The Content Generation

PJ Caposey is a dynamic speaker and a transformational leader and educator. PJ began his career as an award-winning teacher in the inner-city of Chicago and has subsequently led significant change in every administrative post he has held. PJ became a principal at the tender age of 28 and within three years was able to lead a small-town/rural school historically achieving near the bottom of its county to multiple national recognitions. After four years, PJ moved to his current district, Meridian CUSD 223, as superintendent and has led a similar turnaround leading to multiple national recognitions for multiple different efforts.

PJ has written 7 books for various publishers and his work has been published online for sites such as ASCD, Edutopia, and the Huffington Post. He works in the Education Department of two universities and in a myriad of capacities with the Illinois Principal's Association including Principal Coach and author of the first complete stack of MicroCredentials offered in Illinois.

During this interview, we discussed how PJ's career journey led to building a personal brand, how he would have handled things differently and why he continues to create content as a practitioner.

Be sure to follow him on Twitter.

Jen Randall is a 17-year veteran of the high school classroom. She started as a choral and show choir director and now travels the country hosting clinics, consulting and judging competitive show choir. In recent years, she has gone back to her journalistic roots, and now teaches Digital Media and produces KDGN (broadcast channel) for Carroll ISD in Southlake, TX.

Using her background in stage performance and knowledge of social media, Randall and her co-teacher Natalie Brown, are working to create a digital and print media department that prepares their students to be a part of the future of news production on all platforms.

During this interview, we spoke with Jennifer about social media, content creation and how she's inspiring the next generation of content creators.

You can follow her student's work on Instagram, Facebook and Snapchat: @slcdragonmedia

During this episode, Taylor and Amber breakdown highlights from 2019 and discuss what you can expect from Class Intercom in 2020.

Resources Mentioned:

• Webinar: Five 2020 Trends for Social Media in Education: What Educators are Saying
• 12 Days of Content

Be sure to follow us on Twitter & Instagram @ClassIntercom.

Sydney Jensen, a Georgia native, is a ninth-grade English teacher at Lincoln High School in the epicenter of America's heartland: Lincoln, Nebraska. Lincoln is one of the nation's top cities for refugee resettlement, and students at Lincoln High speak more than 30 languages. Jensen also serves as an instructional coach working with new and veteran teachers to provide instructional support and mentorship. In recognition of her work in the classroom and the school community, Jensen is the 2019 Nebraska Teacher of the Year.

She is a passionate advocate for increased mental and emotional wellness supports for both students and the teachers who serve them. She recorded an official TED talkon the impact of secondary traumatic stress and compassion fatigue on teachers who work with students experiencing trauma. Her talk received over 700,000 views in less than a week.

Jensen earned her BsED in English Education from the University of Georgia in 2013, and a Masters degree in Educational Leadership from Doane University in 2020.

During this interview, we spoke with Sydney about her recent TED talk, student content creation and digital citizenship.

If you want to connect with Sydney, you can follow her on Twitter, Instagramor visit her website. You can also view her TED talk here.

Christopher Aumueller is the CEO and founder of Fanword, a storytelling company for sports teams.

During this interview, we spoke with Chris about his career journey and what led him to creating a company focused on storytelling. As a former Division 1 tennis player, Chris has a unique perspective regarding student athletes and social media use.

Be sure to follow Fanword on Instagram,Twitter, andFacebook.

During this episode, Taylor and Amber discuss why student generated social media is important for schools to consider.

Resources Mentioned:

• Social Media Trends In Education Report
• Simple Design For Your School's Social Media Webinar 

Be sure to follow us on Twitter & Instagram @ClassIntercom.

Whether it involved short films or sports talk radio, Justin Dearing has been telling stories as far back as he can remember. Justin is a former high school Film and Radio Production teacher turned School PR professional. Currently, Justin is the Assistant Director of Communications for Carroll ISD in Southlake, Texas and co-hosting the podcast "School PR Happy Hour", a podcast geared towards professionals in school communications. When he is not telling the story of Carroll ISD or working on his latest podcast episode, Justin can be found either at his daughter Kinleigh's soccer games, watching Parks and Rec with his wife Caty, or researching player stats for the most over the top fantasy baseball league he has been entrenched in for the past decade.

During this interview, we spoke about what led Justin to working in school PR and how he carves out time for content generation. We also spoke about what digital citizenship means to him as a school PR professional.

To learn more about Justin, you can follow him on Twitter and check out his podcast, School PR Happy Hour.

During this episode, Taylor and Amber discuss highlights from the previous podcast episode, Taylor shares his takeaways from the Digital 4 Good Conference, and you'll hear about some exciting things happening at Class Intercom this fall!

Mitch Fisher is a student, content creator and social media enthusiast. Mitch is currently a junior at the University of Nebraska-Lincoln majoring in advertising and public relations with a minor in theater. In fact, Mitch was first introduced to Class Intercom when he was in high school. During this interview, Mitch and I discussed:

1. How spreading positive messages has been the key to his success on social media. 2. How to deal with negative feedback online. 3. How to find and recruit students for your school's social media team.

You can connect with Mitch on Instagram, Twitter and listen to his music here.

Be sure to check out his podcast, The Creatives Podcast.

Be sure to follow us on Twitter & Instagram @ClassIntercom.

During this episode, Taylor and Amber discuss how to implement a social media content calendar at your school. 

Resources from this episode include:

• I Can Help Digital For Good Conference
• How To Create A Social Media Content Calendar For Your School
• Class Intercom Webinar Directory 

Be sure to follow us on Twitter & Instagram @ClassIntercom.