The Content Fix

If you want to hire an agency or consultant to manage your Facebook Ads, ask them these questions first.

In this episode, Carolyn Rowe from ROI Swift reveals the best questions you can ask to reveal the right agency for your business – and to make sure you're not going to regret your decision in the future.

You've heard it from me before, but I'm going to say it again. Without a strategy, content marketing is just an expensive hobby.

In today's episode I'm tackling that topic with Justin Brown from Motion Agency, including:

• Why you shouldn't be afraid to get really specific about your audience.
• Why niching down can actually present you with more opportunities
• People know why they should be working with you
• The three stage approach to niching down
• Offer, audience
• Why what you enjoy doing is just as important as the data when it comes to making choices.
• The five profiles you can use in your content

In 2021, I've decided to focus more on creating opportunities by opening up my thinking to discover new ideas that embrace creativity and innovation.

To achieve this, I'm rotating four strategy sessions - challenge, observe, network and experiment and I'm breaking it all down into a step by step process here.

Want to know the secret to escaping the corporate cubicle? You've just got to do it. But this is what you need to know to prepare because I'm talking all about the truth, the whole truth about what it's really like to start your own business with Heather Frechette-Crowley.

In today's episode I'm taking a step back in time to revisit my digital marketing predictions for 2020 and sharing my scorecard on what I got right and of course what I got wrong.

At this time of year, and I'm no exception, everyone starts talking about trends.

But in this episode, I'm going to go with few dare to, particularly after a year where no one could've prediction the many challenges that were going to be thrown at us, individually, in business, and on a massive global scale.

Because it wasn't just one thing, although we all know what the biggie is. No, 2020 just seemed to be the year that kept challenging.

So when I look back now I'm completing fascinated to see whether my predictions weathered the storm.

Are you trying to make connections on LinkedIn? It's a fantastic platform for connecting with potential customers, but this is why so many people get it wrong and how you can do it better. Find out why people are sending you those spammy sales pitches and the three great tactics you can use to get past no and create great connections.

When was the last time you made a decision about whether to read more, listen more or watch more by sniffing? And in the year of social distancing, there's a fair chance you're not doing it by touching either.

We consume with our eyes. So it makes sense that visuals stop the scroll, grab attention and make you stand out.

If you want to make a strong first impression with your marketing in 2021, get inspired by these five visual content trends.

Have you ever thought about being a TEDx speaker? For most of us, it's either a bucket list item or the idea leaves you in a cold sweat.

Even if taking to the stage isn't your thing, Bosco Anthony's journey to the TEDx stage in Stanley Park Vancouver will inspire you to think about how to set your goals high and the importance of resilience when you reach for your dreams.

It's that time of year again, when start talking about the social media trends for 2021 you need to start planning for in your strategy.

But if you think I'm talking TikTok or Reels, think again. We're going deeper into what gets audience attention, what keeps them talking with you and what gets them shouting your praises to their own communities.

Growing your business with paid social media can be the difference between scaling fast and sluggish sales.

In this episode, Carolyn Rowe from ROI Swift lifts the lid on what you need to know to start paid promotion and how to make it an effective return on investment.