The Content Generation

The Content Generation episodes:

• 05.01.2024

  From Teacher to Social Media Manager: The Power of Authentic Storytelling

  Join us as we welcome Sydney Jensen, returning guest and 2019 Nebraska Teacher of The Year. Sydney is an esteemed educator from Lincoln High School (located in the heart of the state’s capital city). She first appeared on The...

  
• 04.10.2024

  Engaging Families and Empowering Students Through Unified Communications with Chad Stevens

  Join us for a conversation with Chad Stevens, Chief Strategy and Marketing Officer at ParentSquare, the leading provider of innovative family and community engagement solutions for K-12 education. With a rich 28-year background that spans both public and private sectors...

  
• 03.13.2024

  Using Social Media for Real World Learning & Community Engagement

  This episode of the Content Generation Podcast features  Kyleigh Kumm, a computer science and technology integration teacher at Harlan Community High School in Harlan, Iowa. In response to the need to get social media channels running for the district...

  
• 02.28.2024

  Empowering a Team of Content Creators: Insights from Digital Communications Specialist, Nicole Eimer

  In this episode, hear from Nicole Eimer, digital communications specialist for Valley View Public Schools. Located in a suburb of Chicago, VVSD, proudly serves a diverse community of about 15,000 students and 21 educational facilities. During a recent revamp of...

  
• 02.07.2024

  Making An Impact: Insights from Student Content Creator Caden Block

  In this episode, we hear from Caden Block, a senior student athlete at Hastings High School and the winner of the 2023 Content Generation Award. Beyond breaking sports records, Caden discusses his journey into content creation, talking through the experience...

  
• 11.01.2023

  Exploring Multimedia & Content Creation with High School Student Drew Colling

  High-school student Drew Colling discusses his journey as a content creator. Drew’s forte is sports broadcasting and announcing, where he brings a captivating and enthusiastic style to play-by-play announcements. As a member of his school’s multimedia team, he creates social...

  
• 10.11.2023

  Finding Balance Between Artificial Intelligence and Authenticity in School PR with Josh Sauer

  In this episode, we're joined by Josh Sauer, seasoned school communications expert and current Director of Solutions Engineering at Finalsite. His experience as a K-12 PR professional, his role in the Oklahoma School PR Association, and his position as a...

  
• 09.20.2023

  Sports Marketing & Social Media

  Marketer Morgan Hobbs and Social Media Manager Nina Sobotka join us to share insights on the fast-paced and exciting world of semi-professional sports. This includes insights from their experiences in building and managing fan bases, navigating the unique challenges of...

  
• 08.30.2023

  Empowering Schools to be Proactive: Insights from School Attorney Bobby Truhe

  Attorney Bobby Truhe from KSB School Law discusses the increasingly urgent need for legal expertise in the education sector. Following his first year of law school, Truhe gravitated toward school law, hoping to feel a genuine sense of making a...

  
• 07.12.2023

  Proven Storytelling Strategies: Social Media Guru Andrea Gribble Talks Social Content for Schools

  Running point on social media for a school, business, side hustle, or even personal accounts can feel like a 24/7 job. Andrea Gribbel would know. Her team at #SocialSchoolforEDU works with schools all over the country to help them craft...

  
• 07.12.2023

  From Teaching in the Classroom to Nationwide Impact with School PR Happy Hour’s Justin Dearing

  Communications strategist, podcaster, and friend Justin Dearing offers his unique perspective from transitioning from sports broadcaster to teacher to now working with schools all over the country through CESO (the Center for Effective School Operations) to tell incredible student stories....

  
• 07.12.2023

  Cathy Kedjidjian on School Public Relations & Being a Friend to the Community

  Sharing the story of her unique career trajectory, NSPRA President and seasoned school communications leader Cathy Kedjidjian talks about the state of school communications and the school PR community, plus how she approaches serving her peers, team, and community. This...

  
• 07.12.2023

  The Content Generation Podcast Season 2

  The Content Generation Podcast is back and better than ever! From storytelling and advocacy to representation, digital formats, and new channels, content is everywhere. This season, we’re leaning into collaboration, tapping innovative change-makers from a variety of disciplines to share...

  
• 10.14.2020

  Erin McCann, School PR

  A storyteller by nature, Erin McCann is fascinated with telling the stories of Public Education.  A product of Texas Public Schools, Erin joined the School PR world in 2015 and currently works for Allen ISD in Allen, Texas as the...

  
• 04.20.2020

  Digital Leadership in the "New Normal"

  During this episode, Ben and Amber discuss some of the Do's and Don'ts of Digital Leadership in the new normal.  For more information, please visit Class Intercom for additional discussion questions. 

  
• 04.13.2020

  Self-care in the new normal

  During this episode, Amber and Ben discuss why self care is important and how it leads to better creativity and content during the new normal of COVID-19.   

