The Content Fix

A SWOT analysis identifies what you are doing well and what you are not. Learn how to create one and turn weaknesses into opportunities.

In the online world you hear a lot about personas. Or some people call them ideal customer avatars.

But while it's important to know who your customer is and how to find them, businesses that create exceptional customer experiences are the ones that can really set themselves apart from their competitors.

Find out what the customer experience is (hint: it's more than just customer service) and how to use it to make a positive impact on customer loyalty, retention and sales.

Your vision statement explains what your business wants to achieve and helps in the development of a long-term strategy. Learn how to craft a powerful message in this episode.

You probably know you need a marketing strategy. But if you want to really commit to creating a great one, it's important to know why you need it.

Content marketing can put a huge strain on resources when you're starting out.

Creating enough written and visual content in a multitude of formats for both existing and emerging channels to grow your brand is a big task.

And while quality is important, sometimes there is no getting around the sheer quantity required to get the right message to the right person at the right time.

I've got a solution for that in this episode.

When it comes to Instagram stories tips, I could go epic with an ultimate guide. But when others zig, I zag. To round out my latest series on Instagram here are three of my best tips for Instagram Stories. And yes, they are easy to implement. And they get results.

You can increase your Instagram engagement when you know the right content to get the best reaction.

Likes, comments, saves and shares. It's what we want (and need) to keep out Instagram accounts performing strongly.

But how do you encourage those reactions from your audience?

In this episode, I'll go over each of the engagement pillars and share content types and themes that will help you get the best potential response from your audience.

Do you know how to grow your followers on Instagram authentically? It starts with skipping the spammy bots and tactics that will do more damage than good in the long run.

In this episode, you'll learn seven key tactics to implement that will grow your followers on Instagram and build an engaged supportive community over time, including:

1. How to make a great first impression.
2. How many posts are required to if you want to be posting consistently.
3. Why it's important to show up, and not just on your own account.
4. Owned, earned and paid opportunities to promote your account.
5. The key areas to focus on so you are discoverable.
6. How to use the different content formats available and refine your plan to the best performers.
7. And finally why it all hinges on the actual content you are sharing.

The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses.

In this episode I'll break down:

• The four broad factors that determine where an Instagram post will appear in feeds
• How to get your Stories seen sooner
• The important extra step to ensure you get more views with IGTV
• The content creation process to ensure Reels are more likely to be seen
• Simple engagement strategies to help the Instagram algorithm respond to your content

Here's how to create content for Pinterest so you can reach a new audience and drive traffic to your site.

With my special guest, Pinterest expert Alisa Meredith, we're covering:

• How to figure out the right kind of content to get results
• The simple process to turn one piece of content like a blog into 10 pins to share on Pinterest.
• The tool you can use to create pins quickly and easily that can outperform even professional designers' graphics.
• People used to share the same pin over and over again. It used to work. Here's why you need to stop now.
• How to create pins in less than two minutes with the potential to get more than 300% more engagement.
• Why it's important to stop worrying about followers
• Why you're sitting on a gold mine if you've been creating content elsewhere
• Game on – getting my groove back on Pinterest – and how you can follow along.