piece reducing the value of their guest appearances—a clear, decisive call to action. We've talked a ton about getting in front of new audiences on other people's stages, but creating a true next step is something that SO many people miss.

In today's episode, I'm chatting with Lisa Simone Richards about getting new audience members to start that journey with you, understanding what publicity is right for your business, and how to stay in front of new audiences long after the air date.

Listen in!

Mentioned in This Episode

• Lisa's Coaching Quiz
• Episode 17: Elevate Your Visibility Without a Formal Pitch
• Episode 34: Speaking Your Story with Jessica Rasdall
• Episode 36: How to Pitch a Podcast with Angie Trueblood
• Episode 92: Utilizing Media and Publicity in Your Business with Christina Nicholson
• Client Journey Ebook
• The Content Mastery Lab

About Lisa Simone Richards

Lisa Simone Richards is a publicist for online coaches who want to get featured in magazines, on-stage, TV, podcasts, and other major media. She helps them go from invisible to in-demand with strategies that help you build your business by leveraging the audiences of others. She helps her clients get the kind of credibility that has people running to work with you.

To learn more about Lisa, check out her website or follow her on Instagram, Facebook, and Twitter.

Life is a journey. Business ownership is a journey. And sometimes, it's even a roller coaster. A lot of blood, sweat, and tears have gone into creating this business—and quite a bit of anxiety also. Sounds familiar? I'm sure it does.

I'm giving you a little peek behind the scenes of The Content Experiment-—a bit of where it started back in 2007, how it's grown since I left my day job in 2013, where we are now, and where I hope to be.

The last thirteen years have been quite a journey. Today I'm sharing with you some of my most valuable lessons, realizations, and even mistakes. I am so excited to share my business anniversary with all of you and grateful that you are here to share the journey!

Listen in!

Mentioned in This Episode:

• Episode 100: 100th EPISODE - The Content Experiment
• Episode 84: Why Content is Really One Big Experiment
• Episode 117: Surrounding Yourself with the Right People
• Client Journey Ebook
• The Content Mastery Lab

You started your own business because you wanted to forge your path. Only to find a surplus of online gurus who have all the opinions about what YOU need to do to grow and market YOUR business. The truth is they don't know what is best for you—you do!

Today I'm chatting with Wendy Breakstone, online marketing and sales operation expert and host of the Rulebreaker's Marketing & Sales Summit.

Wendy is passionate about doing things your own way to bring more ease into your business. If it burns you out, freaks you out, or sells you out, you're doing the wrong thing. When you do it your way, the pieces will fall into place.

Listen in!

Mentioned in This Episode

• Rule Breakers Marketing & Sales Summit
• Audio Summit Marketing School
• The Content Experiment: Episode 121
• The Content Mastery Lab

About Wendy Breakstone

Wendy Breakstone is a Marketing & Sales Operations Expert for 6-figure female coaches and program creators who need to transform their business from stressful to streamlined and kick the business overwhelm to the curb.

For the past 18+ years, Wendy has consulted and mentored hundreds of service-based entrepreneurs who need to build structure into their business so that they can create sustainable, long-lasting growth.

Wendy is a self-proclaimed tech nerd and 80s rocker-chick at heart and mom to one human teenager, one doodle-child, and two feline monsters.

To learn more about Wendy, visit her website or connect on Facebook, Instagram, or Clubhouse.