The Content Fix

When you're creating challenging podcast episodes, you rarely push on because you think they will ultimately become your most fulfilling. But a funny thing happens with hindsight. As you look back on the moments that could have derailed the journey, you realise just how much you gained in those difficult episodes. And sometimes it takes a reminder from someone who listens to nudge you towards that conclusion.

In the latest episode, I'm answering a question shared by Sixteen Ramos, who asked me what the most challenging yet ultimately fulfilling episode was of The Content Fix to date. In the end, I couldn't choose just one, so I'm counting them down and sharing the lessons learned instead.

Have you ever wondered if it is worth starting a podcast? On the one year anniversary of my first 'solo' podcasting journey, I've got a few answers for you.

One year of podcasting. 58 episodes. 20 hours of content. Over 400 hours production, from concept through promotion of each episode.

Starting a podcast was a natural next step for me. I'd worked on one before. I had plenty to say, and plenty of people I wanted to interview.

But doing it on my own was a clear case of biting off more than I could chew. But I chewed. And chewed. And I keep on chewing.

I always knew it would be a lot of hard work. Now I'm sharing whether or not it was worth it.

Freedom is one of the biggest appeals when it comes to starting an online business. But if the set up time and costs aren't for you, here's how to buy an existing one instead.

Jaryd Krause is the host of the podcast Buying Online Businesses and in this episode, he shares his years of experience by answering the important questions like why you would buy an online business, what sort of businesses you can buy, how much it costs, where to go and the important processes you need to know to avoid expensive mistakes.

Buying an existing online business is unlikely to be a bargain, but if you want to hit the ground running as the boss of your own virtual enterprise from day one, it's an option well worth exploring.

There may be more than one episode worth of reasons why your website isn't converting, but fixing the problems is not as difficult as you imagine.

In this episode, I'm sharing four more reasons why your bounce rate is so high, and instead of letting those problems fester, I've also got the simple, practical steps you can take to repair the damage and stop it from happening again in the future.

And don't forget to check out the last episode, for the three main reasons why people leave your website.

You put a lot of effort into getting them there only to have people leave your website without converting. If you're having trouble getting visitors to stay, you might be making one of these (easy to fix) mistakes.

I've come up with a manageable, maintainable list of things you can do to get people staying on your website and even more importantly, wanting more.

1. Why first impressions count
2. Three questions you can ask to get really clear on what you offer
3. Why sometimes it's important to think small

Here's the deal – business is personal. When you do business you're dealing with people. Employees, suppliers, customers, clients. They are all… yes, people! In today's episode I'm catching up again with executive coach Todd Palmer about how to create deeper more personal connections and why this is one of the smartest things you can do to grow your business.

Is a podcast the missing piece in your content marketing strategy?

There's plenty of information out there about HOW to start a podcast, but what about how to promote your new podcast.

In this episode, find out how to incorporate a podcast into your content strategy and get it fully aligned with your business.

Kelly Glover from The Talent Squad joins me to break down everything you need to know to get strategic with your podcast so each episode works as hard as you did creating it.

In this episode I'm trying to contain my excitement about the fact that Instagram has finally introduced more features that allow me to speed through my daily checklist front the comfort of my desktop computer. And I've got a secret little reveal at the end of this episode about one other thing you can do on the desktop Instagram that you can't do on mobile that not many people know about.

Are you wondering how to be marketing in a crisis? Marketing expert Maresa Friedman steps up to answers the tough questions. And that includes how to prioritize your budget and why understanding consumer intent is more important than ever.

Does the world need another podcast? If you're passionate about your topic and it interests the audience for your brand or business, then the answer is yes.

Here are my top five reasons why you should start a podcast and why it helps build authority and find new leads for products and services.

You can check out my five reason why you shouldn't start a podcast in the show notes at jillianbowen.com/50 and watch my free podcast training and download the podcast essentials freebie.