The Content Experiment Podcast

You know Pinterest is a great resource for recipes and crafting, but did you realize that Pinterest is actually a powerful, search engine (not social media platform) that exists solely to drive traffic to your website?

Amber Peterson, Pinterest Specialist and Founder of Pinwheel Strategic Marketing, and I chat about how to give all your archived content new life on Pinterest, how to create eye-catching actionable pins, and how to convert audiences once they arrive at your site.

To learn more from Amber about leveraging the power of Pinterest in your business, don't forget to sign up for The Content Experiment Summit. She will be one of 25 speakers who are sharing bite-sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing. Follow the link to sign up for the waiting list. Registration opens Feb. 26. If you're listening to this episode after the fact, don't worry, you can sign up to be on the waiting list for the next round!

Tune in! A full transcript of this episode is available on my website.

Mentioned in This Episode

• Pinwheel Strategic Marketing
• Pinwheel Strategic Marketing FREE Webinar Series
• FREE Pinterest Marketing Blueprint
• The Content Experiment Summit

About Amber Peterson

As a Pinterest marketing specialist and the CEO of Pinwheel Strategic Marketing, Amber Peterson knows that carefully crafted content paired with an intentional Pinterest strategy is the key to long-term visibility for most businesses. Whether she is creating and managing Pinterest strategy for her clients or educating on the value of these strategies, Amber leverages her marketing expertise to grow visibility and website traffic for entrepreneurs and business owners. When she is not working with her clients, she loves being outside with her family in the beautiful Pacific Northwest, wine tasting, and planning her next vacation.

You can follow Amber and Pinwheel Strategic Marketing on Instagram, Pinterest, or join her Pinterest Marketing Lounge on Facebook.

Can you believe we are celebrating the 100th episode of The Content Experiment Podcast? If you were expecting The Stories in Small Business Podcast, you're in the right place. Welcome to version 2.0-- and you're going to love it. We will continue to explore what increases value for your audience and what grows your business without all the noise and the fluff.

On today's episode, I'm sharing why it's important to take the big-name online business and marketing "guru" advice with a grain of salt and encouraging you to forge your own content marketing path. We explore why it's important to give yourself permission to take chances, try new things, and most importantly, do what feels good for you... It's all one big experiment anyway!

Don't forget to register for The Content Experiment Summit! You can sign up for the waiting list right now at The Content Experiment Summit; the doors open to the waiting list on Feb. 26. The summit features 25+ speakers over five-days delivering actionable, bite-sized presentations to help you get a better ROI on your content and marketing. If you're listening to this episode after the fact, don't worry, you can sign up to be on the waiting list for the next round!

Tune in! The full transcription for this episode is available on my website.

Mentioned in This Episode

• Episode 84: Why Content Is Really One Big Experiment
• Episode 61: Take Care of Yourself and Your Business with Allison Jordan
• This Naked Mind by Annie Grace
• The Content Experiment Summit

Making friends is scary, but completely necessary. You can't do this business thing alone, but how do you make quality relationships that you want to invest in while also finding people who want to invest in you?

In this episode, Nicole Batey and I chat about how to establish genuine connections, making a killer speaker line up at your virtual conference, and why collaborating with your biz besties isn't always the best move.

Learn more from Nicole at The Content Experiment Summit in March 2021, where she will be talking about all things collaboration and using your content to build relationships and grow. Follow the link to sign up for the waiting list. Registration opens Feb. 26. If you're listening to this episode after the fact, don't worry, you can sign up to be on the waiting list for the next round!

Listen in! A full transcription of this interview is available on my website.

Mentioned in This Episode

• One Summit, One Launch Series
• The Content Experiment Summit

About Nicole Batey

If you're looking to unleash your rockstar status and create a cascade of leads, connections, and revenue from your next launch, then consider Nicole Batey your new biz girlfriend. Nicole helps female founders, course creators, mastermind hosts, and coaches double their email lists and access 5 (and 6-figure launches!) by creating sizzling virtual summits to launch their awesome offers. When not helping women create their 5 figure Summits, you can find Nicole sitting VIP at a Backstreet Boys concert (post-COVID of course) or eating lunch in a big rig truck with her husband.

You can find out more about Nicole on her website or follow her on Facebook and Instagram.

Finding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications.

Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients--without taking a lot of time out of your day.

Don't miss David at The Content Experiment Summit! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26. If you're listening to this episode a little late, you can sign up to be on the waiting list for the next round!

Listen in! A full transcription of this episode is available on my website.

Mentioned in This Episode

• Learn more about Handwrytten
• The Content Experiment Summit

About David Wachs

David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more.

David now writes for Inc. Magazine with his column "Stepping Away from the Day to Day". Follow Handwrytten on Instagram, Facebook, LinkedIn or Twitter.

Creating memorable presentations has always been an important part of business. But how do you create a compelling and engaging experience for your audience when you can't stop staring at your own face on Zoom?

Today on the podcast, I'm talking with Mike Ganino, public speaking and storytelling pro, about bringing energy to your presentations, creating a personalized connection with your audience, and three easy adjustments you can make right now to become a presentation professional.

Mike will be speaking at The Content Experiment Summit in March 2021, and I cannot wait! Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February. If you're listening to this episode after the fact, you can sign up to be on the waiting list for the next round!

Listen in! A full transcription of this episode is available on my website.

Mentioned in This Episode

• Certified Original Coaching
• The StoryCraft Guide
• The Content Experiment Summit

About Mike Ganino

Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. With a background in acting and improv comedy, Mike now teaches businesses and entrepreneurs how to tell a good story. Mike's worked with organizations like Disney, American Marketing Association, UCLA, and Uber.

To learn more about how to have your own #MikeDrop moment, follow Mike on Instagram and Facebook, or visit his website.

In our conversation, Mike shines some light on the Zoom fatigue we're all experiencing (what he says about it makes SO much sense and I hadn't thought about the WHY before...it's not just that we're sitting on our butts in front of a computer all the time), why some of us are having a difficult time transitioning to online speaking, the mistakes you're making in your virtual presentations and how to break down the barriers between yourself and your audience.

Digi-clutter is easy to hide from view, but it stunts your ability to find what you need (quickly), to be productive, and especially to delegate and collaborate with others.

In this episode, I'm talking to Dara Sklar, a Google tools pro and master of improving efficiency through digital organization. We talk about how to clear digital clutter, getting closer to the elusive Inbox Zero, and how to 'Jerry Seinfield' your way to a clearer, more productive digital space.

I am thrilled that Dara is speaking at The Content Experiment Summit in March 2021. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February. If you're listening to this episode after the fact, you can sign up to be on the waiting list for the next round!

Tune in now! A full transcription of this episode is available on my website.

Mentioned in This Episode

• Learn With Dara
• Get Productive with G Suite Course
• FREE Gmail Inbox Zero Tutorial
• The Content Experiment Summit

About Dara Sklar

Dara Sklar is like a tech-savvy Monica Geller, but is a lot less demanding (and shrill 😂). She's the friend you call for tech help. Dara's also happy to jump in and show you time-saving tips and hacks that you'll wish you knew sooner. Using her in-depth knowledge of Google Tools to help business owners work more efficiently, Dara identifies behind-the-scenes disorganization that's slowing your business growth, ruining your ability to delegate, and eating up time you don't have!

To learn more about how to get productive with tech, visit Dara at Learn With Dara for her courses and free tutorials. You can also follow her organization and adventures on Instagram and Facebook.

If 2020 taught us anything, it's that not all virtual events are created equal. But that doesn't mean that you should write off the idea of creating your own virtual event to connect with your community (…even online) and grow your business.

On today's podcast, Emily Muren and I talk about how to create your own high-quality, engaging virtual event, and how to convert your in-person event to a successful online event without compromising engagement, connection, or quality. We also explore ways to avoid Zoom gloom, get people talking, and make your event successful no matter the parameters. Listen in! A full transcript of this episode is available on my website.

You can also learn more from Emily about event planning, virtual and otherwise, at The Content Experiment Summit in March 2020. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February.

If you're listening to this episode after the fact, you can sign up to be on the waiting list for the next round!

Mentioned in This Episode

• Wild Elm Events
• Wild Elm Event Checklist
• Wild Elm Events Courses
• The Content Experiment Summit

About Emily Murnen

Emily Murnen is the founder of Wild Elm Events, an event planning company helping entrepreneurs create high-quality and engaging events. Through virtual production and strategy, Emily helps her clients continue to share their message by transitioning their in-person event online. With over 15 years of experience in planning events, her passion is to help grow businesses and foster deeper connections through virtual events. If there is one thing she knows after planning and attending events over the years, it's that not all events are the same. The most powerful events focus on community as much as they focus on content.

