The Content Experiment Podcast

Being active on social media is tough. It's time-consuming, there's the endless (oops!) scroll to consider, and you're not really sure if you're showing up in the right place. And my guess is that you may not even consider all the social media platforms out there.

On today's episode, I'm not going to wave a magic wand and you'll suddenly know which platform is the right one for you and your business. Instead, we're going to take a quick look at all the options out there--and I think you'll be surprised at a few that I mention.

The goal here is to see the possibilities and that they go well beyond your traditional social media platforms. You might be surprised!

Mentioned in This Episode

• Episode 57: Make Your Content About Your Audience, Not You

That perfectly curated Instagram feed is not a business goal, not by a longshot.

If you're paralyzed by feeling like everything has to be perfect on social media, listen in to this episode. You'll learn about why posting selfies on your feed is perfectly okay, what to include in your business account profile, why you need to check your DMs regularly, how to choose the right hashtags, and so much more.

Instagram can be such a powerful tool for your business if done right. You need to know that your audience is hanging out there first, then you need to know how to attract the right followers to you. This week's guest, Jillian O'Keefe, is here to help!

Mentioned in This Episode

• Episode 79: Leveraging Simple LinkedIn Strategies with Louise Brogan
• Content Strategy Clarity Course
• Engaged Like a Boss Course (use the coupon code PODCASTLISTENER for 20% off)
• Hashtags for Instagram Growth

About Jillian O'Keefe

Jillian O'Keefe is an Instagram Strategist who helps female entrepreneurs gain visibility by embracing and showing their unique story to grow their tribe on Instagram.

As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts.

Jillian encourages female entrepreneurs to share their true voice and passions to build their business and attract dream clients that engage with and care about their content.

Jillian lives in Buffalo, NY with her husband and two children. She loves NY and its nice HOT summers! You can follow her on Facebook, Twitter, LinkedIn, and... Instagram.

I think LinkedIn gets swept to the side in the online business world. We're so focused on connecting on Instagram and being active in Facebook groups that we get stuck in the scroll and forget that our audience might be on LinkedIn. I'm completely guilty of that too, and I know that many of my 1:1 clients are actually hanging out on LinkedIn.

So let's stop forgetting about this network-building platform and dig into why LinkedIn is so important for our businesses. And to be fair, LinkedIn isn't for every business. Just like Instagram or Twitter isn't for every business.

On this episode of the Stories in Small Business podcast, Louise Brogan is sharing about some LinkedIn post types you may not know about, how to increase the shelf life of your posts, what to include in your profile, platform best practices, and much more.

Mentioned in This Episode

• LinkedIn Guide
• Episode 73: Repurposing Content for Maximum ROI with Amy Woods
• Client Journey Ebook

About Louise Brogan

Louise Brogan, host of the LinkedIn with Louise podcast, is a speaker, LinkedIn consultant, and trainer. Louise lives in Northern Ireland, with her family, and has been a huge fan of all things internet since the '80s.

You can follow her on Facebook, Twitter, Instagram, and, of course, LinkedIn.

I know you've seen the podcast episodes, blog posts, and ads for online tools that all promise a quick and easy way to plan out your content for weeks, months, even years at a time. I'm guessing that's why you clicked on this episode and decided you'd give it a try.

Well, the title might be a little clickbaity. Because it's not going to teach you how to plan out your content for the coming year. Why? Because frankly, that's not possible.

There are so many reasons why I don't want you to plan out your 2021 content, not the least of which being...Well, were you in business in 2020?

There was more pivoting and changing directions going on this year than I could even touch on. It would be a waste of your time and money to plan more than a few months ahead. That said, I DO think there's a lot you can do to get ready for the next month, quarter, and year. And THAT's what this episode is all about.

Mentioned in This Episode

• At-a-Glance Calendar
• Content Mastery Lab
• They Ask, You Answer by Marcus Sheridan
• Episode 8: How to Create a 90-Day Content Plan
• Episode 57: Your Content is About Your Audience, Not You
• Episode 63: Staying Inside Your Zones of Genius
• Episode 73: Repurposing Content for Maximum ROI with Amy Woods
• Episode 75: Don't Overthink Content and Just Do Something
• Episode 76: How to Plan Strategically for Uncertainty with Kim Dawson

Branding is essential to ensuring your business is recognizable to others. It's what makes you stand out and more visible across social media. Without consistency, others won't be able to identify who you are and what you do.

But branding is much more than your fonts and colors. It's about building a strong foundation for your business and ensuring that you're solid in delivering the right message.

Today's guest on the Stories in Small Business podcast is a branding expert, and one that specializes in working with business owners who might have tried to do it themselves--and are now ready to make a bigger impact.

Mentioned in This Episode:

• Book a call with Jessica
• Client Journey Ebook

About Jessica Morrison

Jessica is a digital branding expert and founder of Seaside Digital Design & Marketing LLC. She's passionate about helping small business owners build their digital brands by focusing on three key elements of successful digital branding — website design, social media, and branding consistency. Her comprehensive digital branding packages will transform your business from DIY to professional and polished!

You can follow Jessica and Seaside Digital Design on LinkedIn, Facebook, and Instagram.

This year has been a doozie, but that doesn't mean you should pack up shop and give up. It means that you need to look at the opportunities you now have--and run with them. So says Kim Dawson, business strategist, lifelong entrepreneur, and also today's guest.

