The Content Fix

Paid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It's a great way to speed up your results, but make sure you are doing it right to get the return on investment you deserve.

In this episode I'll explain exactly what paid media is and why it is not as simple as handing over your credit card.

And I'll share with you the key areas to focus on and how to start building your paid media strategy.

Paid media focus areas:

• How paid media fits into a successful marketing strategy
• Why there is more to paid media than buying ads
• The pros and cons of paid media
• Why there is more to a successful ad campaign than just putting down a credit card
• Why all influencers are not alike, particularly when it comes to the zeros in their fee
• The key quality areas to develop for a successful referral program
• How much you should pay affiliates, and why the price varies so much between physical and digital products.

Earned media – the content you haven't paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here's how to get your own slice of the action.

In this episode I'll explain exactly what earned media is and why it is often overlooked in terms of importance.

And I'll share with you the key areas to focus on and how to start building your earned media strategy.

Do you think owned media is still important? Your website, content, even your Facebook page. The answer might, but shouldn't, surprise you. In this episode, I'm exploring what owned media is and breaking down the key focus areas with actions to optimize them.

Do you know what it takes to create content that converts?

To get yourself the best chance of delivering on the goals you set for your content marketing, make sure you tick the box for each of the three Rs.

No need for suspense here – they are relevance, reach and response. In this episode, I'm digging into what goes into each of the Rs and what actions you can take to optimize them.

Have you ever wondered what it is that highly successful content marketers do differently?

2020 has been a year like no other so far for content marketing. As if the challenges of organic reach and increasing competition for eyeballs wasn't enough, you may have noticed that global pandemic has been messing with more than just our ability to get out and see our loved ones safely.

But according to the 11th Annual B2B content marketing benchmarks, budgets and trends report even with all the challenges being thrown at us, over the last 12 months, 31% of content marketers said their organization has been extremely or very successful with content marketing, and 83% attribute that success to the value of the content they provide.

No surprise to me there. But I wanted to dive a little deeper for you into what sets the top performers apart from the pack.

In this episode, I'm breaking down the 10 habits of highly successful content marketers and how you can apply those learnings to your own business.

After ten years in our lives, people are still making fundamental errors when it comes to their Instagram strategy.

Not everyone makes every mistake. But a lot of people are making, one, two or even more of these mistakes.

So I picked the top ten that I see the most of for this episode. And along with the mistakes, I've got some quick fixes to get you back on track if you need it.

Do you know the rules for using social media? Your tactics may change but these fundamentals are timeless.

When is the right time to get started with Instagram Reels? Right now! Organic reach is at it's highest so here's how to get started.

Okay it's only fair to start this episode off with some honest declarations. So far I'm just not that into Instagram Reels. If you've been following along for a while, you'd already I'm really not that into Tik Tok. So what's the deal here? Am I being a hypocrite? Am I selling out?

Well I'm going to answer those questions at the end of this episode. It's not a long one so stick around for my justification.

Because yes, I'm about to tell you that you should consider jumping into Instagram Reels.

And I'm going to give you a run down of the three types of content you can create for Reels – even if your niche just doesn't naturally lend it self to this format.

If the word influencer makes you cringe, it's time to rewrite the script with authentic influencer marketing. It's emerging as the secret organic tactic to combat the pay to play culture of big business social media. In this episode, Neal Schaffer explains what it's all about.

You don't even have to be a Chief Fractional CMO to make it work, although Neal is, and don't worry – I'm getting an explanation from him on what that's all about. Turns out I'm one too.

In this episode, I challenge Neal to get me past my influencer bias and he steps up to it, because ultimately it's not what you call it, it's how and why you do it that matters.

Do you know how to find the right offer for your business. It needs to work for you, your business and your customer. Here's the process.