The Content Fix

Big news announced today, you can now publish to your Instagram feed and IGTV from desktop using the Creator Studio in Facebook. In this episode I'm explaining exactly how to get started.

One of the hardest things to do is write when you don't feel like doing it. Maybe it's writing block. Maybe you have too many distractions. Or maybe you just don't enjoy writing and you're procrastinating. Even the best writers struggle at times. And the first draft rarely looks anything like the finished product. Writing is a craft. It's a process. And it is something you can do better. As long as you can get yourself started! In this episode, I'm sharing my tips on how to get writing even when you don't feel like it.

Have you ever wondered why you stopped scrolling through a social media newsfeed to look at a post? There's a good chance the visual content caught your attention.

With organic reach at an all time low and competition for audience growing all the time, the importance of creating eye-catching and effective visual content has never been higher.

Nicholette von Riche is the undisputed Queen of Canva. In this episode, Nicholette shares her insights on developing a consistent brand with visuals and explains how easy it is for a non-designer to successfully manage the process with Canva.

Everybody is talking about the untapped potential of LinkedIn for marketers. But is it right for you? And do you really need another social network. With ten years of experience marketing on LinkedIn and teaching others how to use it to the full potential, I've compiled my top ten lessons to help you make a decision.

Do you remember the days when you shared an update on a Facebook Page - and people actually saw what you posted? Facebook organic reach is at an all-time low. So, what do you do? Pay to play? Or is there still a way to reach your followers without taking out a second mortgage on your home.

In the first episode of an ongoing series – Facebook Organic Reach Secrets – it's time to get ready for your close-up because video is the format Facebook marketers are using to get their content in front of followers. Even ad hoc use of video delivers better reach than any other post format.

Listen to this episode of The Content Fix to find out why video is worth prioritizing in your content strategy, the best format, whether or not you need to go live and tips on how to create the best video for Facebook engagement.

If you're blogging, vlogging or podcasting and you're not finding some way to monetize it, you've just got yourself a very expensive hobby.

That's where affiliate marketing comes in. You can promote someone else's products with your audience and let the commissions role in.

But it's not really as simple as that. Affiliate marketing can be one of the easiest ways to make money with your content. But it's far from passive income.

In this episode I'm breaking down what affiliate marketing is, how to get in on one of the biggest growth opportunities in online business and how to do it properly so you don't come across as overly promotional and burn yourself out before you've seen any results.

Have you ever wondered why people buy from one person and not another?

Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online business selling legal templates and, more recently, offering a subscription membership called the Fans First Society. But when he started out, nobody wanted to buy from him. After his first launch, Bobby tallied up the figures and the total was a gut-wrenching loss of more than five figures.

Fast forward a year and his business is growing daily and on track to hit the coveted seven figures mark. People are excited to buy from Bobby. And encouraging others to do so as well. So, what changed?

Instead of giving up, Bobby took the time to figure out exactly what went wrong in the beginning and the things he could changed in his content, his business offerings, his approach to building relationships with his audience and why some of the advice he was following from experts, while well intentioned, was not always right for his business.

Have you ever created a piece of content you were positive was going to set the world on fire? Then crickets.

Sometimes great content fails. We've all been there. If I knew the magic formula for success, I'd happily share it. It's a tough game these days. Competition is fierce, attention spans are short and trust and loyalty takes time to build. That's why it's so important to catch the avoidable mistakes with your content before they happen.

These three reasons may not be the only reasons why content fails, but they are traps that a lot of people, even really experienced content creators, fall into. If you're creating content, there's a good chance you've already encountered all three of these reasons even if you don't realize it. I certainly have. And even though I've been creating content for many, many years, they still creep in when I least expect it.

If you're not creating content yet, but planning to start, you are going to be way ahead of the rest of us because you're starting a journey without content fail blinkers on.

Listen now to find out the three avoidable reasons why a lot of content fails and exactly what you can do to fix them

Content creation, content marketing and social media can make your head spin!

Do you want to know how to use content and social media to make people aware of your business, build engagement and convert that audience into customers?

The Content Fix Podcast is where you'll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who'll share their tips and tricks to give you an unfair advantage.

Whether you're blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you'll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.

This first, short, introductory episode will give you a run down of what to expect from The Content Fix podcast.