  
• 04.06.2020

  Best Practices in the new normal

  During this episode, Ben and Amber discuss what best practices look like when it comes to digital citizenship and lessons learned during COVID-19. 

  
• 03.30.2020

  Be Social At A Distance

  During this episode, Amber and Ben discuss the challenges that schools are facing in light of COVID-19 and how being social at a distance is not just a recommendation but a rallying cry.  

  
• 03.03.2020

  TSPRA & IDEACON Recap 2020

  Last week our team traveled to Austin and Chicago to attend the TSPRA conference and IDEACON conference. During this episode, we share what we learned while attending these amazing conferences.  One of the largest School PR conferences, the Texas School...

  
• 02.17.2020

  PJ Caposey, Meridian CUSD 223

  PJ Caposey is a dynamic speaker and a transformational leader and educator. PJ began his career as an award-winning teacher in the inner-city of Chicago and has subsequently led significant change in every administrative post he has held. PJ became...

  
• 02.03.2020

  Jennifer Randall, Teaching Digital Media In Schools

  Jen Randall is a 17-year veteran of the high school classroom. She started as a choral and show choir director and now travels the country hosting clinics, consulting and judging competitive show choir. In recent years, she has gone back...

  
• 12.23.2019

  2019 Highlights

  During this episode, Taylor and Amber breakdown highlights from 2019 and discuss what you can expect from Class Intercom in 2020. Resources Mentioned: Webinar: Five 2020 Trends for Social Media in Education: What Educators are Saying 12 Days of...

  
• 12.09.2019

  Sydney Jensen, Nebraska 2019 Teacher Of The Year

  Sydney Jensen, a Georgia native, is a ninth-grade English teacher at Lincoln High School in the epicenter of America's heartland: Lincoln, Nebraska. Lincoln is one of the nation's top cities for refugee resettlement, and students at Lincoln High speak more...

  
• 11.25.2019

  Christopher Aumueller, Fanword

  Christopher Aumueller is the CEO and founder of Fanword, a storytelling company for sports teams.  During this interview, we spoke with Chris about his career journey and what led him to creating a company focused on storytelling. As a former...

  
• 10.28.2019

  Student Generated Social Media - Why Does It Matter?

  During this episode, Taylor and Amber discuss why student generated social media is important for schools to consider. Resources Mentioned: Social Media Trends In Education Report Simple Design For Your School's Social Media Webinar  Be sure to...

  
• 10.14.2019

  Justin Dearing, School PR

  Whether it involved short films or sports talk radio, Justin Dearing has been telling stories as far back as he can remember. Justin is a former high school Film and Radio Production teacher turned School PR professional. Currently, Justin is the Assistant Director of Communications for...

  
• 09.30.2019

  The Content Generation Episode 25: Digital 4 Good Highlights

  During this episode, Taylor and Amber discuss highlights from the previous podcast episode, Taylor shares his takeaways from the Digital 4 Good Conference, and you'll hear about some exciting things happening at Class Intercom this fall!

  
• 09.16.2019

  Mitch Fisher, Student Generated Content

  Mitch Fisher is a student, content creator and social media enthusiast. Mitch is currently a junior at the University of Nebraska-Lincoln majoring in advertising and public relations with a minor in theater. In fact, Mitch was first introduced to Class...

  
• 09.03.2019

  Back To School, Back To Content

  During this episode, Taylor and Amber discuss how to implement a social media content calendar at your school.  Resources from this episode include: I Can Help Digital For Good Conference How To Create A Social Media Content Calendar...

  
• 06.26.2019

  Live From #ISTE19

  During this episode, we sat down with Heather Callihan, Stephanie Dannehl, and Amanda Dykes to hear what they have been learning at #ISTE19. We also got to hear more about what they are creating and how they are inspiring the next generation of content...

  
• 04.26.2019

  Teachers as Influencers, Taylor Siebert

  During this episode, Taylor and Amber discuss what's new at Class Intercom and how educators are becoming social media influencers.  Takeaways from this episode include: 1. Teachers have always been influencers with or without social media. Social media has made...

  
• 04.08.2019

  Alexander Lahargoue, Social Assurance

  As a content and marketing specialist for Social Assurance, Alexander Lahargoue focuses on creating strategic content to help clients grow and sell online. In his free time, he writes suspense novels, cooks and is currently learning new languages. During this...

  
• 03.25.2019

  Micah Yost, Method Mark

  Micah Yost is the Founder and President of Method Mark, a marketing agency based in Omaha, NE. . During this episode, Micah and I discussed what led him to starting Method Mark and what advice he has for teachers influencing...

  
• 03.11.2019

  Jill Johnson, Seward High School

  Jill Johnson is in her third year as the Vice Principal at Seward High School.  She holds a bachelor’s degree in language arts education (UNK ‘91), master’s degrees in instructional technology (PSU ‘00) and educational administration (CUNE ‘17), and she...

