The Content Experiment Podcast

In case you weren't paying attention, The Content Experiment recently hosted a summit. It both was wildly successful AND gave us the framework for doing a lot of things differently next time. (Yes, there will be a next time.) ✨

If you've been curious about what was going on behind the scenes before, during, and after the summit, this is the episode where I'm dishing it out. 💁‍♀️

In today's episode, I'm sharing what worked, what didn't work, and what we're changing for The Content Experiment Summit 2.0. Listen in now! 🎧

Mentioned in This Episode:

• Summit in a Box

Creating content is necessary to grow your business. But gaining the visibility you need to attract the right audience can leave you wondering if you or your content is even good enough.

The problem isn't the content. It's your mindset.

It takes some guts to put yourself out there. You have to make sure your head is in the right place, identify self-limiting beliefs, and find the resiliency to keep ongoing.

Today I'm chatting with Emily King, a wealth and abundance coach for entrepreneurial women. Emily talks us through manifestation, meditation, money personality, and archetypes, getting past the brain blocks that are sabotaging you and your business.

Listen in!

Mentioned in This Episode

• Money Personality Quiz
• "Soul Aligned" Meditation Bundle
• Content Mastery Lab

About Emily King

Emily King is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she's worked with 100s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner and timeline therapist, Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best 'Rich Woman' lives - a life of financial freedom, fulfillment, and fun.

To learn more about Emily follow her on Instagram, Facebook, or YouTube.

Are you avoiding incorporating a video strategy into your business? Planning video content doesn't have to mean reinventing the wheel. Try out a few things, experiment, and realize it will take some time to get there. Video is a long-term strategy.

Today on the podcast I have my very first repeat guest to talk you off of your camera-shy ledge!

I'm talking with Holly Gillen about creating a video strategy that's right for you and up-leveling the quality and content of your videos. Holly explains how to make sure that what you're creating is the content your audience needs and wants, how to make the most of the content you already have, and how to tackle the four pillars of pre-production.

Listen in!

Mentioned in This Episode

• Video Made Easy: Mentorship Group
• From Start to Star Challenge
• 100 Themes for Video Link
• Join Holly G's VIPs Facebook
• Episode 16: The Content Experiment Podcast
• The Content Mastery Lab

About Holly Gillen

Holly Gillen started her video production career in 2008 as a camera operator, producer, and editor working with big industry names including the Sundance Channel, Sony Music, HBO, and many others.

Today Holly empowers high-performing leading lady entrepreneurs to save time on both sides of the camera. She teaches her clients the skills they need to create not just video but Business Cinema™, creating videos that have a plan, a purpose, and a strategy. Videos that move your business forward and have a bigger purpose.

Learn more about Holly on her website or follow her on Instagram.

Sitting in front of your Google Analytics dashboard is probably not your idea of a good time. But with a little help from your data, you can stop blindly publishing content and start making informed decisions about what content you need to share with your audience. I promise you'll save SO much time and frustration.

In today's episode, I'm chatting with Jennifer Grayeb, CEO of The Nimble Co. about data—data to help drive what content you're creating, the data you should be paying attention to, and data you can let go of.

And, of course, Jennifer is one of the speakers at The Content Experiment Summit starting March 15, 2021! You can sign up right now at The Content Experiment Summit. If you're listening in real-time, registration is open NOW and we get started in just a few days

Mentioned in This Episode

• The Traffic Insights Dashboard
• Demystifying Search Engine Optimization with Meg Clarke
• The Content Experiment Summit

About Jennifer Grayeb

Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions. She recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million page views per year, which she went on to sell.

In every role she's had or every company she's owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same with one of her best-kept secrets - data.

You can stay up to date with Jennifer on her website or by following her on Instagram and Facebook.

Are you holding yourself back from making big changes in your business because you're afraid to lose sales? Or that people won't be able to find you online?

In today's episode I'm chatting with Kristin Arilus, founder of The Foreplay Factory, about not letting fear hold you back, seducing your audience, and taking your customers to the boom boom room--metaphorically speaking.

And, of course, Kristin is one of the speakers at The Content Experiment Summit starting March 15, 2021. Registration is now open!

Tune in!

Mentioned in This Episode

• The Four Play Challenge
• The Client Seduction Lounge
• The Content Experiment Summit

About Kristin Arilus

As a Navy wife, Army vet, and mom of two toddlers, Kristin Arilus prides herself on being a creative problem solver. She designed her business to help entrepreneurs make business fun, enjoyable AND profitable. As the founder of The Foreplay Factory™, she helps clients automate their sales for predictable revenue using the power of email marketing. Her company offers done-for-you sales funnels and email marketing management to service-based women entrepreneurs.

Follow Kristin on Instagram, Facebook, or her website to learn more about how to seduce your leads, sell your offers, and secure your sales.

You can't just create content and push it out there when you feel like it. You need a strategy, and you most definitely need to have systems to help you stay in the flow and reduce the amount of time and frustration you're feeling around content and marketing.

In today's episode, I'm chatting with Theresa Truong, founder of Loop Link, about what a director of operations can do for your business, the importance of standard operating procedures, how to simplify your content creation--and why you need to create content just for internal use.

And, of course, Theresa is one of the speakers at The Content Experiment Summit. She is talking all about scaling your content with systematization. You can sign up right now at The Content Experiment Summit. If you're listening in real-time, registration is officially open and we get started on March 15, 2021.

Tune in! A full transcription of this episode is available on my website.

