The Content Experiment Podcast

It’s holiday season time and you’re trying to figure out how to take time away from your business so you can spend the holidays unplugging. But you have too many projects to do and not enough time to get them all done.

I will raise my hand high and tell you that I’ve been there too. But a few years ago, I cracked the code on how to take time away from my business--and took a full two week vacation from my sole 1:1 service-based business. It took a lot of work and planning on my part but I was able to pull it off. Fast forward to this summer when I wasn’t so lucky. 

Tune in to this week’s episode of the Stories in Small Business podcast and learn from my experiences--and failures--in enjoying a work-free vacation. Because every single one of you deserves to have time away from your business!

And that guide to batching your content so you can be one step closer to unplugging? Grab it right here!

It took me so long to attend my first in-person event and I was immediately hooked, even as an introvert. They’re such a powerful way to connect with others and build deeper connections than you can make through an online coffee chat. 

But having never hosted a big event of my own, I knew I needed to talk to an expert to get the low-down on how to make the most of a conference, networking opportunity, workshop or any other in-person event.

I loved this conversation with Robin Walker, business strategist and host of the two-day Lakeside Conference for women in business. She offers so many tips on finding the right events for you and your business, what mistakes to avoid when attending, how she organizes her event to help people make the most of it, how to have more in-depth conversations while you’re there and even how to be selected as a speaker at a coveted event.

You don’t want to miss this episode, straight from the event expert’s mind!

Mentioned in This Episode

• Lakeside Conference - use code Abby100
• Episode 5: How to talk about what you do

About Robin Walker

Robin is a business strategist who helps female business owners narrow focus, take action, and finish their goals so they can increase their income and time with their families. Robin uses her 15 years of business experience to support women through one on one coaching, in person and online workshops, the Impact accountability group, and the annual two-day Lakeside Conference for women in business. You can find her in her Facebook group, on Instagram or on LinkedIn.

It took me so long to attend my first in-person event and I was immediately hooked, even as an introvert. They’re such a powerful way to connect with others and build deeper connections than you can make through an online coffee chat. 

But having never hosted a big event of my own, I knew I needed to talk to an expert to get the low-down on how to make the most of a conference, networking opportunity, workshop or any other in-person event.

I loved this conversation with Robin Walker, business strategist and host of the two-day Lakeside Conference for women in business. She offers so many tips on finding the right events for you and your business, what mistakes to avoid when attending, how she organizes her event to help people make the most of it, how to have more in-depth conversations while you’re there and even how to be selected as a speaker at a coveted event.

You don’t want to miss this episode, straight from the event expert’s mind!

Mentioned in This Episode

• Lakeside Conference - use code Abby100
• Episode 5: How to talk about what you do

About Robin Walker

Robin is a business strategist who helps female business owners narrow focus, take action, and finish their goals so they can increase their income and time with their families. Robin uses her 15 years of business experience to support women through one on one coaching, in person and online workshops, the Impact accountability group, and the annual two-day Lakeside Conference for women in business. You can find her in her Facebook group, on Instagram or on LinkedIn.

You’re ready to get more visible in your business, but the thought of sending out pitch after pitch (and then holding your breath, waiting for responses) seems like a waste of time to you. What if I told you that you don’t actually have to pitch podcasts and speaking opportunities? Not always, anyway.

On this episode of the Stories in Small Business podcast, I’m sharing how to leverage relationships to get more visibility in your business. Visibility in the form of speaking opportunities, summit invitations, podcast interviews and even invitations to VIP events.

Yes, this method is a long game. But nurturing relationships with the right people will bring you so much visibility and SO much more for your business (and theirs). Tune in to find out more!

Mentioned in This Episode

• Content Mastery Lab
• What Works Episode 227

You’re ready to get more visible in your business, but the thought of sending out pitch after pitch (and then holding your breath, waiting for responses) seems like a waste of time to you. What if I told you that you don’t actually have to pitch podcasts and speaking opportunities? Not always, anyway.

On this episode of the Stories in Small Business podcast, I’m sharing how to leverage relationships to get more visibility in your business. Visibility in the form of speaking opportunities, summit invitations, podcast interviews and even invitations to VIP events.

Yes, this method is a long game. But nurturing relationships with the right people will bring you so much visibility and SO much more for your business (and theirs). Tune in to find out more!

Mentioned in This Episode

• Content Mastery Lab
• What Works Episode 227

Video is such a powerful medium to share content, but it’s also the one that sparks inaction more than anything else. Why? Because you’re afraid you don’t look right, you won’t sound right, people won’t like your accent, you need to lose weight first. You name it!

