The Content Experiment Podcast

You’ve heard all about algorithms by now. It’s Facebook’s attempt at making sure our news feeds are curated to exactly what we want to see. Personal profiles are prioritized, and we all know that it’s against Facebook’s terms of service to promote our businesses on our personal profiles--though I know a lot of people still do.

The fact is, people aren’t seeing our business posts. Look at the reach on your last few Facebook or Instagram posts. What does it look like? Are 50 people seeing your posts? 100? Chances are, it’s a fraction of the number of likes you have on your page unless it’s an anomaly post.

That’s totally normal. From your regular Facebook posts to your Instagram feed to your Instagram stories, not as many people are seeing your content.

And that, my friend, is exactly why email marketing is such an important part of growing your business today. 

On today’s episode of the Stories in Small Business podcast, I’m sharing some of the biggest no-brainer reasons you need to start nurturing your audience via email and I’m giving you the next best steps to getting started.

Listen in now!

Mentioned on This Episode

• Easy Peasy Email Marketing (use story50 for $50 off)
• Active Campaign

Publishing new content for your audience is not enough, even if you have a strategy for that content. Here’s the thing: No one is going to see it if you don’t have a strategy for sharing it! And that old content you have sitting around, gathering digital dust? No one is going to find that either.

On this week’s episode of the Stories in Small Business podcast, I’m sharing how to get more eyes on the content you’re creating and how to get fresh eyes on the content you published weeks, months, even years ago. 

You don’t need to constantly be on the content creation hamster wheel. There are ways to make the most of what you already have out there. Do yourself a favor and save some time and money (and a lot of frustration!) and listen in to this episode!

Mentioned on this Episode

• Easy Peasy Email Marketing (code “story50” for $50 off)
• Write Solutions Content Bank
• No, I’m Not a Freelancer
• Episode 7: How to Develop Your Content Ideas
• Episode 8: How to Create a 90-Day Content Plan
• Episode 10: Why Experts’ Strategies Won’t Work for You
• Episode 11: Using Content to Build Relationships
• Revive Old Post Plugin
• CoSchedule

Publishing new content for your audience is not enough, even if you have a strategy for that content. Here’s the thing: No one is going to see it if you don’t have a strategy for sharing it! And that old content you have sitting around, gathering digital dust? No one is going to find that either.

On this week’s episode of the Stories in Small Business podcast, I’m sharing how to get more eyes on the content you’re creating and how to get fresh eyes on the content you published weeks, months, even years ago. 

You don’t need to constantly be on the content creation hamster wheel. There are ways to make the most of what you already have out there. Do yourself a favor and save some time and money (and a lot of frustration!) and listen in to this episode!

Mentioned on this Episode

• Easy Peasy Email Marketing (code “story50” for $50 off)
• Write Solutions Content Bank
• No, I’m Not a Freelancer
• Episode 7: How to Develop Your Content Ideas
• Episode 8: How to Create a 90-Day Content Plan
• Episode 10: Why Experts’ Strategies Won’t Work for You
• Episode 11: Using Content to Build Relationships
• Revive Old Post Plugin
• CoSchedule

Have you ever met someone who just immediately lifts you up and impacts your business and your life in exactly the right way? That’s exactly how I feel about this week’s guest on the Stories in Small Business Podcast. 

Ashley Cox is an author, speaker and leadership mentor for female founders and she has such amazing insight into what it looks like to lead in business and beyond. We talk about the shift she took in business recently, what a leader truly is and what toxic stories Ashley told herself as she wrote her book and made a big change in her business.

We also dive into:

• How to let go of the money-making activities so you can make shifts in your business
• How to know a client is not right for you (just one look at your inbox will tell you!)
• Stories we’re telling ourselves to hold us back from a new venture
• How to define “leader” (because it’s not what you think)
• What toxic stories people tell themselves and how this comes across in the real world

This is an insightful conversation that every business owner needs to tune into. Listen now!

Mentioned on This Episode

• Meyer’s Briggs personality test
• Transform Your Stories by Ashley Cox
• Nevica Vazquez, business strategist
• Marketing Personalities with Brit Kolo
• Download a sample of the book

About Ashley Cox

Ashley Cox, PHR, SHRM-CP, is an author, speaker, workshop host, and leadership mentor for female founders. She enjoys helping women learn how to tap into and leverage their natural strengths in order to lead their teams in a way that feels good and gets amazing results. Ashley’s first book, Transform Your Stories, helps women identify and overcome the stories that are holding them back from reaching their full potential as leaders and become more courageous, confident and impactful in their roles. Find out more about her on her website or follow her on Facebook and Instagram!

