The Content Marketing Playbook

If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you to juice out your full podcast episodes in order to promote it!

Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips on creating live content and how to juice out the life of your live content.

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Creating content doesn't always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I'm using fun content like GIF's, emojis, Bitmojis, and other fun content to create engagement!

Continuing from last week's episode talking about generating leads with content marketing, this episode, let's address converting those leads into customers with content marketing. In this episode, I'll give you 7 core pillars of building your content marketing in order to drive your leads into converting.

Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn't driving people to convert, then you have no reason why you should be doing it. So how exactly do you build a converting piece of content, and how do you structure a content funnel to get someone from a prospect to a lead to a customer?

Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it?

When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In this episode, I'm going to break it down for you to my top tools that the Culler Media team uses to produce and publish over 1,000 pieces of content every week. Every single one of these tools are usable from anyone so you don't have to be a professional content marketer to use them!

One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen.

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Make sure to check out REI.Video!

Of course, this episode is being published during the whole COVID-19 pandemic, but this isn't me trying to capitalize on the situation. It's of trying to inform you that now is the time to crack down on your content marketing. To get it started and I'll walk you through how to get it started.

Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is extremely vital to the conversion process of your customers, so let's talk about the content you should be putting out to your customers!