The Content Generation

Running point on social media for a school, business, side hustle, or even personal accounts can feel like a 24/7 job. Andrea Gribbel would know. Her team at #SocialSchoolforEDU works with schools all over the country to help them craft content for their social channels. And over the years, she's learned a ton about how to not only do school social media, but how to do it well (without losing your sanity)! Her latest book is a collection of tips, tricks, and insights aimed at helping schools share the amazing stories that celebrate their students and staff–without getting burned out! In this episode, she stis down with us to talk about the craft of social media and school communications, and the systems, processes, tools, tips, and ideas schools need to succeed at social.

Communications strategist, podcaster, and friend Justin Dearing offers his unique perspective from transitioning from sports broadcaster to teacher to now working with schools all over the country through CESO (the Center for Effective School Operations) to tell incredible student stories. Justin brings a wealth of experience to the table. Formerly a teacher for seven years, he understands the importance of empowering student voices and telling school stories. Through his diverse experience, one thing remains: The importance of developing genuine relationships centered on trust. Don't miss this eye-opening discussion from one of the most profound voices in school PR.

Sharing the story of her unique career trajectory, NSPRA President and seasoned school communications leader Cathy Kedjidjian talks about the state of school communications and the school PR community, plus how she approaches serving her peers, team, and community. This includes considerations like accessibility and breaking down barriers, but also collaborating with others in a way that impacts people, lives, and relationships. With an eye toward storytelling, connection and balance, Cathy talks about the importance of mental and physical health and wellness, navigating political landscapes, building meaningful relationships, and connecting diverse communities in this episode of the Content Generation Podcast.

The Content Generation Podcast is back and better than ever! From storytelling and advocacy to representation, digital formats, and new channels, content is everywhere. This season, we're leaning into collaboration, tapping innovative change-makers from a variety of disciplines to share their unique perspectives on all things content.

The Content Generation is a movement powered by passionate people and powerful technology on a mission to make social media a force for good. The community behind this movement includes students, educators, community leaders, innovators, builders, and doers of all types. The Content Generation Podcast is an important avenue for sharing their stories and empowering others to join the conversation. Welcome to season two!

During this episode, we spoke with Erin about her career journey and the current challenges among school PR professionals.

You can connect with Erin on Twitter and be sure to check out her podcast, School PR Happy Hour.

During this episode, Ben and Amber discuss some of the Do's and Don'ts of Digital Leadership in the new normal. 

For more information, please visit Class Intercom for additional discussion questions. 

During this episode, Amber and Ben discuss why self care is important and how it leads to better creativity and content during the new normal of COVID-19. 

During this episode, Ben and Amber discuss what best practices look like when it comes to digital citizenship and lessons learned during COVID-19. 

During this episode, Amber and Ben discuss the challenges that schools are facing in light of COVID-19 and how being social at a distance is not just a recommendation but a rallying cry.

Last week our team traveled to Austin and Chicago to attend the TSPRA conference and IDEACON conference. During this episode, we share what we learned while attending these amazing conferences. 

One of the largest School PR conferences, the Texas School PR Association conference provided room for great conversations about social media. School districts from across Texas engaged in round tables, sessions and some inspiring keynotes sessions. A highlight was listening to our friends at the School PR Happy Hour Podcast who provided a session about how they are both demonstrating excellent student-led social media, but also were recognized for the "Bright Idea" award for supporting school PR professionals.

At IDEA Con, the marquis conference for the Illinois Digital Educators Alliance, we enjoyed great conversations with technology professionals and their role to secure, manage and administrate technology in their districts. We enjoyed conversations with technology professionals seeking to check boxes for solutions like archiving and administrators who are seeking to share the load of creating social media content.