Have you ever met someone who just immediately lifts you up and impacts your business and your life in exactly the right way? That’s exactly how I feel about this week’s guest on the Stories in Small Business Podcast. 

Ashley Cox is an author, speaker and leadership mentor for female founders and she has such amazing insight into what it looks like to lead in business and beyond. We talk about the shift she took in business recently, what a leader truly is and what toxic stories Ashley told herself as she wrote her book and made a big change in her business.

We also dive into:

• How to let go of the money-making activities so you can make shifts in your business
• How to know a client is not right for you (just one look at your inbox will tell you!)
• Stories we’re telling ourselves to hold us back from a new venture
• How to define “leader” (because it’s not what you think)
• What toxic stories people tell themselves and how this comes across in the real world

This is an insightful conversation that every business owner needs to tune into. Listen now!

Mentioned on This Episode

• Meyer’s Briggs personality test
• Transform Your Stories by Ashley Cox
• Nevica Vazquez, business strategist
• Marketing Personalities with Brit Kolo
• Download a sample of the book

About Ashley Cox

Ashley Cox, PHR, SHRM-CP, is an author, speaker, workshop host, and leadership mentor for female founders. She enjoys helping women learn how to tap into and leverage their natural strengths in order to lead their teams in a way that feels good and gets amazing results. Ashley’s first book, Transform Your Stories, helps women identify and overcome the stories that are holding them back from reaching their full potential as leaders and become more courageous, confident and impactful in their roles. Find out more about her on her website or follow her on Facebook and Instagram!

If you’re just putting content out there to your audience, hitting publish and walking away, you’re doing it all wrong. Your content should help you build relationships with others--your potential clients and your future biz besties.

First, you need the right content out there. Then you need to leverage that content (and other people’s content) to help you make connections that will lead to quality, two-sided relationships.

That’s exactly what I’m teaching you in this week’s episode of the Stories in Small Business podcast. Listen in now!

Mentioned in This Episode

• Connect. Build. Succeed. 
• Audience Survey Template
• Episode 9: How to Put Yourself Out There

If you’re just putting content out there to your audience, hitting publish and walking away, you’re doing it all wrong. Your content should help you build relationships with others--your potential clients and your future biz besties.

First, you need the right content out there. Then you need to leverage that content (and other people’s content) to help you make connections that will lead to quality, two-sided relationships.

That’s exactly what I’m teaching you in this week’s episode of the Stories in Small Business podcast. Listen in now!

Mentioned in This Episode

• Connect. Build. Succeed. 
• Audience Survey Template
• Episode 9: How to Put Yourself Out There

Who are the big names in small business that you follow? My guess is that if you listed them off, many of your peers would have a similar list.

I follow a few big names too, but not many. I fully celebrate their successes and give them credit for the paths they’re on. But they’re not me, and their business is not the same as yours or mine. And that’s exactly why the strategies they used to grow their businesses may or may not work for you too.

On this episode of the Stories in Small Business podcast, I’m sharing four big reasons why the experts’ strategies may not work for you--and what to do instead. Here’s a hint: You’re going to want to take what others say with a grain of salt and do what works for YOU.

I also want to share with you my own resource bank with tips, tricks and trainings that can help you move forward, from someone who is still here in the trenches with you. (Ummm...that’s me!)

Sign up here!

Who are the big names in small business that you follow? My guess is that if you listed them off, many of your peers would have a similar list.

I follow a few big names too, but not many. I fully celebrate their successes and give them credit for the paths they’re on. But they’re not me, and their business is not the same as yours or mine. And that’s exactly why the strategies they used to grow their businesses may or may not work for you too.

On this episode of the Stories in Small Business podcast, I’m sharing four big reasons why the experts’ strategies may not work for you--and what to do instead. Here’s a hint: You’re going to want to take what others say with a grain of salt and do what works for YOU.

I also want to share with you my own resource bank with tips, tricks and trainings that can help you move forward, from someone who is still here in the trenches with you. (Ummm...that’s me!)

Sign up here!

You know how important content is for your business, and if you’ve been listening along to the last two episodes you hopefully have a plan of action--or at least a start of one. But now you have to hit “publish.” Or maybe you need the motivation to actually start creating the content.

Often it’s mindset that holds us back from moving forward. We’re afraid of what people will think, we’re afraid that we’re not enough of an expert or we just think that no one will care what we have to say.

On this week’s episode of the Stories in Small Business podcast, I’m sharing how to get past the mindset that what we have to say isn’t worth the content we want to create. And I’m also giving you some actionable steps you can take to start putting yourself out there.

Mentioned in This Episode

• Episode 7: How to Develop Your Content Ideas 
• Episode 8: How to Create a 90-Day Content Plan
• Content to Ka-Ching Group Program