The Content Fix

Are you look for some advice on getting started with Facebook ads, without breaking the budget? If I told you it was possible with just $5 per day, would you believe me?

You should! I'm not saying you're going to scale overnight at that level, but $5 a day is the perfect place to start playing while you figure out your audience, messaging and best converting creative.

And if you want to know exactly how that works, my special guest Chase Chappell who is an expert in data-driven Facebook ads methodology is sharing all the details.

User-generated content is one of the most effective, yet widely under-utilized tactics for growing a business online.

When you consider how affordable and low effort a user-generated content strategy can be, it's surprising more people are putting it at the top of their list.

One reason is that is the high level of confusion around what exactly user-generated content is.

Follow this step by step guide to understanding and harnessing the power of user-generated content.

When it comes to understanding what to expect from Instagram in 2021, the truth is, they probably don't even know.

Because Instagram has definitely switched from innovator to follower in recent years. But with the confidence of an It Girl who knows that is she gets snapped wearing her last feature and stacked up in a side by side with the original, if anyone asks who wore it better, well Instagram is likely to get the nod.

But in a year where the world felt like it was standing still, technology went from strength to strength. There's a lot for Instagram to be inspired by.

In this episode, I'm sharing some of the features you can expect from Instagram in 2021 and the top strategy working for creators as well.

If you want to evolve from a side hustle to a business you need to know what's going on with your money and how to best utilize your cash flow.

In this episode, Parker Stevenson from Evolved Finance explains why a profitable business generally doesn't happen by accident and that when you keep it simple and get the right help, you can build a profitable and sustainable success story.

Video is widely considered to be the number one way to connect with your audience and even if it's not your favourite content format, it's hard to avoid if you want to make sure you're getting the best return on your content marketing efforts. But in the rush to get our message out via video, it's easy to skip the critical step of developing a video strategy.

In this episode, I'm sharing the five steps you can take to establish a solid, strategic foundation for producing video as part of your content marketing plan.

The five steps for developing a video strategy covered:

1. Set your objectives to make your video strategy measurable and timebound.
2. What you need to know about your target audience so you're creating the right content, for the right people, in the right places.
3. How to set up a video production process
4. The key elements to cover when contenting planning for video
5. How to establish an implementation timeline

If you're short on time but big on getting results with your content, here's how to start creating YouTube Shorts. And it's well worth the effort!

A YouTube Short is basically like TikTok or Instagram Reels on YouTube. Short, vertical videos, largely captured on mobile devices that are 60 seconds or less.

Currently only users in India have access to the beta Shorts camera and are able to create short vertical videos right on their YouTube app. This means they get editing tools to do things like string multiple video clips together, use speed controls and timers, and add music to their video clips.

The beta access to creators tools is expanding to the US in the coming weeks.

According to YouTube, people can find Shorts videos on the homepage, the Shorts shelf which is basically just a section in the feed dedicated to Shorts, similar to what you see on Instagram in your feed for Instagram Reels. You can also find shorts by searching and by checking your subscription feed.

I have to admit, I'm struggling with the actual shorts viewing experience, so have just been searching for #shorts so if you want to see what other people are creating that's an easy path to follow – just make sure you look for the hashtag specifically in the title of the video.

Even with limited access to Shorts creation tools, YouTube has stated that the Shorts Player is now receiving more than 3.5 billion daily views globally.

If you get the strategy right, you can jump in on those early results yourself. And it's much easier than you might think.

If you don't think you need a Plan B, this isn't the episode for you. But if you're open to it, read on. Because spoiler alert, no amount of positive thinking, manifestation and avoiding self-limiting beliefs is going to change the fact that big or small, sometimes things go wrong. Having a Plan B was a big deal for me last weekend. So I wanted to share what happened and when and how I develop one so you can as well.

Comparison syndrome is basically when you compare yourself with others and make a judgement on where you rank against them.

It came happen personally. It can happen professionally. And it is probably happening more often than you are even consciously aware of.

In this episode find out more about what it is, and how you to stop comparing yourself to the point of paralysis.

It's easy to do too much on social media. There's always a new platform or a new content feature that everybody is spruiking as where you need to be or what you need to do to get the best results.

But here's the deal – you don't have to be everywhere all the time. I've got the facts, the cold hard data to back that up. And some tips to help you know where to focus your time.

Have you ever wondered if you could become a better speaker? Many people think great speakers are born, but the truth is you can learn to be a better speaker.

In this episode, TEDx speaker Bosco Anthony joins me to talk about his journey to being a great speaker and shares some actionable insights you can try yourself.

Tips for being a better speaker in this episode:

• Bosco and I share our early speaking experiences and what shaped our future improvement
• Nature or nurture – is this something you're born with or can you become a better speaker
• The most important thing you can do to become a better speaker
• The things that make you a great speaker (beyond your actual voice)
• Why adaptability is important
• The one thing you need to fuel your speaking performance
• What actor Anthony LaPaglia taught me about me a good interviewer
• Why too much rehearsal can actually hurt your speaking ability
• And much more!