Follow Wild Elm Events on Instagram and Facebook or email Emily about your event.

Have you ever looked at your business Facebook Messenger, only to find that you have weeks-old messages you never replied to? Yep, I've been there! On more than one occasion.

On today's episode of the Stories in Small Business Podcast, Jenna Dancy is sharing how to use messenger bots to build relationships with followers and turn those into sales--without feeling sleazy.

Jenna goes into how you can make the messages feel like a conversation, how they work, and what you need to get started. Hint: You need to have a strategy!

Tune in now! A full transcript of this episode is available on my website.

Mentioned in This Episode

• Free Messenger Bot Roadmap
• The Content Experiment Summit

About Jenna Dancy

Jenna Dancy has always had a love of marketing and advertising. Having spent the last decade-plus in PR, sales, marketing, and coaching, Jenna has been in the online space since long before digital downloads and evergreen masterclasses--I'm talking since coaches were printing and mailing binders as product! These days, Jenna specializes in lead-generation messenger marketing campaigns (also known as Facebook chatbots) that help coaches step away from their computers while continuously growing their client list. While tech implementation of bots sounds intimidating, Jenna makes this marketing strategy super approachable and regularly sees her clients booking more calls, selling more courses, and interacting with more potential followers, all without being hooked to their phone 24/7. Spending just six dollars, Jenna herself made $500 in sales this Black Friday through her personal bot messenger system.

To learn more, you can visit her website and follow Freedom Funnels on Instagram. You can also find Jenna on Facebook and Instagram.

Believe it or not, anyone can use live video to grow their audience and build connections – even introverts. And it's not the end of the world – or the broadcast – if the Amazon delivery driver rings your bell or your toddler needs attention.

How do we deal with such disruptions, and what are the dos and don'ts of making live videos to benefit your business? How does one even get started?

Today on the podcast, guest Alicia Henderson and I talk about strategies for using live video to portray confidence, developing content and contacts, the importance of promoting, and more.

Listen in! A full transcript of this episode is available on my website.

Mentioned in this Episode

• Livestream Lab
• Livestream Success Tool Kit
• Content Experiment Summit

About Alicia Henderson

Alicia Henderson is a business and online marketing strategist for service-based entrepreneurial women and the CEO of Alicia Henderson Enterprises. She has produced more than 400 live videos and uses her experience to help women leverage live video as client attraction lead magnets so they can position themselves as experts, make more money, and have the freedom to spend more time doing things they love. A Marine Corps spouse and mom of three, Alicia is also the host of the Empirenista Business Success Podcast and the founder of the Empirenista Business Group program.

If you're looking for the skills to grow your business through the use of live video, Alicia's got the tools (and the tool kit) for you. You can find and follow her on Facebook, Instagram, Twitter, and LinkedIn.

Churning out your own content is great, but having the social proof and credibility of a media mention is absolute gold.

Sometimes, as business owners, we overlook more traditional means of publicity because at first glance it might not seem like the right fit for our company. Or we might not be sure what to do with that publicity once we get it.

Today on the Stories in Small Business podcast, I'm chatting with Christina Nicholson, a former reporter turned PR entrepreneur, about the importance of getting on local media--even if you're an online business, how to earn profit from your publicity, how to approach journalists so they'll say yes and so much more.

Christina is also one of the speakers at The Content Experiment Summit in March 2021. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February.

If you're listening to this episode after the fact, you can sign up to be on the waiting list for the next round!

Full transcript of this episode is available on my website.

Mentioned in This Episode

• Media Mentoring Program
• Pitch, Publicity, Profit
• Podcast Pitching 101
• The Content Experiment Summit

About Christina Nicholson

Christina Nicholson is a TV host who helps business owners grow by reaching their ideal customers or clients through the power of media without spending big bucks on advertising.

After 10 years as a TV anchor and reporter, Christina started her PR agency, Media Maven. She is also the host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists.

You can follow Christina on her lifestyle blog, Christina All Day, or on her Facebook, Instagram, and Twitter.