The Content Love Podcast

By Marijana KayBusiness Technology

The Content Love Podcast episodes

June 20, 2018#32: Creating and Launching a Course as a Secondary Business With Hillary Weiss
In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies!
To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred brands over the past 7 years! Last year, she launched her course The Wordshops as a secondary part of her business, so I was super fortunate to get to ask her all about it in this episode.
Can’t wait for you to tune in and get to learn from her!
Listen in on my chat with Hillary to learn all about:
Her unique approach to copywriting and business and her drive to work with unconventional entrepreneurs
Hillary’s course Wordshops which is about voice discovery and the “why” behind writing extraordinary copy
The reasons Hillary decided to create Wordshops and what it took her to realize that she has something unique to teach
How and why she ran two beta rounds for her course
Her process of putting together course materials and making sure her students have everything they need
Hillary’s promotion plan and the challenge she ran for the course launch
How she defined her target audience for her courses
How Hillary might break down her courses into smaller ones and what she’d change if she was going through the process again
The simplest mindset and starting point to create a course as a new venture in your existing business
Check out Hillary’s resources & connect with her:
Visit Hillary’s website
Say hi to Hillary on her Twitter, Instagram and Facebook
Links, tools and resources mentioned in this episode:
Customers From Content – a course by Grow and Convert
Blogging for business – a course by Ahrefs
Thanks for listening!
Are you creating courses on top of your existing products or services, or do you plan to do so in the future?
Transcript coming soon
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36 min
June 13, 2018#31: How to Create Content True to Your Brand With Kaye Putnam
In this episode, we’re talking all about making your content sound and feel like *you*!
In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything you do in your business, including big-picture content, but also your vocabulary, voice, and so much more.
Ever wondered why some words sound really natural to you when you use them in your content, and others feel off? This episode will help you understand why this happens and apply learnings to your own writing, branding, and more. Can’t wait for you to tune in!
Listen in on my chat with Kaye to learn all about:
The psychology and emotion as foundations of branding
Brand archetypes and the clarity they provide for layered personalities and brands
How to learn what your brand archetype is and how knowing what makes you uniquely you impacts you
Why it’s good to focus on your top two brand archetypes and how they impact all your copy, writing, and more
The step-by-step process of applying your brand archetypes on your content and the importance of revision
The impact of brand archetypes on content topic brainstorm and selection
Layering stories, metaphors and specific word choices into your content topics
What you should do about the fact your audience falls into a different archetype than you
The process of updating your existing, most valuable content and social media presence based on your brand archetype
The content Kaye has created around brand archetypes and the learnings she got from it
Streamlining and systemizing your content production and onboarding team members thanks to a hyper-defined brand
Check out Kaye’s resources & connect with her:
Visit Kaye’s website
Say hi to Kaye on her Facebook page, Twitter, Facebook group, and Pinterest
Most importantly, take Kaye’s Brand archetype quiz!
Links, tools and resources mentioned in this episode:
Content Love #6: 3 Steps to a Brilliantly Efficient Content Creation Process
Kaye’s courses: Brand New Brand, Brandfluency
The twelve brand archetypes
Kaye’s Brand archetype quiz
Thanks for listening!
I can’t wait to hear how brand archetypes impact your content—let me know! Transcript coming soon
P.S. Pin this so you can come back to it later:
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32 min
June 06, 2018#30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett
In this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no idea how to do that or even where to get started?
To learn all about this, I brought Allen Gannett as my guest today! He is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He’s been on the “30 Under 30” lists for both Inc. and Forbes. And I finally get to share with you that his first book, The Creative Curve, is out June 12th!
This episode will help you learn so much about the creative process in marketing and writing and spark new ideas for you. Can’t wait for you to tune in!
Listen in on my chat with Allen to learn all about:
Allen’s background and how his desire to give marketers insights necessary for storytelling resulted in him founding TrackMaven
The myths and misunderstanding happening behind the idea of creativity, and why + how we can tackle this
How TrackMaven grew so much with content
The story of how TrackMaven ended up having a corgi as their logo and how they’re standing out
The importance of having the right idea at the right time and the creative curve that represents our desire for novel and familiar things at the same time
The valuable action of imitation in the creative process, the Franklin method, and the omelette example
Kurt Vonnegut and the consistent pattern of story arcs and using them as a story baseline to spark creativity
The four laws of the creative curve
Consumption as one of the pillars and the underlying knowledge and wisdom that ideas come from
The critical way to avoiding executing ideas that are too novel or too familiar
The power of “the knowing voice”
The importance of giving your brain new, raw material on a daily basis
Check out Allen’s resources & connect with him:
Check out Allen’s book The Creative Curve on Amazon and TheCreativeCurve.com
Learn about creativity, productivity and much more + sign up for Allen’s newsletter on Allen.xyz
Connect with Allen on his LinkedIn, Twitter, and Facebook
Check out TrackMaven and Maven The Corgi
Links, tools and resources mentioned in this episode:
TrackMaven – Instagram Analytics: The Ultimate Guide for Marketers
TrackMaven’s booth at the Content Marketing World event (with spaghetti!)
