Hey all,

You’re in for a treat! In this episode, you get to eavesdrop on my super fun chat with Kayla Hollatz, a Minneapolis-based copywriter, brand strategist, and content creator. I brought her to this episode to ask her all about her own brand voice, her approach to developing her clients’ brand voice, the value behind it (and the reasons it sometimes feels terrifying to go ahead and do that for your business!), and much more.

Kayla has her own story about why she’s super passionate about brand voice, and that’s my favorite thing about this episode. If you ever knew there are things you stand for that you wish you could communicate in your copy and content, but wasn’t sure how to go and do it, you’re in the right place Hope you’ll have as much fun listening as we did chatting!

Can’t wait to hear what you think about this episode and how you feel about your brand voice. Make sure to check out Kayla and her resources to help you out on that path!

Transcript coming soon

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The post #22: The Art of Developing An Extraordinary Brand Voice With Kayla Hollatz appeared first on Marijana Kay.

Hey all,

Welcome to session 21! In this one, I brought Val Geisler on as my guest for this episode. She is a super-smart email marketing optimizer, combining email marketing experience and skills with strategy.

Today, we’re talking all about email onboarding and its place in the overall customer experience and the big picture of a business. Thanks to Val’s background that centers exactly in customer experience, from events and retail to small businesses and tech startups, we went deep into the value and importance of having a well thought-out, strategic email onboarding sequence in place.

That’s it! Can’t wait to hear about your own experiences with email onboarding and how what you’ve learned in this episode might impact it going forward. Let me know

Transcript coming soon!

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The post #21: What You Need to Know About Profitable Email Onboarding With Val Geisler appeared first on Marijana Kay.

Hey all,

You’re in for a treat! In episode 20 (can’t believe we’ve crossed 20 weeks of Content Love already!), I’ve made it my mission to learn all about the community building that happens behind the scenes of one of the fast-growing startups very dear to my heart—Quuu!

If you haven’t heard of Quuu, they are a small remote team whose core product revolves around hand-curated suggestions for social media. They also recently launched Quuu Scheduler and—literally this week!—they introduced and are soon launching a new plan, Craft by Quuu! I’ve been in awe of their hard work, and more than everything, their focus on their community from early days.

I mean… This was part of my conversation with Daniel, one of Quuu’s co-founders, during Quuu’s Twitter chat yesterday:

This is why I had to bring Lucia Fontaina-Powell, their Community Marketing Manager (actually… Quuumunity Marketing Manager!) to ask her all about it and to learn all about the connection between their content and community, including their Facebook group and Twitter chat #Qchat. She is a community builder, content creator and copywriter helping growing businesses cultivate unique, go-to brands. She’s also a brilliant writer, an awesome human being, and a bundle of wisdom, and I can’t wait for you to learn from her in this episode!

(That’s her!)

Can’t wait to hear about your journey towards building an incredible community. Make sure to tweet Lucia and myself to let us know, and share anything you’ve learned along the way, too!

Transcript coming soon

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The post #20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-Powell appeared first on Marijana Kay.

Hey folks,

Thanks for being here!

In today’s episode, I’m talking about a bunch of resources, like books, blogs, tools, PDFs and more, that help me do my job as a writer and a content marketing in an epic way every single day. I hope you’ll like my recommendations—make sure to let me know if you want to add any to the list or have a specific experience with any of the ones I’ve listed. Here we go!

I can’t wait to hear from you, thank you so much for listening!

The post #19: Expert Resources and Tools For Creating Epic Content Every Single Time appeared first on Marijana Kay.

Hey everyone,

Welcome to another Content Love episode! In this one, I took some time to take you through some of my favorite chapters of one of the best books on writing out there—Roy Peter Clark’s Writing Tools: 55 Essential Strategies for Every Writer. I LOVE this book, and it has made a huge impact on how I approach my writing.

Even better, this episode will be helpful even to those of you that don’t necessarily write as a day-to-day job, but you’re maybe managing writers, hiring them, doing a lot of editing, or any similar work that requires you to contribute to a creative piece of work.

I hope you’ll let me know what you think of these tools, and I can’t wait to hear how these tips have helped you! Don’t forget to tweet me to share your thoughts with me. Thank you so much for joining me today!

