The Content Generation

During this episode, we sat down with Heather Callihan, Stephanie Dannehl, and Amanda Dykes to hear what they have been learning at #ISTE19. We also got to hear more about what they are creating and how they are inspiring the next generation of content creators. Special thanks to these educators for taking time out of their busy schedules at ISTE to chat with us!

During this episode, Taylor and Amber discuss what's new at Class Intercom and how educators are becoming social media influencers. 

Takeaways from this episode include:

1. Teachers have always been influencers with or without social media. Social media has made it easier for teachers to connect with each other, their students and parents. 

2. Teachers can leverage their personal brand to elevate their school’s brand. Teachers who are building personal brands can use their influence to highlight the school in a positive way. 

3. If teachers are encouraging their students to be good digital citizens, teachers should model this by creating meaningful content and contributing to the conversation in a positive way. This can help build more trust with students and it gives students a positive role model.

As a content and marketing specialist for Social Assurance, Alexander Lahargoue focuses on creating strategic content to help clients grow and sell online. In his free time, he writes suspense novels, cooks and is currently learning new languages.

During this interview, we spoke with Alexander about how he creates meaningful content as a financial marketer and author.

You can find Alexander's book here or connect with him on Linkedin.

Micah Yost is the Founder and President of Method Mark, a marketing agency based in Omaha, NE. . During this episode, Micah and I discussed what led him to starting Method Mark and what advice he has for teachers influencing the next generation of content creators.

You can connect with Micah on Twitter.

Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.

Jill Johnson is in her third year as the Vice Principal at Seward High School. She holds a bachelor's degree in language arts education (UNK '91), master's degrees in instructional technology (PSU '00) and educational administration (CUNE '17), and she is currently pursuing a doctorate degree in Educational Leadership through the University of Nebraska. She spent 17 years in the classroom and three years as a Professional Development Consultant at Educational Service Unit 6 before moving into her current role. She is married to Brady, and they have four children.

During this conversation, we spoke with Jill about building a social media team at her schooland why it's important for everybody to build a digital footprint.

You can connect with Jill on Twitter and be sure to follow Seward Public Schools here:

Facebook: Seward Public Schools Twitter: @SewardBlueJays Instagram: @shsbluejays

Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.

Matt Will is a Software Architect and Dev Lead at Don't Panic Labslocated in Lincoln, Nebraska. During this conversation, we spoke with Matt about his career journey and how digital citizenship applies to software development and content creation.

You can connect with Matt on Twitter or Linkedinand connect with Don't Panic Labs on Twitterand Facebook.

Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.

Michelle Welch is a Registered Dietitian and the District Wellness Facilitator at Lincoln Public Schools in Lincoln, Nebraska. During this episode, we spoke with Michelle about how she creates content for multiple audiences and how she applies digital citizenship when sharing health and wellness information on behalf of her school district.

You can connect with Michelle on linkedinand Twitter. You can learn more about LPS Wellnessand follow them on Twitter.

Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.

Erik Miller is a Nebraska-born kid who grew up being told he was unique and 'artsy.' He followed every unique and artsy 18-year-old's dream and went to college to study business. After college, Erik got married and joined the circus. Actually, he and his wife went into full-time college ministry (Although, his parents weren't sure how that was different than the circus). During that time, he learned a lot, grew a lot and designed a lot. After having a bunch of kids, Erik finally settled down and got a "real job" as a creative director. He now operates his own company called StoryHook- a non-traditional marketing and advertising studio in Lincoln, Nebraska.

During this interview, we spoke with Erik about his non-traditional career path and what it takes to craft a good story. You can connect with Storyhook on Facebook and Instagram.

Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.

The new year often brings new content ideas. During this episode, the team at Class Intercom reflects back on 2018 and discusses what you can expect in 2019 when it comes to content strategy and marketing ideas. 

Want to learn more about Class Intercom? Click HERE.

Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.

Aaron Babcockhas called Nebraska home for nearly 25 years after attending the University of Nebraska-Kearney where he graduated with a degree in journalism and mass communication. Aaron has enjoyed a 20-plus year career in athletics, where he has worked at UNK, the University of Nebraska-Lincoln and as Director of Public Relations for the Kansas City Royals. He also served as a consultant for the New York Yankees for seven years. Today Aaron is a senior account executive at Husker IMG Sports Marketing.

During this interview, we spoke with Aaron about his love for photography and how teachers can help inspire students to create better images.

You can follow Aaron on Twitter, Instagram and Linkedin.