Arcs of storytelling by Kurt Vonnegut
Thanks for listening!
I can’t wait to hear how this approach to creativity impacts your writing and your work as a marketer. I definitely know it makes a huge difference for me, and I can’t wait for the book to arrive so that I can this whole process up a notch! Transcript coming soon
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36 min
May 31, 2018#29: Rethink Content Marketing With These 4 Examples
In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.)
So what is it I’m chatting about? In the world of *so* much content out there, it’s hard not only to come up with ideas your audience will care about, but also to stand out while creating that content. Often times, because of the pressure to create a lot of content and do it in a way that strictly brings traffic, we get lost in over-optimizing for search, forcing keywords, stuffing our content calendars with topics that don’t matter, and forgetting that there are humans on the receiving end of that content. That’s why it’s time for a chat about a different approach to content—the one that lets you share your message and purpose as a company that serves its audience and customers before anything else.
Listen in to hear and learn all about:
The four examples I’m mentioning: Pat Flynn of Smart Passive Income, Hazel Wallace of The Food Medic, TED, Lego
Why you don’t know about people who don’t show up online in some form
What it means to impact the lives of your audience (as opposed to simply sell your products or services)
What it means to share your message
Why it’s crucial to think about content beyond hacking and virality
The key that lies in user research and talking to your audience and your best customers
Links, tools and resources mentioned in this episode:
Start with user research with resources from Grow and Convert
Episode #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré
Episode #21: What You Need to Know About Profitable Email Onboarding With Val Geisler
Thanks for listening!
I can’t wait to hear how this approach to content and business affects the way you create content and talk to your audience. Chat to you soon!
P.S. Pin this post so you can come back to it later:
The post #29: Rethink Content Marketing With These 4 Examples appeared first on Marijana Kay.
24 min
May 23, 2018#28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn
Hey all,
In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup!
To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the on-site personalization software on as my guest today. I’ve been following his journey with RightMessage on Twitter for a long time, and knowing he’s using his successes with past companies, including Double Your Freelancing, I knew he’d be the right person to chat to about all this! After this chat, I realized how profitable personalization can be, so get ready & I hope you’re willing to take action soon. Enjoy!
Listen in on my chat with Brennan to learn all about:
Brennan’s journey with multiple successful businesses and why he’s talking about personalization today
Why marketers should care about website personalization and what is it we can personalize, from headlines, copy, social proof, and more
How to identify different segments of your audience based on different perspectives by using surveys, micro-triggers and your funnels
The initial setup you need to start personalizing your website experience with an email service provider and cloned sales pages for 2 to 3 segments of your audience
How to personalize a content consumption experience for different segments of your audience (with a great SaaS example), including call-to-action personalization and Brennan’s success when he did this on Double Your Freelancing
The unintended but incredibly valuable consequence of personalizing your website, content, and sales pages
Several unbelievable examples and case studies of successful personalization and how it impacted those businesses
How to learn more information about your audience, especially if it’s still small, to start personalizing your content
Check out Brennan’s resources & connect with him:
Check out RightMessage and Double Your Freelancing
Say hi to Brennan on Twitter
Don’t forget to check out the Value My Funnel resource
Links, tools and resources mentioned in this episode:
Double Your Freelancing resources that Brennan personalizes
$100K Launch School with Tom Morkes
Pat Flynn of Smart Passive Income
Joanna Wiebe & Copyhackers
RightMessage learning center
Thanks for listening!
I can’t wait to hear how personalization impacts your business. Transcript coming soon
P.S. Pin this so you can come back to it later:
The post #28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn appeared first on Marijana Kay.
48 min
May 16, 2018#27: My Best 60-Second Content Marketing Tips
In today’s episode, I’m flying solo again!
Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number!
The result: a 30-minute episode with my top content marketing tips, each in 60 seconds or less—altogether 27 of them! Obviously, this means I couldn’t have gone very deep into any of them, so if you do want to chat further and into more depth about any of them, please do reach out and let me know
Can’t wait for you to tune in, and I hope you have fun!
