The Content Fix

Can you spare 15 minutes? If you can, I've got a productivity power punch for you that will banish procrastination once and for all. I came up with a system to trick myself into getting stuff done. It's called the 15 minutes rule. Listen now to find out how it works and try it for yourself.

Do you think you're too busy to start something new? In this episode I'm sharing how to find time without sacrificing other personal or professional commitments so you can not just start, but get it done as well.

Do you want to change something in your life? Whether it's personal or professional, this is how you make that happen. In this episode, I'm getting open and honest about making change. It's not always as easy as it sounds, so I'm breaking down a personal and a professional example of change that I want to make in my life, how I identify the roadblocks that are stopping me, then how I decide what to do differently while staying realistic about what is possible so it actually does happen.

Email storytelling is an important tactic for online businesses.

In this episode, email copywriter Jules Dan is outlining the five-email sequence he uses for his clients, how he creates them and the results they get.

Listen now to find out how you can create this five-email plan to deliver an email storytelling sequence that engages and converts your audience.

Let's face it – not everyone is good at telling great stories. But even if it doesn't come naturally, here's how to learn to be a better business storyteller.

In this episode we're talking a storytelling journey with copywriter Jules Dan in the co-pilot seat in an exchange of tactics that are served and returned back and forth faster than a grand slam final.

Everyone seems to have a Facebook group these days. Big groups, small groups, temporary groups for specific campaigns, local groups and plenty of fan groups.

And let's face it. Unless you were running the Kmart Air fryer fan group, there is just so much competing attention that it is becoming really hard work to keep your audience engaged.

Facebook Group features have become a little stale over the last few years and the new features like Units just didn't deliver the user experience people were expecting.

But it seems Facebook is still pretty committed to keeping Groups at the forefront and has just announced a slate of new tools to help group admins create better experiences.

They are broken down around four core categories:

1. Build the community you want and strengthen culture
2. Deepen connections
3. Manager your community
4. Sustain your community

Lovely sub-headings but in this episode, we'll crack them open a bit more to find out what that's all about and what you can actually do with the new features available.

Instagram has decided to level the playing field. Not long after it switched from a swipe up link in stories to a link sticker, the walls came down and every user was given access to story link stickers. But having links on your stories is only the beginning. In this episode I'll walk you through my three hottest tips for using the feature to its fullest so people don't just see your links, they start tapping them as well.

A mission statement explains how you are going to deliver the vision for your business. Some people think it's not important to have one or that's it's just a vanity statement to show you've done your strategy work. But a carefully considered mission statement actually helps you focus and drive a business towards the future. In this episode you'll find out what the difference is between a vision statement and a mission statement and how to use three simple questions to help create your own.

Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis.

The process of collecting and reviewing information about rivals and peers can help you to establish an edge over them by learning from their successes and failures.

In this episode, we'll walk through the key steps of creating a competitor analysis, then how to turn that new knowledge into actions.

The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That's when you tell the story of your customers' experience through all the touchpoints with your business – so it not only starts well before the sale, it also goes well beyond it.

If you get that right, you are in a strong position to know the right message for the right person at the right time when you're rolling out your marketing tactics. Because you've done the work getting inside their head and you know the questions you need to answer and the problems you need to solve to get them staying on the path with you.