The post #18: The 4 Writing Frameworks For Instantly Better Content appeared first on Marijana Kay.

Hey all,

A quite unusual day here on the Content Love podcast! This is the second episode of the two that I’m releasing today.

Here’s the reason behind it: I’ve recently held my first ever public talk at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts.

Now, the session had three parts. It was a relatively short session (12 minutes or so), and the title was ‘3 easy steps for better results with content marketing (for real)‘. Of the three parts, one is something I’ve already spoken of on the podcast—it’s the efficient content creation process—so to avoid any repetition, I’ve decided to talk about the other two parts and give them an episode each.

So here we are! Part one (episode 16) is all about setting goals for your content. It includes simple enough, small and actionable steps you can get started working on right away.

Part two (this episode!) is all about finding topics your audience craves and can’t wait to read, listen, or watch. I talk about easy ways and strategies to dive deeper into your main topics and find what your audience genuinely cares about.

The shownotes are organized slightly differently today—you can simply go ahead and listen in, and find related episodes and resources below. Thanks so much for being here!

The post #17: Brainstorming Content Topics Your Audience Craves appeared first on Marijana Kay.

Hey all,

A quite unusual day here on the Content Love podcast! I’m releasing two episodes today, and this is the first one.

I’ve recently held a talk (my first ever public talk!) at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts.

Now, the session had three parts. It was a relatively short session (12 minutes or so), and the title was ‘3 easy steps for better results with content marketing (for real)‘. Of the three parts, one is something I’ve already spoken of on the podcast—it’s the efficient content creation process—so to avoid any repetition, I’ve decided to talk about the other two parts and give them an episode each.

So here we are! Part one (this episode) is all about setting goals for your content. Now, even though it’s quite a complex topic, I wanted to break it down into some small, immediate steps you can take, so I hope you’ll find it useful!

Part two (episode 17) is all about finding topics your audience craves and can’t wait to read, listen, or watch. That episode is already live, so make sure to go check it out!

The shownotes are organized slightly differently today—you can simply go ahead and listen in, and find related episodes and resources below. Thanks so much for being here!

The post #16: Uncomplicating Goal Setting For Your Content appeared first on Marijana Kay.

Hey all,

Time for episode 15!

If you know me, you know I’m always on the lookout for the best ways to build powerful, lasting relationships with a loyal audience. Interactive quizzes are one of the top fast-growing strategies to do so and to do it at scale, and the best thing about it is that you can do it even as a B2B business.

To learn all about them, I had a chat with Josh Haynam! Josh is a co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. There’s a chance he’s seen more quizzes than anyone else. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls.

Really excited for you to listen to this one. Dive right in!

Make sure to tweet me and Josh with any thoughts you have on this topic. Don’t forget to check out all their valuable resources so you can get started building your own quiz and your engaging email list!

Transcript coming soon

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The post #15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam appeared first on Marijana Kay.

Hey all!

This episode is just to remind you of the importance of adding your voice, story, and even downfalls into the way you do content. Not only is this episode the furthest from perfect it could be; it’s a very raw, uncut, and weakened product of my current circumstances.

While this may not make you crazy about my content marketing skills, I sure hope it will help me get a little bit closer to you as a person

Make sure to tweet me in case there’s anything at all you want to share with me.

The post #14: You Are Your Content, And Your Content Is You appeared first on Marijana Kay.

Hey awesome people,

Time for episode 13! In this one, I had a brilliant chat with Nichole Elizabeth DeMeré all about aligning content marketing and product development and using this to empower the way you do business, educate your customers, retain them longer, turn them into brand advocates, and much more.

Nichole is a SaaS Consultant & Customer Success Evangelist. She works on Community Growth at Zest.is and she’s a moderator at Product Hunt & Growth Hackers. As a SaaS Consultant, she takes startups from problem/solution fit to product/market fit, all the way through growth marketing and scalable customer development.

Her specialty is in quickly diagnosing strengths and weaknesses in SaaS companies and strategizing ways to improve retention and strengthen brands. She is working on publishing a book! Find the link below and hear more about it in the episode.

Make sure to tweet me and Nichole with any thoughts you have on this topic. I hope you’ll take action on her tips and be able to align your content and product and grow your business further!

Transcript coming soon

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The post #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré appeared first on Marijana Kay.