We can't control what's happening in the world, but we can control how we react to it. I believe if we react with positivity and think about how we can shift and adjust to meet today where it is, we'll succeed.

Kim and I dig into how to look at some of the numbers in your business to make strategic decisions and how to make a plan for 2021 when you don't really know what's coming in the new year. And if you're not happy working with the people you're currently working with? It's okay to make a change.

Tune in now!

Mentioned on This Episode

• Episode 70: Know Your Personal & Business Numbers with Keina Newell
• Client Journey eBook

About Kim Dawson

Kim Dawson is a lifelong entrepreneur who has started multiple businesses in her 20+ year entrepreneurial journey until becoming a business strategist in 2015. Kim helps small business owners increase their bottom line, scale their business by building their team, and managing their growth through better client and vendor communication and expanding into new markets. Kim serves as a strategist, consultant, advisor, and mentor.

Kim is the host of "The Sassy Strategist Podcast" and the author of "Passion to Profits: Your Guide to Building a Successful Business You Love." Kim has been a featured speaker at several conferences and events, including Massachusetts Conference for Women, MetroWest Conference for Women, Boston Business Women Innovation Conference, and BostonSpeaks, among others.

Through her podcast, speaking engagements, book, and consulting work, Kim has helped thousands of entrepreneurs take their business to the next level. You can follow her on Facebook, LinkedIn, and Instagram.

For so many business owners, the idea of creating content is paralyzing. To so many, content is synonymous with blog or writing. And while, yes, a lot of content is written. SO much is not. (BTW, it's also really easy to get help with your written content. Just sayin'.)

But that's not what this episode is about. It's about how to think about content in a different way, in a way that makes it easy to simply put something out there and to stop overthinking it.

Yes, content should be professional and thought-out, but it can also be so much more. It can be more personal and thought-provoking. It can spotlight a cause or a belief you feel strongly about. And it can also be something quick, a response to something someone else posted.

Listen in to today's short and sweet episode about just doing something now and not worrying about perfection. It's time to get out there!

Mentioned in This Episode

• Episode 74: Scale Your Impact and Income with a Course with Emily Walker
• Episode 73: Repurposing Content for Maximum ROI with Amy Woods

With the whole world moving online in 2020, maybe it feels like a good time to create a course for your business. You're not alone! Courses and summits are ruling the interwebs--and for good reason. With conferences and retreats canceled, we're all looking for ways to reach our audience online.

But maybe the thought of creating a course feels overwhelming to you. After all, looking at some of the courses you've bought (or thought about buying) you're terrified of the work. Hours of videos, pages and pages (and pages!) of workbooks and downloadables, all the bonuses...it's a lot!

Here's a secret: A good course is not about ALL the stuff that comes with it. It's about action and transformation. And today's guest, Emily Walker, shares all the details about how to do it right.

Mentioned in This Episode:

• Episode 73: Repurposing Content for Maximum ROI with Amy Woods
• Offer Quiz
• Batching Guide

About Emily Walker

Emily Walker helps fiercely creative thought leaders turn their big and brilliant ideas into powerful and profitable courses so they can improve thousands of other people's lives while building more spaciousness into their own.

She has worked with a diverse range of clients all over the globe, from groundbreaking coaches to best-selling authors to seven-figure mindset queens. Emily knows that truly powerful learning experiences that house the best of your brilliance cannot be designed in a couple of hours. So if you're worried about cookie cutters, forced formulas, and same-same structures, you can breathe a big sigh of relief because she's allergic to all of them.

When she's not deep diving with her clients or creating new content for her community, Emily can be found hanging out in yoga pants with her two kitties, puppy, and her partner, dreaming of their next trip to France. Learn more on her website and give her a follow on Facebook and Instagram.

You take time and money to create content. Wouldn't it be great if you could use that content over and over again--in multiple different ways?

Well, you can! And today's guest is going to tell you exactly how to do that.

Your content isn't meant to sit on a shelf and collect dust after you've shared it once. Keep it alive by finding new uses for it. In this episode, we talk about:

• What content repurposing really means (it's not transcribing your podcasts and videos)
• What content repurposing ISN'T--and why this matters
• Why content repurposing is a good idea...for any type of content
• How to repurpose live video without it sounding awkward

• Content 10x: More Content, Less Time, Maximum Results by Amy Woods
• Getting Started with Video on LinkedIn free resource
• Batching Guide

Amy Woods is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. Amy helps content creators grow their audience by maximizing their return on the content they create. She works with businesses, entrepreneurs, and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows.

Amy is the host of The Content 10x Podcast and she is the author of best-selling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content.

She talks on stages all around the world about content repurposing, including at events like PodFest Multimedia Expo, Podcast Movement, Youpreneur Summit, and RadioDays.

No matter what kind of business you run or what your life looks like, you pay people for services. Whether it's a tune-up for your car, your virtual assistant for posting social media posts for you, a business coach to guide you to your next goal or an accountant to help with your taxes or bookkeeping...you don't do life or business alone.

But something that comes up again and again (and again!) is how people charge and pay for these services. Fees for services should not be simply the amount of time it takes for a service provider to "do the thing." There's so much more that goes into pricing than that.

And make no mistake...I'm no pricing expert. But I do have quite a bit of experience both running a service-based business and paying others for services--as a business owner and a consumer.

Tune in to this episode to hear my take on pricing for services, then share with me on Instagram your thoughts!