In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies!

To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred brands over the past 7 years! Last year, she launched her course The Wordshops as a secondary part of her business, so I was super fortunate to get to ask her all about it in this episode.

Can’t wait for you to tune in and get to learn from her!

Are you creating courses on top of your existing products or services, or do you plan to do so in the future?

Transcript coming soon

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The post #32: Creating and Launching a Course as a Secondary Business With Hillary Weiss appeared first on Marijana Kay.

In this episode, we’re talking all about making your content sound and feel like *you*!

In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything you do in your business, including big-picture content, but also your vocabulary, voice, and so much more.

Ever wondered why some words sound really natural to you when you use them in your content, and others feel off? This episode will help you understand why this happens and apply learnings to your own writing, branding, and more. Can’t wait for you to tune in!

I can’t wait to hear how brand archetypes impact your content—let me know! Transcript coming soon

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The post #31: How to Create Content True to Your Brand With Kaye Putnam appeared first on Marijana Kay.

In this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no idea how to do that or even where to get started?

To learn all about this, I brought Allen Gannett as my guest today! He is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He’s been on the “30 Under 30” lists for both Inc. and Forbes. And I finally get to share with you that his first book, The Creative Curve, is out June 12th!

This episode will help you learn so much about the creative process in marketing and writing and spark new ideas for you. Can’t wait for you to tune in!

I can’t wait to hear how this approach to creativity impacts your writing and your work as a marketer. I definitely know it makes a huge difference for me, and I can’t wait for the book to arrive so that I can this whole process up a notch! Transcript coming soon

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The post #30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett appeared first on Marijana Kay.

In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.)

So what is it I’m chatting about? In the world of *so* much content out there, it’s hard not only to come up with ideas your audience will care about, but also to stand out while creating that content. Often times, because of the pressure to create a lot of content and do it in a way that strictly brings traffic, we get lost in over-optimizing for search, forcing keywords, stuffing our content calendars with topics that don’t matter, and forgetting that there are humans on the receiving end of that content. That’s why it’s time for a chat about a different approach to content—the one that lets you share your message and purpose as a company that serves its audience and customers before anything else.

I can’t wait to hear how this approach to content and business affects the way you create content and talk to your audience. Chat to you soon!

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The post #29: Rethink Content Marketing With These 4 Examples appeared first on Marijana Kay.

Hey all,

In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup!

To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the on-site personalization software on as my guest today. I’ve been following his journey with RightMessage on Twitter for a long time, and knowing he’s using his successes with past companies, including Double Your Freelancing, I knew he’d be the right person to chat to about all this! After this chat, I realized how profitable personalization can be, so get ready & I hope you’re willing to take action soon. Enjoy!

I can’t wait to hear how personalization impacts your business. Transcript coming soon

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The post #28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn appeared first on Marijana Kay.

In today’s episode, I’m flying solo again!

Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number!

The result: a 30-minute episode with my top content marketing tips, each in 60 seconds or less—altogether 27 of them! Obviously, this means I couldn’t have gone very deep into any of them, so if you do want to chat further and into more depth about any of them, please do reach out and let me know

Can’t wait for you to tune in, and I hope you have fun!

Transcript coming soon

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The post #27: My Best 60-Second Content Marketing Tips appeared first on Marijana Kay.

Hey all,

In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all!

This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end content marketing solutions to B2B SaaS businesses. If you’ve been into content marketing in recent months, you probably came across Jimmy’s work on Animalz’ blog, and I’m super excited to be able to interview him all about that.

Animalz’ blog has only launched a few months ago, and they’ve been killing it. I asked Jimmy all about it, so make sure to eavesdrop and get ready to take action!

I can’t wait to hear how Jimmy’s thoughts impacted your own work with content marketing! Don’t forget to tweet me or send me a message with your feedback.

Transcript coming soon

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The post #26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly appeared first on Marijana Kay.

Hey all,

Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business?

It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam, the co-founder and the grow side of Grow and Convert, a fully done-for-you content marketing agency. Mirage content is a topic he’s been passionately talking about for a while now, and the good thing about it is that there is a solution to it!

For this one, you might need a pen and paper and start taking action right away. I can’t wait for you to learn from Benji!

I can’t wait to hear how you can tackle your own mirage content—make sure to let me know!

Transcript coming soon

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The post #25: The Trap of Mirage Content & How to Fix It With Benji Hyam appeared first on Marijana Kay.

Hey all,

Looking to get more sales from your content? You’ll want to make sure to tune into this episode.

I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of its type. His work has helped countless businesses grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing—and I’m beyond thrilled to have been able to chat with him about content marketing!

We went deep into understanding the purpose of content marketing when it comes to guiding your potential customers through their questions and concerns as they get to learn about the problem they have. Can’t wait for you to hear this!

Can’t wait to hear your thoughts on this one! Make sure to hit me up on Twitter and do go and say hi to Chris and let him know how this helped you. Really appreciate your time joining us today!

Transcript coming soon

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The post #24: The Mastery of Getting Sales With Content Marketing With Chris Marr appeared first on Marijana Kay.

Hey all,

In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers!

Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with fast-growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing. He also hosts The Side Hustle Project podcast.

I’m beyond thrilled that you get to learn from Ryan!

What actions will you take to start building your audience from scratch, or grow the one you already have? Let me know!

Transcript coming soon

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The post #23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson appeared first on Marijana Kay.