Hey folks, welcome to the second episode of the Content Love podcast! This whole show is probably one of the most outside-of-my-comfort-zone things I’ve done in a while (okay, except for the fact I left my full time job to be a freelance writer just 5 months ago!), and it’s SO exciting.
In this episode, I had the incredible opportunity to chat with Julia McCoy, a remarkable woman who founded Express Writer, a content marketing agency that has worked with over 5,000 clients all over the world. She’s also a published author with a new book out very soon, she hosts the Write Podcast, and she’s published pretty much everywhere on the Internet.
So we tackled the topic of establishing a content marketing strategy when you don’t have it yet (or when you thought you do, but it didn’t pan out well!). It’s hard when you don’t know what to do first, how to create content that will actually bring results after all that effort you put in, and even coming up with consistent topics week after week is a challenge on its own.
So listen in on my chat with Julia to learn all about:
Why you need a content marketing strategyWhy you’re in a good position if you’re just starting out with defining your content marketing strategyThe four keys you need to define in your content marketing strategiesThe three main goals you can choose from as your content marketing goals, and which one you should start withHow to research your audience, even when you have noneWhat is the one best content type to start out withHow to outline your first content topics by working backwards from your goalsHow to promote your content when you’re just getting started, organically and with a low investmentHow to approach measuring your content efforts and the importance of building a ‘net’ with your content marketingCheck out Julia’s resources:
Get your hands on Julia’s brand new book, Practical Content Strategy & Marketing, the moment it’s launched!Check out her previous book, So You Think You Can Write?Turbocharge your content marketing in 5 days with mini-lessons from Julia’s all-access Practical Content Strategy Certification CourseFollow Julia on Twitter and FacebookCheck out Julia’s YouTube showLinks, tools and resources mentioned in this episode:
FB’s Audience InsightsFacebook’s PixelFacebook RetargetingCMI 2018 Benchmark ReportMeet EdgarThanks for listening!
I hope you learned something from this episode and you’re able to take action right away. Make sure to let me know what you think and how Julia’s tips worked out for you in practice. I can’t wait to hear from you and chat to you in the next episode!
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The post #2: How to Create Your First Ever Content Marketing Strategy With Julia McCoy appeared first on Marijana Kay.