Listen in to hear my rapid-fire tips about:
The importance of intentional content and the damage bad content can make to your brand
Patience with content marketing
Why you should consume competitor and other content
The key to niching down and communicating your unique message
Why I think ‘hacking’ isn’t a sustainable way to approach your content (or anything in life, really)
Why your content is the extension of your business and personality online
The essentials of evergreen content and repurposing it down the line
The emotions, personality, and painting the picture with your content… And so much more
Mentioned & related resources and episodes:
Brian Dean of Backlinko.com
Joe Pulizzi – Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
How To Build An Effective Content Creation Workflow
#2: How to Create Your First Ever Content Marketing Strategy With Julia McCoy
#3: How to Use Storytelling to Empower Your Content Marketing with Kaleigh Moore
#5: Crazy Productive Content Marketing Using Repurposing With Brittany Berger
#6: 3 Steps to a Brilliantly Efficient Content Creation Process
#8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure
#21: What You Need to Know About Profitable Email Onboarding With Val Geisler
#24: The Mastery of Getting Sales With Content Marketing With Chris Marr
#25: The Trap of Mirage Content & How to Fix It With Benji Hyam
#26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly
Thanks for listening!
Transcript coming soon
P.S. Pin this so you can come back to it later:
The post #27: My Best 60-Second Content Marketing Tips appeared first on Marijana Kay.
30 min
May 09, 2018#26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly
Hey all,
In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all!
This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end content marketing solutions to B2B SaaS businesses. If you’ve been into content marketing in recent months, you probably came across Jimmy’s work on Animalz’ blog, and I’m super excited to be able to interview him all about that.
Animalz’ blog has only launched a few months ago, and they’ve been killing it. I asked Jimmy all about it, so make sure to eavesdrop and get ready to take action!
Listen in on my chat with Jimmy to learn all about:
How Animalz managed to stand out with their content marketing blog, even though they’ve only started it this January (2018)
Standing out by either doing content better than your competitors, or doing it completely differently altogether
The publication vs library approach to content marketing programs: the downsides of the publication approach, and the benefits of the library one as it’s the more targeted and more organized one
The concept of audiences and why it’s not always what you need
The art of finding keywords that actually make a difference for your business (top-down and bottom-up), and how to look at them through the hub and spoke model
How creating content for different stages of the funnel can impact your search rankings
How to make sure you’re writing for the right people and answering the correct questions your readers have by writing for a pay scale, not for a persona
The range of content from strategic to tactical and what it means for you
The importance of technical SEO to make sure your content is found
The slow, long-term play with content promotion
Check out Jimmy’s resources & connect with him:
Check out Animalz.co
Read Jimmy’s newsletter
Say hi to Jimmy on Twitter
Links, tools and resources mentioned in this episode:
5 Content Marketing Power Laws
You Don’t Need an Audience
Two SEO Frameworks for Growing a SaaS Blog
The Hub and Spoke Content Strategy
How to Gain an Unfair Content Marketing Advantage: Write for Pay Scale, Not Demographics
Technical SEO for Content Marketers
Stratechery by Ben Thompson
Book: Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
Thanks for listening!
I can’t wait to hear how Jimmy’s thoughts impacted your own work with content marketing! Don’t forget to tweet me or send me a message with your feedback.
Transcript coming soon
P.S. Pin this so you can come back to it later:
The post #26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly appeared first on Marijana Kay.
39 min
May 03, 2018#25: The Trap of Mirage Content & How to Fix It With Benji Hyam
Hey all,
Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business?
It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam, the co-founder and the grow side of Grow and Convert, a fully done-for-you content marketing agency. Mirage content is a topic he’s been passionately talking about for a while now, and the good thing about it is that there is a solution to it!
For this one, you might need a pen and paper and start taking action right away. I can’t wait for you to learn from Benji!
Listen in on my chat with Benji to learn all about:
How Grow and Convert exponentially grew their clients’ blogs, starting with user research through to content promotion with audiences that have already been built
What mirage content is and real-life examples
The main reason why mirage content happens
How to take the extensive user research and put it into practice by looking for patterns
The risk of mirage content and the negative impact on the business
The importance of high-quality introductions for your written content and what most writers do instead
The super-specific strategy Benji uses to write highly engaging introductions
Why Grow and Convert create only 3 pieces of content per month for their clients and how they dedicate time to other parts of content marketing process beyond just creation
How they analyze posts after a certain time has passed since it was published and how they take action
How to know you’ve fully covered a topic by using frameworks
The strategy to hiring high-quality writers
The questions to use in your user research
Check out Benji’s resources & connect with him:
Check out Grow and Convert
Say hi to Benji on his Twitter
Check out Benji on other podcasts: The Growth Marketing Podcast Part 1 and Part 2, The Double Your Freelancing Podcast
Links, tools and resources mentioned in this episode:
Benji’s blog post: “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads
ThinkApps: Meet the Founder Who Is Building a New Startup Every Month
AngelList
Grow and Convert’s top content marketing articles
Grow and Convert’s articles on user research
Thanks for listening!
