The Content Fix

Canva has just shared a huge list of initiatives they are rolling out from now and into 2020. These are game-changers and are so exciting I jumped straight off a livestream to record this episode and share them with you.

The end of the year, and the end of the decade, is fast approaching which means a lot of people are starting to dream about starting their own business in 2020. If that's you, here are the three things you need to do right now if you are planning to make that leap and if you've started your own business already, this episode is still for you – because it's never too late to do a check in on the set up and processes that underpin the success of your business.

Who doesn't #love hashtags? I'm explaining exactly how to find and use hashtags to improve your Instagram reach and engagement and tackling some of the big debates like how many hashtags you should use and why you need both popular and niche hashtags. So, hashtag, you're it! Let's get started.

When it comes to writing headlines, don't over promise and under deliver. Here are three ways to get more clicks for your content without resorting to click bait.

Not all offers from online experts are created equal, so it's important to do your research before you get stung if you want to avoid losing money and getting bad advice.

So, let's talk about links on Instagram. Or more accurately, the lack of links on Instagram. Which is tough if you are trying to use the platform to drive traffic to your website. The availability of Instagram links is pretty limited. But there are few tricks you can use to increase your options, and they don't require 10,000 or more followers to implement like the swipe up link.

So someone stole your content. Welcome to the world of online marketing. It's going to upset you. You're going to want to do something. But what are your options?

There's a murky space between inspiration and copying that the law doesn't always cover so I asked intellectual property lawyer Kelley Keller to help clear things up. She shares the three steps you can take if someone has stolen your content and provides important advice on how to manage the situation if you're the one accused of using someone else's content (whether it was accidental or not).

Copyright is the one thing you don't need to know about – until you do need to know about it.

There's a lot of confusion about what copyright is, what it protects and, importantly, what it doesn't protect.

Intellectual property lawyer Kelley Keller is breaking it all down so you know how to protect your important content assets.

A swipe file is a complete game changer, whether you're just starting out or a seasoned content creator. But how do you stay in the inspiration zone and not end up copying? There's a whole world of brilliance happening around us every day but copying someone's work is a complete no-go zone, which is why your swipe file must be a starting point not a step by step guide. Here's how to use your swipe file without crossing that line.

It's tough to create something out of nothing, so a swipe file collection of content created by other people is a great reference to inspire your own content and marketing. But to use one effectively you need to set it up right.

Find out how to set one up, create categories, find and save resources and stay organized with your swipe file.