The Content Fix

If you're not sure how to use Pinterest for business you're in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me to share all her top tips for how to make Pinterest work for your business. And to bust a few myths about the different niches you'll find there. It's a much bigger opportunity than most people realise!

In this episode, Alisa shares her advice on how to use Pinterest for business, including:

• The results her very first Pinterest client is still getting – five years on!
• The results I'm still getting from using Tailwind for Pinterest even though I haven't been active for a couple of years.
• Who should be on Pinterest (spoiler alert there are some surprises, like sport being in the list of top interest categories and there's one other 'surprise' top one as well).
• The search habits of Pinterest users that make it possible for small businesses to compete with the big brands.
• The most important thing to consider if you want to be 'found' via search in Pinterest.
• How to create content that will draw potential customers to your website.
• How to avoid looking like you're 'going in for a kiss at the beginning of the first date' on Pinterest.
• The important differences between marketing a physical product and marketing services or digital products on Pinterest.
• How Pinterest is becoming more social as a platform.
• The new opportunity emerging that opens up Pinterest for people who thought they'd 'left it too late'.

An episode about how to use Twitter for business is unlikely to make it to my top ten most popular.

Twitter just isn't the cool kid these days.

But if you want to go beyond an optimized profile for social proof (which I covered in episode 117), well I've got you covered.

In this episode, I'm explaining:

• The basics
• The important rules
• Deciding a posting cadence
• Content options
• Creating engagement
• Measuring results with Twitter analytics

With all the love going TikTok and Instagram's way, you may be wondering if Twitter is still useful. The answer is less complicated than you may think.

In this episode, I'm covering:

• Whether or not you should be on Twitter – and my answer may surprise you!
• Twitter's strengths and weaknesses.
• Figuring out if your audience is on Twitter.
• Optimizing your Twitter profile for social proof and redirection.

Finding the best time to post on social media can be completely change the results you get. There's no one size fits all solution but there are some important steps to take if you want to get it right.

If you think it's getting complicated to stay up with what's happening with social media in 2021, you're right.

And if you're also a rule breaker at heart, this is your time to fly.

But before you throw caution to the wind, find out what is ready for a shake up (and what isn't) first.

Just because I know what to do, it hasn't stopped me making these mistakes on YouTube.

In this episode, I'm sharing how and why I've been letting the ball drop on YouTube but more importantly, exactly what I'm also going to do differently.

If you want to know how to be remarkable so your business stands out against the competition, it starts with four little F words.

But before we get to that, let's talk about the word remarkable itself.

It seems like a big call when you first hear someone say it. Particularly if they're asking you what is remarkable about yourself.

Rich Brooks is a man who know a thing about remarkability. And he's sharing all the details, no holding back, in this episode, with those four little F words. You can use them to figure out what's remarkable, or what needs to be remarkable, about you or your business.

Follow the process and something remarkable may well just happen.

If you are marketing through storytelling this is how to make sure the stories you tell are relevant and linked to your business messaging.

Legendary storytelling should be savored, not mass produced as a cheap tactic by online marketers. Here's how to get it right.

Storytelling basics can take the stories we all have to tell and transform them into engaging journeys our audience wants to hear.

The thing is, most people think that unless they are a content creator or specifically a writer, that they just won't be a good storyteller.

But the thing is, most of us already have stories to tell. The next level is to learn the basics when it comes to the craft of storytelling so your stories are authentic, well-structured and on target for your audience.