  
• 02.25.2019

  Matt Will, Don't Panic Labs

  Matt Will is a Software Architect and Dev Lead at Don't Panic Labslocated in Lincoln, Nebraska. During this conversation, we spoke with Matt about his career journey and how digital citizenship applies to software development and content creation.  You can...

  
• 02.11.2019

  Michelle Welch, Lincoln Public Schools

  Michelle Welch is a Registered Dietitian and the District Wellness Facilitator at Lincoln Public Schools in Lincoln, Nebraska. During this episode, we spoke with Michelle about how she creates content for multiple audiences and how she applies digital citizenship when sharing...

  
• 01.28.2019

  Erik Miller, Storyhook

  Erik Miller is a Nebraska-born kid who grew up being told he was unique and ‘artsy.’ He followed every unique and artsy 18-year-old's dream and went to college to study business. After college, Erik got married and joined the circus. Actually,...

  
• 01.14.2019

  New Year New Content

  The new year often brings new content ideas. During this episode, the team at Class Intercom reflects back on 2018 and discusses what you can expect in 2019 when it comes to content strategy and marketing ideas.  Want to learn...

  
• 11.26.2018

  Aaron Babcock, Husker IMG Sports Marketing

  Aaron Babcockhas called Nebraska home for nearly 25 years after attending the University of Nebraska-Kearney where he graduated with a degree in journalism and mass communication. Aaron has enjoyed a 20-plus year career in athletics, where he has worked at...

  
• 11.12.2018

  Michelle DeRusha, Author

  Michelle DeRusha is an author, free-lance writer and content creator. She blogs at MichelleDeRusha.com and is the author of four books. During this episode, we spoke with Michelle about the writing process and how she stays organized.  You can connect with Michelle on...

  
• 10.29.2018

  Danielle Chaney, Social Assurance

  Danielle Chaney is Nebraska-based copywriter and strategist who has helped a variety of small and large companies increase awareness of their brand/product(s), grow target audience(s), and generate sales using traditional and digital channels. She is currently the Content & Client...

  
• 10.15.2018

  Digital Citizenship Week 2018

  During this episode, I spoke with Taylor Siebert and Ben Pankonin, the founders of Class Intercom about #DigCitWeek and what this week means for Class Intercom. We also highlighted how our heroes in education are celebrating #DigCitWeek and what you...

  
• 10.01.2018

  Heather Callihan, Northwest Public Schools

  Heather Callihan has worked in the field of education for over 21 years and today is the Technology Integration Specialist for Northwest Public Schoolsin Grand Island, Nebraska. In addition to serving as the NETABoard president, she is also a Common Sense...

  
• 09.17.2018

  Gretchen Garrison, Odyssey Through Nebraska

  Gretchen Garrison is a teacher, blogger and author. Starting her blog, Odyssey Through Nebraska, came about when she realized that not all area families were exploring the Nebraska places that she and her kids tended to frequent. Detour Nebraska is Gretchen's book...

  
• 09.03.2018

  Josh Allen, Lewis Central Community Schools

  Josh Allen is the Technology Integration Specialist for Lewis Central Community Schoolsin Council Bluffs, IA. In addition, he manages the LewisCentralCSD social media profiles for the district. He is a former president of the Nebraska Educational Technology Association (NETA) and...

  
• 08.20.2018

  Kelly Mosier, Hudl

  Kelly Mosier is the current Head of Programming for in the media division at Hudl, a sports software company that build’s coaching and evaluation tools to help teams win. In that role he helps guide the original content and builds...

  
• 08.06.2018

  Michaella Kumke, The Food Bank of Lincoln

  Michaella Kumke has a passion for nonprofit communications and human services. In early 2015, she joined the amazing team at the Food Bank of Lincolnwhere she works as the communications director. Through a variety of marketing channels, Ms. Kumke brings...

  
• 07.23.2018

  Garrett Hope, The Portfolio Composer

  Garrett Hope is a composer, podcaster and teacher. Garrett was born into a family that valued and practiced music daily. His mother was a primary school music teacher and children’s choir director. As a result Garrett has been performing on stages of...

  
• 07.09.2018

  Tiffany Verzal, V2 Content

  Tiffany Verzal is co-founder of V2 Content based in Lincoln, Nebraska. Tiffany is primarily a producer and editor, but is passionate about telling stories. During this episode, we spoke about Tiffany's career journey and the type of content she and her...

  
• 07.09.2018

  Rusty Dawkins, Arbor Day Foundation

  During this episode, I spoke with local meteorologist and social media expert, Rusty Dawkins. Rusty is currently the Social Media Manager at the Arbor Day Foundation. We spoke about the early days of social media and how he works with...