The Content Fix

Creating content takes a lot of effort. So what are you doing with it after you hit publish? Over time, all those content gems sit in folders on your hard drive and the details get blurry. That's why I log my content in a content asset file - or database. All the important details, including keywords, publish locations - even internal and external links. When I'm planning or looking for related content, I hit my database and search quickly and easily. This is how to create your own. And get a copy of mine.

Three things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralysis.

Love it or hate it, marketing starts with generating awareness. It weaves its way through building engagement and ultimately, or hopefully, leads to conversion.

Because that's the whole point of marketing – it's designed to help a person or a business or a cause, achieve a result, hopefully that's is aligned to a well thought out goal.

But it's getting kind of messy out there online. There are a lot of experts. There area a lot of opinions. This is how you figure out which ones matter.

Hubspot shared a blog including a survey they undertook that said 70% of US consumers prefer to watch stories on Facebook over Instagram and Snapchat. I don't believe it. So I did my own survey.

Because the most important factor in any strategy is your audience and what they want and need. Not the opinion of an expert.

If you have something you've been putting off, an idea sitting on the shelf gathering dust that needs to gets some fuel in its tank, Ash Roy knows how to get you to done. Ash is a productivity expert, blogger and podcaster who helps online businesses build systems and scale.

Creating content is all about finding the right information for the right people and getting it to them at the right time. After more than 180 podcast episodes, online business consultant and coach Ash Roy knows just what it takes to create that kind of content. The kind that builds your business.

When Ash was starting out, he scored the impressive coup of interviewing Neil Patel. But the interview sat gathering dust for 18 months in publishing paralysis.

Find out how his mentor got him moving and how he has gone on to interview big names like Copybloggers Brian Clark, Moz founder Rand Fishkin, Ryan Deiss from Digital Marketer, James Clear, Ryan Levesque and Amy Porterfield and the lessons he's learned along the way.

And then there's the fact that he exchanges emails with Seth Godin…

Find out the exact five steps I use for batching my content, whether it's podcast episodes, blog posts or social media. The process works for any kind of content creation and can be adapted easily to other tasks as well.

Batching can be a game changer when it comes to your content creation productivity. But it's one thing to hear the theory and another all together to see it in action, so that's what we're going to do now.

How I use batching to cut my content creation time in half and produce weekly content consistently without stress (or skipping weeks).

Great storytelling has the power to differentiate you from all the other voices competing for attention.

Louisa Deasey has spent 20 years learning the craft behind behind being a great storyteller.

In today's episode, she's sharing her actionable tips on how you can take your writing and creative projects to the next level by learning how to tell better stories.

From penning letters to friends across the globe as a child, to twenty years of journalism and more recently two published memoirs, Louisa Deasey knows a thing or two about telling stories.

Along the way, she's been refining her craft and is the first to admit that great stories take more than just talent. She's suffered the crushing blow of rejection more than once and each time risen to chase her dreams again.

She's sharing her journey including many of the important lessons she's learned that have turned her love of storytelling into her full time career.

Don't feel like writing? You're not alone. Sometimes it's writer's block. Sometimes it's procrastination. But let's talk about solutions not problems! A couple of weeks ago, I shared my first five tips on how to write when you don't feel like writing. And as promised, I'm back with five more tips to help you write when you don't feel like writing