Mentioned in This Episode

• Aligning Your Hires with Your Vision with Natalie Gingrich
• Letting Go of Control as You Grow with Abby Herman
• SOP Success Lab
• The Content Experiment Summit

About Theresa Truong

Theresa Truong is an Operations Coachsultant™ and Client Experience extraordinaire with a knack for all things "left-brained", including organizing, strategizing, and systemizing, make her an ideal fit for her "right-brained" creative CEO clients.

Through her 18+ years of experience, Theresa works with creative consultants and strategists to streamline and systemize their online operations to run the right way with or without their direct involvement. Theresa wanted the flexibility to spend time with her family, and the freedom to serve in her passion: creating, designing, and refining systems for other types of businesses.

Learn more about Theresa by visiting her website or follow her on Instagram and YouTube.

Partnering with affiliates is a great way to boost your income and connect with your community on a deeper level. Your affiliates attract new audiences and sales that you wouldn't have found yourself, all while you both generate income from your collaboration.

In today's episode, Zoe and I chat about what affiliate marketing actually is, why paying out affiliates is a GOOD thing, how much commission you should give your affiliates, why you should be selective about your affiliates, and so much more.

Zoe will be one of the speakers at The Content Experiment Summit on March 15. Registration is now open! The summit features 25 speakers who share bite-sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing.

Tune in!

Mentioned in This Episode

• ThriveCart
• SamCart
• Teachable
• Thinkific
• Tapfiliate
• LeadDyno
• Ditch Traditional Marketing + Turn Your Customers Into A 24/7 Sales Machine
• The Content Experiment Summit

About Zoe Linda

Zoe Linda, the Affiliate Program Toolkit creator, helps digital product creators create magical affiliate programs that aren't spammy, salesy, or sleazy. She loves showing business owners how an affiliate program can harness the relationships they already have to scale the products they've created. Zoe can usually be found with a coffee in one hand, a pen in the other (ready to write down her next big idea), and her goofy dog, Nala, by her side. When she is not working, she is playing video games online or re-watching Brooklyn-99 episodes!

Learn more about Zoe on her website, or follow her on Instagram, Facebook, and Pinterest.

With over 6 BILLION Google searches a day, how are you making your business searchable? And once visitors make it to your site, what are you doing to make sure they stay?

Today on The Content Experiment Podcast, Megan Clarke of Clapping Dog Media and I explore why good SEO is good business, how to get found on Google, and what makes a great meta description -- and how talking about what you know can lead to great SEO for your site!

Megan is also one of the presenters at The Content Experiment Summit. Registration is now open! The Summit features 25 speakers who are sharing little tweaks coaches and course creators can make on their content and marketing to get a better ROI on their time and financial investments in content and marketing.

Tune in now!

Mentioned in This Episode

• Clapping Dog Media SEO Audit
• The Content Experiment Summit

About Megan Clarke

Megan Clarke has been helping small businesses get found on Google for nearly 10 years. She is on a mission to unveil the negative connotations of SEO and show you how impactful and even fun SEO can be. Find Megan at Clapping Dog Media or follow her on Instagram, Facebook, or Pinterest.

Your story is what sets you apart. No one does what you do, how you do it. But what's holding you back from getting your story out there?

Today we're talking about creating your message and how to get your vision to come across, whether it's you creating the content or you're hiring someone else to create it for you. Because yes, you CAN hire someone to create for you and still have it be YOURS.

On this episode of The Content Experiment Podcast, ghostwriter and book writing coach, Maggie Frank-Hsu, talks about your BIG idea--how to find it and how to use it in your business as well as what's holding people back from putting their message out there.

Maggie goes into this even more in her presentation at The Content Experiment Summit. Registration is now open for the waiting list only, but will open to the public on March 1st! The Summit features 25 speakers who are sharing little tweaks coaches and course creators can make on their content and marketing to get a better ROI on their time and financial investments in content and marketing.

Listen in!

Mentioned in This Episode

• Be About Something
• The Writers Cave
• The Content Experiment Summit

About Maggie Frank-Hsu

Maggie Frank-Hsu is a ghostwriter, editor, and book writing coach who helps entrepreneurs who want to go from invisible to high-profile. Maggie has spent her entire career using words to move audiences as an online marketer, an editor, and early in her career as a journalist. She received her Master's Degree from the Columbia School of Journalism.

Maggie has recently published her first book under her own name, Be About Something. She lives in San Diego with her husband and her two sons. Read more about Maggie on her website or follow her on Instagram.

Email marketing is tough. It requires hard work, consistency, and a lot of strategy. When was the last time you emailed your list? Or better yet, got a solid return on your efforts?

Establishing a rapport with your audience via email is a powerful way to create genuine relationships without coming across as sleazy or annoying.

Today's guest is Eman Ismail, an email conversion strategist, and copywriter and founder of InkHouse. She shares why you need nurturing emails for your business, how to develop a two-way conversation with your audience, how to get new subscribers on your list--and what to do next to build the relationship.

Be sure not to miss Eman at The Content Experiment Summit! She tells it like it is and your email audience will thank you for it! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26 for the waiting list. It's coming up, so don't miss out!

Tune in now!

Mentioned in This Episode

• Be your own Copywriter Course
• The Email Rules - the fast-track 35-minute mini-class that teaches you how to boost your conversions and sales through email.
• Also need AAP mini-class info
• Bridgerton on Netflix
• Episode 100: The Content Experiment Podcast
• The Content Experiment Summit

About Eman Ismail

Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk) she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. When she's not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's binging on podcasts or pizza (but she'd rather you didn't tell her PT that). Follow Eman and Inkhouse on Twitter, LinkedIn, Facebook, and Instagram.