I can’t wait to hear how you can tackle your own mirage content—make sure to let me know!
Transcript coming soon
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The post #25: The Trap of Mirage Content & How to Fix It With Benji Hyam appeared first on Marijana Kay.
41 min
April 25, 2018#24: The Mastery of Getting Sales With Content Marketing With Chris Marr
Hey all,
Looking to get more sales from your content? You’ll want to make sure to tune into this episode.
I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of its type. His work has helped countless businesses grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing—and I’m beyond thrilled to have been able to chat with him about content marketing!
We went deep into understanding the purpose of content marketing when it comes to guiding your potential customers through their questions and concerns as they get to learn about the problem they have. Can’t wait for you to hear this!
Listen in on my chat with Chris to learn all about:
Chris’ work with Content Marketing Academy, and how he built his work around his lifestyle
The approach to content marketing as the tool to help your audience to make educated buying decisions
The fact that views and pageviews don’t necessarily equal sales and money
The empathy and compassion for your potential customers in your content
How to break down the stages of a purchase cycle and get the timing right
The importance of zero moment of truth and the content that fulfills the need in the zero moment of truth
The B2C and B2B examples of the zero moment of truth and tackling it with content
Organizing your content based on the buyer’s journey and getting your audience to ‘sponge’ your content
User intent when they search for an answer to a question and the strategy to building high-quality content based on that
Auditing and updating your top articles
Consistency vs. frequency in content
Integrating content marketing into your sales process
Check out Chris’ resources & connect with him:
Check out Chris’ website: Content Marketing Academy
Say hi to Chris on his Twitter and Instagram!
Links, tools and resources mentioned in this episode:
The zero moment of truth
Book: Marcus Sheridan – They Ask You Answer
Chris’ blog post on CMA: Content Marketing ROI: How to measure the return of content marketing
Chris’ blog post on CMA: How does content marketing lead to sales?
Thanks for listening!
Can’t wait to hear your thoughts on this one! Make sure to hit me up on Twitter and do go and say hi to Chris and let him know how this helped you. Really appreciate your time joining us today!
Transcript coming soon
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The post #24: The Mastery of Getting Sales With Content Marketing With Chris Marr appeared first on Marijana Kay.
40 min
April 18, 2018#23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson
Hey all,
In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers!
Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with fast-growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing. He also hosts The Side Hustle Project podcast.
I’m beyond thrilled that you get to learn from Ryan!
Listen in on my chat with Ryan to learn all about:
Ryan’s long history of starting businesses and what came out of successes and failures
Ryan’s side hustle income reports
Choosing a starting point for building an audience for business
The intersection of what you’re good at and what people you serve care about and the importance of avoiding FOMO when picking channels
Leaving 25% of your content focus for experimenting/repurposing content
The importance of outreach for content promotion and strategies to get your emails opened and responded to
Guest blogging and choosing the places to get published
The relationship-building game that leads into getting published in larger publications
How to capitalize on your guest content that gets published
Tweaking emails when you’re not getting the outcome you’re hoping for (to increase email opens and replies)
How to split limited time and resources to get the most out of your content
Check out Ryan’s resources & connect with him:
Check out Ryan’s website
Say hi to him on Twitter!
Check out Ryan’s podcast: The Side Hustle Project
Links, tools and resources mentioned in this episode:
Ryan’s 20,000-word guide to starting a blog
Ryan’s post: 60 Top Entrepreneurs Share Best Business Advice and Tips for Success
Close.io
Ryan’s side hustle income reports
Episode #5: Crazy Productive Content Marketing Using Repurposing With Brittany Berger
Ryan’s templates for outreach
Quuu Promote
Thanks for listening!
What actions will you take to start building your audience from scratch, or grow the one you already have? Let me know!
Transcript coming soon
P.S. Pin this so you can come back to it later:
The post #23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson appeared first on Marijana Kay.
35 min

About The Content Love Podcast

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Marijana Kay is a freelance writer and content strategist and in the Content Love podcast, she’s taking a deep dive into content marketing, including content marketing strategy, writing, audience…

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