This week on the Stories in Small Business podcast, I’m talking with Holly Gillen, who works with high-performing women to help them get their next-level videos out to their audiences. As someone who has worked both sides of the camera, Holly is an expert in helping to overcome the mindset blocks that are holding you back.

Holly shares why video is so important when you’re trying to connect with new people and what else might be holding you back. And if you’re not using video yet, she’s going to tell you exactly where you should start through her Seven Phases of Business Cinema™.

Tune in now if more exposure is what you’re looking for in the new year.

About Holly Gillen

Holly works with high performing leading ladies to save them time on both sides of the camera. She does this by teaching them the skills they need create not just video but, Business Cinema™. Which is the way she describes the next level video. Video with a plan, a purpose, a strategy and a system. Not just creating videos all willy nilly. Find her on her website, follow her on Instagram and Facebook and you can, of course, watch her in action on YouTube.

Video is such a powerful medium to share content, but it’s also the one that sparks inaction more than anything else. Why? Because you’re afraid you don’t look right, you won’t sound right, people won’t like your accent, you need to lose weight first. You name it!

This week on the Stories in Small Business podcast, I’m talking with Holly Gillen, who works with high-performing women to help them get their next-level videos out to their audiences. As someone who has worked both sides of the camera, Holly is an expert in helping to overcome the mindset blocks that are holding you back.

Holly shares why video is so important when you’re trying to connect with new people and what else might be holding you back. And if you’re not using video yet, she’s going to tell you exactly where you should start through her Seven Phases of Business Cinema™.

Tune in now if more exposure is what you’re looking for in the new year.

About Holly Gillen

Holly works with high performing leading ladies to save them time on both sides of the camera. She does this by teaching them the skills they need create not just video but, Business Cinema™. Which is the way she describes the next level video. Video with a plan, a purpose, a strategy and a system. Not just creating videos all willy nilly. Find her on her website, follow her on Instagram and Facebook and you can, of course, watch her in action on YouTube.

Did you expect (hope for) overnight success when you started your business? I think it’s pretty common. Looking at social media, we’re led to believe that it’s common. It’s not, and anyone who leads you to believe that you can be an overnight success is lying to you.

Besides, I firmly believe that we need to do the grunt work in our business if we’re going to build a business that’s sustainable over time. That’s exactly what I’m sharing on this week’s episode of the Stories in Small Business podcast.

I’m sharing an example of someone else in my industry who shared her own experience with slow growth, giving you seven real reasons why slow growth is better than being a booming success and giving you some actionable steps to having your own growth strategy.

I also share the goods on my newest offering--the Content Mastery Lab. It’s a membership experience for business owners who want one go-to place to get education, resources and support for their own content marketing strategy.

You’re going to want to dive into this episode, sooner rather than later.

Mentioned in This Episode:

• Rachel Kay Albers’s business growth
• Follow RKA on Instagram
• Content Mastery Lab

Did you expect (hope for) overnight success when you started your business? I think it’s pretty common. Looking at social media, we’re led to believe that it’s common. It’s not, and anyone who leads you to believe that you can be an overnight success is lying to you.

Besides, I firmly believe that we need to do the grunt work in our business if we’re going to build a business that’s sustainable over time. That’s exactly what I’m sharing on this week’s episode of the Stories in Small Business podcast.

I’m sharing an example of someone else in my industry who shared her own experience with slow growth, giving you seven real reasons why slow growth is better than being a booming success and giving you some actionable steps to having your own growth strategy.

I also share the goods on my newest offering--the Content Mastery Lab. It’s a membership experience for business owners who want one go-to place to get education, resources and support for their own content marketing strategy.

You’re going to want to dive into this episode, sooner rather than later.

Mentioned in This Episode:

• Rachel Kay Albers’s business growth
• Follow RKA on Instagram
• Content Mastery Lab

You’ve heard all about algorithms by now. It’s Facebook’s attempt at making sure our news feeds are curated to exactly what we want to see. Personal profiles are prioritized, and we all know that it’s against Facebook’s terms of service to promote our businesses on our personal profiles--though I know a lot of people still do.

The fact is, people aren’t seeing our business posts. Look at the reach on your last few Facebook or Instagram posts. What does it look like? Are 50 people seeing your posts? 100? Chances are, it’s a fraction of the number of likes you have on your page unless it’s an anomaly post.

That’s totally normal. From your regular Facebook posts to your Instagram feed to your Instagram stories, not as many people are seeing your content.

And that, my friend, is exactly why email marketing is such an important part of growing your business today. 

On today’s episode of the Stories in Small Business podcast, I’m sharing some of the biggest no-brainer reasons you need to start nurturing your audience via email and I’m giving you the next best steps to getting started.

Listen in now!

Mentioned on This Episode

• Easy Peasy Email Marketing (use story50 for $50 off)
• Active Campaign